Mobile, Social Integral to TV Audience Engagement


In an Internet Week panel led by Gloto Co-Founder and CEO Eric Con along with panelists Telemundo Director of Emerging Business Francisco Rivera, Syfy VP of Operations Shara Zoll and USA Networks Director of Emerging Platforms James Kolstad, it became clear both mobile and social play an important role in engaging TV audiences

Mobile and Social have been great tools for networks to re-engage their audiences. Telemundo, which focuses on Hispanic audiences, has used mobile very effectively. The demographics are interesting: Hispanic viewers have low ownership of computers but 45% have smartphones and a high percentage have email. Mobile has become crucial for them to engage their public.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Mobile/Wireless, Social

Brands Continue to Leverage the Growing Importance of Conversation


The Conversational Marketing Summit at the Hudson Theater and Millennium Broadway Hotel moved into Day Two with a another adrenaline pumping agenda of case studies, insightful one-on-one conversations, and compelling introductions. Once again the big brands shared the stage with innovative new products, startups and services.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events, Social

Hit MoMA for Your Fix of 20 Years in Advertising


Ooh! This looks like it'll be fun. On Monday, the Association of Independent Commercial Producers (AICP) premiered The Art & Technique of the American Commercial show at MoMA New York.

The show explores the last 20 years of American advertising, a nostalgia-heavy treat fit to dilate the pupils of any ad geek, but it'll also be very "present"-oriented -- that is, you'll be seeing how the work has evolved to produce the aesthetics used in great advertising (think Apple) today.

more »

by Angela Natividad    Jun- 8-11    
Topic: Events, Industry Events, Trends and Culture

Top Brands Adopt New Rising Star Ad Units


This morning at IAB Innovation days during Internet Week, the IAB announced 36 big brands including GM, Home Depot, Unilever and Universal Studios have adopted the organization's Rising Star ad units which are being used on site such as AOL, CBS, Hearst, MSN, NBC and Ziff-Davis.

The units, which are large and create an interactive, canvas-like presentation are called Billboard, Filmstrip, Portrait, Pushdown, Sidekick and Slider.

Read the rest
on Yahoo! Scene.

by Steve Hall    Jun- 8-11    
Topic: Industry Events

Day Two of Internet Week Summarized


So what happened at Internet Week today. Well, let us tell you. The future of online video was discussed. Foursquare is the new Pulse of America. Amateurism in marketing isn't such a bad thing. Hipsters were punched. Realtime marketing is the new new thing.

And let's not forget the important stuff like Khloe and Kourtney Kardashian discussing fashion and tweeting. And how fun the parties were.

You can keep up to date on all Internet Week happenings over at Yahoo! Scene.

by Steve Hall    Jun- 7-11    
Topic: Industry Events

Get Your Geek on With Yahoo! Scene


If you're interested in following what's going on during Internet Week this week, you'll want to be sure to visit Yahoo! Scene. Adrants has teamed with Yahoo! and its agency, Cake Group, for coverage of the conference and yours truly is editing the whole thing. We aim to make it the most complete coverage of the event we possible can.

Today's coverage includes a keynote from New York Senator Charles Schumer who believes New York can and will be the nation's tech center. he even went so far as to say the city will knock Silicon Valley from its pedestal. We'll have plenty of time to see if that comes true as Schumer has earmarked a distant 2035 for that leadership position to cement itself.

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by Steve Hall    Jun- 6-11    
Topic: Announcements, Industry Events, Publishing

New York Will Displace Silicon Valley As Tech Center by 2035


In a keynote that sounded more stump speech than tech conference presentation, New York Senator Charles Schumer became New York City's biggest cheerleader hyping the city as an up and coming tech center. Schumer believes New York can, by 2035, can surpass Silicon Valley to become the tech center of the world.

Read the rest on Yahoo! Scene.

by Steve Hall    Jun- 6-11    
Topic: Industry Events

Adrants Teams With Yahoo! For Internet Week, Cannes Coverage


Working with New York-based Cake Group, Yahoo! has launched Yahoo! Scene, an online site that will cover the advertising industry's most high-profile events. Featuring news, photos, video and interactive elements, the content hub will cover all the news, gossip, announcements and trends from each industry event. Yahoo! Scene will also feature lifestyle pieces from style to nightlife to influencer profiles. Additionally, the site will aggregate all the social content generated during the events so readers can see real time social check-ins and status updates.

Adrants has teamed with Cake Group and Yahoo! to oversee the editorial side of things for the site. Yahoo! Scene's first event will be Internet Week followed by Cannes. Future events are yet to be determined.

Writers for the site will include practitioners from various corners of the industry including several from iCrossing. Former Adrants Editor and current AdVerve Co-Host Angela Natividad will join the team for Cannes coverage as will Ask Wappling, publisher of the famed Adland. We absolutely can't wait to see that trio of awesomeness in action.

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by Steve Hall    Jun- 4-11    
Topic: Announcements, Industry Events

Adrants Parties With eBay


And for some lighter reading as we near the end of the week... We had a party last week at Blogworld in New York. Our gracious sponsors Trancos and eBay were on hand to provide an open bar and food for the 100+ guests who showed up at Stitch. We'd like to thank Murray Newlands of Trancos and Ivka Adams from eBay for making the event possible.

You can check out the pictures here. And stay tuned. We'll likely have a couple more parties in the near future during Affiliate Summit and LeadsCon in New York in August. Perhaps something sooner. You never know.

by Steve Hall    Jun- 2-11    
Topic: Industry Events

Wrath of Cannes Returns With Tony Hawk's Birdhouse


Billed as the "other" awards show and "a bitter response to the self-congratulating, glad-handing, marblebag-wearing, Dom-swilling, bronzer-slathered soirees that fester up on the beach in Cannes," Wrath of Cannes, created by NY-based agency Woods Witt Dealy & Sons and now in its fifth year, will take place at Cha Cha's on Coney Island May 23 at 6PM.

This year, professional skateboarder Tony Hawk, founder of the Wrath of Cannes-sponsoring Birdhouse, will be one of the judges charged with awarding the head-up-your-ass Grand Coney.

by Steve Hall    May-31-11    
Topic: Industry Events

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