After Nailing New York, ClickZ Live Heads to Toronto

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So last month, ClickZ Live held their conference in New York at the New York Marriott Marquis. The three day event was packed with information online marketers need to better their performance.

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by Steve Hall    Apr-28-14    
Topic: Industry Events



Cannes Lions Announces Final Juries: Branded Content & Entertainment, Creative Effectiveness, Innovation, Mobile, PR

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The Cannes Lions International Festival of Creativity has announced the final names that will make up the 17 juries coming together in Cannes, France, for this year's Festival and Awards.

The Branded Content & Entertainment, Creative Effectiveness, Innovation, Mobile and PR juries will be made up as follows:

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by Steve Hall    Apr-10-14    
Topic: Industry Events



ADC Announces Broadcast Advertising, Interactive, Motion Awards

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Last night, the Art Directors Club announced winners of its 93rd Annual Awards in the Broadcast Advertising, Interactive, Motion and cumulative and special awards categories. The awards were presented during the third night of the ADC Festival of Art + Craft in Advertising and Design at the New World Center in Miami Beach.

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by Steve Hall    Apr-10-14    
Topic: Industry Events



Bob Hoffman Says Marketers Are Drowning In Their Own Bullshit

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In perhaps the most entertaining talk given during Advertising Week Europe (or any conference for that matter), Bob Hoffman, legendary ad man and author of the Ad Contrarian ad blog, said marketers are bullshit artists who can't be trusted. He claims they have been wrong about almost everything that has happened in the last ten years.

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by Steve Hall    Apr- 9-14    
Topic: Industry Events



6 Reasons Why SXSW Is Still Awesome

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It's now de rigueur to trash SXSW. Actually, it has been for a couple of years. And while anything that includes a session entitled The Digital Cronut should most certainly be mocked, that's not what we're going to do. Because it's already been done. By everyone. In the most snarkiest of ways. That simply make the snarker look like like they are trying a little too hard to stay one hip step ahead of the curve. Before it curves again.

But...when you have a panel entitled High on Hashtags and the main takeaway, according to Search Engine Journal, is that "hashtags help discovery of trends, topics, sentiment," it's hard not to snark. But, we're not going to do it.

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by Steve Hall    Mar-13-14    
Topic: Industry Events



Just How Many Awards Can Cannes Lions Fit Into One Week?

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On a binge to see just how many awards it can pack into one week on the South of France, Cannes Lions has introduced Regional Network of the Year, replaced Media Agency of the Year with Media Network of the Year and made changes to the Palm d'Or.

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by Steve Hall    Mar- 4-14    
Topic: Industry Events



Is This Year the Last Year of the SXSW Agency Invasion?

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The handwringing has begun. No sooner were we all a twitter over marketers taking over SXSW (myself included), it seems the backlash is now in full swing.

Several years ago (maybe 2010) when I saw Pepsi erect that gigantic playground and CNN take over that restaurant, I knew the quaint geek-fest days of SXSW where over and we were in for a very different SXSW. But even then, SXSW was still an orgasm of epic digital awesomeness.

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by Steve Hall    Mar- 2-14    
Topic: Industry Events



Pennzoil to Give SXSW Attendees Real-Life Mario Cart Racing Experience

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Last year, JWT launched a pop up ad agency at SXSW called Walter. It's aim was to meet with 25 startups with the goal of working with a few of them. This year, JWT Atlanta will launch an experiential marketing effort called Pennzoil Presents Mario Karting Reimagined which aims to pimp Mario 8. All SXSW Gaming and Interactive attendees will be able to race their friends on a custom-built track.

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by Steve Hall    Feb-28-14    
Topic: Industry Events



Here's One Excuse to Go to Cannes Early This Year

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If you didn't have reason to be in Cannes longer than a week, perhaps now you do. Well, as long as you're active in the health space. The first ever Lions Health will take place in the Palais des Festivals, Cannes, France, 13-14 June 2014 and will welcome to the stage a speaker line-up that will include some of the most awarded creatives in healthcare and top marketers from around the world.

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by Steve Hall    Feb-26-14    
Topic: Industry Events



Need A Place to Stay During Cannes Lions?

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Cannes Lions is closer than you think. Many of us will be basking in the sun in Cannes, France come June but do you have all your plans in place? Do you know where you will be staying?

If not, we can help. We've partnered with Cannes Apartment Rentals which has many apartments in the area from studios to four bedroom residences.

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by Steve Hall    Feb-25-14    
Topic: Industry Events










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