Sadly confirming there are many in this industry who continue to lie, cheat, steal and bend the rules for their own gain, The Cannes Press Grand Prix winner, Ogilvy Mexico for Mattel Scrabble, was disqualified by the jury because it was discovered the campaign had been entered previously. Malicious maneuver or innocent mistake is unclear at this point. Gold winner Almap BBDO for Billboard Magazine has been elevated from Gold to Grand Prix.
Is it any wonder the public still ranks us right up there with car salesmen when it comes to honesty and integrity?
UPDATE: And unsurprisingly, two other double dippers have been discovered; one from the very winner of this Grand Prix, Almap BBDO.
Last night at the ceremony I livetweeted all Gold and Grand Prix winners in the categories above. If you weren't following along at @luckthelady, here's a breakdown of the Grand Prix winners.
Click on the category to see the full list of Gold, Silver and Bronze winners.
Media: Leo Burnett Sydney for "EOS Photochains," Canon EOS DSLR cameras. A cadaver exquis-style execution where users can post images, then other photographers take a piece of that image to continue the chain with a photo of their own.
Yesterday, in a Digitas-run session called "Cage Fighting Comes to Cannes," Common explained what his brand is and how he gauges the value of sponsorship opps.
How do you get a respected artist to plug your product? The secret is profound and earth shattering.
The anti-Cannes organization, Wrath of Cannes, will host its fourth annual event tomorrow night at Kabin on 92 2nd Avenue (between 5th and 6th) beginning at 7PM.
They didn't make it to Cannes but their T-shirts did and were worn by various ad peeps including, we think, Ask Wappling from Adland. At least it looks like her.
Be sure to Follow our Adrants Correspondent Angela Natividad on Twitter. She's live tweeting a storm from the South of France. Briefly, Grey gets gold for Branded content for Canon. Abbott Mead Viuckers BBDO gets gold for best use of online advertising. Heimat Berlin Beyond Borders for Cannes International gets gold for ambient media.
Stay tuned. Follow. And check back here when she publishes her daily wrap up.
Yesterday at Cannes Lions, Chelsi and I had the curious experience of meeting @DavidonDemand.
Here's the story: David Perez, a creative recruiter over at Leo Burnett Chicago, really wanted to come to Cannes. In its infinite kindness, LB found a practical reason to send him: he could promote Wildfire, the agency's self-conscious celebration of spontaneity in the art and craft of modern marketing.
So for the next seven days, this poor sod is strapped to a live feed. His job: to do everything Twitter tells him to do.
The similarities are remarkable. Then again, How many different ways can you tell Forrest Gump's story in one minute? Once again we have charges of plagiarism and this times it's tied to Cannes.
Nokia hosted a video competition and first prize was a trip to Cannes. Well, the creator of the winning video, Jemma Lyon, is in Cannes but she's being pummeled by members of web community b3ta. One of the original film's creators wrote, "Someone's sent me an entry to a Nokia filmmaking competition that's literally a shot for shot, line for line, idea for idea remake of it, this has been the first I've heard of it. I wouldn't mind except the person who entered it has won a "Critics Choice" award out of this rehash, including a FUCKING TRIP TO CANNES."
A breakdown of the Grand Prix winners announced last night in the categories of Direct, Promo and Activation. Click on the category to see the full list of Gold, Silver and Bronze winners.
Direct: Orcon Broadband, "Orcon + Iggy Pop," Special Group Auckland. Users were invited to create video auditions, then post them on a dedicated Orcon site, for the chance to play live with Iggy Pop.
Here's one of the winning auditions (8 band members were chosen in total).
It's with pleasure today that I discovered I lied in my last piece - that depressing waiting room-looking area isn't the only spot for screening ads in Cannes this week. A real-life theatre in Level 1 of the Festival screened a bunch of body care ads this afternoon.
I'm gonna spare you more starry-eyed harping about how OLD SPICE BRINGS JOY TO ALL THE UNIVERSE. Here's other stuff that stuck out, and at the end, a reflection on Axe.
Here's the first few shortlists that have emerged from the Cannes 57th Annual International Advertising Festival:
Promotional and Activation