This year was the first year Cannes recognized PR's role in getting a brand message across, so PR people just about creamed themselves getting here. Even Hill & Knowlton couldn't help but say something smug about it before passing the mic to Biz Stone this afternoon.
Yeah, you guys are in the door, woo woo.
We're not gonna sit out and type the full list of trophy bait; that's what the Cannes Lions awards subsite is for. But here are the Grand Prix winners in all three categories, and a few nice PR Lion winners, too.
For PROMO: "Yubari" for Yubari Resort (Japan), by Beacon Communications/Tokyo.
I didn't really understand the beauty of this campaign until it was explained to me in full. Apparently Yubari used to be a miner town, and when the mines closed and all the miners left, the city was hurting for cash.
Beacon was enlisted to address the problem. In its research of Yubari it discovered something compelling: that its inhabitants do not divorce. Ever. For whatever reason, probably having to do with that it was damn-near deserted, marriages there maintain a 100% success rate.
Silver bullet in tow, Beacon immediately positioned Yubari as the place to insure your happily ever after. The campaign was ridiculously successful in the first year, with newlyweds angling from far and wide to visit. And that's how a small minor town became Japan's City of Love.
For DIRECT and PR: "Best Job in the World" for Tourism Queensland (Australia), by Cumminsnitro. Well-deserved -- this was truly ambitious work from an agency that was hardly on the radar before this year.
So there you have it. Now see below for some nice PR Lion notables.
Clowns give me mixed feelings. Having seen Killer Klowns from Outer Space at too young an age, they terrify me. And having watched a clown dejectedly make unwanted balloon animals at a party where all the kids were too old, they also make me inexpressibly sad.
Anyway, Ronald McDonald was outside the Palais today, wearing jetpacks of all things. He was doing this big dog and pony show for whoever reared a camera in his direction. Seeing him made me frightened, and when I'm scared I get mad, hence the venomous video.
OK, so last week we kinda trashed the journalistic efforts others have planned for Cannes this week tossing them off as overly trendy or lazy. Of course, it was in jest and of course you knew that.
But now it's time for us to stand behind one of our fellow media outlets, Adland, which, in a very non-lazy/non-trendy fashion, had planned to offer video commentary of the week for its readers. Adland's Ask Wappling had asked a friend and former copywriter to be her cameraman and that's where the douchebaggery started.
Because her chosen cameraman was a former copywriter, the organizers of Cannes seem to think he's trying to sneak in for a free ride as a copywriter and not as a cameraman for Ask. That's just retar...oh wait, we can't use that word, right? Anyway, that's just idiotic.
If anyone here has any clout with the organizer's, can you please deliver them a swift slap upside the head and tell them to stop being such idiots? Thank you very much.
Just wanted to do a quick update before Cannes consumes me and I lose my will to blog while sober.
Arrived yesterday: five-hour train ride from Gare de Lyon to the Cannes station, which appears to be dead-center of nowhere. You can immediately tell who came from the city because we're all still in coats, looking grimy and sordid.
First ad I saw upon entering the Palais. Where better than a sweltering, decadent vacation spot to remind us of the dire consequences of climate change?
Somewhat less depressing than the wrist slitter cause ad that appeared on BART trains during New Years Eve '06.
Oh screw all that new web 2.0/new media shit. It's too much work. Here at Adrants, we're going retro. We're going back to the days when reporting was reporting. When journalism was journalism. Yes, that's right. We're actually going to write stories...yea, stories...about Cannes.
We aren't going to auto-scrape social media commentary from everyone else in the world just because it's technologically possible. We're not going to ask people to tweet about the plethora of embarrassing douchebaggery that will, no doubt occur during the week. We're not going to ask people to send us drunken mobile phone videos of their half-dressed counterparts having casual, illicit sex with cross-global rivals.
Productivity isn't always about the next "Got Milk?". To get creatives elbow-deep in their local community soup kitchens, Cossette/New York produced the a clever little intro for Agencies in Action's website.
It tackles the upcoming Cannes Lions debauchery head-on, kind of uglifies the whole thing, and wraps up with the tagline in that leads this article.
Go do good, guys, in addition to all the other good things you do anyway.
Hmm. This is a tough one. Is it the book itself? Is it the work within? Is it the fact I helped create it? Is it the fact there's a lot of great work out there that never gets appreciated and Killed Ideas provides that?
Hmm... Tough choices. I'm going to go with... No wait. OK. Yea. I got it. It's the...oops, thought I had it there for a minute.
This is way too difficult. The solution? The entire book! Yes, the entire book is awesome. The entire book is my favorite part of the entire book.
Want a book for yourself? Go to Killed Ideas. There's a daily drawing to win one.
This year marks our virgin foray into Cannes Lions territory: the biggest, swankiest and snottiest ad festival in all the land. (Dire economic reports suggest the event will be a little sparse this year, but we're stalwart in our optimism.)
We'll be there from the 20th-27th, writing ribald posts, interviewing people and probably taking really bad pictures. So if you want to hang out, get trashed and talk crap about ugly ads or their creators, by all means follow us on Twitter.
You can also check out the full Cannes Lions schedule or register here, late bloomer.
In the event that you can't make it or are too old to try crashing for free, there's always Wrath of Cannes on Coney Island. We may be stoked about the real Cannes, but in our hearts, few things beat a recycled statue with a head up its ass.
Today and tomorrow, Killed Ideas Volume I will arrive in the hot little hands of some of the industry's creative elite. Last week, it arrived in my hands so I guess I'm special. Actually, it has nothing to do with how special I am. Rather, it has everything to do with the fact I curated the book so of course I get to see it first!
What is Killed Ideas? Killed Ideas is a project put together by Ammo Marketing for online book publisher Blurb. Fifty ideas that were never approved/never appeared were selected to appear in the book Killed Ideas Volume I, a compendium of some great, though unseen, creative work.