And Now...An Award Show For the Best Animated GIF


This is rather amusing. The .GIFYS, the first annual awards show celebrating the animated file format has opened online voting today as they work towards determining the all-time best GIFs. The nominees are the selections of a panel made up of people from Buzzfeed, Gawker, Tumblr, Mashable, Joystiq, The Daily Dot, Engadget and others who have pulled from their own archives, reached out to their hundreds of thousands of twitter followers and scoured the Internet to curate the best of the best animated GIFs.

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by Steve Hall    Jan-21-14    
Topic: Industry Events

13 Signs You're An Affiliate Marketer [Infographic]


As Affiliate Summit kicks of at the Paris Hotel and Casino in Las Vegas today, let us visit why you might be an affiliate marketer and not even know it. Of course if you're one of the over 5,000 people attending Affiliate Summit, it's a pretty clear bet you already know you're an affiliate marketer. But check out these 13 traits of an affiliate marketer. You just might get a kick out of them.

Yes, John Chow, AffBuzz, the Affiliate Ball, Affiliate Nation and Ilya Putin get mention.

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by Steve Hall    Jan-12-14    
Topic: Industry Events

Top 10 Explainer Videos From CES Exhibitors


With more than four decades of success, the International CES reaches across global markets, connects the industry and enables consumer electronics innovations to grow and thrive. Every year CES draws attendees from around the globe ready to do business.

When it comes to introducing new products and services, start-up businesses must focus on distinguish themselves and their products from similar companies.

It is crucial to explain why should people choose you. As we believe in explainer videos, we went through the websites of this year's exhibitors to see how often and how well they are using their explainer videos.

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by Steve Hall    Jan-10-14    
Topic: Industry Events, Video

Cannes Lions 2014 Is Open For Registration [Photos]


Yes, people. It is that time of year again. Time to start planning your trip to the South of France where you will put a large dent in your expense account, sip champagne on the Carlton Terrace and squeeze in a few late night visits to the gutter bar. Oh, yea, and hopefully bring home some metal. After all, that's why we go to Cannes, right?

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by Steve Hall    Jan- 9-14    
Topic: Industry Events

Third Cannes Chimera Receives 900 Entries From 79 Contries


The third Cannes Chimera global communications challenge, answering to the competitive creative brief "Help Lead the Fight Against Extreme Poverty," has received a total of 900 entries from 79 different countries, more than half of which are from advertising and brand communication agencies.

The brief, set by Cannes Lions and the Bill & Melinda Gates Foundation, was launched during the 60th Cannes Lions International Festival of Creativity in June this year, with a bid for new communication concepts that will incite the public to support an emerging international agenda to ensure that poverty is virtually eliminated by 2030.

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by Steve Hall    Nov-26-13    
Topic: Cause, Industry Events

Craze Conference to Focus on Social Media and Youth Marketing


Youth marketing agency, Camp Craze, will produce the Craze Conference February 5th in New York City at the 92nd Street Y. The conference will focus on broad aspects of marketing and social media with a focus on youth marketing.

Keynote speakers include Pencils of Promise Founder and CEO Adam Braun and Former Virgin America VP of Marketing Porter Gale. Additional speakers include Zappos Culture Evangilist Jonathan Wolske, Twitter Design Manager Marty Ringlein, New York Mets Director of Marketing Mark Fine and many others.

You can check out the whole line up here as well as other information on the conference. If you choose to attend, use the discount code TIER1PRICECRAZE which discount the $285 price by about $60.

by Steve Hall    Nov-19-13    
Topic: Industry Events

As Awards Season Approaches, 'The Case Study Kit' Has Your Back


As award season approaches, agencies are scrambling to put their best foot forward. And part of that step is the dreaded case study video that can greatly influence a judge's decision. Canadian-based DentsuBos is out with The Case Study Kit, a step-by-step, point and click case study creation solution that will have the judges salivating over your work.

Using The Case Study Kit, you can select your locale, various clips of people filming your work of wonder with their smartphones (because, as we all know, that is a required component of any good case study video), the right music and then, with just a click, cobble the whole thing together into a masterpiece of epic case study proportions.

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by Steve Hall    Nov-19-13    
Topic: Agencies, Industry Events

Here Is Your ad:tech New York 2013 Party Calendar


So this week 10,000 of you will descend upon the Javits Center for ad:tech which will take place Wednesday and Thursday this week. You will, of course, work diligently throughout the day checking out exhibitors, making connections and closing business. That's a given.

But when the day is done, it's not time to go to sleep or wander aimlessly around New York looking for something to do. No. It's time to consult our friendly ad:tech Party Calendar so you know when and where to be and to insure you keep your networking activities going late into the night. Because as we all know, sometimes the best deals are closed at that time.

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by Steve Hall    Nov- 4-13    
Topic: Industry Events

Industry Legends Unite For Gigantic ad:tech Party


Clickbooth, CPAWay and adknowledge are at it again with their Industry Legends Unite Affiliate Nation Party to be held during ad:tech New York November, 6, 2013 from 9PM to 2AM. As is always the case, the party will be awesome and it's the only late night big party scheduled for the evening at this point. So it should be packed and rocking!

The party will be held at LQ which is located at 511 Lexington Avenue in New York City. the featured DJ will be Ghost and as is always the case, it will be open bar all night. Additionally, there will be dancers and there will be dwarves. And, we are told, other surprise entertainment.

Check out pictures from the last party they held during Affiliate Summit in Philadelphia.

RSVP here.

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by Steve Hall    Oct-24-13    
Topic: Industry Events

The 3 Percent Conference Aims to Get More Women in Top Creative Agency Positions


At the Intercontinental Hotel today in San Francisco, the 3% Conference kicked off with a keynote by Cindy Gallop. The conference, as the title would indicate, addresses the fact that just 3% of creative directors are women. Gallop launched right into the unbalanced situation that exists in advertising agency creative departments especially, as she notes, since 90 percent of all electronics purchases are influenced by women. And that was just one of several categories given as an example.

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by Steve Hall    Oct-16-13    
Topic: Industry Events

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