Affiliate marketing, a $14 billion industry according to Forrester Research, is about making money online. It's not about less tangible practices such as branding and engagement which, while valid marketing methods, offer more nebulous, less concrete results.
Affiliate marketing is to the car dealer as branding and engagement are to the car manufacturer. While not mutually exclusive, one focuses primary on moving product and the other focuses on building brand loyalty.
If you don't attend Canada's first-ever Ad Week, you'll top off your creative career hustling gold watches. Or zazzing tourists over three-card monty. Or as one of those silver guys that move really, really slowly.
(Okay, probably not really, but think of the fun you could have snickering at the too-cool creative douchebags that all seem to get their retro glasses and sneakers at the same off-Broadway boutique.)
Positively charming guerrilla and print work by Bos/Toronto and Trevor//Peter Communications.
Blurb ("Real Books. Made By You.") is on a quest for castrated creative pitches, which it plans to compile in a volume called Killed Ideas Volume 1.
God knows this well of slighted egos is full to overflowing. But Blurb isn't in the creative industry, and apparently has no idea where to find its minions, so it's enlisted Ammo Marketing ("Stimulating Enduring Brand Conversations") to twist Ad Land's tap and get entries flowing.
Ammo in turn published this ad on craigslist, soliciting for city-based Mad Men that'll elicit saucy entries from colleagues.
It's a creative pitch for failed creative pitches!
Is it the imagination or is every industry conference moving to Vegas? Hey, no complaints. Vegas is fun. Really fun. Yes, for its 50th outing, the CLIOs will be held in Las Vegas over the course of three days and will be broken into five distinct events.
The five distinct award shows are:
- Moving Image Awards - recognizing Television/Cinema/Digital & Television/Cinema/Digital Technique mediums.
- Emerging Media Awards - recognizing Content & Contact, Innovative Media, Interactive, and Integrated mediums.
- Print & Radio Awards - recognizing Print, Radio, Direct Mail, Poster and Billboard mediums.
- Design Awards - recognizing Design mediums.
- Lifetime Achievement Awards - recognizing the outstanding and ongoing contribution of an individual who leads the industry forward.
Miami Beach is fun but seriously. It pales in comparison to Vegas. See you there.
Get your entries in. The Call for Entry deadline in January 23, 2009.
- Two key players shaping Detroit's social media strategy, Ford's Scott Monty and GM's Christopher Barger, appeared on The BeanCast, this week to talk about their social media efforts for the auto industry, the proposed bailout and that private jet fiasco.
- The B-52s have lent their sound to NBC network's ongoing CHIME IN campaign recording its own version of NBC's chimes, which will air in promo form during the network's primetime lineup.
- Marketing agency Cunning is ten years old. Help them blow out the candles on their virtual birthday cake.
- On Tuesday, December 16 at the ADC Gallery on 106 West 29th Street, The Art Directors Club will host its holiday party where the Art Directors Annula 87 and the ADC Young Guns 6 Annual will be made available for purchase.
Just how many social networks do you belong to? Well, here's another one for you. It's called Creatives Connect. All the cool kids are on it from Ty Montague to Andrew Keller to Bob Greenberg to Tony Granger to Pete Favatt to Bob Scarpelli to Jeff Goodby to Marie-Catherine Dupay.
They're all laughing and having a such good time. Bob sent me a personal invitation and I think I'm going to join up right away. You should too. Especially if you want to win an ANDY.
Its time for New York Festivals again! And there's no boring call for entry email on this one. Nope. The organizers went all out this time, pulled out all stops, worked for months creating...wait for it...yes, a YouTube video!
In the video, you can watch various creative pontificate about the "process" and "words" and "recognition" and "creative excellence" and "effort" and "power" and 15 minutes of fame" and, and, and...well, just watch.
Last Wednesday after ad:tech, Eyeblaster recognized six agencies for the best digital ad campaigns of 2008.
- Meet the new Art Diector's Club president Doug Jaeger in a new Reel Split podcast.
- AdWeek's 23rd Annual Media All-Stars Awards issue is out. Initiative Chairman and CEO Richard Beaven was named Media Executive of the Year.
- Relive (or live for the first time) ad:tech New York by listening to this BeanCast podcast during with AquireWeb President Al Gadbut, The Martin Agency' David Vogeleer, host Bob Knorpp and myself discuss the show's highlights.
- Claiming iCrossing raided staff and clients, Agency.com had filed for damages of $19.5 million against the Omnicom shop.
- Bob Garfield stirs up a shit storm for calling Sarah Palin an ignoramus in his review of the McCain campaign.
The Next Frontier: Advertising in Applications.
This panel struck me as one of the most relevant to marketers at ad:tech NY this year. Topics included widgets, in-game advertising and in-cloud applications (server-hosted productivity supplements to Word and Excel). A representative from Facebook also discussed what ad models work well for the social network.
Liza Hausman of Gigya introduced the talk on widgets. (See her discuss it, in part, in the video above. Try not to wince when Escourrou, bless his heart, says "marketeers.") She observed people used to spend time on destination sites; now they bring content wherever they go: a social network, a blog, a desktop, their start page.
As a result, widgets present a real opportunity for marketers. "Anything that can be done on a website can be done on a widget," she pointed out. "Most importantly, widgets have to be installed by a user to a page." That's the world's best validation of your value add - and obviously also a huge hurdle.
Half-ass a widget, and it'll never move past your subsite.