OK, so last week we kinda trashed the journalistic efforts others have planned for Cannes this week tossing them off as overly trendy or lazy. Of course, it was in jest and of course you knew that.
But now it's time for us to stand behind one of our fellow media outlets, Adland, which, in a very non-lazy/non-trendy fashion, had planned to offer video commentary of the week for its readers. Adland's Ask Wappling had asked a friend and former copywriter to be her cameraman and that's where the douchebaggery started.
Because her chosen cameraman was a former copywriter, the organizers of Cannes seem to think he's trying to sneak in for a free ride as a copywriter and not as a cameraman for Ask. That's just retar...oh wait, we can't use that word, right? Anyway, that's just idiotic.
If anyone here has any clout with the organizer's, can you please deliver them a swift slap upside the head and tell them to stop being such idiots? Thank you very much.
Just wanted to do a quick update before Cannes consumes me and I lose my will to blog while sober.
Arrived yesterday: five-hour train ride from Gare de Lyon to the Cannes station, which appears to be dead-center of nowhere. You can immediately tell who came from the city because we're all still in coats, looking grimy and sordid.
First ad I saw upon entering the Palais. Where better than a sweltering, decadent vacation spot to remind us of the dire consequences of climate change?
Somewhat less depressing than the wrist slitter cause ad that appeared on BART trains during New Years Eve '06.
Oh screw all that new web 2.0/new media shit. It's too much work. Here at Adrants, we're going retro. We're going back to the days when reporting was reporting. When journalism was journalism. Yes, that's right. We're actually going to write stories...yea, stories...about Cannes.
We aren't going to auto-scrape social media commentary from everyone else in the world just because it's technologically possible. We're not going to ask people to tweet about the plethora of embarrassing douchebaggery that will, no doubt occur during the week. We're not going to ask people to send us drunken mobile phone videos of their half-dressed counterparts having casual, illicit sex with cross-global rivals.
Productivity isn't always about the next "Got Milk?". To get creatives elbow-deep in their local community soup kitchens, Cossette/New York produced the a clever little intro for Agencies in Action's website.
It tackles the upcoming Cannes Lions debauchery head-on, kind of uglifies the whole thing, and wraps up with the tagline in that leads this article.
Go do good, guys, in addition to all the other good things you do anyway.
Hmm. This is a tough one. Is it the book itself? Is it the work within? Is it the fact I helped create it? Is it the fact there's a lot of great work out there that never gets appreciated and Killed Ideas provides that?
Hmm... Tough choices. I'm going to go with... No wait. OK. Yea. I got it. It's the...oops, thought I had it there for a minute.
This is way too difficult. The solution? The entire book! Yes, the entire book is awesome. The entire book is my favorite part of the entire book.
Want a book for yourself? Go to Killed Ideas. There's a daily drawing to win one.
This year marks our virgin foray into Cannes Lions territory: the biggest, swankiest and snottiest ad festival in all the land. (Dire economic reports suggest the event will be a little sparse this year, but we're stalwart in our optimism.)
We'll be there from the 20th-27th, writing ribald posts, interviewing people and probably taking really bad pictures. So if you want to hang out, get trashed and talk crap about ugly ads or their creators, by all means follow us on Twitter.
You can also check out the full Cannes Lions schedule or register here, late bloomer.
In the event that you can't make it or are too old to try crashing for free, there's always Wrath of Cannes on Coney Island. We may be stoked about the real Cannes, but in our hearts, few things beat a recycled statue with a head up its ass.
Today and tomorrow, Killed Ideas Volume I will arrive in the hot little hands of some of the industry's creative elite. Last week, it arrived in my hands so I guess I'm special. Actually, it has nothing to do with how special I am. Rather, it has everything to do with the fact I curated the book so of course I get to see it first!
What is Killed Ideas? Killed Ideas is a project put together by Ammo Marketing for online book publisher Blurb. Fifty ideas that were never approved/never appeared were selected to appear in the book Killed Ideas Volume I, a compendium of some great, though unseen, creative work.
Heh. This is clever. For the New Directors Showcase at Cannes, Saatchi & Saatchi released a video in which some ordinary guy barks marching orders at the Buckingham Palace Guard -- and, amazingly, they obey, even when he asks them to do little leaps, jump on each other's backs, dance to reggae and "RIDE 'IM LIKE SEABISCUIT!"
At this point the stunned crowd gets the sense that this is a stunt, and there is much cheering and carrying-on.
Let's hope this wasn't an intern's stolen idea. In any event, if the New Director's Showcase is something you dig, hurry up and enter here.
The time is near. In fact, the day is next Tuesday. The winning fifty Killed Ideas will be unveiled and a People's Choice Vote will be launched. You will be able to choose which of the fifty Killed Ideas are your favorite so make sure you visit the site on Tuesday.
The coveted Killed Ideas Volume I will also be released Tuesday. Getting your hands on one won't be so easy though. The books are being sent to some creative gurus in the industry, worthy members of the press and special friends who have mailed in their bribes. OK, so the last part isn't true but Adrants will have a few that will be offered up as part of a yet to be determined contest.
Are you one of the fifty? Make sure you're here Tuesday to find out.