Shortys Discounted, Paws Funned, Commercials Hated

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- Check out Paw Fun, a t-shirt site which spoofs Obama, will let you put your pet in the White House. Figuratively speaking, of course.

- If you're going to the Shorty Awards (best tweets on Twitter), use the discount code "adrants." The first 25 who use it by Jan. 23 will get 50 percent off.

- On January 30 in London, PSFK's Good Ideas Salon will "curate a collection of our favorite forward-focused innovators and thought leaders to discuss ideas in the fields of arts & culture, collaboration, design, digital, marketing, mobile and youth."

- Lemondrop has a list of ten commercials and "bother the hell out of" them.

by Steve Hall    Jan-19-09    
Topic: Industry Events, Promotions, Specialty



Affiliate Summit Storms Las Vegas With Largest Conference Ever

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Earlier this week, Affiliate Summit held its West conference in Las Vegas. With over 3,300 people in attendance, the organization's largest yet, the conference stuck its middle finger up at the so-called recession everyone's screaming about these days. For those in the dark, affiliate marketing is most simply described as "an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts."

The people who hang in the affiliate marketing space are a motivated bunch. To them, traditional advertising has been long dead for years. In their world, a :30 spot is a pointless endeavor, a foreign concept. If it doesn't work and there aren't tangible, proven, money making results, it isn't affiliate marketing and no one at this conference want anything to do with it.

So let's break it down.

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by Steve Hall    Jan-15-09    
Topic: Industry Events



Affiliate Summit Rocks Las Vegas With Kick Ass Parties

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Earlier this week, Affiliate Summit held its West conference in Las Vegas. With over 3,300 people in attendance, the organization's largest yet, the conference stuck its middle finger up at the so-called recession everyone's screaming about these days. For those in the dark, affiliate marketing is most simply described as "an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts."

But this story is about the parties that occurred during the conference.

The first major party during the conference was hosted by Buy.at at Moon Nightclub atop the Palms Casino. Moon is the shit. It's a giant, multi-level nightclub with dance platforms on which way too drunk women in way too short skirts showing way too much (wait, what? that's all good!) pranced for all to see. Apparently David Hasselhoff was in the house that night as well. But no one seemed to care.

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Buy.at grabbed the top balcony area for their party (pictures here). It overlooked the dance floor and had a balcony outdoors which offered a killer view of the The Las Vegas Strip. It's where most people hung out. It's where there were lots of familiar faces and lots of new ones. Inside had it's own defining qualities. It's where the privileged could view the commoners on the dance floor below. It's where drinks flowed freely. It's where the entire roof opened each hour to reveal, yes, the moon...and to let out all that dry ice fog that swirled around the dance floor. It's also where I met Buy.at's Missy Barnstein, the coolest affiliate marketing manager, oops...extra super awesome, amazing Senior Marketing Manager I know.

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by Steve Hall    Jan-15-09    
Topic: Industry Events



'High-Profile Client' Puts Brand in the Hands of WTF.

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This morning we got a press release announcing the launch of a riotously ironic! ad agency called WTF & Associates, spearheaded by president/CEO John Bristol.

Bristol says the objective is "to revolutionize art and culture." His team is purportedly also "putting the finishing touches on an ingenious multi-platform campaign" for a high-profile client.

Natch, we made a noise along the lines of "WTF...?", then visited the site, aptly hosted at wtfass.tv.

Click on the doors to watch some dementedly-cheery talking heads (in the style of this TD Bank Theatre campaign) make bullshit agency talk. And if you're patient enough, you may hear the actual pitch for said "high-profile client."

Clueless as to who? Find out below the drop.

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by Angela Natividad    Jan-13-09    
Topic: Events, Industry Events, Online, Promotions



Affiliate Summit. What to Expect if You Go. What You'll Miss if You Don't

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For those not attending Affiliate Summit in Las Vegas Sunday through Tuesday, feel free to skip this piece. Unless you want to know what you're missing...which is a lot. This year's West show is the largest Affiliate Summit to date with over 3,000 registered attendees.

