Digital Exhibit Shows Where We've Been And Where We're Going

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Digital Archaeology, an exhibit that is being billed as the first ever archaeological dig of the Internet, made its U.S. debut at Internet Week New York this week. Made up of 28 forward-thinking websites and curated by Jim Boulton, Story Worldwide's Deputy Managing Director, the exhibit serves as a map of the web's progress. It's an interesting collection whose main purpose seems to be reminding us all that every technological endeavor serves as a stepping stone to an even greater one.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 9-11    
Topic: Industry Events



Social Media is a Dangerous Place For Some

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In an Internet Week panel entitled Financial Services & Social Media - Strategies and Tools for Managing Compliance Risk, issues no one wants to addressed were front and center.

If you are in financial services and considering any social media initiatives, this panel would make you run screaming from the room and never want to think of social media again. Bottom line: if you publish in a regulated industry, you are regulated by SEC, FINRA, FDA, etc. You have to understand that the playbook is not yet written regarding social media compliance. There are good practices, not yet best practices. It's a potential minefield. This session was practically a long list of "don'ts".

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Policy, Social



Foursquare is the New Pulse of America

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USA Today is running a series called the Pulse of America all throughout Internet Week on the AOL Stage. Today's featured speaker was Dennis Crowley, Co-Founder & CEO of Foursquare, a location based services application. Foursquare has been on a steep incline since its launch last year, and is nearing 10 million users (maybe even within the week, says Crowley).

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Social



Can Viral Be Bought?

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In an Internet Week panel entitled Can Viral Be Bought, panelists Buzzfeed Founder and CEO Jonah Pretti, BBDO Creative Director Jeff Greenspan and Bnter CEO and TFLN Co-Founder Lauren Leto discuss viral marketing and whether or not it can be bought just like advertising.

In the past few years we've noticed an interesting phenomenon: it's become cool to "like" the ad. This new cultural norm has contributed to making ads viral. It's ironic. What viewers didn't like before (ads) have now become cool. To become viral though, somebody has to see it, like it and share it. So the question becomes, "can you buy clicks?" The answer to some extent is yes. If people share it then you can optimize for sharing. Add a little science, add a little art, and share.

Read the rest on Yahoo! Scene

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Viral



Mobile, Social Integral to TV Audience Engagement

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In an Internet Week panel led by Gloto Co-Founder and CEO Eric Con along with panelists Telemundo Director of Emerging Business Francisco Rivera, Syfy VP of Operations Shara Zoll and USA Networks Director of Emerging Platforms James Kolstad, it became clear both mobile and social play an important role in engaging TV audiences

Mobile and Social have been great tools for networks to re-engage their audiences. Telemundo, which focuses on Hispanic audiences, has used mobile very effectively. The demographics are interesting: Hispanic viewers have low ownership of computers but 45% have smartphones and a high percentage have email. Mobile has become crucial for them to engage their public.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Mobile/Wireless, Social



Brands Continue to Leverage the Growing Importance of Conversation

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The Conversational Marketing Summit at the Hudson Theater and Millennium Broadway Hotel moved into Day Two with a another adrenaline pumping agenda of case studies, insightful one-on-one conversations, and compelling introductions. Once again the big brands shared the stage with innovative new products, startups and services.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Social



Hit MoMA for Your Fix of 20 Years in Advertising

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Ooh! This looks like it'll be fun. On Monday, the Association of Independent Commercial Producers (AICP) premiered The Art & Technique of the American Commercial show at MoMA New York.

The show explores the last 20 years of American advertising, a nostalgia-heavy treat fit to dilate the pupils of any ad geek, but it'll also be very "present"-oriented -- that is, you'll be seeing how the work has evolved to produce the aesthetics used in great advertising (think Apple) today.

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by Angela Natividad    Jun- 8-11    
Topic: Events, Industry Events, Trends and Culture



Top Brands Adopt New Rising Star Ad Units

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This morning at IAB Innovation days during Internet Week, the IAB announced 36 big brands including GM, Home Depot, Unilever and Universal Studios have adopted the organization's Rising Star ad units which are being used on site such as AOL, CBS, Hearst, MSN, NBC and Ziff-Davis.

The units, which are large and create an interactive, canvas-like presentation are called Billboard, Filmstrip, Portrait, Pushdown, Sidekick and Slider.

Read the rest
on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events



Day Two of Internet Week Summarized

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So what happened at Internet Week today. Well, let us tell you. The future of online video was discussed. Foursquare is the new Pulse of America. Amateurism in marketing isn't such a bad thing. Hipsters were punched. Realtime marketing is the new new thing.

And let's not forget the important stuff like Khloe and Kourtney Kardashian discussing fashion and tweeting. And how fun the parties were.

You can keep up to date on all Internet Week happenings over at Yahoo! Scene.

by Steve Hall    Jun- 7-11    
Topic: Industry Events



Get Your Geek on With Yahoo! Scene

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If you're interested in following what's going on during Internet Week this week, you'll want to be sure to visit Yahoo! Scene. Adrants has teamed with Yahoo! and its agency, Cake Group, for coverage of the conference and yours truly is editing the whole thing. We aim to make it the most complete coverage of the event we possible can.

Today's coverage includes a keynote from New York Senator Charles Schumer who believes New York can and will be the nation's tech center. he even went so far as to say the city will knock Silicon Valley from its pedestal. We'll have plenty of time to see if that comes true as Schumer has earmarked a distant 2035 for that leadership position to cement itself.

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by Steve Hall    Jun- 6-11    
Topic: Announcements, Industry Events, Publishing










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