Third is Better Than First. But at Cannes?


Speaking at the Cannes Lions Festival Monday morning Malcolm Gladwell delivered a simple but powerful message; being third (or second) is better (and more profitable) than being first.

Using the 1982 battle with Israel and Syria, Gladwell pointed out the reason Israel won (shot down 87 Syrian planes losing only 3 troops) is because it used the inventions of others. Namely, Russia and the United States.

Gladwell, with example after example made the point Russia, traditionally very centralized, is excellent at developing military strategy. The United States, with its decentralized military and access to a well-funded private sector, is excellent at creating intricate and effective devices of war. Israel, small and poor, is excellent at implementing the strategies and developments of others to their success.

Moving off the topic of war and onto business examples of first isn't best, Gladwell reminded the audience Steve Jobs didn't invent the personal computer, nor its graphical user interface. Xerox, a well funded operation with legions of engineers and technicians and culture of innovation, invented what Jobs eventually turned into an affordable device consumers could understand, use and afford.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun-20-11    
Topic: Industry Events

Outdoor, Media, PR, Radio, Press Lions Announced


It's Monday in Cannes and a slew of shortlists has been announced. The lists for Outdoor, Media, Public Relations, Radio and Press have been released.

Selected contenders in Outdoor include Y&R Chicago's work for PETA's Passion campaign, Mother New York's work for Target's Kaleidoscopic Fashion Spectacular, Leo Burnett Chicago's work for Kellogg's The World's Largest Cuckoo Clock, JWT New York's work for Burma's Human Rights Watch and R/GA's work for Nike's The Film Room.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun-20-11    
Topic: Industry Events

Adrants Goes to Cannes


Once again, we'll be bringing you all the Cannes goodness you can stand. Working with New York-based Cake Group, Yahoo! has launched Yahoo! Scene, an online site that will cover the advertising industry's most high-profile events. For Cannes, we will cover all the news, gossip, announcements, parties, seminars and beach action. Additionally, the site will aggregate all the social content generated during the Cannes so readers can see real time social check-ins and status updates.

For Yahoo! Scene Cannes coverage, your scribes will be former Adrants Co-Editor and current AdVerve Co-Host Angela Natividad, the famed Ask Wappling, publisher of Adland and Steve Hall, publisher of Adrants.

We're calling it a trio of awesome. Check out all the coverage over at Yahoo! Scene or right here on Adrants. We'll be posting pointers to the best Yahoo! Scene Cannes coverage throughout the week.

by Steve Hall    Jun-18-11    
Topic: Industry Events

Direct, Promo & Activation Shortlists Announced


Cannes 2011 has officially kicked off. The weather is a gorgeous, sunny, 78ish degrees, the Croisette is filled with sun bathers and the Palais is filled with attendees registering and checking out some of the early exhibits.

Near registration, Shots, of the legendary Shots parties at Cannes, was pimping subscriptions in exchange for their impossible-to-get tickets to the magazine's Thursday night party. We worked our charm to no avail lest we opted to part with about $1,500 for the subscription.

Now on to business. The shortlists for Direct as well as Promo & Activation have been released. You can check out the lists here. Next up, PR, Outdoor, Media, Radio and press will be announced Monday morning.

by Steve Hall    Jun-18-11    
Topic: Industry Events

Dakota Fanning Blooms, Cannes Comes, Ram Gets Guts


- Dakota Fanning has lent her face...and other body a new Marc Jacobs campaign, "Oh, Lola." Nice placement of the flower. Wonder what the double entendre is there.

- AdWeek has put together a list of five can't-miss sessions to attend during Cannes next week.

- Be sure to check out Cannes Predictions, Leo Burnett's odds-,aking site which is taking a look at all the work leading up to Cannes.

- Creative opinion is in the eye of the beholder.

- HP is sponsoring the 2011 Cannes Lion International Festival of Creativity Young Lions Competition.

