It's not often (ever?) you see an industry conference run a commercial on television to promote attendance but that's exactly what Affiliate Summit is doing to promote it's summer conference in New York August 15-17.
Conference Co-Founder Shawn Collins says, "The commercial touches on the uncertainties in the economy, and how folks can control their destiny by working in affiliate marketing and becoming their own boss."
Yes, it's as cheesy as you would think a commercial about an ad conference would be but Affiliate Summit has grown from 200 attendees in 2003 to 4,125 in 2010 so they must be doing something right.
If you're in San Francisco for ad:tech this week and, in addition to attending the conference, you plan to attend some of the parties associated with the conference...and you haven't read the new ad:tech blog, take a look and plan your social schedule now. As always, there are overlaps so you'll just have to choose which parties you want to go to and forgo the others. Or, like us, you can run around the city as if it were some sort of Foursquare Day and make it to them all.
Read about all the parties here. And see the Google calendar of the parties (with locations and additional details) here.
There's everything from the staid cocktail party to the apocalyptic craziness of Clickbooth. Something for everyone.
- For those who love to spot nipple slips in YouTube videos, here's one for you from Forrest & Bob Underwear.
- As part of The One Club's Second Annual Creative Week, Southfield, Mich.-based ad agency Doner will present a retrospective celebrating 70 years of work at The One Club Gallery.
- Something about saving the future of advertising. We're not really sure.
- Hoping to alleviate the stress of tax day, Cinnabon is giving away free bite-sized cupcakes on April 15.
- Wish you could embed your ad in an email? You can. Just create a huge animated gif.
On June 14 in New York, the 14th Annual Webby Awards will be handed out. Judges including R/GA's Bob Greenberg, Ogilvy's Lars Bastholm and AKQA's Rei Inamoto along with the public will select who gets the glory.
Among the campaigns receiving multiple nominations were Starbuck's "Love Project" (BBDO New York), which received three nominations (Best Viral, Best Public Service & Activism Video, Best Integrated Campaign), Volkswagen's "The Fun Theory" by DDB Stockholm (4 nominations); Nike's "Chalkbot" by Wieden + Kennedy (3); and the Grammy Awards' "We're All Fans" by TBWA/Chiat/Day (3). Evian's "Roller Babies" by BETC Euro RSCG, which has been viewed more than 45 million times, was nominated for Best Viral Marketing. we're pulling for the babies.
The Art director's Club will announce the winners of its annual awards show one month in advance of the show which will be held May 19 at the SVA Arts Center in New York. The organization promises a faster program and presentation format because, well, as we all know, all we care about in this business is free food and drinks and people onstage accepting awards seriously interferes with that endeavor. Just ask Kathy Keily of Boston's The Ad Club.
Did you like Lemonade Movie? That's the one where 16 former ad professionals talk about how they left the business and found greatness elsewhere. Do you like going to ad conferences to hear smart people talk about the business? Then listen up.
Lemonade Movie Facebook Fan Page is giving away five free tickets to the PSKF Conference in New York City, April 9, 2010, where creatives will talk about culture, trends and the future of advertising. PSFK Conferences are attended by designers, digital creatives, entrepreneurs, journalists, planners, strategists and writers. Is that you? Do you want to go?
If you're interested, submit a video to the fan page. The top five videos with the most comments by 5pm on Tuesday, April 6th each win a ticket to the PSFK Conference.
If you';re a lucky winner, you'll get to hear Lemonade Movie creator Eric Proulx talk about opportunistic reinvention during a recession and how it doesn't have to be all bad.
Last November, The Audience Conference made its debut. It's making its second appearance this year Saturday, August 14 the day before Affiliate Summit East kicks off. The conference, produced by 1938media and Affiliate Summit will be held at Caroline's On Broadway. For more information and to register, head over to the website.
So that you have an idea what this conference is all about, we'll share with you the content and our experiences from last year's inaugural outing. MC'd by the acerbic Loren Feldman, speakers included Jason Calacanis, Joe Jaffe, Brian Clark, Rae Hoffman, David Binkowski, Jeremy Shoemaker and many others.
There were no panels. It was all about the speaker and the audience. In fact, Feldman insisted no one tweet or blog from the event and that audience members actually pay attention to what speakers had to say. He even (not so humorously) threatened to throw anyone out he caught tweeting. The notion of audience handing over 100 percent of their attention to what was happening onstage - which included musical acts as well - was refreshing in today's always connected, always on environment.
Here are some highlights from the event:
- The Cult of the Audience's Andrew Keen said Twitter is a scam. No one using Twitter is making money (debatable). The only ones who are are founder Evan Williams and his management team. He said creators and authors must be authorities. Humility will get you nowhere and the audience won't do your work for you.
In the weeks leading up to the ad:tech San Francisco conference, the party invites begin to roll in and it's our job (well, someone has to do it) to gather them together, place them on an easy to access Google calendar and share the details of each party with you.
If you're attending ad:tech or if you're in San Fransisco, you'll want to be sure to attend the Opening Night Party held the first night of ad:tech San Francisco, April 19 at 7:30PM at Roe Restaurant and Nightclub. Hosted by Marissa Louie, Murray Newlands, Brian Solis and myself, Steve Hall, there will be a brief half hour panel followed by lots of drinking and mingling.
Come and be social. There's more information on a facebook page and you can register to attend on this Eventbrite page.
OK. OK. Everyone else is writing about it. We will too. The Last Agency on Earth. OK. No doubt you've seen it already. It's pretty funny and very insightful. The basic message" Adapt of die. Not a new message. One that's been delivered over and over and over again throughout time. The problem? No one listens to the message. No one looks back in time, analyzes others' mistakes and makes definitive course corrections to insure the same mistakes don't happen...well...over and over and over again. Take heed.