It's out. Are you on the list? Yes, IAB is out with its list of 2013 MIXX Awards finalists. But before we get to the list, we simply have to share with you this marble-mouthed, buzzword bingo-laden description of the awards from IAB EVP and CMO David Doty who said, "IAB MIXX Awards are a vibrant compass and a revealing canvas for illustrating the expansion of the present boundaries of interactive marketing as they push into new creative and technological territory."
If you will be attending Affiliate Summit in Philadelphia August 18-20 (we will be), you might be interested in knowing Australian DJ, singer and dancer Havana Brown, whose hit, We Run the Night, topped the US Hot Dance Club Songs chart and hit number 26 on the U.S Billboard 100, will perform at the Clickbooth/MaxBounty/CPAWay Affiliate Nation party Monday, August 19.
The party will take place from 9PM to 1AM at Lit which is located at 460 North 2nd Street. Along with Brown, there will be dancers, performers and, of course, the all important open bar.
Wanna go? RSVP here.
To hammer home the point The Effies are all about results and not Festival of Creativity-style Cannes Lions which honor work just because its creative, New Zealand agency Whybin\TBWA created a series of videos in which three New Zealand creative directors undergo polygraph tests. The work is part of the Results Don't Lie campaign for the New Zealand Effies.
Participating in the videos are Y&R ECD Josh Moore, Colenso BBDO ECD Steve Cochran and M&C Saatchi ECD Dave King among others. In each video, the participants are asked several routine life questions and then questions about their work and the Effies specifically.
As is always the case each year following the Cannes Lions Festival of Creativity, a "scandal" has erupted. This year it's between Omnicom and WPP with the former claiming the latter is breaking rules by upping -- sans Cannes certification -- GroupM award claims from 16 on June 20 to 45 on June 27.
While all involved agencies to need to be listed at the time the work is submitted, GroupM says Cannes Lions rules also allow for agencies to be added to winning entries after the fact allowing for the occasional oversight. GroupM claims the math will makes sense when the official revised winners list is released later this month.
But Omnicom CEO Mainardo de Nardis won't have any of it claiming GroupM "decided to rewrite history after the event making a mockery of the whole thing."
de Nardis has reached out to Cannes Lions CEO Philip Thomas and Chairman Terry Savage for clarification and for them to decide who's right.
- Bar Refaeli strips down to her lingerie again for a new Passionista ad campaign.
- This Digiday article explores the belief among young agency employees that it's the agency itself which causes them to job hop so much because staying doesn't allow them to move ahead. People...same shit, different decade. Nothing has changed in 30 years.
- Apple's new ad campaign isn't impressing the critics nor the public.
- The Sun has rounded up what they deem to be the sexiest TV ads of all time, all of which have been covered here on Adrants over the years (Except the 1992 Cindy Crawford Pepsi ad as that was before our time.)
- Social media erupted with joy yesterday in reaction to the Supreme Court's decision to strike down the Defense of Marriage Act and California's Proposition 8.
Well it was pretty clear this was going to happen and it did. "Dumb Ways to Die," created by McCann for Melbourne Metro Trains Melbourne has won the Canes Lion Integrated Grand Prix, its fifth Grand Prix this week. The work is said to have been the most shared PSA in history and is attributed to reducing train accidents and deaths by 21%.
The integrated campaign included the famed video, radio, print, outdoor and a top ten song on iTunes. Hell, my daughter's friends are singing it. Now that's a serious cultural achievement let along an advertising achievement.
Hollie Rapello who pens the Why Moms Rule blog took it upon herself to examine female representation on Cannes Lions Juries. Overall, there are just 70 women serving on juries as compared to 248 men, a 22% representation.
Only one jury, Creative Effectiveness, has equal representation with 8 men and 8 woman.
The juries with the least number of women include Mobile with just one women to 12 and both Innovation and Film Craft with just one woman to nine men each.
While women have certainly made inroads in the marketing and advertising space, it would seem this is not fairly represented in jury make up. When upwards of 70% of household spending in controlled by women, according to The Boston Consulting Group, it would seem all that more important to have women included in the judging of work that is developed to reach them.
AKQA has announced the winners of its annual Future Lions competition at Cannes Lions International Festival of Creativity in France today. Winners of the Future Lions, which celebrates forward-thinking ideas for brands without media, technology or audience constraints, can be seen below. Stellar work.
Hosting this year's Future Lions ceremony was by James Hilton, co-founder and CCO, and Ajaz Ahmed, AKQA's founder and CEO.
Of the awards, Hilton said: "Future Lions, in its eighth year, has yet again showcased five incredible ideas that inspire and impress. Throughout all the entries submitted, we saw a clear desire to provide tangible benefit to the audience. By applying technology and creative thinking to a range of problems, Future Lions 2013 winners have demonstrated the power and impact brands can have when they make people's lives better."
Sapient Nitro is out with its second Cannes-themed inforgraphic, each of which highlights a decade of advertising memes and themes. What we have today, is a look at the sixties and, well, the fact that lots of guys now where red pants. Oh and the fact that Paula Green was a rockstar creative in the 1960's.
Written in March following SXSW in Austin
While we knew this was the case for several years now, SXSW Interactive has become a huge event generating conversation the world over. This year's event generated 1.1 million tweets in 5 five days across 200 countries and 19 languages.
Social media monitoring company Synthesio created an infographic summarizing global social media conversation about the Austin, Texas event. Without surprise, the U.S generated the most (71%) conversation followed by the UK (4.6%) and Canada (4.4%).
Some say SXSW is the new Cannes. In some respects, it is. As the advertising industry moves more towards technology and content solutions versus Super Bowl-style creative solutions, this shift in mentality may make sense. But it will be a very long while before the advertising industry gives up its Rose-filled afternoons on the Carlton Terrace or the massive beach parties that occur every night which, by the way, put even the best parties at SXSW to shame.