On Tuesday night at ad:tech San Francisco there were more parties than the average human could possibly attend. But we're not average so we made it to every party except two. Eight in all. The night kicked of at 5PM on top of the Moscone Center at B Restaurant where the Meetup202 party took place. After so many years attending ad:tech at the Moscone, we never knew this place existed. It's quite nice with a beautiful view of the Yerba Buena Gardens.
Then it was over to Temple Night Club for the Blumberg Capital & DoubleVerify Cocktail Party. Sadly, we couldn't stay long but the food was good and people were flooding in the doorway as we walked out. A quick trip to the W brought us to the Oldtimers party in the lobby, where no less than three other companies were having mini parties. Can we please find a better venue/hang-out than the W? The St. Regis perhaps?
Every ad:tech comes with a varying degree of exhibit hall antics. Mascots. Women dressed as poker chips. A women impersonating Lara Croft. Rubber frogs. A panalopy of pleated plaid mini skirted women pimping whatever they're paid to pimp.
And a company that actually named itself Lead Beaver. Yes, Lead Beaver. With hired beav...uh...models to wear branded red leather coats.
We love this sort of fun as much as the next person. After all, if we didn't have companies performing these exhibit hall antics, what would we have to take pictures of? A product demo? Who really wants to see that? No, e want some fun injected into our day. And we can thank Lead Beaver and its lovely representatives for doing just that.
OK so this is gross. Riffing off Hitchcock's statement regarding the proper length of a film when he said, "The length of a film should be directly related to the endurance of the human bladder," Barcelono-based Atletico International has held a bladder hostage in a promotional video for the MECAL Short Film Festival. They're touting it as "the world's first bladder friendly festival." Funny. Gross. Weird. All in one.
It's not often (ever?) you see an industry conference run a commercial on television to promote attendance but that's exactly what Affiliate Summit is doing to promote it's summer conference in New York August 15-17.
Conference Co-Founder Shawn Collins says, "The commercial touches on the uncertainties in the economy, and how folks can control their destiny by working in affiliate marketing and becoming their own boss."
Yes, it's as cheesy as you would think a commercial about an ad conference would be but Affiliate Summit has grown from 200 attendees in 2003 to 4,125 in 2010 so they must be doing something right.
If you're in San Francisco for ad:tech this week and, in addition to attending the conference, you plan to attend some of the parties associated with the conference...and you haven't read the new ad:tech blog, take a look and plan your social schedule now. As always, there are overlaps so you'll just have to choose which parties you want to go to and forgo the others. Or, like us, you can run around the city as if it were some sort of Foursquare Day and make it to them all.
Read about all the parties here. And see the Google calendar of the parties (with locations and additional details) here.
There's everything from the staid cocktail party to the apocalyptic craziness of Clickbooth. Something for everyone.
- For those who love to spot nipple slips in YouTube videos, here's one for you from Forrest & Bob Underwear.
- As part of The One Club's Second Annual Creative Week, Southfield, Mich.-based ad agency Doner will present a retrospective celebrating 70 years of work at The One Club Gallery.
- Something about saving the future of advertising. We're not really sure.
- Hoping to alleviate the stress of tax day, Cinnabon is giving away free bite-sized cupcakes on April 15.
- Wish you could embed your ad in an email? You can. Just create a huge animated gif.
On June 14 in New York, the 14th Annual Webby Awards will be handed out. Judges including R/GA's Bob Greenberg, Ogilvy's Lars Bastholm and AKQA's Rei Inamoto along with the public will select who gets the glory.
Among the campaigns receiving multiple nominations were Starbuck's "Love Project" (BBDO New York), which received three nominations (Best Viral, Best Public Service & Activism Video, Best Integrated Campaign), Volkswagen's "The Fun Theory" by DDB Stockholm (4 nominations); Nike's "Chalkbot" by Wieden + Kennedy (3); and the Grammy Awards' "We're All Fans" by TBWA/Chiat/Day (3). Evian's "Roller Babies" by BETC Euro RSCG, which has been viewed more than 45 million times, was nominated for Best Viral Marketing. we're pulling for the babies.
The Art director's Club will announce the winners of its annual awards show one month in advance of the show which will be held May 19 at the SVA Arts Center in New York. The organization promises a faster program and presentation format because, well, as we all know, all we care about in this business is free food and drinks and people onstage accepting awards seriously interferes with that endeavor. Just ask Kathy Keily of Boston's The Ad Club.
Did you like Lemonade Movie? That's the one where 16 former ad professionals talk about how they left the business and found greatness elsewhere. Do you like going to ad conferences to hear smart people talk about the business? Then listen up.
Lemonade Movie Facebook Fan Page is giving away five free tickets to the PSKF Conference in New York City, April 9, 2010, where creatives will talk about culture, trends and the future of advertising. PSFK Conferences are attended by designers, digital creatives, entrepreneurs, journalists, planners, strategists and writers. Is that you? Do you want to go?
If you're interested, submit a video to the fan page. The top five videos with the most comments by 5pm on Tuesday, April 6th each win a ticket to the PSFK Conference.
If you';re a lucky winner, you'll get to hear Lemonade Movie creator Eric Proulx talk about opportunistic reinvention during a recession and how it doesn't have to be all bad.
Last November, The Audience Conference made its debut. It's making its second appearance this year Saturday, August 14 the day before Affiliate Summit East kicks off. The conference, produced by 1938media and Affiliate Summit will be held at Caroline's On Broadway. For more information and to register, head over to the website.
So that you have an idea what this conference is all about, we'll share with you the content and our experiences from last year's inaugural outing. MC'd by the acerbic Loren Feldman, speakers included Jason Calacanis, Joe Jaffe, Brian Clark, Rae Hoffman, David Binkowski, Jeremy Shoemaker and many others.
There were no panels. It was all about the speaker and the audience. In fact, Feldman insisted no one tweet or blog from the event and that audience members actually pay attention to what speakers had to say. He even (not so humorously) threatened to throw anyone out he caught tweeting. The notion of audience handing over 100 percent of their attention to what was happening onstage - which included musical acts as well - was refreshing in today's always connected, always on environment.
Here are some highlights from the event:
- The Cult of the Audience's Andrew Keen said Twitter is a scam. No one using Twitter is making money (debatable). The only ones who are are founder Evan Williams and his management team. He said creators and authors must be authorities. Humility will get you nowhere and the audience won't do your work for you.