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Not that a few won't end up atop Rock Bottom at the end of the night anyway but it's nice to know that, for the first time in, like, forever, there will be a party at the Chicago ad:tech that won't be held at Rock Bottom or Fulton's. Nope. This year, it'll all be happening at Enclave, a swanky nightclub where Kim Kardashian has been know to appear - not that that matters to anyone, of course.
ad:tech has a sponsor or two for the party but companies looking to tap into the creme de la creme of online marketing would be wise to contact ad:tech to get in on the action. After all, let's be blunt, someone has to pay for all those expected free drinks. We can't have conference attendees actually paying for drinks. That, as you know, just isn't done in this business! Contact mike@ad-tech.com to get in on the action.
More info on party details to follow.
What do you do when you find yourself in a room full of the people that imagineered your childhood?
You lose all social poise and most of your moxie -- not on purpose, but inevitably.
That's what it felt like during last night's press debut for The Real Men & Women of Madison Avenue and Their Impact on American Culture. As I walked across the floor, treading over familiar phrases like "Got milk?" with Ed McCabe! and Judy Wald! at either elbow, I fell back (hard) on responses like, "Awesome!" and "Woooow!" and "Ha-ha-HA!" -- sometimes even before they could finish a sentence.
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After the behavioral targeting panel, OMMA attendees sat for "Sink or Swim: The Best and Worst of Social Media Marketing."
The discussion revolved around social media campaigns that the panelists thought were "sinkers" and "swimmers." Each concluded by presenting one piece of advice.
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OMMA Social went down at the Yale Club all of yesterday. I arrived around 2:50 or so, in time to catch part of "Behavioral Targeting: How to Connect with the Right People in Social Media."
Here's a taste of what I heard. (catch photos here.)
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We've got the Speckies. Why not the It Didn't Air Awards? Yup. Jumping on the trend (or long-running fact depending upon who you ask) of awarding ads that never appeared, The London International Awards has, with help from Xhang Creative, launched a campaign to promote the award show for radio creative that never aired.
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Dear ad:tech Chicago Sponsoring Companies and exhibitors,
Year after year, thousands of people go to ad:tech conferences in New York, San Francisco and Miami and year after year they are treated to booty-shaking parties that satisfy that certain urge to just get stupid and dance your ass off. But, sadly, when they go to Chicago for an ad:tech conference, they are repeatedly subjected to little more than Fulton's and the Rock Bottom roof top bar year...after year...after year...after...well, you get the point.
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Ric Kallaher, the photographer who took all those awesome shots at One Show in May, ditched the Cannes International Ad Festival for the Coney Island freak show, otherwise known as the Second Annual Wrath of Cannes.
And he's not sorry.
"Who needs Cannes?! Beter yet: who WANTS Cannes?!" he concluded, having obviously returned a changed man.
"THIS is everything an advertising awards show should be: last minute, no hassle entries open to anyone & everyone, free beer, rockin' surfer-guitar music (blasted out by the ever-cool Tarantinos), raucous fun on the beach, and on-site, in full-view judging for clients that could never exist for ad campaigns that could never air.
"But, hey, with modern mobile platforms, why not?!"
Below: 8 Freakish Things We Learned About Wrath of Cannes. (Illustrated.)
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Remember that series of Mischief NYC summertime parties that Fuel Industries' Sean MacPhedran, Oddcasts's Emily Twomey, Desedo's Michael Hastings and media mouthpiece Adrants are hosting? Well they are actually happening and the most recent one was held Wednesday at the Grace Hotel pool where bikinis and exposed flesh were standard attire. Check out the photographic goodness here.
The 80-something (?) year old Advertising Age is, apparently, sick of toeing the line, sticking to the straight and narrow and offering up nothing but long-winded dissertations on the business of advertising. Yes, Advertising Age has got its FREAK on and has become cozy with the ass parade that is Cannes.
All week, Advertising Age photographer Sam Faulkner has been filing visual coverage of the annual ad-fest, complete with lingerie-clad ass. Wait? What? Lingerie-clad ass on Advertising Age? Isn't that what Adrants does? Advertising Age couldn't possibly see any merit in what we do over here at Adrants, could they? Jonah? Jonah?
If it's raunch, dirt, filth and seediness you're looking for (the publishable kind, of course), partner with the Adrants crew next year and we'll make Sam's Cannes pictures look like a suburban neighborhood playground on a lazy Sunday afternoon. Oh, and we'll even toss in a bit of real news coverage as well just to, ya know, keep the Crains and Bob Garfield happy.
Ah yes, there's at least one every year. A situation in which one agency wins an award for work that was, allegedly, done first by another. It can be labeled sour grapes or a valiant effort to give credit where credit is due. This year's story involves Volvo's Driving Game created by Nitro and Mindshare and MSNBC.com's Newsbreaker Live created by SS+K. A tipster claims the Nitro/Mindshare version is a knock off of the SS+K version with these arguments:
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