At the Intercontinental Hotel today in San Francisco, the 3% Conference kicked off with a keynote by Cindy Gallop. The conference, as the title would indicate, addresses the fact that just 3% of creative directors are women. Gallop launched right into the unbalanced situation that exists in advertising agency creative departments especially, as she notes, since 90 percent of all electronics purchases are influenced by women. And that was just one of several categories given as an example.
In an upset that is sure to ruffle the feathers of perennial Battle of the Ad Bands winner, JWT's Jam With Toast, Davis & Gilbert -- a law firm, no less -- won last night's Battle of the Ad Bands performing as Generator Honey. The annual event, held during Advertising Week, pits ad bands against one another in a battle of musical supremacy.
For a time, McCann's More Fucking Cowbell (yes, that was the band's name) held the top slot. For the past few years, JWT has held the honor of best ad band. That changed this year when the advertising practice of the Davis & Gilbert law firm put up a band called Generator Honey which, true to the band's name, feature a couple of very talented honeys, one of whom confidently strutted the stage in a delicious mini dress and heels.
We have to say all the bands were great. It was truly awesome to see so much talent on the stage from people who do this on the side. Kudos to all for participating.
See all the pictures of all the bands here.
If you're attending Advertising Week this week in New York...or just want to live it vicariously check out the pictures we took last night at the Opening Gala held at Lincoln Center and the Loud Live concert held at the Best Buy Center. It's clear, the advertising industry know how to have a good time.
From the ability to view the Metropolitan Opera right from the balcony of Lincoln Center to watching Funkmaster Flex do his thing at the Best Buy Center, the first night of the 10th annual Advertising Week was a blast.
Opening Gala pictures are here.
Loud Live pictures are here.
Today the Association of National Advertisers announced the winners of the 2013 Multicultural Excellence Awards. The Awards recognize ANA member companies and other marketers who produced outstanding multicultural advertising campaigns between June 2012 and June 2013.
The 2013 grand prize winner in each category will be announced at a ceremony during the ANA's 15th Annual Multicultural Marketing & Diversity Conference. The event will take place November 3-5 in Los Angeles, CA at the JW Marriott Los Angeles.
Next week is Advertising Week. Are you excited? Can you wait until Monday when it all begins? Do you need a promotional video to get you in the mood? San Francisco-based Mekanism is here to help with a hipster-ific take on the advertising business that celebrates the event's 10th anniversary. If we didn't know better, we'd think the entire industry was staffed by a bunch of 20-somethings who like to twirl around in a circle while enjoying X. Oh, wait.
Last night at the 65th Annual Creative Arts Emmys, Grey New York and MJZ director Nicolai Fuglsig won the 2013 Emmy Award for Outstanding Commercial for their Canon "Inspired" commercial. That's the one with the tire on fire rolling down the hill.
The two other ads in the running this year were BBH's Google Chrome "Jess Time" and CP+B's Grey Poupon "The Chase."
If you work in marketing or advertising then you're already aware ad:tech is the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. If you haven't bee, see the previous sentence. The bottom line is you should go.
We're not saying this because this promotion is part of media sponsor deal we have with ad:tech (to be clear, it is), rather it is because we have been to every ad:tech for the past ten years and can personally vouch for the benefits you will realize if you choose to attend. To make that decision a bit easier, we can offer you 20% off the registration fee if you use the discount code: NY13ADR20.
Seriously, register now. You'll thank us later.
Do you like Australian DJ, singer and dancer Havana Brown? Will you will be attending Affiliate Summit in Philadelphia August 18-20? Then you might be interested in knowing Brown, whose hit, We Run the Night, topped the US Hot Dance Club Songs chart and hit number 26 on the U.S Billboard 100, will perform at the Clickbooth/MaxBounty/CPAWay Affiliate Nation party Monday, August 19.
The party will take place from 9PM to 1AM at Lit which is located at 460 North 2nd Street. Along with Brown, there will be dancers, performers and, of course, the all important open bar. We will be there taking picture of all the pretty people so don't be shy. Find the guy with the camera and give him your best duck face!
Wanna go? RSVP here.
It's out. Are you on the list? Yes, IAB is out with its list of 2013 MIXX Awards finalists. But before we get to the list, we simply have to share with you this marble-mouthed, buzzword bingo-laden description of the awards from IAB EVP and CMO David Doty who said, "IAB MIXX Awards are a vibrant compass and a revealing canvas for illustrating the expansion of the present boundaries of interactive marketing as they push into new creative and technological territory."
If you will be attending Affiliate Summit in Philadelphia August 18-20 (we will be), you might be interested in knowing Australian DJ, singer and dancer Havana Brown, whose hit, We Run the Night, topped the US Hot Dance Club Songs chart and hit number 26 on the U.S Billboard 100, will perform at the Clickbooth/MaxBounty/CPAWay Affiliate Nation party Monday, August 19.
The party will take place from 9PM to 1AM at Lit which is located at 460 North 2nd Street. Along with Brown, there will be dancers, performers and, of course, the all important open bar.
Wanna go? RSVP here.