At a recent SXSWi panel conducted "core conversation-" style (in which a presumed thought leader guides a group discussion on the subject at hand), the hour spent sitting on the floor in a cramped meeting room proved one important fact about social media: Even the professed experts are doing it wrong.
A Dougie Howser-esque "social media specialist" at Razorfish and a group of others ranging in age from 17 to 32 years old sat cross-legged on the floor and cross-talked their way through a series of stereotypes, assumptions, and painfully incorrect conclusions.
Here's a submission to Killed Ideas. For a college logo, designer Liz Oliner married the school's crewing history which dates back to the glory days of the 1920's.
Liz described what she envisioned when creating the logo, writing, "Women in long shift gowns watching the races on a summer day in Philadelphia. A quad pulls the perfect feather as it glides across the finish -- clean, smooth and controlled."
While the idea was killed because the school felt it focused too heavily on one aspect, there's no denying this logo has something to say.
If you have an idea a client killed or some spec work that hasn't seen the light of day, visit Killed Ideas and add your own.
In the SXSW 2009 session "How to Protect Your Brand Without Being a Jerk," panelists cautioned brands to police trademark violation while still protecting PR by practicing flexibility and communication when it comes to new media law.
In the age of user-generated content, sharing, remixing, mashing-up, and even simply referring to copyrighted content has landed both brands and users in a world of hurt.
What panelists called a "folk understanding" of the Digital Millenium Copyright Act and traditional media law have given rise to large-corporate paranoia in the gray areas of new media content publication. Misunderstandings of Internet culture as well as trademark infringement have lead to heavy-handed policing of content and trademark use, often leading to online PR debacles.
"You become known as the brand that sues," said panelist Oren Bitan of HIQI Media.
Pepsi's Podcast Playground made a splash at SXSW taking over a corner of the Austin Convention Center doing interviews and making it easy for others to conduct podcasts of their own.
SXSW Interactive kicked of Friday and if you've ever been, you know it's just, well, HUGE. There's no other way to describe it. A friend once dubbed it "the internet in real life." WHich is very true. EVARyone is here. Even Alex Bogusky. Yes, Alex Bogusky who did a panel on....um....bikes or something. We didn't get it really.
Anyway, there were only a few session the first day. Most of the action was in the hallways as everyone was registering and mingling and getting to know the IRL version of the people they've known online for years.
Oh...and commercial interruption (totally unplanned I promise)...I just met the CEO of blurb, Eileen Gittens, in the press room. The Killed Ideas project I'm working on involved blurb which will publish the work after I choose the final 50 killed ideas in April.
Back to regularly scheduled programming. Oh screw that. All you want are the picture, right? Well here they are.
Attention ad students: The Future Lions ad competition is now taking entries for 2009.
Hosted by AKQA and the chastened Cannes Lions Int'l Film Festival, Future Lions seeks ideas for advertising a global brand "in a way that would not have been possible five years ago." Sky's the limit in terms of product, target audience, media and technology -- and THERE IS NO FEE TO ENTER.
Winners will be given a customized Flip Mini HD cam and will also be honored at Cannes Festival on June 26 at the Debussy Theatre. The top five ideas get registration to the Cannes Festival from the 21st-27th -- hence the camera, because you're goin' to France, bitch! -- and a limited-edition AKQA-designed toy called the Future Lion Cub. (Not sure what it looks like, but it's gotta be better-looking than this bad-boy.)
Submission deadline: May 4, 11:59 PST. Sounds far away, but it's not; get crackin', kids. Think of the bikinis, and the HD cams, and your faux friends, all consumed with envy and whatnot while you get tanned for being talented.
We've had a good time poking fun at contextual advertising, a $1.6 billion industry, over the years for its awkward mishaps and curious mismatches but it's still a viable practice. So viable, there's now a conference dedicated specifically to the practice.
Everyone knows the real reason ad people go to conferences and awards festivals is for the networking and the parties, right? Oh, and other un-printable things too. So what would happen if, suddenly, there were no parties at say, for example, Cannes?
Oh wait, there are no parties at Cannes this year. BBD? No. Publicis? No. Havas? No. Leo Burnett? Unlikely. Oh sure, there will be smaller get togethers but this year's Cannes, no thanks to the economy, may end up being as much fun as a life insurance conference.
This year for the Australian Outdoor Awards, the Outdoor Media Association is giving away a grand prize of 10,000 one-dollar stratchies (scratch-to-win lotto tickets) -- all of which are currently being used to wallpaper a billboard over Sydney's Parramatta Rd.
All 10,000 scratchies were sacrificed to form a silhouette of the show's golden pigeon logo. There's an armed guard standing watch 24/7 in the event some yahoo comes bearing a ladder in pursuit of some luck. (Scratchies can yield cash prizes of up to $20,000.)
Billboard conceptualized by The Glue Society. There was also a billboard truck, which drove around the country for 36 days to promote the event.
Twitter got you stressed? Facebook got you exasperated? The social graph got your blood pressure up? Sick of your client/your agency blathering on endlessly asking/telling you about social media? Then you should check out a couple of workshops offered by J.A. Jones Consulting.
The workshops are designed to address two common barriers to entry in social media: understanding how to use the increasing number of tools and understanding social media etiquette to personally connect with audiences online.