While we make every goal to visit every party at ad:tech so we can bring you all the goodness you may have missed because you decided to stay home and, unlike the rest of us, get some actual sleep, it was simply impossible. In all, there were ten known parties related to ad:tech last night. Have were early cocktail-style parties, half were late night throbfests.
We (being Angela from Adrants, Krista and Andy from Photrade, Carla from Blast PR and several others) made it to the Oldtimers party at the Thom Bar, the Epic party at Marquee, The Money Makers party at Pacha and the Copeac'Intermark party at Touch. We finished the evening with really, really big cheeseburgers at Maison.
The one major benefit of a busy party night? Short lines.
Here's the photographic evidence.
...on your desk with everything else for a week. The One Show 2009 is offering a chance for creatives to be the envy of their cubicle farms by test driving the real deal. Register here for your chance to also hear a top creative tell you to go back and do 50 more in a personal phone call. From BooneOakley.
There are plenty of reasons why Sunday night's XY7.com party made us all want to kill ourselves, but probably the most potent one was the mechanical-bull-riding-bikini-contest.
This battle of bronzy bumps was allegedly open to volunteers, but it grew pretty clear that none of the entrants actually came from the industry. "Not the ad industry, anyway," smirked UnSubCentral's John Engler, who effectively exhausted his double-entendre quota for the night.
But don't take my word for it. Watch three contestants ride the bull like eager extras in a softcore tribute to Urban Cowboy:
If you've got nothing planned for next Tuesday night, head over to Catch-22 at 4 West 22nd Street between 8P and 10P where SMG United and Way Over Budget Production will be hosting an election night party for ad agencies. If hangin' with fellow industry peeps isn't enough (and we know it isn't), then go for the free drinks courtesy of Bulldog Gin. RSVP to Poull@wayoverbudget.com
- Rubber Republic offers the chance to juggle booty. No, not that kind.
- The deadline for the Effie Awards is November 5. If you've got some killer creative you want to submit, now's the time to do it.
- Next Thursday and Friday in Boston, Ypulse will host Marketing Mashup East, a conference covering marketing to youth with technology. Check it out here. Use discount code "friends" for a 30 percent discount.
- Michael Hastings-Black, Executive Producer at Desedo Films has written a paper on Islam, identity politics and advertising...what he dubs a $170 billion untapped consumer market in the U.S.
- Here's the winning Golden Joystick Awards Grand Master Flash entry created by Goda Januskeviciute's for 'Stickman Madness'
- James Gardener has collected a lengthy list of online political ads which can be viewed here.
To promote the Li Yue Long Men Young Creatives Competition, BBDO/Shanghai is using this :45 video to spread the weirdest rumour: that all its female staff members are D-cups.
Finding three young D-cups in all of Asia is a feat, which alone made the video worth watching. I also like the effect the cheesy music had on this slow exploration of the Shanghai office. It made all that leering look less ... leery.
We didn't make it to Boston's Hatch Awards this year and therefore we missed this hilarious introductory video created by Fort Franklin. In the video, we see the desktop of a creative seemingly hard at work developing the voiceover for the Hatch video itself.
All seems to go well until the desktop explodes with activity not far from the reality we all experience everyday as we try to work on one thing while endless distractions such as email, IM, stupid YouTube videos, Skype, iTunes updates and stupid pictures begin to bounce incessantly along the bottom of the desktop making actual work impossible. Revision after revision fails.
To promote Night of the AdEaters, a 40-country show that screens ads from around the world in a no-holds-barred atmosphere, Euro RSCG/London resuscitated some of the ad icons it helped create.
The idea was to convey what someone might experience the morning after an indulgent ad event. (Odd, DDB/Stockholm seemed similarly inspired for the Roy awards.) At left, see the Cadbury Gorilla at the end of a tooth-scraper. Here's Flat-Head Eric in the same context, and the Energizer Bunny on dental floss.
The shit people put in your drinks!
Night of the AdEaters happens on October 16 at London's Bloomsbury Theatre. Tickets have sold out since the campaign started running.
When it come to conference booth babes, usually the rule is the more curvaceous the better. For Brunner Digital, the flatter the booth babe, the better. Highlighting and app they created for a client that allows a PDA to exchange information with a laptop for the purposes of real time interaction, the agency created 2D booth babes and booth dudes for its booth at the Interact 08 conference.
At the conference, visitors were able to mashup the company's logo on their PDAs, see what other people were doing with the logo and then print the finished work out on a t-shirt. Of course, Brunner Digital's Ernie Mosteller wanted to make it perfectly clear his agency does not think booth babes are two dimensional people.
There's a Flickr album of all the 2D goodness here.
DDB/Stockholm knows the score. For the Roy awards, which it claims are among Sweden's most prestigious ad shows, it produced this print ad featuring the Cadbury gorilla -- puking its brains out.
"Roy: Great advertising and open bar," the ad concludes.
Get tickets here. Hope you can read Swedish.