Affiliate marketing is a segment of marketing that doesn't get much mainstream advertising press. Why? Because it doesn't consist of sexy, :30 spots made by primadonna ad agencies which are concerned, mostly with winning awards. Affiliate marketers, on the other hand, care mainly about one thing; making money.

Two great articles on the conference are here and here. They tell you what to expect, what to bring, what to wear, how to stay in touch so you know what's going on every second of the show and a whole lot more.

You can read what we've written on the conference here, here and here.

And if you want to get an idea what a typical conference is like, check out our coverage of Affiliate Summit East here.

And if you want to know where all the parties are, check out or calendar here.

by Steve Hall    Jan- 9-09    
Topic: Industry Events



Economy Be Damned! Affiliate Summit to Rock Las Vegas

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If you'll be in Las Vegas for Affiliate Summit which begins Sunday and runs through Tuesday, here's a list of known events occurring prior to and during the conference.

If you know of other events occurring during Affiliate summit or in association with CES which overlaps with Affiliate Summit, let us know and we'll add them to the calendar. Click "more" to see the calendar.

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by Steve Hall    Jan- 6-09    
Topic: Industry Events



Affiliate Summit West Party List Grows

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If your off to Vegas in mid-January for Affiliate Summit, you might want to keep track of all the parties that coincide with the conference. Thankfully, the job's been made easy with this Google Calendar (click Agenda to see all the events) tracking all the known social events occurring during the Summit.

Currently, there's parties sponsored by Buy.at, oneNetwork, ShareSale, Paulson Management Group and Affiliate Summit themselves which hosts two Hospitality events for those who actually want to talk and do business without shouting over loud music and having the inebriated spill drinks on them. See? Something for everyone.

Check out the details at the calendar. There's two events that involve bowling. Not exactly your average ad conference fare. Could be interesting. If you're going, I'll see you there.

by Steve Hall    Dec-22-08    
Topic: Industry Events



Barbarian Group Named Digital Company of the Year

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It's no secret we've loved Barbarian Group from the start. From the first time we heard of them back in the days of Subservient Chicken to its more recent work for CNN and Dove, they have always impressed. And not just with their work but with who they are as people.

So we're super pleased they were just named Creativity magazine's Digital Company of the Year.

Co-Founders Rick Webb, Robert Hodgin, Keith Butler and Benjamin Palmer are amazingly talented. Boston office President Bruce Winterton is a great guy. Uber PR pro/Director of Communications Eva McCloskey does a stellar job telling the agency's story. They host amazing parties. What's not to love?

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by Steve Hall    Dec-16-08    
Topic: Agencies, Industry Events



Worry Not, Downsized Ones. There's a Party Just For You

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Recently lost your job? Sad, you'll miss the holiday party? Fear not, The American Society of Shit-Canned Media Elites is hosting a party Wednesday, December 17 at Ella Lounge from 8PM to 11PM.

Dance to the beats of Josh Link and enjoy free p.i.n.k. vodka drinks and $5 special from 8 PM to 9PM. If you're still employed, you get to buy the drinks after that.

Just so it's not all doom and gloom, it's also for a cause; New York Cares. So bring an old "gently worn" coat for the organization's coat drive.

by Steve Hall    Dec-10-08    
Topic: Cause, Industry Events



Sony's New Bravia Commercial Gets More Coverage

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So our dear friend Ask Wappling from Adland was in Italy last Thursday for the Sony Bravia Drome launch event which we, from thousands of miles away, covered here. While she was sitting in a hotel after the event, she overheard one Sony exec reading aloud the Adrants story on the event to another Sony exec all while three other invited bloggers and press were furiously typing their own coverage of the event. She thought it a bit bizarre.

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by Steve Hall    Dec- 8-08    
Topic: Brands, Commercials, Industry Events








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