The third Cannes Chimera global communications challenge, answering to the competitive creative brief "Help Lead the Fight Against Extreme Poverty," has received a total of 900 entries from 79 different countries, more than half of which are from advertising and brand communication agencies.
The brief, set by Cannes Lions and the Bill & Melinda Gates Foundation, was launched during the 60th Cannes Lions International Festival of Creativity in June this year, with a bid for new communication concepts that will incite the public to support an emerging international agenda to ensure that poverty is virtually eliminated by 2030.
Youth marketing agency, Camp Craze, will produce the Craze Conference February 5th in New York City at the 92nd Street Y. The conference will focus on broad aspects of marketing and social media with a focus on youth marketing.
Keynote speakers include Pencils of Promise Founder and CEO Adam Braun and Former Virgin America VP of Marketing Porter Gale. Additional speakers include Zappos Culture Evangilist Jonathan Wolske, Twitter Design Manager Marty Ringlein, New York Mets Director of Marketing Mark Fine and many others.
You can check out the whole line up here as well as other information on the conference. If you choose to attend, use the discount code TIER1PRICECRAZE which discount the $285 price by about $60.
As award season approaches, agencies are scrambling to put their best foot forward. And part of that step is the dreaded case study video that can greatly influence a judge's decision. Canadian-based DentsuBos is out with The Case Study Kit, a step-by-step, point and click case study creation solution that will have the judges salivating over your work.
Using The Case Study Kit, you can select your locale, various clips of people filming your work of wonder with their smartphones (because, as we all know, that is a required component of any good case study video), the right music and then, with just a click, cobble the whole thing together into a masterpiece of epic case study proportions.
So this week 10,000 of you will descend upon the Javits Center for ad:tech which will take place Wednesday and Thursday this week. You will, of course, work diligently throughout the day checking out exhibitors, making connections and closing business. That's a given.
But when the day is done, it's not time to go to sleep or wander aimlessly around New York looking for something to do. No. It's time to consult our friendly ad:tech Party Calendar so you know when and where to be and to insure you keep your networking activities going late into the night. Because as we all know, sometimes the best deals are closed at that time.
Clickbooth, CPAWay and adknowledge are at it again with their Industry Legends Unite Affiliate Nation Party to be held during ad:tech New York November, 6, 2013 from 9PM to 2AM. As is always the case, the party will be awesome and it's the only late night big party scheduled for the evening at this point. So it should be packed and rocking!
The party will be held at LQ which is located at 511 Lexington Avenue in New York City. the featured DJ will be Ghost and as is always the case, it will be open bar all night. Additionally, there will be dancers and there will be dwarves. And, we are told, other surprise entertainment.
Check out pictures from the last party they held during Affiliate Summit in Philadelphia.
At the Intercontinental Hotel today in San Francisco, the 3% Conference kicked off with a keynote by Cindy Gallop. The conference, as the title would indicate, addresses the fact that just 3% of creative directors are women. Gallop launched right into the unbalanced situation that exists in advertising agency creative departments especially, as she notes, since 90 percent of all electronics purchases are influenced by women. And that was just one of several categories given as an example.
In an upset that is sure to ruffle the feathers of perennial Battle of the Ad Bands winner, JWT's Jam With Toast, Davis & Gilbert -- a law firm, no less -- won last night's Battle of the Ad Bands performing as Generator Honey. The annual event, held during Advertising Week, pits ad bands against one another in a battle of musical supremacy.
For a time, McCann's More Fucking Cowbell (yes, that was the band's name) held the top slot. For the past few years, JWT has held the honor of best ad band. That changed this year when the advertising practice of the Davis & Gilbert law firm put up a band called Generator Honey which, true to the band's name, feature a couple of very talented honeys, one of whom confidently strutted the stage in a delicious mini dress and heels.
We have to say all the bands were great. It was truly awesome to see so much talent on the stage from people who do this on the side. Kudos to all for participating.
See all the pictures of all the bands here.
If you're attending Advertising Week this week in New York...or just want to live it vicariously check out the pictures we took last night at the Opening Gala held at Lincoln Center and the Loud Live concert held at the Best Buy Center. It's clear, the advertising industry know how to have a good time.
From the ability to view the Metropolitan Opera right from the balcony of Lincoln Center to watching Funkmaster Flex do his thing at the Best Buy Center, the first night of the 10th annual Advertising Week was a blast.
Opening Gala pictures are here.
Loud Live pictures are here.
Today the Association of National Advertisers announced the winners of the 2013 Multicultural Excellence Awards. The Awards recognize ANA member companies and other marketers who produced outstanding multicultural advertising campaigns between June 2012 and June 2013.
The 2013 grand prize winner in each category will be announced at a ceremony during the ANA's 15th Annual Multicultural Marketing & Diversity Conference. The event will take place November 3-5 in Los Angeles, CA at the JW Marriott Los Angeles.
Next week is Advertising Week. Are you excited? Can you wait until Monday when it all begins? Do you need a promotional video to get you in the mood? San Francisco-based Mekanism is here to help with a hipster-ific take on the advertising business that celebrates the event's 10th anniversary. If we didn't know better, we'd think the entire industry was staffed by a bunch of 20-somethings who like to twirl around in a circle while enjoying X. Oh, wait.