Don't get over excited. It's not like ad:tech has turned into E3 or some car show. Far from it. But it's been a while since we've seen the proverbial booth babe make an appearance on the ad:tech exhibit hall floor.
Whether its the so called return to a healthier economy or the simple fact most humans can't go too long without seeing another one half dress, the booth babe is back.
Lesbian, gay, bisexual and transgender media advocacy group, GLAAD announced award recipients at its 1st GLAAD Media Awards in Advertising ceremony presented by Ogilvy and Southwest Airlines. Award recipients and nominees can be seen here.
The GLAAD Media Awards in Advertising recognize and honor individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the LGBT community and the issues that affect their lives.
Everyone loves a great party. Everyone loves the chance to mix and mingle with their fellow industry mates. And that's what conference parties provide. So, serious or unserious, we consider it our job to make you aware of all the partylicious goodness that's scheduled for each conference. So, here we go.
As previously mentioned, Moss Networks, along with Advertise.com, Adknowledge and GenieKnows, will host its VIP MIX + Mingle at the Hudson Terrace Wednesday, November 4 from 10PM to close. Also on Wednesday, The Oldtimers Foundation will host an event at the Thom Bar from 7PM to 9PM. Also on Wednesday (yes, this is always the problem), Elaphant Traffic will host a VIP (is anyone not a VIP?) Launch Party at 1 Oak from 7PM to 11PM.
Also on Wednesday (get used to this), Mozes, Billboard and ad:tech will co-host the official Opening Party at the Roosevelt Hotel from 7PM to...we have no idea. Also on Wednesday (yawn...), Eyeblaster will host its 8th Annual Eyeblaster Awards party at Providence from 8PM until midnight. And, and, and also on Wednesday (WTF???), the Mother of all Parties, Money Makers III will take place at Pacha from 9PM until, well, breakfast the next morning.
Yes, we're pimping the Audience Conference will which take place in New York November 6 at the Hudson Theater and Millennium Hotel. So do us a favor and go. You won't regret it. Seriously. We're going and you should too. Besides, it's another opportunity to bullshit about advertising and who among us doesn't love to do that?
Speakers include TechCrunch's Mike Arrington, CBS News' Dan Farber, AllThingsD's Peter Kafka, Crayon's Joe Jaffe, MS&L's David Binkowski, Mahalo's Jason Calacanis, Copyblogger's Brian Clark, Shoemoney's Jeremy Shoemaker, Warner Bros. Records' Ethan Kaplan, uber PR dude Jeremy Pepper and many more.
Oh the the $50 part? When you register (which you are going to do, right?), use discount code "adrants" and save $50.
- Matt Seiler, Global CEO of Universal McCann, has been named the MediaWeek's 2009 Media All Star "Executive of the Year."
- Want to see the world's largest dog biscuit? One was created for the launch of Scooby-Doo! The Mystery Begins on DVD. It's now listed ass the largest by Guinness.
- The PIxar lamp gets the electric chair for killing the I.
Lest anyone accuse us of ignoring negative publicity about a company we're in bed with (which we very much are when it comes to ad:tech), it's our duty to let you know about a little pay for play snafu ad:tech found itself in when it offered "key influencers" free or discounted access to its New York conference in exchange for three pieces of media coverage. The media coverage could take the form of a blog post, a Tweet or a mention on Facebook.
We went for the parties but we stayed for the sessions. Oh wait. We mean we meant for the sessions and stayed for the parties. Yea, that's it.
So the Blogworld Conference and Expo happened last week in Las Vegas. There were sessions. There were learnings. There were connections. There were crabs (no, not that kind). There was swag. There were celebrity sightings. There were burger eating contests. There was karaoke. There was dancing. There was a guy in a Snuggie. There was pole dancing. There were legs - miles and miles of them. There was tongue (Ted Murphy's). There was cleavage (Bellagio Boobs). There was Chris Brogan. There was Scott Monty. There were no lost iPhones as far as we can tell.
But you don't care about any of that. All you want to see are the pictures so here they are. More on the conference later
Perhaps we should call this conference The No Bullshit Conference because the man behind it, Loren Feldman, never bullshits. He of 1938media fame is a straight shooter. With all the hyperbolic insanity, otherwise known as social media, flailing about like a gaggle of primadonnas scratching your eyes out in an attempt to get your attention, Feldman's Audience Conference, conversely, aims to deliver some meat. Some usable information you can take away and immediately put to use.
Pardon the conference-related commercial interruption but we feel it's our duty as a respected advertising industry media outlet to make sure everyone knows where the wilds thing are during a conference. Oops, bad movie pun but there will be wild things and there will be parties. They'll be in Las Vegas and they'll be during BlogworldExpo occurring this week Thursday through Saturday.
Aside from the fact it's a great conference (you can read about last year's here), there will be many, many social events where conference goers can go to kick back and relax or, conversely, get so inebriated they find themselves in a hotel room bed the next morning with a person whose name ever so awkwardly escapes them.
You decide how you want your night to play out but the least we can do is tell you where you can get your night started. So, here's the list of parties to be held this week at Blogworld. No doubt there will be more added but here's a starting point.
So be good. Or be bad. It's Vegas. It's your choice.
This is part two of our IZEAfest coverage. Part one is here. After the Icebar party and late night hotel room shenanigans, day two of IZEAfest in Orlando kicked off to the more subdued (and late) start. We'll be blunt. We missed the entire first half of day two having slept a bit late and getting caught up in picture editing and work. Though we hear the speakers were great.
Aaron Brazell gave the keynote and spoke to the issue of finding an audience, cultivating that audience and becoming a leader in one's area of expertise. Next Liz Strauss covered the area of leveraging relationships. Akin to building yourself up and establishing yourself as the go to person in a particular space, developing and maintaining relationships with others in the space is key to your continued success.
After lunch Brett Bumeter moderated a panel which included George Smith, John Andrews, Joseph Jaffe and Zena Weist. This panel dove into the realm of advertiser's needs and wants in the social media space and how that relates to bloggers creating content. While many topics such as urging marketers to join, listen and participate in social media were covered, a key take away was the need to target. And that's what blogging and certain aspects of social media can offer marketers, And, conversely, offer opportunity to anyone with the skills in a particular area to give that marketer a targeted pathway to building a customer base.