'Unstaged' Delivers Ultimate Digital Concert Experience

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Digitas' The NEWFRONT 2011, showcased 'Unstaged' where brand meets content on the digital frontier to bring in-concert and at-home viewing experiences to it's greatest heights yet. Proving that the music experience is alive and well; transforming to deliver music everywhere the fans are and in ways that they want to hear it.

"Unstaged", is a series featuring breakthrough artists playing at landmark venues across the country, while tapping influential filmmakers to direct the live-streams and infusing digital & social media to connect the online audience to the live shows in unexpected ways. The series kick-off featured the musical genius of John Legend & the Roots teamed with the always surprising Spike Lee.

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by Steve Hall    Jun-10-11    
Topic: Celebrity, Industry Events, Online, Publishing



Ashton Kutcher Urges Marketers to Disrupt

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Billed as a funny man as he took the stage at Digitas' The NewFront, Ashton Kutcher tried to lower the bar by telling audience not to expect great jokes. Of course he proceeded to tell jokes and get laughs.

He then launched into a "digital rant" as his wife, Demi Moore - sitting with Soliel Moon Frye and The Conversation's Amanda de Cadenet - looked on. Kutcher, along with telling the audience how much he hates advertising, told the story of a man who invented the headlight as an example of creating a product that fulfilled a need. Of course he went in to "invent" many other things including the Indy 500. Point of the story is that if you identify a need, people just might show up. But you have to be disruptive to get people's attention.

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by Steve Hall    Jun-10-11    
Topic: Celebrity, Industry Events



Turning Geekdom Into Specialized Social Networks

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There were technical difficulties and exasperated swearing, but Ben Abramowitz's Internet Week talk The Future of Sports and Social Networks - Moving From a Social Relationship to an Active One still managed to take an interesting look at specialized social networks, why game mechanics aren't enough to build them and how geekery could very well become the norm.

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by Steve Hall    Jun- 9-11    
Topic: Games, Industry Events



Digital Exhibit Shows Where We've Been And Where We're Going

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Digital Archaeology, an exhibit that is being billed as the first ever archaeological dig of the Internet, made its U.S. debut at Internet Week New York this week. Made up of 28 forward-thinking websites and curated by Jim Boulton, Story Worldwide's Deputy Managing Director, the exhibit serves as a map of the web's progress. It's an interesting collection whose main purpose seems to be reminding us all that every technological endeavor serves as a stepping stone to an even greater one.

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by Steve Hall    Jun- 9-11    
Topic: Industry Events



Social Media is a Dangerous Place For Some

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In an Internet Week panel entitled Financial Services & Social Media - Strategies and Tools for Managing Compliance Risk, issues no one wants to addressed were front and center.

If you are in financial services and considering any social media initiatives, this panel would make you run screaming from the room and never want to think of social media again. Bottom line: if you publish in a regulated industry, you are regulated by SEC, FINRA, FDA, etc. You have to understand that the playbook is not yet written regarding social media compliance. There are good practices, not yet best practices. It's a potential minefield. This session was practically a long list of "don'ts".

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by Steve Hall    Jun- 8-11    
Topic: Industry Events, Policy, Social



Foursquare is the New Pulse of America

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USA Today is running a series called the Pulse of America all throughout Internet Week on the AOL Stage. Today's featured speaker was Dennis Crowley, Co-Founder & CEO of Foursquare, a location based services application. Foursquare has been on a steep incline since its launch last year, and is nearing 10 million users (maybe even within the week, says Crowley).

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by Steve Hall    Jun- 8-11    
Topic: Industry Events, Social



Can Viral Be Bought?

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In an Internet Week panel entitled Can Viral Be Bought, panelists Buzzfeed Founder and CEO Jonah Pretti, BBDO Creative Director Jeff Greenspan and Bnter CEO and TFLN Co-Founder Lauren Leto discuss viral marketing and whether or not it can be bought just like advertising.

In the past few years we've noticed an interesting phenomenon: it's become cool to "like" the ad. This new cultural norm has contributed to making ads viral. It's ironic. What viewers didn't like before (ads) have now become cool. To become viral though, somebody has to see it, like it and share it. So the question becomes, "can you buy clicks?" The answer to some extent is yes. If people share it then you can optimize for sharing. Add a little science, add a little art, and share.

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by Steve Hall    Jun- 8-11    
Topic: Industry Events, Viral



Mobile, Social Integral to TV Audience Engagement

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In an Internet Week panel led by Gloto Co-Founder and CEO Eric Con along with panelists Telemundo Director of Emerging Business Francisco Rivera, Syfy VP of Operations Shara Zoll and USA Networks Director of Emerging Platforms James Kolstad, it became clear both mobile and social play an important role in engaging TV audiences

Mobile and Social have been great tools for networks to re-engage their audiences. Telemundo, which focuses on Hispanic audiences, has used mobile very effectively. The demographics are interesting: Hispanic viewers have low ownership of computers but 45% have smartphones and a high percentage have email. Mobile has become crucial for them to engage their public.

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by Steve Hall    Jun- 8-11    
Topic: Industry Events, Mobile/Wireless, Social



Brands Continue to Leverage the Growing Importance of Conversation

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The Conversational Marketing Summit at the Hudson Theater and Millennium Broadway Hotel moved into Day Two with a another adrenaline pumping agenda of case studies, insightful one-on-one conversations, and compelling introductions. Once again the big brands shared the stage with innovative new products, startups and services.

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by Steve Hall    Jun- 8-11    
Topic: Industry Events, Social



Hit MoMA for Your Fix of 20 Years in Advertising

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Ooh! This looks like it'll be fun. On Monday, the Association of Independent Commercial Producers (AICP) premiered The Art & Technique of the American Commercial show at MoMA New York.

The show explores the last 20 years of American advertising, a nostalgia-heavy treat fit to dilate the pupils of any ad geek, but it'll also be very "present"-oriented -- that is, you'll be seeing how the work has evolved to produce the aesthetics used in great advertising (think Apple) today.

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by Angela Natividad    Jun- 8-11    
Topic: Events, Industry Events, Trends and Culture








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