Cathay Apps, Subaru Gets Hyper, Dawn Saves, Homeless Advertise

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- Haven't we seen this Chinchilla crap before?

- Cathay Pacific wants you to "Meet the Team" by using its new iPhone application.

- Subaru is out with a new DDB Canada-created commercial for its Legacy. It points to a site which launches next week and "features 3D audio technology using a new 'hypersonic' recording technique that mimics the hearing experience of a test drive."

- RockYou has teamed with Procter & Gamble's Dawn brand for the "Dawn Saves Wildlife" campaign to encourage consumers to join the movement through Dawn's Everyday Wildlife Champions Facebook fan page.

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by Steve Hall    Sep-17-09    
Topic: Cause, Commercials, Games, Industry Events, Mobile/Wireless



The Webby's Wants Your Five Word Speech

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OK so the Webby's will never be the Emmy's of the Oscars or, well, anything remotely that grand and important but, hey, in our own little world of advertising, we like to make things as self-...uh...important as we possibly can. Hence, this promotional video for the Webby Call for Entries featuring RG/A's Bob Greenberg, Deep Focus' Steve Isaacs, and Achtung's Dick Buschman.

The video, which features a collection of five word speeches, asks us what our five word speech would be. We have no idea but oh wow, that was a little goose bumpy to watch. If only advertising award shows were actually that moving.

by Steve Hall    Sep-17-09    
Topic: Industry Events



Effies Call, Bourbon Quizes, Hocky Moms Fight

- Entry materials for the 2010 Effie Awards are now available on www.effie.org. The On-Time Effie entry deadline is October 14, with the last chance to enter set for November 4.

- On September 23 at the Yale Club of New York, MediaPost will host its Creative Media Awards.

- 72andSunny is out with an online and offline campaign for the newest 2K Sports video game, NHL 2K10 featuring three hockey moms who take out their aggressions, and take on NHL pros, with their favorite party game, NHL 2K10.

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by Steve Hall    Sep-15-09    
Topic: Games, Industry Events, Opinion



Rishad Tobaccowala Talks Brand-Building, Damage Control and the Art of Seduction

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At ad:tech Chicago last week, and prior to his opening talk, I approached Denuo CEO Rishad Tobaccowala in hopes of scoring an interview later on. He was in a hurry and answered in a way I found brusque and upsetting -- which ended up colouring my feelings about the keynote.

Tobaccowala emailed to apologize immediately after reading the article I wrote, and was also good enough to give me almost three hours of his time in an interview -- more of a conversation, really -- later that week.

We never did get around to a formal Q/A. But I learned so much about branding and relationships from him that most of the gems would be lost if I didn't whip out the cam and start recording.

See the footage below the drop.

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by Angela Natividad    Sep-11-09    
Topic: Creative Commentary, Events, Good, Industry Events



Advertising Week's Battle of the Ad Bands to Deliver More 'More F'ing Cowbell'

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If you'll be in New York for Advertising Week September 21 - 25, you absolutely positively have to go to the YouTube Battle of the Ad Bands. Along with YouTube, it's presented by Electronic Arts, the Association of Music Producers and Sonny/ATV Music Publishinbg. Last year, it so totally rocked! There were some amazing performances.

McCann Erikson's More Fucking Cowbell (who will compete again this year) won the competition last year. In full 80's heavy metal, big hair regalia, along with two female dancers, the band absolutely owned the crowd and the judges. Who will win this year? You'll just have to go to find out.

Click More below for a full list of this year's competing brands.

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by Steve Hall    Sep-10-09    
Topic: Industry Events



ad:tech Chicago: Sharpie, Ben & Jerry's Squeeze Merit Out of Social Media Sphinx

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My last ad:tech Chicago session was the Social Media Industry Forum, presented by Geoff Ramsey of eMarketer.

The sesh had a festive air for many reasons, not least that it was Ramsey's birthday. ad:tech's Warren Pickett burst in near the end to furnish him with candle-lit cupcakes.

