Once again, we'll be bringing you all the Cannes goodness you can stand. Working with New York-based Cake Group, Yahoo! has launched Yahoo! Scene, an online site that will cover the advertising industry's most high-profile events. For Cannes, we will cover all the news, gossip, announcements, parties, seminars and beach action. Additionally, the site will aggregate all the social content generated during the Cannes so readers can see real time social check-ins and status updates.
For Yahoo! Scene Cannes coverage, your scribes will be former Adrants Co-Editor and current AdVerve Co-Host Angela Natividad, the famed Ask Wappling, publisher of Adland and Steve Hall, publisher of Adrants.
We're calling it a trio of awesome. Check out all the coverage over at Yahoo! Scene or right here on Adrants. We'll be posting pointers to the best Yahoo! Scene Cannes coverage throughout the week.
Cannes 2011 has officially kicked off. The weather is a gorgeous, sunny, 78ish degrees, the Croisette is filled with sun bathers and the Palais is filled with attendees registering and checking out some of the early exhibits.
Near registration, Shots, of the legendary Shots parties at Cannes, was pimping subscriptions in exchange for their impossible-to-get tickets to the magazine's Thursday night party. We worked our charm to no avail lest we opted to part with about $1,500 for the subscription.
Now on to business. The shortlists for Direct as well as Promo & Activation have been released. You can check out the lists here. Next up, PR, Outdoor, Media, Radio and press will be announced Monday morning.
- Dakota Fanning has lent her face...and other body parts...to a new Marc Jacobs campaign, "Oh, Lola." Nice placement of the flower. Wonder what the double entendre is there.
- AdWeek has put together a list of five can't-miss sessions to attend during Cannes next week.
- Be sure to check out Cannes Predictions, Leo Burnett's odds-,aking site which is taking a look at all the work leading up to Cannes.
- Creative opinion is in the eye of the beholder.
- HP is sponsoring the 2011 Cannes Lion International Festival of Creativity Young Lions Competition.
- Catch Angeline Jolie barefoot in a new Louis Vuitton campaign.
- Tobey Maguire is the new face of Prada menswear.
Chrysler Ram Truck brand has a new tagline. Guts. Glory. Ram. Whatever that means.
- Naked cyclist bare their breasts in opposition to, well, we really don't know what.
It's an interesting question and one that's created much debate in the advertising industry; does the use of sexual imagery and sexual overtones really make advertising more effective? That very subject has been tackled by the Yale Department of Psychology and the findings of their study will be presented at a panel during Cannes Saturday, June 25.
To be clear, the study examined whether or not monkeys, not humans, respond to sexually-laced advertising but that isn't stopping Lawson Clark, aka @malecopywriter, from drawing his own conclusions during the panel. No doubt, it will be quite amusing
Over the past 15 years, The Webby Awards has progressed to the point where it's now a star-studded event with all the glitz and glamor one would expect from such a ceremony. Though we're not quite sure it's truly earned its nickname, The Academy Awards of the Internet.
Oh yes, the stars were out in full force. Brooke Shields. Lisa Kudrow. Norah Jones. Kevin Jonas. Antoine Dodson. Adrian Grenier. Daniel Radcliffe. Anna Wintour. Marlon Wayans. Zach Galafianakis. But there's still a sense of wannabe attached to the event. OK, so that's just one opinion but, really? The Academy Awards of the Internet?
Created especially for Adrants by Visual Economics, this infographic takes a look at the history of Cannes from its origins in 1954 all the way up to its current incarnation in 2011. Give it a look here and check out the various facts and figures.
So you don't have a ticket to go to the Webbys on Monday night? Whatever will you do? You will not fret. You will not fear. You will grab some popcorn and your laptop because that's all you'll need to view the Webbys this year.
Yup. You can catch the broadcast live on Facebook here or on YouTube here. You can even watch it on your iPhone because, well, there's an app for that.
And that's not all. You can also watch on The Huffington Post, Martha Stewart, (RED), BuzzFeed, National Geographic and SportsNation.
So sit on the couch. Lay in your bed. Don't worry about getting all dressed up and fighting the crowds. In fact, if you are so inclined, you can watch the Webbys naked if that's your thing. It all starts Monday night at 8PM.
Oh yea. Lisa Kudrow is hosting.
Friday night at Gramercy Theater in New York, all-volunteer organization Girls Who Rock hosted a fund raising concert for She's the First, an organization which, among other things, aims to raise enough money to fund a year of education for 42 girls at Uganda's Arlington Academy of Hope.
Emceed by Touré, the host of the Fuse shows the Hiphop Shop and On the Record and longtime Rolling Stone contributing editor, the concert kicked off around 8:30PM Friday night. Featured artists included Nina Sky, Nikki Jean, Eddy, KimberlyNichole, DJ Kiss, special guest Data the Robot who, programmed by Heather Night, gave a comedic stand up routine, and headliner Jojo.
The last time we wrote about Jojo was in 2004 when, at 13, she debuted her single, Leave. We wrote Jojo, Joanna Levesque, would be the next big thing. Seems that's actually happened. Jojo was the youngest solo artist ever to have a number one single and the youngest ever to have been nominated for an MTV Music Awards Best New Artist.
We've seen their work. We've written about them aplenty. But we've never been to their New York offices. That changed last night during Internet Week when Mother hosted a party during Internet Week and we, as in me and a Yahoo! Scene film crew, showed up to check it out.
The place, a very industrial-looking, wide open, four story building was packed. We were quickly awash amidst advertising types including Internet Week Chairman David-Michel Davies, Barbarian Group Co-Founder Benjamin Palmer (who promised he wasn't scoping out the competition's work) and many others.
The night began with tunes spun by DJ Electic Method while party goers flocked to a centrally-located bar on the first floor which was actually the reception area converted into a bar. We ran into former AgencySpy Editor Matt Van Hoven, former Barbarian Group PR Maven Eva McCloskey and too many others to count.
Read the rest and watch the video on Yahoo! Scene or below. It's hot. Very hot. Watch it.
Here's a video of Barbarian Group Co-Founder Rick Webb, shot at Internet Week, telling ad agencies it's time for them to realize technology is an aspect pf marketing that can no longer be ignored. He acknowledges the day of agencies relying on outside tech providers to handle their tech needs (as opposed to doing it themselves) is over. He also notes the unbundling of agencies is very much the wrong thing to do in this tech-fueled era of hyper-integration.