Crowdsourcing A Speedy and Cheap Path to Creativity


Aside from the fact many sessions at Cannes are simply veiled commercials for the brands and agencies that host them or an excuse to have a celebrity on the panel, Mofilm's panel, Can Crowdsourcing Build Big Brands?, offered up a semi-amusing point from Jesse Eisenberg (Celebrity. Check) who likened ad agencies to Hollywood's large, disparate and convoluted studio system and independent film making to Mofilm (celebrity endorsement?)

Nothing like slamming the infrastructure that forms the lion's share of the Cannes Lions Festival. But, hey, Eisenberg is right. The Holy Trinity of Omnicon, Publicis and WPP are big, bloated and slow moving. Which is probably why all kinds of people are all over crowdsourcing, the topic Mofilm's panel today.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun-22-11    
Topic: Industry Events, Social

Jay-Z Brings Outdoor Grand Prix to Droga 5


Tuesday night in Cannes, New York's Droga5 took home the Outdoor Grand Prix for its Microsoft Bing work, Jay-Z Decoded. The campaign placed pages from Jay-Z's autobiography on outdoor boards, posters, kiosks and, where existing media didn't exist, customized placement such as pizza boxes, plates and burger wrappers, in relation to the autobiography's content. Fans could locate particular pages of the campaign by playing an online game which would give clues, via Bing's mapping and search functionality, as to the boards' locations.

All of the Outdoor Lion winners can be viewed here.

by Steve Hall    Jun-22-11    
Topic: Industry Events, Outdoor

Network BBDO Wins Radio Grand Prix


For its darkly strange and surreal radio campaign for Mercedes, BBDO Johannesberg brought home the Grand Prix for Radio Tuesday night at Cannes. The agency last won a Grand Prix in 2009 for Virgin Atlantic. The campaign, Accident Avoidance Features, has people who've been in car accidents taunted by the people they hit.

The copy is wickedly weird. One spot reads, in part, "For my birthday, he sent me a half sheep and 27 emotionally fraught mix tapes. He is intimately acquainted with the contents of my bin. I know he's touched my earbuds. And he likes to knit things for me too. Things like ponchos, cat suits and eye patches. To think, if I'd been driving a Mercedes-Benz with Lane Assist, that nifty accident avoidance system, we never would've met."

Other Gold Lion winners include:

  • Y&R Bangkok for Mai Tan

  • Network BBDO for Galderma

  • Lowe & Prtners for Samroc Paint

  • Three Drunk Monkeys for IKEA

  • LatinWorks for Cin Las Americas

  • Grabarz & Partners for Modern Music School

  • DDB CoNetwork BBDO for lumbia for Armed Forces Columbia

  • Jung Von Matt for Noah

by Steve Hall    Jun-22-11    
Topic: Industry Events, Radio

Robert Redford Loves Sex!


Yahoo! EVP Ross Levinson sat down for a discussion with Robert Redford this morning in a Cannes session entitled Content as Conversation Catalyst. Levinson kicked off by reiterating Yahoo!'s goal of aligning distribution with authors and providing consumers a personal digital experience on all platforms.

When Levinson asked Redford, "What makes a good story?", Redford responded, "Sex." After the hilarity dies down, Redford added, "something you don't know that hits you in the gut and heart. And informs you."

Read the rest on Yahoo! Scene

by Steve Hall    Jun-21-11    
Topic: Industry Events

Cannes Lions: Bob Garfield on Creativity, Being an Ad Critic + the Ad That First Inspired Him


Creatives young and old have had a love/hate relationship with Bob Garfield, who for the last 25 years has produced his "Ad Review" segment on Advertising Age. (His position on this? On a scale of one to five, few ads are total zeros and few ads are prize fives. Over his whole career the average ad has received about a 3.4, significantly higher than the average true quality of industry television advertising output at large.)

Ad bloggers, whether or not they agree with his arguments, arguably see him as the person who began what they continue today. He's also the author of The Chaos Scenario and co-hosts National Public Radio's "On the Media."

I ran into Bob at the Carlton this weekend, then later Monday in front of the Palais, sporting a decidedly cannois summer hat. (I didn't know at the time, but it was also his birthday.) He thoughtfully agreed to sit and talk at a nearby beachside restaurant -- which we only later discovered is probably the loudest atmospheres in all the land.

