It's with pleasure today that I discovered I lied in my last piece - that depressing waiting room-looking area isn't the only spot for screening ads in Cannes this week. A real-life theatre in Level 1 of the Festival screened a bunch of body care ads this afternoon.
I'm gonna spare you more starry-eyed harping about how OLD SPICE BRINGS JOY TO ALL THE UNIVERSE. Here's other stuff that stuck out, and at the end, a reflection on Axe.
Here's the first few shortlists that have emerged from the Cannes 57th Annual International Advertising Festival:
Promotional and Activation
This is what I know about Cannes:
- It is humid, but not always sunny; often it rains in torrents, and street vendors make a nice profit selling umbrellas to unprepared visitors outside the Palais des Festivals. Be smarter than your deluded sun-thirsty colleagues: pack a spring coat and your own parapluie.
- For wifi that doesn't cost 20 euros a night, you go to a flea-bitten hotel on a side street, not a Croisette institution. I quite like Hotel Athenee, which is cheap (that's our style) and also 5 minutes walking distance from the Palais. Basic amenities are lost, but dude, we're talking about free wifi.
- If you are here for a conference, don't bother packing a swimsuit. You'll be too tired from long nights drinking to want much sun play, and anyway, private companies rent the nice parts of the beach so important people can feel thus at your expense.
It isn't what it used to be, but there's something about Cannes that still excites. It's a place apart, where you're plunged willy-nilly into a life that doesn't belong to you for an inordinate amount of time. For that reason, alighting on it yearly feels a bit like coming home, and the expectation that rises inside is a welcome feeling.
I arrived around 1 in the morning, following a long train delay in Paris thanks mostly to a workers strike. (This is normal.) Because it's a small town, I walked to my hotel: 6 minutes from the train station. This is a convenient city once you know it, and despite the constant barrage of tourists and entitled conference folk, it doesn't change much.
I am staying in a place that lacks sex appeal but has free secured wifi and is clean. The window has an excellent view of Curves, an American weight-loss chain that caters primarily to working women.
It's funny how the sight of something you haven't seen in a long time takes you elsewhere: Curves, an unlikely nostalgic device, brings me back to Oakland's business district, where I contemplated registering on my lunch breaks until a friend told me I'd be joining "fat camp for deluded feminists." I didn't think about it again.
But you're not here for reminiscences of lost fitness aspirations; you're here to read about the Lions. That's cool, let's get down to business.
The British may have decimated our southern coastline and killed the ecosystem of an entire gulf but our friend Murray Newlands is putting on a social media conference in San Francisco this July to prove they are not all evil. Provided he makes it (the last time a volcano kept him from traveling across the pond), it looks to be a great event. And Adrants is proud to be a media partner.
What will be covered at the event? Viral Social Media Campaigns, What Works, The Press Talks: How to get Digital PR for your Company, Insider Look: How Tech Writers Cover Social Media, A/B Testing for Social Media, How to Build Communities for Brands, Social Media Marketing Metrics, Social Media Marketing Metrics, Monetizing Social Media. To name a few.
On Thursday, May 27, the Academy of Art University held its Annual Spring Show where students from the school's disciplines display their work. Held in San Francisco, creativity blossomed from every corner of the galleries for fellow students, art aficionados and recruiters to view.
From graphic design to industrial design to fashion to fine art to multimedia communications to photography to advertising, much of the work was truly amazing and of professional caliber. Walking through the exhibits, it was clear the school was matriculating and graduating some serious talent that this industry would behoove itself to take a look at.
If you didn't have a chance to attend the Show and want to take a look at the talent, check out our photos from the event here.
Why go to Cannes when you can have your own Cannes Stooge? Why embarrass yourself by getting drunk and ending up on some guy's couch in the morning wearing just your bikini? Why subject yourself to all the buffoonery and pompous idiocy...when you can have someone else experience it all for you?
That's where Leo Burnett Creative Recruiter David Perez comes in. Burnett is sending Perez to Cannes from June 21 - 26 equipped with a webcam mounted on his glasses and the edict he must do whatever anyone tweets him to do.
- As only Jane Lynch can, the new iPhone gets hilarious spoof treatment.
- The Word of Mouth Marketing Association is offering a free webinar next Monday, June 14th at 11 am CDT to support its new Digital Social Media and Endorsement Policy template.
- For women, the world cup is an opportunity to see old friends.
- The IAB has announced its panel of judges for its IAB MIXX Awards 2010.Had they provided a link, we would have been happy to share the list with you.http://tinyurl.com/2ukobzr
It's a tough job. Being and ad band rock star. But somebody's got to do it. We've seen plenty an ad band rockstar do their thing during Advertising Week here in the states but we're not the only ones who love to see out co-workers dress ridiculously, get onstage and perform as if they were KISS.
Nope. Canada's in on it too and to promote the upcoming Toronto AdBands competition on Thursday, June 16 beginning at 6:30PM at Revival Bar, the john st. agency and Radke Films director Craig Brownrigg have created this promotional video. In the video, we see the aftermath of an ad band rockstar's night out and the preparation he must go through as he makes his way to work the next day.
All of the proceeds from the event will go to The Tennyson Quance Foundation for Autism.
Watch out Toronto ad community. We might be there with camera in hand.
Known as "a bitter response to the self-congratulating, glad-handing, marblebag-wearing, Dom-swilling, bronzer-slathered soirees that fester up on the beach in Cannes," the other awards show, Wrath of Cannes, is back for its fourth year of ad mayhem.
This year, the event will focus on content or Cannes-tent as they would like it to be known. To enter, you must be a junior level creative (2 years experience or less). There's no call for entry, no paper work and no entry fee. Just bring your Cannes-tent on a thumb drive, or other removable media by 8pm the night of the show. Entries will be judged in real-time, and The Grand Coney will be awarded at the end of the night.
The event takes place Wednesday, June 23 at 7PM EST at Kabin located at 92 2nd Ave between 5th and 6th.