TED Partnerships, organizers of the famed - and star-studded - conference series that focuses on big ideas, predicting the future and developing "ingenious solutions to global problems" has issued a challenge: create an ad worth spreading. Now an ad worth spreading should be nothing new to the ad community because every ad should be crafted in a way that makes it worth being seen by many. Sadly, that's not the reality in which we live.
The Tracy Awards, honoring the worst this business has to offer, is out with its winners for 2010. Included on this year's list is work for Oreo, Doubletree, Heineken, State Farm, Couvoisier and much more. Here's the full list of winners:
- Best simultaneous destruction of the last shreds of dignity Shaq, Apollo Ohno, Serena Williams, and Eli Manning had left: Oreo - "Heads or Tails."
- Best use of Photoshop to sledge hammer home an already belabored point: Doubletree - "Double Tree Family."
- Best use of sentimentality to insult the collective intelligence of humanity: Foundation for a Better Life - "Sportsmanship."
- Best use of copywriting in a ... billboard!: Sizzler - "How do you Sizzler?"
- Best casual sexism since 1963: Summer's Eve - "How to ask for a raise."
- Best sad attempt to out-Bud Light Bud Light: Heineken - "The Tube."
- Best use of heavy-handed hyperbole to erase all semblance of credibility: PCRM - "Consequences."
- Best use of forced diversity since every college ad ever: State Farm - "Dap."
- Best use of arrogance to remind us that cognac isn't just for rich people and douche bags, but also for rich douche bags: Courvoisier - "You wish."
- Best use of a logo to make it look like your brand was invented in an airport bathroom: Gravity Defying Shoes - "Sperm Logo."
- Best use of child labor to write copy: Cold-EEZE - "Facebook Packaging Tie-in."
If you're heading to Las Vegas in January for Affiliate Summit, which has moved to the very posh Wynn, then you'll want to know all about where and when the best parties will be held. Luckily, that information is beginning to flow in and we're happy to share it with you.
First off, Moss Networks, which has held many successful parties at ad:tech and Affiliate Summit in the past will be producing the Ultimate Affiliate Event for sponsors Empyre Media and DankCash held January 9 at 10PM at the Blush Boutique Nightclub. As always, there will be a hosted bar, live entertainment, a DJ and maybe even a visit from the dance foursome that often frequents Moss Networks parties. If you want to attend or sponsor, head over to the website.
The ANDY Awards has hooked up with Victor & Spoils to create Montage Me, a campaign that allows entrants to place themselves in a 1980's-style music video choosing from one of three soundtracks. The campaign, created by Leo Burnett Energy Pool's Michael Williams, Jyn Yi and Justin Gilman, was winner among 1,000 entries to the organization's Call for Entries Challenge aimed at inspiring creatives across the globe to enter their work in the 2011 International ANDY Awards.
So check it out, creatives. You have until January 7 to get your act together, make your video and submit your work for consideration.
Hmm. Where's McCann's More Fucking Cowbell when you need them most?
The One Club has announced its Digital Decade list, a collection of the best digital advertising from the last ten years. Topping the list is Crispin Porter + Bogusy and Barbarian Group's work for Burger King's Subservient Chicken. Here's the full list of winners:
- "Subservient Chicken," For Burger King. Agency: Crispin Porter & Bogusky
- "The Hire," For BMW. Agency: Fallon
- "Nike Plus," For Nike. Agency: R/GA
- "Uniqlock," For Uniqlo. Agency: Projector
- "Whopper Sacrifice," For Burger King. Agency: Crispin Porter & Bogusky
- "Chalkbot," For Nike Livestrong Foundation. Agency: Wieden & Kennedy
- "Ikea Dream Kitchens," For Ikea. Agency: Forsman & Bodenfors
- "Eco Drive," For Fiat. Agency: AKQA
- "HBO Voyeur," For HBO. Agency: BBDO
- "Dove Evolution," For Unilever/Dove. Agency: Ogilvy & Mather
The work can be viewed here.
Of the list's selections, The One Club President Kevin Swanepoel said, "The Digital Decade is an incredible look back at the work that truly changed the face of advertising. In the past 10 years we have experienced a shift in the way we consume media, and therefore, how professionals present advertising to the public. Interactive media gives creatives limitless possibilities to bring their messages to life - the Digital Decade celebrates the innovation, humor and creativity that we have had the pleasure to experience over the past decade."
All amazing work. We eagerly look forward to what the next decade has in store for us.
If you can't watch this ad without it bringing a tear to your eye, then something is very wrong with you. Well, maybe that's just us but it is one of the best ads ever created. We're talking about the wondrous Alexander Commercials-created ad called Embrace Life for the UK's Sussex Safer Roads during which a father is saved, in tear-jerking slow motion, by his daughter and wife who take on the role of seatbelt.
The ad just won YouTube's Ad of the Year Award, besting Old Spice's I'm on a Horse.
Copyranter points out the ad came from a relative unkown and nabbed only a Bronze at Cannes. You don't have to be famous and work for a big agency to create great work.
To date, the ad has been viewed over 11 million times on YouTube.
Bonin Bough, Stef Agresta
In mid-October, Las Vegas was host to Blogworld Expo, a 4,000 attendee conference focusing on the broad category of social media. In its fourth year, the three day conference has grown well beyond its blog-focused beginnings and has expanded to cover a wide variety of social media-related topics and beyond.
Held at Mandalay Bay, a keynote was given by Mark Burnett and sessions covered everything from content creation to distribution to monetization to business development to podcasting to mobile to affiliate marketing to design to, yes, social media.
While this work by Leo Burnett Toronto for the 2010 ADCC Awards is supposed to call attention to the love/hate relationship many in advertising have with the business, all it really does is point out how fickle those who work in advertising really are.
Make up your fucking minds, people. If you hate it, get out. If you love it, dive in and quit your bitching. It's as simple as that.
That said, the spot is really beautiful. Well done work. LBT must have been loving advertising when they created this one.
Last night in New York city at The Providence, Mediamind held its ninth annual Rich Media Awards. Formerly known as the Eyeblaster Awards, the event honors the best rich media campaigns of the year.
Closing out ad:tech, held the Wednesday and Thursday, the party capped a near week-long extravaganza of learning, networking and partying. Taking home the North American Judges Award this year was the work Future US did for the GamesRadar Rabbids Go Home video game which sent the entire website down the toilet.
The International Judges Award went to Digitas and OMD for their work on Nissan's Qashgai 3D page takeover. The North American People's Choice Award went to ThinkJam UK and Moxie Interactive for the work it did on the Avatar DVD release. And Feref UK and MediacomUK nabbed the International People's Choice Award for their Despicable Me YouTube takeover unit.
Awards aside, it's good to know the ad industry still knows how to party. There was non-stop dancing all night long. More so than at any party during ad:tech this week. Must be something about playing with rich media that does it. That or everyone trying to keep up with Rebecca Jenny on the dance floor.
Check out all the pictures from the event here.
Wednesday night during ad:tech in new York was a busy one. We made it to five parties and that was roughly half of all the parties occurring that night. Kicking the night, well, afternoon, off was Affiliate Summit which held a gathering at the Old Castle pub, a favorite haunt for affiliate marketers during their conference in August. Conference organizers Missy Ward and Shawn Collins were in attendance along with 50-70 others for drinks and buffet goodies.
Following the Affiliate Summit gathering, it was over to The Kimberly where the industry group The Oldtimers held their annual adtech New york party. The Oldtimers is a group of 500 or so people who have worked in online marketing for ten or more year. Believe me when we tell you most of the industry's brain trust was all together in one room that night.