Bonin Bough, Stef Agresta
In mid-October, Las Vegas was host to Blogworld Expo, a 4,000 attendee conference focusing on the broad category of social media. In its fourth year, the three day conference has grown well beyond its blog-focused beginnings and has expanded to cover a wide variety of social media-related topics and beyond.
Held at Mandalay Bay, a keynote was given by Mark Burnett and sessions covered everything from content creation to distribution to monetization to business development to podcasting to mobile to affiliate marketing to design to, yes, social media.
While this work by Leo Burnett Toronto for the 2010 ADCC Awards is supposed to call attention to the love/hate relationship many in advertising have with the business, all it really does is point out how fickle those who work in advertising really are.
Make up your fucking minds, people. If you hate it, get out. If you love it, dive in and quit your bitching. It's as simple as that.
That said, the spot is really beautiful. Well done work. LBT must have been loving advertising when they created this one.
Last night in New York city at The Providence, Mediamind held its ninth annual Rich Media Awards. Formerly known as the Eyeblaster Awards, the event honors the best rich media campaigns of the year.
Closing out ad:tech, held the Wednesday and Thursday, the party capped a near week-long extravaganza of learning, networking and partying. Taking home the North American Judges Award this year was the work Future US did for the GamesRadar Rabbids Go Home video game which sent the entire website down the toilet.
The International Judges Award went to Digitas and OMD for their work on Nissan's Qashgai 3D page takeover. The North American People's Choice Award went to ThinkJam UK and Moxie Interactive for the work it did on the Avatar DVD release. And Feref UK and MediacomUK nabbed the International People's Choice Award for their Despicable Me YouTube takeover unit.
Awards aside, it's good to know the ad industry still knows how to party. There was non-stop dancing all night long. More so than at any party during ad:tech this week. Must be something about playing with rich media that does it. That or everyone trying to keep up with Rebecca Jenny on the dance floor.
Check out all the pictures from the event here.
Wednesday night during ad:tech in new York was a busy one. We made it to five parties and that was roughly half of all the parties occurring that night. Kicking the night, well, afternoon, off was Affiliate Summit which held a gathering at the Old Castle pub, a favorite haunt for affiliate marketers during their conference in August. Conference organizers Missy Ward and Shawn Collins were in attendance along with 50-70 others for drinks and buffet goodies.
Following the Affiliate Summit gathering, it was over to The Kimberly where the industry group The Oldtimers held their annual adtech New york party. The Oldtimers is a group of 500 or so people who have worked in online marketing for ten or more year. Believe me when we tell you most of the industry's brain trust was all together in one room that night.
On Tuesday night before ad:tech New York kicked off, Moss Networks held its Mix + Mingle party at La Pomme. We suppose saying the party was the bomb would make us sound like some sort of pretentious hipster wannabe but the party was, in fact, a really good time. Many familiar faces. Lots of energy since the conference hadn't yet taken its toll on people. There was great music and entertaining dancers.
Moss Networks, which has held Mix + Mingle events at past ad:techs, had had these dancers before at their San Francisco party. The party organizers loved them so much they flew them to New York for their party and an appearance at the AdKnowledge party as well the next night.
Also enlivening things at the party were the "sponsor girls." Four women, one from each company sponsoring the party, LoudMo, InText, DankCash and WebAir, donned tight branded tops and little black miniskirts and graciously shared their hotness with everyone at the party.
Check out off the pictures from the event on flickr or on Facebook if you want to tag.
Now here's the way to show an agency its place in the pecking order when it comes to sinning awards. To increase interest in the Brazilian El Ojo de Iberoamerica advertising festival, the organization sent several agencies including DDB, Ogilvy, Draft/FCB and BBDO a replica of the El Ojo Grand Prix mounted inside a shockproof box.
On November 25, the date the jury makes its decisions, the award will self-destruct unless the agency has won a Grand Prix. otherwise, the trophy case will be "defused" and a team from the award organization will arrive at the agency's office with champagne in hand.
Any agency that enters at least 50 pieces in the festival can request one of these pre-award Grand Prix's to place in their office. Though it's a gamble. Not many agencies want such a dramatic statement of failure shoved in their faces. Of course, having campagne delivered to the office isn't so bad.
Even though ad:tech is just two days this year, that hasn't slowed the party schedule at all. In addition to the Moss Networks VIP Mixx + Mingle, Epic will host its third annual ad:tech Bash.
The party will take place at Hudson Terrace Wednesday, November 3 beginning at 9PM. There will be an open bar from 9PM to midnight. RSVP information is here.
On Thursday, November 4 beginning at 8PM, MediaMind will host its 9th annual (formerly known as the Eyeblaster Awards) Rich Media Awards at Providence Nightclub located at 311 West 57th Street. Be on the lookout fro an appearance by the famed Nannenator. Don't worry. You'll know exactly who he is once the dancing starts. You can RSVP and cast a vote for your favorite ad here.
On Wednesday, November 3, industry group The Oldtimers Group will host their event beginning at 8PM. The event is traditionally invite only. Stay tuned for more additions as we get closer to the event.
A Google Calendar of all the parties is here.
During the recent Blogworld Expo in Las Vegas, SocialFresh Founder Jason Keath led a panel entitled How to Hire A Social Media Company. On the panel were Edelman's David Armano, Ignite Social Media's Jim Tobin and Digital Dads' C.C. Chapman. Out of the panel, emerged tips for brands (and even agencies) looking for social media expertise.
At a panel held during the recent Blogworld Expo in Las Vegas, ten tips for crisis management in social media emerged. Led by Powered Director of Strategy Valeria Maltoni, the three panelists, Proff Integrated Communications Managing DIrector Dallas Lawrence, Holtz Communication + Technology Founder Shel Holtz and Ford's head of social media Scott Monty shared their views on crisis management in social media.
During a recent BlogWorld Expo panel led by AdFreak's David Griner called Like it or Spike it, several traits emerged for successful social media campaigns:
1. Be authentic. In this medium, platitudes don't work.
2. Make it brainlessly easy for people to participate. Don't make people jump through too many hoops.
3. Make sure there is a clear and concise call to action. Too many brands are unclear in their explanation of how people should participate.
4. Avoid blatant self promotion within the campaign.