So forgive the sound on this bad-boy. Click below to see the video, and read the rest of this piece over at Yahoo! Scene.

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The Dutch Take Over La Croisette Monday Night


To say that Monday night at Cannes was a bit busier than Sunday night would be an understatement. The big event of the evening was the Dutch Young Creative beach bash. Those Dutch know how to party! But we'll get to that in a minute.

The night began at the Grand Hotel where DraftFCB and Campaign held their parties. The weather was perfect. Not too hot. Not too cold. There was wine, beer and delicious snacks. I arrived early and and was met a bit later by fellow yahoo! Scene scribes Angela Natividad and Ask Wappling.

Conversation ranged from the view to the impending initial Lions wins to the heat to French wine and cheese to golf to water skiing and even divorce. But no one really wants to read about a depressing topic like that on an advertising news site so we'll spare you the details.

Read the rest on Yahoo! Scene

by Steve Hall    Jun-21-11    
Topic: Industry Events

Cyber, Design Cannes Lions Shortlists Released


Tuesday brings the release of the Cannes Cyber and Design shortlists. Sample contenders for the Cyber Lion include Crispin Porter + Bogusky for Coke Zero's Fan 400, R/GA for Nike's Free and The Black Mamba, AKQA for Halo:Reach's Remember Reach, Goodby Silverstein & Partners for Adobe Museum, Wieden + Kennedy for Nike's Better World, Strawberry Frog for Education Trust's The Girl Store, Wieden + Kennedy for Old Spice's Response campaign, BBH New York for Google's Chrome Fast, Saatchi LA for Toyota's Swagger wagon and TDA Boulder for Webroot's Social Media Sobriety Test.

Sample contenders for Design include Digital Kitchen for The Cosmopolitan's Digital Experience, SapientNitro for Footlocker's Class in Session and The Mill for International Festival's 2010 Open Titles.

by Steve Hall    Jun-21-11    
Topic: Industry Events

Romania Wins Promo/Activation, Direct Lion Grand Prixes


Taking the top spot during Monday night's Cannes Promo/Activation and Direct Lions was Romanian agency BV McCann which took home two Grand Prixs for Promo/activation and direct. The agency won for the work it did for Kandia Dulce.

Kandia Dulce is a Romanian chocolate bar that was originally tied to the country's patriotism with packaging that mirrored the country's flag. But when the economy tanked, the packaging became less relevant and sales took a hit. BV McCann came up with a tongue and cheek strategy which repackaged the product to look like the American flag, complete with stars and stripes and the tagline, "The taste of coolness."

Read the rest on Yahoo! Scene

by Steve Hall    Jun-21-11    
Topic: Industry Events

Focused, Humanized Content Helps Online Brands Win


Tim Armstrong and Arianna Huffington took that stage at Cannes for a session entitled The Re-Calibration of Form and Function Online. The gist of the panel, aside from it being a bit of a pitch for AOL's newly tightened content belt, was all about the humanizing of the internet and how content, done right, can bring real-world humanity online.

Huffington outlined her four pillars of what she dubs the "grown up internet." First off is Trust. Huffington argued brands and online entities should work towards speaking in the sort of tone one might use when speaking with a friend or colleague in a non-business, social setting. As examples of this, she pointed to a few Huffington Post headlines which, in her opinion, made the experience more human.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun-20-11    
Topic: Brands, Industry Events

Jonah Lehrer: The Science of Creativity is Instinctive


Author and Wired editor Jonah Lehrer joined DraftFCB's Director of Strategic Planning Matthew Willcox to discuss the science of creativity, specifically what triggers it and whether it can be honed.

One major problem we have with creativity reveals itself in linguistics: we talk about it like it's singular, but it's plural. Our job is to think creatively the right way at the right time, applying the appropriate mental tools to the task at hand.

Relaxation Breeds Insight

To understand the different facets of creativity, it helps to know what precedes a moment of insight: alpha waves, closely associated with states of relaxation. Walking to the beach, taking a shower, daydreaming -- doing something you really like doing, in other words -- is what makes it possible for your mind to arrive at what we traditionally understand to be creative epiphanies.

The logic is simple. When we're not relaxed, we're too focused, we produce both physical and mental tensions. Tension only restricts and builds upon itself, stifling any semblance of insight before it can even be born.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun-20-11    
Topic: Industry Events

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