- Catch Angeline Jolie barefoot in a new Louis Vuitton campaign.

- Tobey Maguire is the new face of Prada menswear.

Chrysler Ram Truck brand has a new tagline. Guts. Glory. Ram. Whatever that means.

- Naked cyclist bare their breasts in opposition to, well, we really don't know what.

more »

by Steve Hall    Jun-15-11    
Topic: Celebrity, Industry Events

Does Sex Sell to Monkeys?


It's an interesting question and one that's created much debate in the advertising industry; does the use of sexual imagery and sexual overtones really make advertising more effective? That very subject has been tackled by the Yale Department of Psychology and the findings of their study will be presented at a panel during Cannes Saturday, June 25.

To be clear, the study examined whether or not monkeys, not humans, respond to sexually-laced advertising but that isn't stopping Lawson Clark, aka @malecopywriter, from drawing his own conclusions during the panel. No doubt, it will be quite amusing

by Steve Hall    Jun-15-11    
Topic: Industry Events

Star-Studded Red Carpet Kicks Off Webby Awards


Over the past 15 years, The Webby Awards has progressed to the point where it's now a star-studded event with all the glitz and glamor one would expect from such a ceremony. Though we're not quite sure it's truly earned its nickname, The Academy Awards of the Internet.

Oh yes, the stars were out in full force. Brooke Shields. Lisa Kudrow. Norah Jones. Kevin Jonas. Antoine Dodson. Adrian Grenier. Daniel Radcliffe. Anna Wintour. Marlon Wayans. Zach Galafianakis. But there's still a sense of wannabe attached to the event. OK, so that's just one opinion but, really? The Academy Awards of the Internet?

more »

by Steve Hall    Jun-14-11    
Topic: Industry Events

Cannes Gets Infographic Treatment


Created especially for Adrants by Visual Economics, this infographic takes a look at the history of Cannes from its origins in 1954 all the way up to its current incarnation in 2011. Give it a look here and check out the various facts and figures.

by Steve Hall    Jun-13-11    
Topic: Industry Events

How to Watch the Webby Awards Naked


So you don't have a ticket to go to the Webbys on Monday night? Whatever will you do? You will not fret. You will not fear. You will grab some popcorn and your laptop because that's all you'll need to view the Webbys this year.

Yup. You can catch the broadcast live on Facebook here or on YouTube here. You can even watch it on your iPhone because, well, there's an app for that.

And that's not all. You can also watch on The Huffington Post, Martha Stewart, (RED), BuzzFeed, National Geographic and SportsNation.

So sit on the couch. Lay in your bed. Don't worry about getting all dressed up and fighting the crowds. In fact, if you are so inclined, you can watch the Webbys naked if that's your thing. It all starts Monday night at 8PM.

Oh yea. Lisa Kudrow is hosting.

by Steve Hall    Jun-12-11    
Topic: Industry Events

Jojo Headlines 'Girls Who Rock' Concert


Friday night at Gramercy Theater in New York, all-volunteer organization Girls Who Rock hosted a fund raising concert for She's the First, an organization which, among other things, aims to raise enough money to fund a year of education for 42 girls at Uganda's Arlington Academy of Hope.

Emceed by Touré, the host of the Fuse shows the Hiphop Shop and On the Record and longtime Rolling Stone contributing editor, the concert kicked off around 8:30PM Friday night. Featured artists included Nina Sky, Nikki Jean, Eddy, KimberlyNichole, DJ Kiss, special guest Data the Robot who, programmed by Heather Night, gave a comedic stand up routine, and headliner Jojo.

The last time we wrote about Jojo was in 2004 when, at 13, she debuted her single, Leave. We wrote Jojo, Joanna Levesque, would be the next big thing. Seems that's actually happened. Jojo was the youngest solo artist ever to have a number one single and the youngest ever to have been nominated for an MTV Music Awards Best New Artist.

more »

by Steve Hall    Jun-11-11    
Topic: Celebrity, Industry Events

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