Recession be Damned! ad:tech to Rock San Francisco in April

keynote_blackshaw.JPG

OK, wake up people! It's time for another ad:tech. This one will be in San Francisco April 21-23 and will be packed full of content and networking opportunities. Some of the highlights to expect during the three day conference:

Ogilvy Worldwide Vice Chairman Steve Hayden, Hulu CEO Jason Kilar and Wikipedia Founder (some would argue co-founder) Jimmy Wales will keynote.

A series of Boot Camp sessions will offer up real world dos and don'ts when it comes to digital media and the tricks of the trade.

ad:tech Brand YOU forums and seminars will help people evaluate their skills, become better leaders and broaden perspective.

The exhibit hall, as always, will be packed with hundreds of companies for you to speak with and do business with.

more »

by Steve Hall    Feb-24-09    
Topic: Industry Events



Killed Ideas to Give Your Creative Masterpiece New Life

killed_ideas_logo_big.jpg

OK so you've landed the perfect client for whom you've been jonesing for years. They're about to launch a new product line and have a huge marketing budget to support the launch. (OK, just pretend the economy doesn't suck and they actually do have huge marketing budget.)

You concept the most amazing idea you've ever concepted and present it to them. During the presentation they praise it. They love it. They fawn all over it. They pontificate about how it will introduce a sea change within their industry and how it will skyrocket the company to greatness. Everyone fist bumps each other at the end of the meeting and the client promise to call with final approval the next morning.

Then...

The call comes...

more »



Pulling John, Pissing Ads, Weird PSAs, RevenueScience Becomes AudienceScience

pulling_john.jpg

- There's been movies about boxing. There's been movies about wrestling. Now there's a movie about...wait for it...arm wrestling. Well at least they didn't name it Pulling Johnson.

- Urinal advertising is alive and well as illustrated by these ads
at last week's SMX Search Marketing Cnference in Santa Clara.

- Complete with PeeWee Herman's "Don't Do Crack," The Huffington Post has collected the Nine Weirdest PSAs Ever Made.

- There are five days left to enter the 2009 One Show Interactive and One Show Design. Although the One Show call for entries is now closed, the deadline for Interactive and Design is February 27, 2009.

- Ogilvy does its part for diversity.

- The AD Club is organizing their second All-Access Pass of the Year. The event will be at McCann Erickson on Tuesday March 10 from 6-8 pm, featuring a "roundtable" with Chief Technology Strategist, Faris Yakob.

- RevenueScience is changing its name to AudienceScience.

by Steve Hall    Feb-23-09    
Topic: Cause, Industry Events, Outdoor, Strange



Hey! The CLIOs Are Coming! The CLIOs Are Coming!

clio_50.jpg

Yup, and as we mentioned before, the CLIOs are making their first appearance in Las Vegas May 12-14 where they will celebrate the organization's 50th anniversary at the Hard Rock Hotel & Casino.

There will be keynotes. There will be sessions. There will be parties. There will be networking. Oh, and there will be awards too. On and there's a Facebook page too, natch.

more »

by Steve Hall    Feb-18-09    
Topic: Industry Events



Steve Hayden, Jimmy Wales to Keynote ad:tech San Francisco

Jimmy%20Wales_web.jpg

At ad:tech San Francisco, set to take place at Moscone West April 21-23, Wikipedia Founder Jimmy Wales and Ogilvy Worldwide Vice Chairman Steve Hayden will be the lead keynote speakers.

"In January of 2001, Wales started Wikipedia.org, the online encyclopedia that anyone can edit, and in mid-2003 Wales set up the Wikipedia Foundation, a non-profit organization based in St. Petersburg, Florida, to support the Wikipedia.org site."

Steve%20Hayden_web.jpg

"In 1994, Ogilvy asked Steve to join the agency in a newly created role: the ultimate "Brand Steward" for the IBM global account. While leading IBM's advertising renaissance and global brand renewal, Steve played a key role with other Ogilvy clients including American Express, Kodak, Motorola, Dove, Cisco and SAP, in addition to participating in many new business development efforts. These contributions earned him awards and recognition for the company. In 2002 Ogilvy was named AdAge's Agency of the Year. "

Wales will speak Tuesday, April 21 at 9 AM. Hayden will speak the same day at 5:30 PM.

by Steve Hall    Feb-16-09    
Topic: Industry Events



Cannes Wants Young Lions to Walk With Real Lions

young_lions_time_rule.jpg

Well, at least the lions aren't humping Draft/FCB-style in this new Cannes Young Lions campaign. Like a lion in the wild who is the master of his domain, the Young Lions are a force to be reckoned with.

They ain't taking no shit but they do use chop sticks to eat their prey.

It's Time to Rule, young creatives. Don't Settle For Scraps. Show everyone what you've got. But do it before February 25 which is the deadline to register for the competition.

The campaign was created by Chicago-based Bagby.

by Steve Hall    Feb-13-09    
Topic: Industry Events



Iron Maiden Lands in Austin For SXSW

iron_maiden_flight_666.jpg

Are you an Iron Maiden fan? Who the hell is Iron Maiden you ask? Well, do your homework or just move on to the next story. For those who care, you can get another glimpse of the heavy metal band in action in Iron Maiden: Flight 666, a documentary premiering next month at the SXSW Film Festival.

Wait, what? Adrants writes about advertising, right? Not movies. Well yea but since a lot of you are going to be in Austin for the Interactive portion of SXSW, we thought we'd give you something else to do once you tire of panel babble, keynote pontification and too much free booze.

by Steve Hall    Feb-13-09    
Topic: Celebrity, Industry Events



Bud Macs, Portfolios Gamed, Animals Fed, Diversity Tackled

bud_apple.jpg

- This is really, really lame but since it has to do with Super Bowl advertising we're gonna share.

- Some stupid game called Gal-ad-a lets you review portfolios. We have a headache already.

- Layoff blog Please Feed the Animals has morphed into a job site of sorts where "where job seekers and cash-strapped agencies could find each other." Check it out.

- On February 11, BDI will host its Advertising Industry Diversity Job Fair at NYU. Get the details here.

by Steve Hall    Jan-23-09    
Topic: Games, Industry Events, Spoofs, Weblogs



Fetch Happens, One Show Calls, Brands Twitter, Hoodies Remixed

champion_hoodie_remix.jpg

- Wanna "kick it 2.0 style?" Head over to Champion's Hoodie Remix and let your self expression get jiggy designing your own hoodie.

- Dominoes said "screw you" on national television to Subway following the receipt of a cease and desist Subway sent to Dominoes over claims the pizza chain made about its new sandwiches being tastier than Subway's.

- Gretchen Weiners would be so happy!! Fetch finally happened! Well sort of. FetchBack, today, joined the Network Advertising Initiative.

- Deadline for 2009 One Show entries is January 30.

- Writing on Mashable, Jennifer Van Grove takes a look at 40 brands using Twitter, what their doing and who's behind the screen name.

by Steve Hall    Jan-22-09    
Topic: Industry Events, Online, Social



Three Days of Affiliate Summit West Compressed Into Short (ish) Video

cxdigital_party.JPG

OK so we covered the Affiliate Summit West conference here and we covered the parties here and we posted the pictures here and here and here and here and here and here and here and here and here but, ya know, that's just way too much crap to look at so we've compressed it all into a amateurishly produced video complete with automated dissolves and some archaic trance music. View here or click more to see it.

more »

by Steve Hall    Jan-19-09    
Topic: Industry Events








Stanton Optical


Featured FREE Resource: