Della Offends, Food Talks, Logos Wanted, Texting Pays Off


- Yawn. Twitter all aflutter over supposedly sexist Dell website.

- In what feels like the world's longest commercial, food talks about how great Dixie's new paper plates are.

- Got a great logo? Submit it to Wolda, an annual worldwide logo award competition.

- Premium Channels has introduced Premium Campaign Echoes, advertorial mentions that "echo" banner creative.

- Think you're the fastest texter out there? Check out LG's annual US National Texting Championship. You could win $50,000.

- The world's weirdest Coke commercial.

- Paste Magazine is on it's last legs and will launch a "Save Paste" campaign later today.

by Steve Hall    May-13-09    
Topic: Commercials, Industry Events, Strange, Tools

Social Media Goes on A RoadTwip


A week or so ago we told you about this thing called RoadTwip. Surely, you thought we meant Road Trip, right. After all, there's typos on Adrants all the time. But no, We got it right this time. It really is RoadTwip.

So what the hell is RoadTwip. Well, it *is* a road trip but it's so much more as well. The goal of RoadTwip, as one third of the RoadTwip crew, Jolie O'Dell, writes on ReadWriteWeb, is to "stop spinning on the NYC/SF/LA axis of the tech world, get outside the echo chamber, test the IRL capabilities of social media, and get a glimpse of something new and authentic."

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by Steve Hall    May- 8-09    
Topic: Industry Events, Social

One Club Releases Another Lust-Inducing Phallic Paperweight.


The One Show is debuting a Green Pencil award to honour "the one piece or campaign that best represents the highest standards of excellence in the field of environmental advertising" (...aaaaaand rake in more preliminary entry dosh).

Actually, it was agency BooneOakley/Charlotte's idea. Hoping to keep the institution relevant, it came up with the Green Pencil concept: an award composed of recycled glass, made in Taiwan (natch!) by Tittot, a "lost wax casting" glass art studio. Rapper and Battleground Earth co-host Ludacris will present the award on April 6.

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by Angela Natividad    May- 5-09    
Topic: Brands, Industry Events, Magazine

Who's In -- and Who's Out -- in the TwitteRFP


Last week launched the first-ever TwitteRFP. That is, it's on the hunt for agencies. And instead of soliciting RFPs the old-fashioned way, it was all, "Post that ish on Twitter."

What's cool about this method is it put both large and small agencies on an equal playing field: that incessant stream-of-consciousness noisebox where we blow 3-4 of our good working hours per day.

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Young? Broke? Want to Go to Cannes? Read This


Attention young film...uh...commercial makers! YouTube and the Cannes Lions International
Advertising Festival want your best video. If they like it, they'll send you to Cannes all expenses paid. Yes, it's true.

If you were born born between June 27, 1980 and June 21, 1990, on May 15 you can access a creative brief which will give you the details to create your commercial. It will be a :60 for a particular charity. You will have 48 hours to make your ad which you will need to submit by May 17.

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by Steve Hall    Apr-29-09    
Topic: Industry Events, Promotions, Video

Socials Party, Ludacris Presents, Recession Bridged, Fiesta Moves


- If you attended ad:tech (or didn't), here are the pictures from The Media Social party held at Roe in San Francisco. If you were there, see if you can find yourself.

- Famed hip hop superstar and Hollywood film star Chris "Ludacris" Bridges will present The One Club's first-ever "Green Pencil" award honoring excellence in the field of environmentally conscious advertising at "The 34th Annual One Show" on May 6th.

- Eric Karjaluoto of smashLAB wrote an insightful article offering up a Bridge Over Troubled Water for the low point we're all in (but don't have to be) right now.

- The Smartphone, Smart Marketing study sponsored by Platform-A concluded that 53% of Smartphone users are clicking on advertisements, 35% request more information and 24% make purchases via their smart phone.

- Jill Hanner tweets, "my goal is to get on the @jimmyfallon show and talk about the ford fiesta! we both tweet and i live in nyc! lets do it!! #fiestamovement"

by Steve Hall    Apr-28-09    
Topic: Industry Events, Research, Social

ad:tech SF: Levi's Blueprint for Storytelling


"When presented with bold new ideas, people reference what they know more than what they can conceive."

Senior Director Michael Perman of Levi's passed us oranges, recounted memories of his dad and deluged us with blue-jean trivia in an ad:tech sesh entitled "The Power of Storytelling."

See snippets of tweet coverage. It's apt that Levi's give us the skinny on storytelling's underrated appeal, given that its capacity to spin tales has beguiled us for years. Anyway, here's some videographic deja vu.

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by Angela Natividad    Apr-27-09    
Topic: Creative Commentary, Events, Industry Events, Video

ad:tech SF: Steve Hayden Replaces Industry Fear with a Wee Bit O' Wonder


Ogilvy Vice Chairman Steve Hayden conducted a keynote titled "Fear, Love and Advertising" at ad:tech SF last week. I livetweeted it; you can see some of the tweetage here.

Hayden kicked off by explaining the premise behind his talk: in this dire economic clime, when everybody's castrating their own creativity, he hopes to encourage the industry to shelf their fears in favour of a little (well-informed) wonder.

He woke the muse by blasting us with iconic ads, like the Apple Newton stuff and "True Colors" from Dove's Real Women campaign.

Then he gave us a long, colourful explanation of a hexagon he calls Hayden's Mandala -- a complex (and yet simple!) cycle of everything a person/brand goes through when facing a major growth trajectory or change. Here's a video snapshot of that:

Then Hayden did something I've never seen a keynoter do before: he passed the floor to people whose products he thinks will change the media environment. I was awestruck, and only more so when I saw what came next.

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by Angela Natividad    Apr-27-09    
Topic: Creative Commentary, Events, Industry Events

ad:tech SF: Hashing Out Social Networking's Impact on Photo Storage


The stuff that comes out after an interview is sometimes just as good as what you get during. After our audiovisual taste of the future of HootSuite (and a power-fail story about ZipCar), founder Ryan Holmes of Invoke Media and publisher Krista Neher of The Marketess riffed on the photo storage merits of Facebook and flickr.

Compelling factoid: while it may be true that flickr hosts over three million photos, the unlikely Facebook totally pwns that figure. As of October 2008 Facebook became the largest online photo storage site -- clocking over 10 billion pics and counting.

Obviously there are big differences between the sites. Krista argues that flickr's too public for comfort, and people are more inclined to curate personal images in a space where they can control who sees what. (Apropos to that, I like how Ryan murmurs, "...stalker" at :22.)

How has social networking changed online photo storage and personal life-whoring in general? What's coming? We contemplate these questions and others while I clutch a digicam with one hand and macaroon-gorge with the other.

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ad:tech SF: Amielle Lake on Mobile Marketing, (Copper) Mining and Pinot-Friendly Cheese


Amielle Lake is the CEO of Tagga, a Vancouver-based company that helps agencies add a strategic mobile component to their campaigns. (Think broad SMS efforts, mobile websites, etc).

The service -- currently live in Canada and the US -- includes reporting and dashboard management, and payment models are flexy.

We sat down yesterday to talk about Tagga in a video interview. As luck would have it, I ended up gleaning a lot more than I expected. Amielle tells this great story about Tagga's birth and the state of agencies at that time; it also turns out she worked in mining and knows French cheese like this. (*crosses fingers*)

Funny what you can find out when the pressure's on (ad:tech was ending, hence the skulky suited man in the BG) and you know your first take MUST be perfect (I don't know how to use my video editing software. But you probably guessed that).

Compulsive Twitterers can hit the Follow button at: @tagga and @amiellel.

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