Yahoo and the Ad Council today announced the launch of the 2010 Create for a Cause contest to recognize the best in digital advertising for public service campaigns.
The winning campaign, selected by a panel of digital advertising leaders, will appear on Yahoo!'s sign-in page.
The second annual Create for a Cause contest will be open from October 11 to December 3, 2010, to advertising agencies looking to showcase their most creative digital campaigns for nonprofit and federal government agency clients. And for the first time, all agencies are invited to submit entries, including those not affiliated directly with the Ad Council. The winning campaign will be announced January 5, 2011.
Get your creative on, people!
Last night, the Interactive Advertising Bureau held its sixth annual MIXX Awards to "recognize the brand marketers and agencies responsible for the most innovative and effective interactive advertising of the year."
This year, Best in Show went to HBO's True Blood and Digital Kitchen for their "Hacking Reality" campaign for the second season launch of the vampire series. The work integrated digital and traditional media, with online, outdoor, print, stunts and a series of brand partnerships.
The second season of True Blood was teased through a mix of media tactics including vampires in faux blogs and online editorials as well as in traditional advertising and editorial takeovers. The strategy included co-branding with products like Geico, Harley-Davidson and Gillette, a host of classified ads, viral videos and a serialized weekly Inside Edition-type show covering all things vampire.
The worked seemed to have paid off since it resulted in True Blood season 2, episode 1, being the most-watched show on HBO On Demand, with an average of 12.6 million gross viewers per episode for the season, up 62% over the previous year.
IAB MIXX, OMMA Global, Web 2.0, Fast Company Global CEO Summit, ARF, The Dirty Little Word, Night of the Ad Eaters, VideoEgg Battle of the Bands, AWNY, The Big Ad Gig, ANA, Facebook Party and 3 billion other entities and events.
Yes, folks it's Advertising Week. The seventh annual adfest during which the ad industry heads to New York to learn, share and cavort. There is more to do than any single human can accomplish. But that's OK becasue we have Twitter and blogs and all manner of social media insanity to keep up with the week. Even if you live in Iceland.
Be sure to follow @advertisingweek on Twitter. Check out Advertising Week's AW Voices Blog and their Let There Be Advertising Week Posterous blog. And, of course, the Advertising Week website.
And if you need a constant steam of Advertising Week in addition to following the #adwk2010 tag on Twitter, check out WADV, Advertising Week's radio coverage of the event. You can also find it on iheartradio.
- This Advertising Hottie is indeed a hottie.
- Netflix planted actors in the audience of a press conference for the launch of its Canadian web video offering. It didn't go over very well.
- The just can't be good. No. Not at all. An online cookie that just won't give up, respawning itself whenever a user deletes their cookies. No. Not good at all. Not one bit.
- During Advertising Week, Sprout will introduce AdVine. AdVine publishes ads simultaneously in Flash and HTML5 which Sprout claims will help agencies save time and money building for desktop browsers, mobile browsers, and in-application all at the same time.
- Naked bus wrap titillates to sell Casio Watches.
- Disney is out with Let the Memories Begin, a user-generated campaign playing out on DisneyParks, Facebook, YouTube and MySpace.
There seems to be a revolt among local chapters of the American Advertising Federation over the national board's recent decision to increase the price of ADDY entries. A letter to the members of the Kansas City AAF reads, in part, "The new fee will increase the national portion of each ADDY entry fee from $2 to $15. A 750% increase that they refer to as 'modest.' Currently, the ADDY entry fee for members is $38 per entry. With the increase from nationals, the entry fee will be raised to $51 per entry.
While the Kansas City AAF supports the AAF and isn't defecting, it's putting it's foot down calling the increase "potentially devastating." In the letter, the KC AAF claims the increase "will cause us to experience a $15,000 to $25,000 loss for our fiscal year - instead of making the small profit we had budgeted for. It is too large a loss for us to absorb and would force us to raise fees on other things - an option we find absolutely unacceptable."
All the drama is on the KC AAF blog if you want to dig deeper.
The Art Director's Club has launched "The Creative Process Illustrated - on YouTube", a new series of with leading creatives. The first group of interviewees for this ongoing film project are:
- Kevin Roddy, CCO, BBH New York
- Benjamin Palmer, co-founder/CEO, The Barbarian Group
- Wieden+Kennedy's Eric Kallman and Craig Allen (the team behind the Old Spice campaign)
- Terrence Kelleman, president/designer, Dynomighty Design
The interviews were done by University of Oregon School of Journalism and Communications professor Deborah Morrison and Southern Methodist University-Temerlin Advertising Institute professor Glenn Griffin. The pair co-author a new book The Creative Process - Illustrated.
These and other creatives will speak at the series premiere at an Advertising Week event on Tuesday, September 28, 7:00-9:00 pm (free drinks, snacks) at the ADC Gallery. The interview series will later be posted on the ADC-YouTube Show & Tell brand channel ) with new interviews added quarterly.
The Art Directors Club has announced its ADC Young Guns winners. On October 7 from 7-10PM at the ADC Gallery in New York, the organization will honor the selected younglings. At the event, the ADC will unveil its brand spanking new ADC Young Guns 8 Cube which will be given to each of the winners.
The winner's portfolios will be on display in the gallery through October 22.
Way to capitalize on a big advertising event, Deutsch! And way to slap the developers of the horrific Advertising Week website in the head. Gone is unusable Flashturbation. In is an elegantly designed, simple to navigate, highly informative iPhone app that will guide Advertising attendees through the week.
Developed by Twin Particle, the app lists all events, has a built in calender and lets you easily add events to your phone's calendar. Sweet
Today the Web Marketing Association announced the winners of the 14th annual WebAwards for website development. Hitchcock Fleming & Associates Inc. won Best of Show for their work on "Glidden Website".
For the second year in a row, Extractable was named Top Agency at the 2010 WebAward Competition, taking home 27 WebAwards.
Check out all the WebAwards winners here.
MCann More F'ing Cowbell
And now for some service journalism. The Interactive Advertising Bureau is kicking off its sixth annual MIXX Conference & Expo September 27-28 at the Crowne Plaza Times Square in New York and will carry the theme, "Unbound: Everything Everywhere."
The conference will take a look at "the transformative cultural shift triggered by the surge of interactive into every corner of our lives." Whoa, that's a mouthful.
The lineup of speakers at MIXX 2010 includes representatives from AOL, Gawker, Google, Microsoft, Pandora, Twitter, Yahoo! Here's a partial lineup: