On Monday, SocialFresh held a conference in Tampa at the Doubletree Hotel. There were about 250 attendees or the day-long event. The usual social media-related topics were covered but, more importantly, we all gathered to watch the Super Bowl together Sunday night before the conference began.
Once the conference did begin, keynote speaker Maggie Fox from Social Media Group touched on how her company handles social media and uttered an all-important notion we've said over and over again here: Viral is a thing that happens. Not a strategy. Indeed. While you can certainly plan and make every conceivable effort to enable something to go viral, until it goes viral, it ain't viral.
- Check out Whose Voice is That? It's all about celebrity voiceovers and they've just posted a Super Bowl commercial roundup that looks at ten classic Super Bowl spots making great use of the narrator and/or voiceover.
- "The Real Men and Women of Madison Avenue," an exhibit that celebrates the contributions made to American business and to popular culture by the real stars of Madison Avenue, is coming to San Francisco for its first public showing outside of New York City at the Academy of Art University's 79 Gallery on New Montgomery Street February 24, 2010 for a one-week showing.
No one needs to go to another social media conference, right? Wrong. You have to this particular one because I'll be there. And while I'm not as witty or acerbic (OK, harsh) as George Parker, I do have my issues with social media. It's viable for some things and not so much for others.
The conference is called SocialFresh and it takes place February 5 (yes, that's the day after Super Bowl) in Tampa, FL. Did you hear that? Tampa. As in Florida. As in warm. As in not snowing.
And if you use the code ADRANT4, you will get $125 off the $315 price.
Check out all the conference details here.
The famed SUXORZ panel is happening Feb. 3 in New York as part of Social Media Week. It's been a hit at SXSW two years running and now it's making a stop in the middle of advertising's mecca. Well, OK, what used to be advertising's mecca but still.
Join Ian Schafer, Steve Hall, BL Ochman, Caroline McCarthy and moderator Henry Copeland as they review and skewer your nominees for the worst social media campaigns of '09. As always, the audience will have the final say, voting for the SUXORZ losers.
There's an open bar to lubricate our deliberations.
There are a few half-off tickets available to longtime Facebook SUXORZ members, so pogo over to http://suxorz10.eventbrite.com/ and enter offer code SUX55 ... and if you can't make it, be sure to submit your nominees to the SUXORZ Facebook wall.
In line with our less than pleasant mood today comes the 2010 Chip Shop Awards, an event that takes the piss out of how seriously the advertising industry takes itself.
The show is described thusly by show head Dave Trott who says, "I know it wouldn't work for so many reasons in the real world. But this isn't the real world. This is ads you wish had run, but didn't. Ads that prick the bubble of pomposity that surrounds and encapsulates advertising. Ads that take the piss. And, nowadays more than ever, we badly need someone to take the piss."
Did you know there were over 4,000 attendees at Affiliate Summit West held at the Rio in Las Vegas earlier this week? This conference which addresses what was once a tiny segment of the marketing world has exploded and grown into a business model every brand should be aware of.
If you're a brand you advertise your products, right? Of course you do. That's a no-brainer. You hand a boatload of money over to an ad agency, they make pretty pictures for you and you hand another boatload over to media outlets to run those pretty pictures. Sound familiar? Of course it does. That's becasue everyone else does it and they've been doing it since marketing was invented.
But what if you could get people to market your products for you? That's the gist of affiliate marketing. You set up a program and develop tools which affiliates can use to help sell your products. Very similar to Amazon book ads on a website, affiliate marketing is a revenue share model. If a product is sold through the efforts of an affiliate, that affiliate gets a cut of the sale and so does the brand.
That's the simple explanation. But, like anything, it gets more involved and expansive when you grow it to a level when millions of dollars are being made through this form of marketing. And that's why there's an entire conference devoted to it.
On Monday night at Affiliate Summit in Las Vegas there were no less than five parties. And one had a live chicken running around but we'll get to that in a minute. While there were many parties the only one worth attending (we hear) was the one we were at (naturally). Epic advertising had an epic party (267 pictures of hotness) in the Hugh Hefner Suite at the Palms which went well into the early morning hours.
The two story suite itself is stunning with a rotating bed, private bathrooms (in which an amazingly beautiful lady requested we shoot her sitting on a toilet), hot tubs, glass elevator, outdoor deck and a pool which hangs 50 stories above Vegas. It was stunning.
But that's not what was epic about the party. Not only were there great people there to connect with, the hotness quotient was off the charts. Granted a fairly high percentage of that hotness was of the hired/imported variety, it didn't detract at all from the business end of the party.
There were playboy bunnies, models, dancers and people who just happened to fall into the beautiful category. While some found the "imported hotness" odd and disconcerting, everyone of these non ad industry people we spoke with were wonderful, fun people out to have a good time just like the rest of us.
On Sunday night at Affiliate Summit West in Las Vegas the Palms was where all the party action was. DoublePlay, AdKnowledge, Karaktr and NeverBlue all had parties. As did Copeac, Under the Stars, and Ads4Dough in other locations.
Of all the parties, the NeverBlue/Sin City party with ppc.bz and Nickycakes was the craziest. But if you're not into the loud, drunken party scene you would have much preferred the Under the Stars party. It was held in the Rio in a meeting room with food, Wii, darts, karaoke and, yes, a bounce house. We ate the pizza and left after a bit to cover all the other parties.
The first night of Affiliate Summit is always an enjoyable one primarily for two reasons. It's the first time you get to re-connect with industry mates you haven't seen in a while and you don't have to get up early the following day because the conference doesn't start until noon.
This year Shawn Collins and Missy Ward, founders of Affiliate Summit, opened registration early at 4PM to those that arrived Saturday could get the whole badge pick up thing out of the way. There will be over 4,000 attendees this year. We took advantage of early registration and scored our badge at 4:05PM. We ran into the wonderful Amy Rodriguez from Affiliate Summit who, along with Shawn and Missy, made our conference visit possible.
After a much-needed nap and registration were out of the way, it was time to visit the iBar in the lobby of the Rio. There, we hung with the buy.at team, Missy Ward and Michelle and Loren Feldman of 1938media fame. Thesis creator Chris Pearson was there as well.
Then it was off to dinner at Buzio's with Michelle and Loren. For most of dinner, we talked about the pros and cons of foursquare. So much so, the two of them, who had been holding out, decided to sign up. Then the fun began. We all engaged in a bit of foursquare fuckery for the fun of it. What, you ask is foursquare fuckery?
- If for no other reason than to stave off boredom, check out Monoclops and turn yourself into a morphlicious monoclop.
- The deadline for entering the D&AD Awards in Wednesday, January 2010. If you're inclined, you can view the call for entry ads here.
- For the second time in the history of the broadcast, Super Bowl ad pricing has dropped. Last year, spots went for $ 3 million. This year, they are going for $2.5 - $2.8 million.
- Mullen-supported The Next Great Generation is a GenY-focused blog which covers crowdsourcing, explores the GenY demo and aims to educate brands and marketers about the segment's thinking and lifestyle.
- The Art Director's Club is looking for entries for its 89th Annual Awards. get them in by January 22.
- How were Legos...uh LEGO bricks...invented? by some strange looking dude with a mustache after he realized people can't fly. And it's all about community. And there's a video. And there's a Twitter profile to follow. And there's an iPhone app!
- Hmm. Branding people with AIDS? Or just making them aware of it?
- When making a billboard buy for alcoholism, it's best not to place the board near a board that promotes an alcoholic beverage.