We had to do a double take when we were told of this. After all, we're talking about Cannes here. The boondoggle that celebrates creativity in the advertising industry. And by creativity, we mean ads the industry, itself, thinks are "really cool" and "cutting edge."
Still we find it hard to believe but Cannes has launched a Creative Effectiveness category which will awards honors to shortlisted or winning entries from last year that...wait for it...actually delivered results.
Say what? A Cannes Lion for ad work that sold shit? Slap me upside the head with Donny Deutch's Speedo but did we hear that right?
Apparently, results will account for 50 percent of the judging criteria with the remaining 50 percent consisting of the idea and the strategy. A 20 person jury including four clients will decide the fate of, to date, 142 entries from 33 countries.
Once again, Cannes has announced its 48-Hour ad contest for creatives aged 18 to 28. On May 13, Cannes will release a creative brief for a charitable organization and contestants will have two days to shoot, create and edit a video. Then, contestants will have to do whatever they can to make the video "go viral." The winner will get a free trip to Cannes from June 19-25 and will have their video entered into competition for a Cannes Young Lion.
Last year, the brief was for WaterAid, an organization that brings clean water to the parts of the world that don't have it. One of the entries featured a guy talking out of his ass. The brief will be available at the Cannes YouTube page at midnight at May 13. Judges for the contest include CP+B CD Tom Hauser, Ogilvy ECD Gerry Human and Momentum ECD Meera Sharath.
Thursday, The One Club will host its 36th Annual One Show, which, each year, honors creative work from around the world and is judged by an international jury of award-winning art directors, copywriters and creative directors. One Show finalists will compete for Gold, Silver and Bronze Pencils in fifteen categories.
Old Spice guy Isaiah Mustafa will host the evening's awards presentation along with presenters Jennifer Esposito and Zachary Booth. And Grammy Award winner Questlove will be on hand to provide entertainment
Of course, Mary Warlick, CEO The One Club will be present as will Kevin Swanepoel, President The One Club and other "creative luminaries" such as John Norman, Chief Creative The Martin Agency, Rob Reilly, Crispin Porter Bogusky, David Lubars, Creative Director BBDO and Jim Douglas & Kim Berk, CBS Radio Attitude Group and Neal Shapiro, President of PBS station Thirteen/WNET New York City.
Want to go? It's this Thursday night staring at 6PM at the Alice Tully Hall at Lincoln Center.
- Marina Orlova examines Spring Fever on a segment of her Too Hot For Words show for Anastasia date.
- Renegade is rebranding as Renegade Communications and will become...wait for it...a 360 degree communications company.
- Swedish drink Festis offers you a chance to win free product if you can unbore grandpa with your webcam antics. Careful, ladies. Too much cleavage or thong could give the guy a heart attack!
- The lawsuit over the quality of its beef against Taco Bell has been dropped but Taco Bell isn't staying quiet.
You can get with this or you get get with that. Oh how we love the Kia Hamsters. And we're not the only ones. Today, Nielsen bestowed Kia's This or That commercial with its highest honor, the Automotive Ad of the Year, the second time the brand has won the award. Check out the rapping hamsters here (or below) and their first outing, which also won the award, here.
Apparently the concept has worked for the brand which reports a year-to-date sale increase of 50.8 percent for the Kia Soul.
The Festival of Media Global 2011 is out with its conference agenda and speaker line up. The Festival of Media gathers creative media strategists, new media developers and business leaders in the advertising industry. In a shift from past years, the conference will also bring in visionaries from outside the industry to offer an alternative perspective on the business.
Experts in global film, gaming and music will present thoughts on how to "Harness The Cultural Zeitgeist" while a review of the Japanese mobile market and presentations from early stage businesses will offer attendees insight into "Emerging Opportunities and Future Game-Changers." A panel entitled "New Directions for Marketing" will feature the VP of Global Media Services at Kraft Foods.
Let's just get this out right up front. We make every effort to help you vicariously party your way through the night at ad:tech by attending all the parties so you don't have to. However, even for this nighttime wanderer, there were far too many parties on Wednesday night at ad:tech for any single human to attend them all. But we did make it to six and we think that's a pretty good effort for one night.
Ready? We kicked the night off with a walk over to Roe Nightclub for the Criteo party. Turns out, Yahoo was having a party there as well but it was starting later. Anyway, Criteo had their party upstairs. We met a few folks from Criteo including the PR folks and the marketing director. All wonderful people. Drinks were free and the snacks were great.
ad:tech San Francisco kicked off nicely Monday night. Oh wait. ad:tech kicked off Monday afternoon. Sorry, on this beat, we keep forgetting the conference is really about the content and not the parties but you'll have to forgive us because party coverage is, well, just more fun sometimes.
Anyway, the first night of ad:tech kicked off with a cocktail party over at Pereira & O'Dell in their Barrel House bar space around the corner from their offices. It was a nice event with about 200 people showing up. Pereira & O'Dell PR exec Molly Parsley spoke with us for a while and told us the agency's offices used to be in the Barrel House space but they outgrew it and had to move around the corner. But they decided to keep the space to host parties of their clients and for the industry. The agency now has about 80 employees.
Next stop was Temple Nightclub where Blumberg Capital and Pillsbury held a three hour event which included all kinds of snacks and delicious passed Hors D'Ovres. At the rate the food went, one could safely conclude the 400 or so attendees considered that their dinner. I know I did. Is it just us or is the ration of men to women in the financial services industry about 90/10? If the male female ratio of the party is any indicator, it certainly seems to hold true.
Are you ready? Are you really ready? Are you? Are you ready for three days of intense networking, session viewing, exhibit hall exploration and all night partying? You had better be. Because if you're not, you're going to be left behind, sucking the exhaust of others who plan to hit ad:tech and make the most of it.
So we all know there will all kinds of amazing content at the conference. You've read about it here and on the ad:tech website. There are many fine keynote speakers, panelists and exhibitors for you to check out over the three days of the conference.
But let's not forget the most important aspect of ad:tech. OK, maybe it's not the most important part but it's the part I'm in charge of hyping and that's the parties. Hey, somebody's got to do it and, after all, you're going to need to party after 8-10 hours on your feet doing business.
Hugh MacLeod, a best-selling author and the artist behind Gaping Void, has created a custom, limited-edition print to benefit Lemonade: Detroit, a documentary about the revival of the city.
Boston-based filmmaker Erik Proulx has funded the making of the film entirely by donations from supporters of the Detroit story. Proceeds from the Gaping Void "Shut up and reinvent Detroit" prints will go directly toward production of Lemonade: Detroit.
Each print is signed and numbered by Hugh and artwork is available in two sizes: 15x18 and 24x30. Both small and large prints are available for purchase online in the Gaping Void Gallery.