It's true being nice just to be nice doesn't help anyone. In fact, according to this video for the Denver Ad Club, it can cause a person to drown. Of course, no one in advertising is ever nice just to be nice. In fact, going into advertising offers the perfect platform for a person to rip the shit out of another person and toss it of as simply "critiquing the work."
But anyway, the Denver Ad Club wants young creatives about NEXT, a portfolio-building program designed to bluntly inform people what's working and what isn't in their portfolio.
Not that we didn't know this already but someone went to the effort to prove it anyway. Boondoggle took their five "gold" Lions to several goldsmiths to see just how gold they really are. The findings? According to one goldsmith, a Gold Lion is just "a bad piece of blunt casting." No goldsmith found any worth to the statues.
Anyway, Boondoggle is very happy and proud to have won five "yellow copper Lions."
So there were the ideas and then there was the book. Now there's the Killed Ideas People's Choice Award. After putting the vote to the people, which of the 50 contenders took home the prize? A very un-praise the lord-like website for Roots Church.
Of the work, we wrote, "Usually a church website screams 'Praise the lord! Come to Jesus! You are a sinner!" which can be a bit off putting to people who just want an hour of peace on a Sunday without all the fire and brimstone. The curch website communicates welcome over wrath. For those who don't believe church should rule your life, this church is on to something and is likely to gain more members than it scares away."
And with that, this concludes Killed Ideas Volume I. Yes, there will be a Volume II. It'll be a bit different and we'll be sure to let you know what it's all about when things are in place.
Which conferences will you be attending this summer? We'll be at Affiliate Summit East in New York August 9-11 and ad:tech Chicago September 1-2. Will we see you at either conference?
If you don't know anything about affiliate marketing, you should really consider attending this conference. A year or so ago, all we knew about affiliate marketing was that it had something to do with putting Amazon links on your website to get a share of revenue generated but anyone who bought something. Well, it's a whole lot more than that and there's a lot of manoy to be made for companies willing to put in the time and effort.
If you're looking for a broader view of online marketing spanning from demand generation to online metrics to social media to mobile to ecommerce to search to widgets, you should check out ad:tech. And who doesn't love a visit to Chicago's Navy Pier?
And our seriously geeky side also wants to check out the Gnomedex geekfest. We'll see if that fits into the schedule.
Here's the perfect tool for creating your next ad campaign. With a simple slider you can play around with the same ad so that it serves two purposes: to win awards or to follow strategy and build business. Seems you can't have both so you might as well have an easy way to modify the ad you sold to the client that actually works and the one you submit for that awrad you're so disparate for.
And who do we have to thank for this little piece of amazement? An awards organization, of course. Specifically, the Canadian Marketing Association Awards.
Give it a try and see what you can do with a FedEx ad.
OK so somebody did the synchronized thing with computer monitors. Who would have thought anyone would have done the same with the lowly printer. Well, Matt Robinson and Tom Wigglesworth did and they won a D&AD Student Award for it.
We're thinking without the musical background added, the sound of all those printers making all those weird noises they always do when printing would be deafening.
We like the work. It's worth a look.
The only thing that's a bit unclear? The work is actually for HP Workstations and not the printers.
One of the most interesting people I met at Cannes last week was Herve De Clerck, who runs Ad Forum and Act Responsible.
In this video he talks about how Ad Forum operates, and in great length about Act Responsible -- its humble roots out of the ashes of 9/11, and how it's pushing to do two interesting things:
o Encourage the advertising industry to contribute its talent to social and environmental causes
o Promote the work of those that do
"Every year we gather the work for social and environmental issues ... and every year, we put on an exhibition," he said. The exhibition was held with support from DraftFCB, on a sunny terrace alongside the Palais, where you could grab a coffee, check out the beach and stroll at leisure through a wide-open gallery of interactive and print-based cause work from around the world.
For those too junior or broke to go to Cannes this year, there was Wrath of Cannes in the "East Riviera,"* where advertising's overlooked enter work to win a trophy they can't actually take home. (It gets recycled for next year.)
This year's winner was ex-associate AD Alan Kwon of RTCRM (now freelancing). He entered a tear-out coupon for Crunch Gym, printed on Tyvek, which means the material was virtually untearable.
Saturday night: the show to end all shows, the one people actually queue in line for. (Though markedly less so than in previous years, as tweeted by Influencia.) And while recession-spawned conservatism was accounted for, the jury hailed from all corners of the globe and generated cheers -- like rock stars.
Saw some awesome work over the next two hours, but it remains a shock who ultimately won what.
There was a lot of talk about how Cannes Lions '09 differed from previous years. I'd say there was a greater focus on how efforts addressed users directly, although creativity remains a big part of that. And given who won the Grands Prix for Titanium and Integrated, it may be the first year agencies must take into account that the user has become a legitimate advertiser himself.
This is no death-of-the-agency foretelling; it's simply a call to listen more closely and respond more intuitively to the crowd. We have spent so many years trying to contrive artificial emotional connections between products and people; it is only natural that, now that they're able, consumers demand to know why those connections should exist in the first place.
What does your company stand for? Does it listen and respond to me? Crucially, is it as willing to incorporate me into its message as I am to incorporate it into my life?
Grand Prix recipients, and a wee bit o' work, listed below.
Remember that creepy We Are People campaign Wrangler ran a while back in which humans were hunted as if they were animals? We called it "bad advertising that's trying to pass itself off as high art." Guess that shows how much we know about advertising...the thing won a Grand Prix Press Lion.
But, that's not what we're talking about here. Nope. We're talking about a spoof of the campaign in which the tables are turned and the whole thing becomes We Are People. Except there's animals. Walking around as if they were people.
The campaign's called Wanker. George Parker would love it.