Working with New York-based Cake Group, Yahoo! has launched Yahoo! Scene, an online site that will cover the advertising industry's most high-profile events. Featuring news, photos, video and interactive elements, the content hub will cover all the news, gossip, announcements and trends from each industry event. Yahoo! Scene will also feature lifestyle pieces from style to nightlife to influencer profiles. Additionally, the site will aggregate all the social content generated during the events so readers can see real time social check-ins and status updates.
Adrants has teamed with Cake Group and Yahoo! to oversee the editorial side of things for the site. Yahoo! Scene's first event will be Internet Week followed by Cannes. Future events are yet to be determined.
Writers for the site will include practitioners from various corners of the industry including several from iCrossing. Former Adrants Editor and current AdVerve Co-Host Angela Natividad will join the team for Cannes coverage as will Ask Wappling, publisher of the famed Adland. We absolutely can't wait to see that trio of awesomeness in action.
And for some lighter reading as we near the end of the week... We had a party last week at Blogworld in New York. Our gracious sponsors Trancos and eBay were on hand to provide an open bar and food for the 100+ guests who showed up at Stitch. We'd like to thank Murray Newlands of Trancos and Ivka Adams from eBay for making the event possible.
You can check out the pictures here. And stay tuned. We'll likely have a couple more parties in the near future during Affiliate Summit and LeadsCon in New York in August. Perhaps something sooner. You never know.
Billed as the "other" awards show and "a bitter response to the self-congratulating, glad-handing, marblebag-wearing, Dom-swilling, bronzer-slathered soirees that fester up on the beach in Cannes," Wrath of Cannes, created by NY-based agency Woods Witt Dealy & Sons and now in its fifth year, will take place at Cha Cha's on Coney Island May 23 at 6PM.
This year, professional skateboarder Tony Hawk, founder of the Wrath of Cannes-sponsoring Birdhouse, will be one of the judges charged with awarding the head-up-your-ass Grand Coney.
Dear Brand Attending Internet Week,
Hello. Perhaps you've heard of us. We're Adrants. We like advertising. We like the advertising business. We love brands that advertise. And we really, really love brands that host parties during advertising conferences. Especialy really, really big conferences like Internet Week.
Why do we like parties so much? Well, aside from the obvious, we love to see who shows up and what they have to say. We love to take pictures. And most of all, we love writing about parties and publishing pictures from the parties. So...why are we telling you this? Because we want to know if you're having a party. Why?
Well, connect the dots. Hosted party + lots of pictures + article written in publication read by everyone in advertising = TONS of publicity for a brand. So do yourselves a favor. Tell us about your party plans during Internet Week. And we promise to show up and complete the above equation for you.
This year, Blogworld and New Media Expo has moved from one show per year in Las Vegas to two shows, one in New York and one in Los Angeles. This week, Blog World East is taking place in New York at the Javits Center. It's a much smaller show than the Vegas version but there is still great content and the same great wonderful people with whom to network.
The jist of the show, of course, is social media and the various panels have explored just what that means to the various participants in the space; brands, agencies, merchants, bloggers, publishers and...even Century 21 which was the lone real estate exhibitor on the floor.And speaking of the exhibit hall floor, is was much smaller than previous years but we're glad we took a stroll through it. Had we not, we would have missed Webdoc's booth.
We're at Blogworld today through Thursday. It's the conference's first time in New York having relocated from Las Vegas where it was held once each year in October. Now, the conference will occur twice a year with the second conference in Los Angeles in November.
Blogworld, as the name may indicate, has to do with blogging but that's just a tiny slice of what the conference covers. It's full name is Blogworld and New Media Expo and content includes a broad array of topics in social media, marketing, advertising, publishing, mobile, SEO, gaming and more.
Since New York isn't Las Vegas, the tone of the conference is going to be quite different. That's not to say this is a bad thing but, well, Vegas is Vegas and the things you do in Vegas you might bot to in New York. Too close to home and all. But none of that should take away from the primary focus of the conference; the speakers and the panels.
Speakers include Wine Library's Gary Vaynerchuk, Author and former Kodak exec Jeffrey Hayzlett, novelist H.P. Mallory, Allen & Gerritsen SVP Mike Schneider, Chis Brogan, Chris Pirillo and many others.
If anything good happens, we'll be sure to let you know.
If you haven't yet attended the Blogworld conference and you live in new York, now's your chance. In the past, the event has always been held in Las Vegas. Now it's moved to two locations; New York and Los Angeles. Next week, May 24-26, Blogworld hits New York's Javits Center.
BlogWorld focuses on blogging and social media and offers up internet luminaries, popular and knowledgeable bloggers, podcasters and social media thought leaders. Here's an overview of what you can expect at the conference. And here's an argument as to why you should attend.
The kind folks at Blogworld have offered up a "Thanks for joining us" discount to Adrants readers. There's a discount code for 20 percent off any pass. The discount code is Adrants 20. Register online at http://www.blogworldexpo.com
That Discount Code is good for 20 percent off any pass all the way up through the event. We'll be there. Will you?
Here's a few entries to the Cannes Young Lions Save the Children contest. The rules called for creators to keep it between 30 seconds and 1 minute, do not use any music, and incorporate the provided final art card.
Of his project, Chris Leising said, "I was so busy shooting, there was barely ANY time to edit! That being said, there was no time to do any color correcting or perfecting the audio. Murphy's Law was in full swing, of course. I had 2 computers crash on me...and I couldn't get internet on the computer I was editing on, so my friend was seriously grabbing audio off freesound.org, throwing it on a flash drive and tossing it to me from across the room...that I'd then have to bring through compressor to change into an .aiff!! It was hectic!"
The first video is from Chris. The second two come from Andre Castilho. The fourth comes from Rodolfo Torres.
Here at Adrants we're always going to parties, writing about parties and taking pictures at parties. Rarely, if ever, do we host our own party. Next week, that's about to change. Adrants, along with eBay and Trancos will host a cocktail gathering Wednesday, May 25 from 6PM to 8PM at Stitch in New York. Stitch is located at 247 West 37th Street.
The bar will be open (thanks to eBay and Trancos) and there will be some food as well. So stop by, grab a drink, have a bite, meet Ivka Adam from eBay, Murray Newlands from Trancos and myself, Steve Hall from Adrants. You know it will be fun and you know you'll need something to do Wednesday night while at Blogworld.
You can register to attend here.
As if the advertising business weren't already overrun with awards for everything from best pencil engraving to loudest infomercial, New York Festivals has seen fit to expand its Advertising Agency of the Year to Advertising Agency of the Year - By Country. Yes, now agencies the world over can grab the title. Well, at least at least in five countries on which the organization decided to bestow the honor.
The five winners are BBDO in the US, Forsman & Boedenfors in Sweden, Jung von Matt in Germany, Leo Burnett Sydney in Australia and TBWA in France.
As background, New York Festivals International Advertising Awards honors advertising's creative community with the following special awards: Advertiser of the Year, Network of the Year, Advertising Agency of the Year by Country, and The World's Best Idea.