- Bar Refaeli strips down to her lingerie again for a new Passionista ad campaign.
- This Digiday article explores the belief among young agency employees that it's the agency itself which causes them to job hop so much because staying doesn't allow them to move ahead. People...same shit, different decade. Nothing has changed in 30 years.
- Apple's new ad campaign isn't impressing the critics nor the public.
- The Sun has rounded up what they deem to be the sexiest TV ads of all time, all of which have been covered here on Adrants over the years (Except the 1992 Cindy Crawford Pepsi ad as that was before our time.)
- Social media erupted with joy yesterday in reaction to the Supreme Court's decision to strike down the Defense of Marriage Act and California's Proposition 8.
Well it was pretty clear this was going to happen and it did. "Dumb Ways to Die," created by McCann for Melbourne Metro Trains Melbourne has won the Canes Lion Integrated Grand Prix, its fifth Grand Prix this week. The work is said to have been the most shared PSA in history and is attributed to reducing train accidents and deaths by 21%.
The integrated campaign included the famed video, radio, print, outdoor and a top ten song on iTunes. Hell, my daughter's friends are singing it. Now that's a serious cultural achievement let along an advertising achievement.
Hollie Rapello who pens the Why Moms Rule blog took it upon herself to examine female representation on Cannes Lions Juries. Overall, there are just 70 women serving on juries as compared to 248 men, a 22% representation.
Only one jury, Creative Effectiveness, has equal representation with 8 men and 8 woman.
The juries with the least number of women include Mobile with just one women to 12 and both Innovation and Film Craft with just one woman to nine men each.
While women have certainly made inroads in the marketing and advertising space, it would seem this is not fairly represented in jury make up. When upwards of 70% of household spending in controlled by women, according to The Boston Consulting Group, it would seem all that more important to have women included in the judging of work that is developed to reach them.
AKQA has announced the winners of its annual Future Lions competition at Cannes Lions International Festival of Creativity in France today. Winners of the Future Lions, which celebrates forward-thinking ideas for brands without media, technology or audience constraints, can be seen below. Stellar work.
Hosting this year's Future Lions ceremony was by James Hilton, co-founder and CCO, and Ajaz Ahmed, AKQA's founder and CEO.
Of the awards, Hilton said: "Future Lions, in its eighth year, has yet again showcased five incredible ideas that inspire and impress. Throughout all the entries submitted, we saw a clear desire to provide tangible benefit to the audience. By applying technology and creative thinking to a range of problems, Future Lions 2013 winners have demonstrated the power and impact brands can have when they make people's lives better."
Sapient Nitro is out with its second Cannes-themed inforgraphic, each of which highlights a decade of advertising memes and themes. What we have today, is a look at the sixties and, well, the fact that lots of guys now where red pants. Oh and the fact that Paula Green was a rockstar creative in the 1960's.
Written in March following SXSW in Austin
While we knew this was the case for several years now, SXSW Interactive has become a huge event generating conversation the world over. This year's event generated 1.1 million tweets in 5 five days across 200 countries and 19 languages.
Social media monitoring company Synthesio created an infographic summarizing global social media conversation about the Austin, Texas event. Without surprise, the U.S generated the most (71%) conversation followed by the UK (4.6%) and Canada (4.4%).
Some say SXSW is the new Cannes. In some respects, it is. As the advertising industry moves more towards technology and content solutions versus Super Bowl-style creative solutions, this shift in mentality may make sense. But it will be a very long while before the advertising industry gives up its Rose-filled afternoons on the Carlton Terrace or the massive beach parties that occur every night which, by the way, put even the best parties at SXSW to shame.
So yesterday -- actually Sunday night -- some witty soul (and I use that phrase ever so graciously) decided it would be fun to hack Adrants on the eve of Cannes Lions making it impossible for us to share with you all the event's goodness. Well. we're back.
But does it really matter? Does anyone really care? When we have AdWeek's Tim Nudd and Gabriel Beltrone killing it in Cannes, an entire army of reporters from Ad Age, stellar tweets from Ogilvy, a One Question video series from Advertising Week, live coverage from Campaign and PR Week and the #canneslions Twitter hashtag which -- if you allowed yourself -- you could stare at 24/7...do we really need Adrants?
Following its efforts last year, Sapient Nitro has again teamed with Cannes Lions to bring us a daily inforgraphic summarizing events and trends during the week-long event in Cannes, France which kicks off this weekend. There will be six inforgraphics in total and each will be in celebration of the event's 60th anniversary.
The first infographic is already out and takes a look at past year's highlights including the fact just 130 delegates attended the event in 1954. How quaint.
Several young creatives at the Creative Circus just won the Cannes Future Lion award. Unfortunately, the team cannot afford to go to Cannes and accept their award in person. The creatives are willing to wear the logos of sponsors all over the Cannes festival. Total amount of funds that need to be raised is $20,000 for all 5 team members to get to attend.
Remember the first time you went to Cannes? Come on, you know you do. And you know you were starry eyed and all gaga prancing up and down Le Croisette. Give these budding young creatives a chance to experience all that. So who's in? Anyone want to sponsor these budding creatives? If so, head over here and hook them up.
It's that time again. Well, it will be come August when the The Affiliate Ball returns to Affiliate Summit which will take place in Philadelphia. 11 time Grammy nominated, hip hop artist, Busta Rhymes will be the headliner. Fresh off his recent signing with Cash Money Records, and smash hit " Look At Me Now," Busta Rhymes will share his classic hits as well as his new hits with attendees of this year's Affiliate Summit.