But the company was also lively: we had a frothy, sometimes cynical and perennially candid band that included Digital Marketing Manager Katie O'Brien of Ben & Jerry's, President Rick Murray of Edelman Digital (which does interactive stuff for B&J's), PR/Social Media Manager Susan Wassel of Sanford Brands (here to rep Sharpie), and Digital Strategist Akash Pathak of DraftFCB, which worked with Wassel to bring life to Sharpie's label.

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Need A Vegas Fix? Go to Blogworld in October

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Please pardon this commercial interruption (unpaid and offered because we're nice and we're going to be there anyway):

From October 15-17, Blogworld & New Media Expo will hit Las Vegas. The event will cover blogging, podcasting, social media,online video, music, TV, radio, gaming, entertainment and communities.There will be more than 50 seminars, panel discussions and keynotes not to mention two days worth of exhibit hall fun.

Check out the conference website here. If you decided to attend, use the promo code ADRANTSBW. It'll score you an additional 20% off the rates. Do this before the expiration of early bird discounts on 9/14 and the savings will be bigger and better.

I wouldn't be pimping this if I didn't think it was a great conference. It is and I'm going. And besides, it's Vegas and who doesn't want a little Vegas in their life once in a while?

See you there.

by Steve Hall    Sep- 8-09    
Topic: Industry Events



ad:tech Chicago: Weighing Hearts and Brands on Ancient Scales

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ad:tech Chicago's "Love for Sale -- How Great Creative Seduces Its Target" session was broken into two discernably useful parts: statistics on online dating, and seduction as a metaphor for marketing.

We'll begin at the beginning.

The Online Dating Crowd

Accompanied by Liz Ross of Digitas US, Fusion Idea Lab's Matt Brennock regaled us with both statistics and close-to-home anecdotes -- the kind that's fueled many a romantic comedy.

I heard one guy say the pair had great chemistry, and he commended them for "[opening] the kimono" the way they did. Given the topic matter, and Brennock's zeal for reminding us (first once, then twice, then...) that men really do just wanna get laid, the geisha metaphor was oddly appropriate.

Some stats:


  • The average online dater is 42 years old.

  • Match.com remains tops, with 3.4 million uniques/month, but people increasingly drift away from these big-box dating sites and into more niche fare: j-date, veggiedate, Christian singles. (AdAge blogger Kelly Eidson seized this opportunity to send me a link to STD Match, a dating site targeted to people living with sexually transmitted diseases. There are also -- as if you didn't know -- ethnicity-specific sites.)

    If the world wasn't our oyster before, the marvelous advances of the internet, coupled with mankind's enterprising creative spirit, have ensured it certainly is now. There's a match worth blogging.

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ad:tech Chicago Attendees Politely Converse at CIMA Enclave Party

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Last night CIMA and Tatto Media sponsored a party at the Enclave nightclub in Chicago after the first day of ad:tech. The place filled up quickly. The party, which is perhaps a Chicago thing, never ended up like San Francisco or New York ad:tech parties where loud music and drunken dancing prevail. Rather, during most of the party, everyone just stood around and conversed. How amazingly refined!

That, of course didn't preclude some of us from consuming one too many martinis causing this particular article to be written, shall we say, a bit later than intended. But it's all good. The party was fun. It was great to catch up with Chicago friends and traveling conference buddies.

And the photographic evidence is here.

by Steve Hall    Sep- 2-09    
Topic: Industry Events



ad:tech Chicago: Hard Knocks in Social, Starring Rishad Tobaccowala

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I admit it: I was eavesdropping.

Me and a crew of other bloggers invaded the press room early today. We were setting up our things, chatting about nothing, when I overheard something really interesting.

I looked up just as the guy was finishing his surmise: "In the future," he was saying, "I think people are going to wonder what the need was for keyboards. Or why we needed dial-up to access the internet. It will be free, and everywhere, like air."

This struck me as simple but inspired. I put my glasses on, checked out his tag: Rishad Tobaccowala, CEO, Denuo. It hits me: Hey! This is the guy who's doing the first keynote!

So I sit and futz with my thumbs for awhile, and finally I get up and walk over.

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by Angela Natividad    Sep- 1-09    
Topic: Creative Commentary, Events, Industry Events










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