Are you a young creative trying to make a name for yourself in the business? Though we have no idea why you'd want to enter a business that's in such turmoil, it is our duty to share with you an opportunity that just might set you on the path to become the next Alex Bogusky. Or, more pessimistically, a frustrated former ad guy who currently has nothing better to do than bitch about advertising on an ad blog that's getting killed by the economy while he attempts to maintain some semblance of order as his world crumbles around him.
OK, that was dark. You don't want that. You want optimism! Hope! A bright future! Of course you do. So get off your ass and submit your best work to the Art Director's Club Young Guns creative competition which aims to "identify today's vanguard of young creative professionals." And do it soon because the early bird deadline is fast approaching; tax day April 15. Regular dealine is May 13. Get all the details here.
- Yes, it's April Fool's Day and the jokes are out: Becks redesigns its label. The New York Times downsizes. Xbox launches Yodeling game. Tom Brokaw sues Brokaw agency over domain name
- Ariel Waldman spots a possible new Twitter redesign which includes trending topics in the sidebar. It comes and goes and is not yet a permanent change.
- Alisa Leonard-Hansen comments on the Facebook redesign and how she thinks it has more to do with data portability as opposed to "competing" with Twitter.
- Don't like deathbed humor? Don't watch this DDB Auckland-created Stihl Machine commercial airing in New Zealand.
- Check out the Effie Awards winners here.
If you haven't been sleeping the past month or so you know we (I, Steve Hall) have been involved with a project called Killed Ideas. Basically, we're hunting for the best creative that never happened. It could have been shot down by your creative director, your client or your AE. If it's great, we want to see it. If we like it, we'll feature it in a book produced by Blurb.
So just like every other award-related event in this business, the deadline has been extended. yes, you have more time to submit your awesome ideas for consideration. You now have until next Tuesday, April 7 to get them in. So hurry. We want them and we don't want to miss any great ideas you have sitting around. head over to the Killed Ideas site to check out the details.
Killed Ideas are a very sad thing. Prior to their untimely death, they spring to life and are the best thing that ever could have happened. Then, bothersome external elements begin to interfere and that perfection is challenged with a sometimes insurmountable challenge to survive.
In life, second chances are few and far between. When we get them, we should grab tightly and hang on for the bumpy ride ahead. Life, rightly or wrongly, is not always an easily traveled road.
- Tums comes to the rescue of those who love really good food.
- New York and London-based editing company Peep Show is hosting a judging panel at the Association of Independent Editors Awards April 2.
- The Early Bird discount for ad:tech San Francisco has been extended through Friday, March 27. Save 40 percent using discount code SFCONF2.
- The One Club will host its first ever Creative Week NYC May 4-8. The event will consist of the One Show, One Show Interactive, On Show Design, parties, screenings, museum exhibitions and other events.
- Adidas House Party gets Simpsons spoof treatment.
- While Japander has been highlighting this stuff for years, you can never get enough of the idiocy that is American celebrities doing overseas commercials.
- Rubicon the last best hope for newspapers?
- On Tuesday April 7 from 5:30PM - 7:30PM at SideBar (120 E 15th at Irving Place), the New York Advertising Club will host a networking cocktail hour. Details here. RSVP by April 3.
At a recent SXSWi panel conducted "core conversation-" style (in which a presumed thought leader guides a group discussion on the subject at hand), the hour spent sitting on the floor in a cramped meeting room proved one important fact about social media: Even the professed experts are doing it wrong.
A Dougie Howser-esque "social media specialist" at Razorfish and a group of others ranging in age from 17 to 32 years old sat cross-legged on the floor and cross-talked their way through a series of stereotypes, assumptions, and painfully incorrect conclusions.
Here's a submission to Killed Ideas. For a college logo, designer Liz Oliner married the school's crewing history which dates back to the glory days of the 1920's.
Liz described what she envisioned when creating the logo, writing, "Women in long shift gowns watching the races on a summer day in Philadelphia. A quad pulls the perfect feather as it glides across the finish -- clean, smooth and controlled."
While the idea was killed because the school felt it focused too heavily on one aspect, there's no denying this logo has something to say.
If you have an idea a client killed or some spec work that hasn't seen the light of day, visit Killed Ideas and add your own.
In the SXSW 2009 session "How to Protect Your Brand Without Being a Jerk," panelists cautioned brands to police trademark violation while still protecting PR by practicing flexibility and communication when it comes to new media law.
In the age of user-generated content, sharing, remixing, mashing-up, and even simply referring to copyrighted content has landed both brands and users in a world of hurt.
What panelists called a "folk understanding" of the Digital Millenium Copyright Act and traditional media law have given rise to large-corporate paranoia in the gray areas of new media content publication. Misunderstandings of Internet culture as well as trademark infringement have lead to heavy-handed policing of content and trademark use, often leading to online PR debacles.
"You become known as the brand that sues," said panelist Oren Bitan of HIQI Media.
Pepsi's Podcast Playground made a splash at SXSW taking over a corner of the Austin Convention Center doing interviews and making it easy for others to conduct podcasts of their own.