6 Reasons Why SXSW Is Still Awesome

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It's now de rigueur to trash SXSW. Actually, it has been for a couple of years. And while anything that includes a session entitled The Digital Cronut should most certainly be mocked, that's not what we're going to do. Because it's already been done. By everyone. In the most snarkiest of ways. That simply make the snarker look like like they are trying a little too hard to stay one hip step ahead of the curve. Before it curves again.

But...when you have a panel entitled High on Hashtags and the main takeaway, according to Search Engine Journal, is that "hashtags help discovery of trends, topics, sentiment," it's hard not to snark. But, we're not going to do it.

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by Steve Hall    Mar-13-14    
Topic: Industry Events



Just How Many Awards Can Cannes Lions Fit Into One Week?

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On a binge to see just how many awards it can pack into one week on the South of France, Cannes Lions has introduced Regional Network of the Year, replaced Media Agency of the Year with Media Network of the Year and made changes to the Palm d'Or.

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by Steve Hall    Mar- 4-14    
Topic: Industry Events



Is This Year the Last Year of the SXSW Agency Invasion?

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The handwringing has begun. No sooner were we all a twitter over marketers taking over SXSW (myself included), it seems the backlash is now in full swing.

Several years ago (maybe 2010) when I saw Pepsi erect that gigantic playground and CNN take over that restaurant, I knew the quaint geek-fest days of SXSW where over and we were in for a very different SXSW. But even then, SXSW was still an orgasm of epic digital awesomeness.

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by Steve Hall    Mar- 2-14    
Topic: Industry Events



Pennzoil to Give SXSW Attendees Real-Life Mario Cart Racing Experience

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Last year, JWT launched a pop up ad agency at SXSW called Walter. It's aim was to meet with 25 startups with the goal of working with a few of them. This year, JWT Atlanta will launch an experiential marketing effort called Pennzoil Presents Mario Karting Reimagined which aims to pimp Mario 8. All SXSW Gaming and Interactive attendees will be able to race their friends on a custom-built track.

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by Steve Hall    Feb-28-14    
Topic: Industry Events



Here's One Excuse to Go to Cannes Early This Year

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If you didn't have reason to be in Cannes longer than a week, perhaps now you do. Well, as long as you're active in the health space. The first ever Lions Health will take place in the Palais des Festivals, Cannes, France, 13-14 June 2014 and will welcome to the stage a speaker line-up that will include some of the most awarded creatives in healthcare and top marketers from around the world.

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by Steve Hall    Feb-26-14    
Topic: Industry Events



Need A Place to Stay During Cannes Lions?

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Cannes Lions is closer than you think. Many of us will be basking in the sun in Cannes, France come June but do you have all your plans in place? Do you know where you will be staying?

If not, we can help. We've partnered with Cannes Apartment Rentals which has many apartments in the area from studios to four bedroom residences.

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by Steve Hall    Feb-25-14    
Topic: Industry Events



Going to ad:tech San Francisco? Here's Your 20% Discount Code

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If you work in online marketing then you're probably aware ad:tech is pretty much the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. If you haven't been, see the previous sentence. The bottom line is you should go.

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by Steve Hall    Feb-13-14    
Topic: Industry Events



Going to Cannes? Need A Swanky Venue? Check Out Villa Oxygen

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So it's February. It may seem like June is a long way off but it will be here before you know it. What's special about June? Cannes Lions, of course! Are you ready? Flight booked? Accommodations all set? Event planned? Event location secured?

Wait, what? You don't know where you're going to host your entourage and your events? What, are you new? OK, sorry, We don't mean to be mean. We're actually here to help.

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by Steve Hall    Feb-13-14    
Topic: Industry Events



Cannes Lions Announces 9 Jury Presidents

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Now that the Super Bowl is over, we can turn our attention to the next big ad industry event on the horizon, Aside from the Academy Awards -- because, let's be honest, the broadcast is really just a playground for Super Bowl wannabees -- there's Cannes.

The 61st Cannes Lions International Festival of Creativity has announced the first nine jury presidents, out of a total of 17, selected to chair this year's juries.

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by Steve Hall    Feb- 5-14    
Topic: Industry Events



Finalists Announced For 2014 SXSW Interactive Awards

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Yesterday, SXSW Interactive announced the finalists of the 2014 SXSW Interactive Awards, all digital projects that were launched or completely redesigned in 2013 (with the exception of those in the Classic category).

The winning entry across each of the 15 categories will be revealed at the 17th Annual SXSW Interactive Awards Ceremony presented by INNOCEAN on Tuesday evening, March 11 at the Hilton Austin Downtown (500 E 4th St), which will be emceed by Nerdist News host Jessica Chobot.

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by Steve Hall    Feb- 4-14    
Topic: Industry Events








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