This session razed the Richter Scale of Awkward for too many reasons.
To start with, I don't think reps from Facebook and MySpace were supposed to speak together. They were placed on the same panel in the interest of saving time.
Everyone was anxious for lunch -- which, it turns out, was more of an appetite-whetter than a satisfier; moderator Fred Cavazza spent most of the panel talking about other stuff; Damien Vincent of FB expressed a Freudian allegiance for the other team; and -- oh yeah! -- Cavazza conducted makeshift photo ops during the presentation.
MySpace's Olivier Hascoat was cool though, except for that moment where he reluctantly poses for an iPhone shot while Vincent's talking. Way to be a sport.
In the event that you didn't catch all that, take an audio/visual tour:
Maybe it's true what they say about Paris: You get a mite more existential while here.
Marketing 2.0 took place at ESCP-EAP University in Paris this year. It spanned both Monday and Tuesday.
I moderated a few panels and the wifi was down both days, so there was no way to cover the event in the detail I would've liked. Before my camera died though, I tried this thing where I just recorded random snippets of speaker talks.
This post is devoted entirely to Paula Berg, Manager of Emerging Media at Southwest.
I don't have particularly strong feelings about Southwest, but seeing her discuss its approach to consumers -- in both good times and bad -- made me wanna do the cattle call after all. She's good people, and it seems like she addresses situations with humility and openness instead of just reacting. Her presence at Southwest speaks more for its corporate culture than for any social media strategem.
See the goods below.
Yawn. Another award show/ad industry event. Snooze..... Wait, what? What just happened on stage? A nude dude? Audience members stripping down as well? What's going on here? Oh, right. It's a non-American advertising event where, you know, nudity is...normal. Or at least not frowned upon as it is so intensely in America.
Anyway, it's all for ad community site XIPAX which encourages people to show off their best bits and the stunt occurred at Creative Clubs Austria's annual gala event. See the video here which is NSFW.
Are you a young creative trying to make a name for yourself in the business? Though we have no idea why you'd want to enter a business that's in such turmoil, it is our duty to share with you an opportunity that just might set you on the path to become the next Alex Bogusky. Or, more pessimistically, a frustrated former ad guy who currently has nothing better to do than bitch about advertising on an ad blog that's getting killed by the economy while he attempts to maintain some semblance of order as his world crumbles around him.
OK, that was dark. You don't want that. You want optimism! Hope! A bright future! Of course you do. So get off your ass and submit your best work to the Art Director's Club Young Guns creative competition which aims to "identify today's vanguard of young creative professionals." And do it soon because the early bird deadline is fast approaching; tax day April 15. Regular dealine is May 13. Get all the details here.
- Yes, it's April Fool's Day and the jokes are out: Becks redesigns its label. The New York Times downsizes. Xbox launches Yodeling game. Tom Brokaw sues Brokaw agency over domain name
- Ariel Waldman spots a possible new Twitter redesign which includes trending topics in the sidebar. It comes and goes and is not yet a permanent change.
- Alisa Leonard-Hansen comments on the Facebook redesign and how she thinks it has more to do with data portability as opposed to "competing" with Twitter.
- Don't like deathbed humor? Don't watch this DDB Auckland-created Stihl Machine commercial airing in New Zealand.
- Check out the Effie Awards winners here.
If you haven't been sleeping the past month or so you know we (I, Steve Hall) have been involved with a project called Killed Ideas. Basically, we're hunting for the best creative that never happened. It could have been shot down by your creative director, your client or your AE. If it's great, we want to see it. If we like it, we'll feature it in a book produced by Blurb.
So just like every other award-related event in this business, the deadline has been extended. yes, you have more time to submit your awesome ideas for consideration. You now have until next Tuesday, April 7 to get them in. So hurry. We want them and we don't want to miss any great ideas you have sitting around. head over to the Killed Ideas site to check out the details.
Killed Ideas are a very sad thing. Prior to their untimely death, they spring to life and are the best thing that ever could have happened. Then, bothersome external elements begin to interfere and that perfection is challenged with a sometimes insurmountable challenge to survive.
In life, second chances are few and far between. When we get them, we should grab tightly and hang on for the bumpy ride ahead. Life, rightly or wrongly, is not always an easily traveled road.
- Tums comes to the rescue of those who love really good food.
- New York and London-based editing company Peep Show is hosting a judging panel at the Association of Independent Editors Awards April 2.
- The Early Bird discount for ad:tech San Francisco has been extended through Friday, March 27. Save 40 percent using discount code SFCONF2.
- The One Club will host its first ever Creative Week NYC May 4-8. The event will consist of the One Show, One Show Interactive, On Show Design, parties, screenings, museum exhibitions and other events.
- Adidas House Party gets Simpsons spoof treatment.
- While Japander has been highlighting this stuff for years, you can never get enough of the idiocy that is American celebrities doing overseas commercials.
- Rubicon the last best hope for newspapers?
- On Tuesday April 7 from 5:30PM - 7:30PM at SideBar (120 E 15th at Irving Place), the New York Advertising Club will host a networking cocktail hour. Details here. RSVP by April 3.