Earlier this week, we hit Affiliate Summit in New York. As is always the case, the conference was informative, entertaining and fun. One day prior to Affiliate Summit, conference organizers Shawn Collins and Missy Ward along with Loren Feldman held The Audience Conference, a mashup between social media geeks and comedians. While that combination may sound strange, it was striking to realize just how much a comedian's work process is similar to that of an online marketer.
Along with the likes of Chris Brogan, who humorously recalled the early days of bulletin board services...complete with motormouth imitations of modems connecting; C.C. Chapman who discussed the importance of "being human" online and Jason Calacanis who, well, gave us all the parts of Jason we love the most: fearlessness, fortitude and diligence, comedians took the stage and amused as well as educated.
At the ASE10 keynote Frank Luntz offered up a simplistic demographic profile of the human race. Among other stats:
- Men want more money
- Women want more time
- Hispanics and Latinos value home ownership highest
- Best not most important. Constant improvement is.
- Accountability most important brand attribute followed by integrity amd respect.
- More people believe there are UFOs than social security's ability to sustain itself.
Luntz also discussed the importance of visuals in advertising and the psychology behind them. For example hotels should never show people in a hotel room because everyone wants to believe they are the first and only person to use the room. No one wants to know they aren't the first person to use the toilet.
- Hoffman/Lewis is out with a kidnapping spoof to get Chicagoans to go to St. Louis.
- SapientNitro would like us all to see their new reel.
- Here's a few webisodes Window Seat Pictures created for Converse. Yea, there's a pool and a skateboarder.
- A couple of creatives got bored working in an office with no windows. So they made their own. A lot of them.
- The San Francisco Egoist is holding a contest to determine the best ad city in America. Make sure you are represented.
- To kick off to its 90th anniversary celebration, the ADC has announce an open call to its 600 past ADC cube winners to submit their reinterpretation of the iconic ADC Cube for possible use on the ADC 90th Annual Awards call-for-entries.
Co-chairmen of The International ANDY Awards, venerated industry creative Ty Montague and Michael Lebowitz, founder and CEO of Brooklyn-based creative agency Big Spaceship, announced today the launch of a global "Call for Entries" creative challenge...ahem, crowdsourced contest...developed in partnership with Victors & Spoils. Participants will use the agency's Squirrel Fight digital engine.
The online effort invites people from around the world to submit creative concepts promoting the The 2011 International Awards call for entries. The person behind the chosen entry will be awarded the last remaining seat on next year's ANDY Awards Jury.
Advertising Week and Atmosphere Proximity have kicked off their 2010 The Big Ad Gig with a series of online videos featuring industry creatives Andreas Combuechen of Atmosphere Proximity, Andrew Keller, Chief Creative Officer CP+B, Ty Montague, Former Co-President and Chief Creative Officer, JWT North America, Tham Khai Meng, Worldwide Creative Director Ogilvy & Mather and Jimmy Smith, Creative Director TBWA/Chiat/Day, L.A.
A couple weeks ago, LeadsCon East took place in New York City. We were there to take a look at the conference and what role it plays in the advertising space. Well, friends, when you cut through all the bullshit, advertising is about sales. And sales don't happen without good leads. Yes, advertising helps generate leads but there is an entire industry devoted just to the process of developing good leads.
You will all be happy to know though that when TV budgets are reduced it has negative ramifications for SEO and online lead generation according to a panel on direct marketing. Going to Cannes and winning awards is fun. But the real work takes place behind the scenes, much further down the pipeline. It's not sexy and it's a lot of hard work.
If you think pretty pictures and Super Bowl commercials are all you need to make your numbers then you need to slap yourself in the face and go look at what happens in your brand's back room.
For the last two years, McCann Erikson's More Fucking Cowbell has won the annual Advertising Week Battle of the Ad Bands. And rightly so. They rock. But just how long can a dynasty like this last? After all, whatever happened to Whitesnake? Poison? Iron Maiden?
On Tuesday September 28 at the Highline Ballroom beginning at 8PM, you'll all have the chance to see whether or not McCann can keep its title. Or, if you're so inclined, see if you can beat them. If you work in an agency and you have a band, submit your entry here (PDF).
The ADC, at a benefit dinner November 4 at the ADC Gallery will celebrate this years' Hall of fame inductees. This year's crop include:
Fabien Baron, creative director; currently editorial director, Interview magazine
Matthew Carter, typographer
William Drenttel and Jessica Helfand, founders of Winterhouse
Philip Hays (posthumous), illustrator, educator
Brigitte Lacombe, portrait, film and travel photographer
George Nelson (posthumous), designer, author
Christoph Niemann, illustrator
Dan Wieden, cofounder, Wieden+Kennedy