Way to capitalize on a big advertising event, Deutsch! And way to slap the developers of the horrific Advertising Week website in the head. Gone is unusable Flashturbation. In is an elegantly designed, simple to navigate, highly informative iPhone app that will guide Advertising attendees through the week.
Developed by Twin Particle, the app lists all events, has a built in calender and lets you easily add events to your phone's calendar. Sweet
Today the Web Marketing Association announced the winners of the 14th annual WebAwards for website development. Hitchcock Fleming & Associates Inc. won Best of Show for their work on "Glidden Website".
For the second year in a row, Extractable was named Top Agency at the 2010 WebAward Competition, taking home 27 WebAwards.
And now for some service journalism. The Interactive Advertising Bureau is kicking off its sixth annual MIXX Conference & Expo September 27-28 at the Crowne Plaza Times Square in New York and will carry the theme, "Unbound: Everything Everywhere."
The conference will take a look at "the transformative cultural shift triggered by the surge of interactive into every corner of our lives." Whoa, that's a mouthful.
The lineup of speakers at MIXX 2010 includes representatives from AOL, Gawker, Google, Microsoft, Pandora, Twitter, Yahoo! Here's a partial lineup:
Perhaps you've heard of Advertising Week's Big Ad Gig? It's a competition that will award five people a 30 day ad gig. The videos have been spilling in and there's one we really like. It's from Julie Bowman and it has some fun with Donny Deutsch and Andrew Keller.
Dr. Cheesebarn, the agency band for Resource Interactive, just sent us their new video called Status. It takes a rapper's view of Facebook and social networking in general. And it's petty good. They've submitted it to the Advertising Week/VideoEgg Battle of the Ad Bands for consideration. Do you think they're worthy? View after the jump.
Wieden+Kennedy took home an Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards ceremony this past Saturday evening for its Old Spice commercial The Man Your Man Could Smell Like. Last year the agency won for Coke Heist.
"Winning an Emmy is a surreal experience. It's such a great honor to be recognized by the entertainment industry and encourages our desire to create work that not only sells products, but entertains people. We're very honored to have been one of the three Wieden+Kennedy spots nominated. Owning half of the six nominations is a testament to the amazing creativity happening inside the walls of our office, and the talented people and clients we get to work with," said Jason Bagley and Eric Baldwin, W+K creative directors for Old Spice.
Earlier this week, we hit Affiliate Summit in New York. As is always the case, the conference was informative, entertaining and fun. One day prior to Affiliate Summit, conference organizers Shawn Collins and Missy Ward along with Loren Feldman held The Audience Conference, a mashup between social media geeks and comedians. While that combination may sound strange, it was striking to realize just how much a comedian's work process is similar to that of an online marketer.
Along with the likes of Chris Brogan, who humorously recalled the early days of bulletin board services...complete with motormouth imitations of modems connecting; C.C. Chapman who discussed the importance of "being human" online and Jason Calacanis who, well, gave us all the parts of Jason we love the most: fearlessness, fortitude and diligence, comedians took the stage and amused as well as educated.
At the ASE10 keynote Frank Luntz offered up a simplistic demographic profile of the human race. Among other stats:
- Men want more money
- Women want more time
- Hispanics and Latinos value home ownership highest
- Best not most important. Constant improvement is.
- Accountability most important brand attribute followed by integrity amd respect.
- More people believe there are UFOs than social security's ability to sustain itself.
Luntz also discussed the importance of visuals in advertising and the psychology behind them. For example hotels should never show people in a hotel room because everyone wants to believe they are the first and only person to use the room. No one wants to know they aren't the first person to use the toilet.
- Hoffman/Lewis is out with a kidnapping spoof to get Chicagoans to go to St. Louis.
- SapientNitro would like us all to see their new reel.
- Here's a few webisodes Window Seat Pictures created for Converse. Yea, there's a pool and a skateboarder.
- A couple of creatives got bored working in an office with no windows. So they made their own. A lot of them.
- The San Francisco Egoist is holding a contest to determine the best ad city in America. Make sure you are represented.
- To kick off to its 90th anniversary celebration, the ADC has announce an open call to its 600 past ADC cube winners to submit their reinterpretation of the iconic ADC Cube for possible use on the ADC 90th Annual Awards call-for-entries.