Ad Slogans Become Beatnik Poetry for Portfolio Night

portfolio_night_8_slogans.jpg

We've tried to do this so many times and failed miserably. Actually, we didn't fail. We just got bored. But Memac Ogilvy Dubai and Muddville Dubai didn't get bored and they went all the way with this promotional video for Portfolio Night 8. The pair created a soliloquy or sorts using 30 advertising slogans, Here are the results.

more »

by Steve Hall    May-17-10    
Topic: Industry Events, Video



UK Announces Priminsterial Gay Marriage But Social Media Lives On

social_media_marketing.jpg

Despite the UK elections resulting in no government and two men eloping along with volcanoes in Iceland and the threat of invasion from marauding Greeks, Murray Newlands, the one with the cute chick fan club, is planning to run a Social Media Marketing event in London on the 17th June just to prove life goes on.

At the event you will "learn to harness the viral power of social networks." Speakers include Chris Brogan who, if you don't know, is the BMOC in the social media space right now. Sadly, we won't make it to the event but you can get a 10% discount when you book using the code "adrants"

Get all the details here.

by Steve Hall    May-14-10    
Topic: Industry Events



35th Anniversary One Show Finalists Announced

one_club_logo_one.jpg

The One Club has announced the finalists for its 35th Anniversary One Show, One Show Design and One Show Interactive, part of Creative Week NYC. Finalists will be competing for Gold, Silver and Bronze Pencils at One Show Design on May 10th; the One Show on May 13th and One Show Interactive on May 14th.

more »

by Steve Hall    May-10-10    
Topic: Industry Events



Logo Liked, Bad Work Costs More Than Good

united_airlines_continental_logo.jpg

- Though many hate it, we kinda like the new United Airlines/Contenental logo.

- The One Club will be host its Second Annual Creative Week in New York City from May 10 to May 16, 2010.

- Hey we like this promotional video for the Seattle International Film Festival.

- Here's the latest from ESPN' s World Cup "One Game Changes Everything" campaign promoting the FIFA World Cup in South Africa.

- Never date a Flyers fan even if she shaves her mustache.

- A long diatribe in Ad Age on the topic that bad work costs more than good.

by Steve Hall    May- 7-10    
Topic: Agencies, Brands, Commercials, Industry Events, Outdoor



Even More Portfolio Night 8 Videos

portfolio_8.jpg

Here's some more Portfolio Night 8 Host Agency Videos. Strange.

Ogilvy & Mather, New York: http://portfolionight.com/8/archives/355

Ogilvy & Mather, Mumbai: http://portfolionight.com/8/archives/1071

Ogilvy & Mather, Taipei: http://portfolionight.com/8/archives/1069

by Steve Hall    May- 7-10    
Topic: Industry Events



If You &%$#@ ing Swear, You May &%$#@ ing Party

fucking_party.jpg

Not at all in association with their employer, McCann, Matt O'Rourke and Ale Lariu, group CDs at McCann are having a fucking party and they're calling it the Fucking Party. The purpose? To collect the largest database of swear words. Why? Who gives a shit. We like the idea. And we're on the list because, well, we know our trash talk.

But, no doubt, George Parker will be the most prolific contributor.

by Steve Hall    May- 6-10    
Topic: Industry Events



GM Re-Tags, Celebs Speak, Mullen Jets (Blue), Effies Drink Beer

gm_excellence_for_all.png

- GM's new tagline: Excellence for all. Seriously? Seriously?

- Celebrities speak out against poor fishing practices which harm dolphins.

- JetBlue has selected Mullen as its new ad agency.

- The effie's, along with Heineken, are honoring student creativity with the Collegiate PSA Challenge.

- It's Finnish but its about blogger/TBWA designer Riku Vassinen an his new digital marketing book. It's a cover version of Mobb Deep Shook Ones Prt.2. We heard "Foursquare" though.

- Idiotic ad of the day.

- Former Adrants Editor Angela Natividad, who will be back to cover Cannes for us this year, is covering Social Media and Community 2.0 in Boston this week. Her first post is entitled OMG! We Need to Do Social Media!

by Steve Hall    May- 3-10    
Topic: Agencies, Brands, Cause, Celebrity, Industry Events



Ted Murphy Shares the Beginnings of PayPerPost at SOBCon 2010

ted_murphy_sobcon.JPG

In this six-ish minute video, IZEA Founder Ted Murphy tells the story of how he started PayPerPost, how the market reacted to it, how he reacted to that reaction and how he changed things to move forward.

You might have hated PayPerPost when it launched a few years ago. We certainly did. But the model changed. The market changed. And we came around. Ted's a nice guy. Give the video a watch.

more »

by Steve Hall    May- 1-10    
Topic: Industry Events



ad:tech Was Big and so Were the Parties

mix_mingle_step.JPG

On Tuesday night at ad:tech San Francisco there were more parties than the average human could possibly attend. But we're not average so we made it to every party except two. Eight in all. The night kicked of at 5PM on top of the Moscone Center at B Restaurant where the Meetup202 party took place. After so many years attending ad:tech at the Moscone, we never knew this place existed. It's quite nice with a beautiful view of the Yerba Buena Gardens.

Then it was over to Temple Night Club for the Blumberg Capital & DoubleVerify Cocktail Party. Sadly, we couldn't stay long but the food was good and people were flooding in the doorway as we walked out. A quick trip to the W brought us to the Oldtimers party in the lobby, where no less than three other companies were having mini parties. Can we please find a better venue/hang-out than the W? The St. Regis perhaps?

more »

by Steve Hall    Apr-23-10    
Topic: Industry Events



ad:tech Exhibit Hall Never Ceases to Amaze

lead_beaver.JPG

Every ad:tech comes with a varying degree of exhibit hall antics. Mascots. Women dressed as poker chips. A women impersonating Lara Croft. Rubber frogs. A panalopy of pleated plaid mini skirted women pimping whatever they're paid to pimp.

And a company that actually named itself Lead Beaver. Yes, Lead Beaver. With hired beav...uh...models to wear branded red leather coats.

We love this sort of fun as much as the next person. After all, if we didn't have companies performing these exhibit hall antics, what would we have to take pictures of? A product demo? Who really wants to see that? No, e want some fun injected into our day. And we can thank Lead Beaver and its lovely representatives for doing just that.

by Steve Hall    Apr-23-10    
Topic: Industry Events










Featured FREE Resource: