- The Effie Awards has open its call for entries. The entity that "honors marketing communication ideas that work" asks that entries be submitted by October 15.
- TBWA has won the $600 million Visa global creative account. Bested were BBDO, Grey and Leo Burnett.
- Yes. Is is insane but there are still companies out there willing to drop $3 million on a single ad to appear on the Super Bowl.
- Here's the ad Barak Obama would run if presidential candidates didn't have to act all polished and buttoned up.
Just as the proverbial Mr. Smith went to Washington to clean things up, it seems top civil rights lawyer Mr. Cyrus Mehri is on his way to Madison Avenue to clean up the ad industry's diversity mess. A top civil rights lawyer, Mehri conducted a study of diversity in advertising agencies and found it woefully out of whack when compared to diversity in other business sectors.
While the study is still underway, it seems Mehri may already be setting his sights on an industry he says has only paid lip service to the issue with hearing, conferences and hiring efforts. He claims the problem isn't lack of interest in advertising among minorities as some have surmised, rather the seeming unwillingness of agency management which he sees as a closed country club filled with white men who just don't want to address the problem.
For those who publish a blog and are interested in how to make money, Steve Hall (that would be me) will be speaking on a panel during Blogworld at the Las Vegas Hilton Sunday, September 21 at 4PM. So come come to Las Vegas and find out how YOU TOO can make money writing about things you love. Or just come to throw things at me for any crap I might have written about your or your company. I'll even provide the tomatoes.
Yes, it's that time again. It seems the Chicago ad:tech conference just ended but the New York Conference is already upon us. Several keynote speakers have been announced including CNN President Jonathan Klein and Ogilvy & Mather Chairman & CEO Shelly Lazarus.
Early Bird registration is open and that means discounted rates for those who act before October 3. Use the code BRNYZ9 to get the discount. For those planning of getting an Exhibit Hall pass, which includes access to the keynotes, it's free until October 3. If you're planning on going, now's the time to make your plans.
It's time for August's Mischief Party. If you recall, it's a monthly series of summer parties Adrants is helping promote and...hold your breath...will attend when the September party occurs during Advertising Week. Yes, we can be a bit aloof here around Adrants but we do actually leave the office once in a while and mix with the industry we are so fond of taunting.
The parties are hosted by Fuel Industries' Sean MacPhedran, Oddcasts's Emily Twomey and Desedo's Michael Hastings. So far there have been parties at the nightclub-sized apartment of Oddcast's President and the Grace Hotel Pool.
The August party will be held this Wednesday, August 27, atop 305 Second Avenue and Butternuts beer will flow freely. RSVP here. Help maintain the industry's party-like atmosphere. We can't let the general public in on the secret we actually work as opposed to leading the Mad Men-like life they see each week on AMC.
Affiliate Summit Boston was held August 10-12 at the Seaport World Trade Center. Affiliate Summit brings together those who, well, engage in affiliate marketing. What's affiliate marketing? Basically, it's revenue share advertising. A site runs ads for free but gets a cut of whatever sale occurs through the advertising. If you've seen those amazon book listings on websites then you've seen affiliate advertising.
Here's another great definition: "Affiliate marketing widens the scope of your internet presence by encouraging other websites to become advocates for your services, increasing your online exposure and improving the efficiency of your advertising spend."
Here's a wee throwaway video I took in the ad:tech press room, which is where we hole up from morning 'til the first party of the night.
Featuring Brent Terrazas, Steve Hall and Really Loud Guy Who Asks for Business Cards and Puts You On Annoying Mailing Lists.
Seriously. He doesn't even ask for your name. It's just "Miss, got a business card? I HAVE A NEWSLETTER."
While ad:tech Chicago's "The Role of Email in a Web 3.0 World" was mostly theory, I liked its feel-good flow. Moderator Christopher Marriott of Acxiom Digital got panelists comfortable without making viewers feel like they were sitting on the outside of an inside joke. It's a rare and beautiful skill.
Marriott acknowledged it was late in the day and told us up-front that the panelists were debriefed on his questions beforehand. As a result, he said, they came laden with slides to answer three major questions:
1. How might the nature of email change as it goes more completely cross-platform?
2. Can email coexist with the semantic web (web 3.0) ... or co-opt it?
3. What role will The Consumer play in creating web 3.0 email?
Before we get too deep down the rabbit hole, let's define web 3.0.
- Need to brush up on your dating skills? Head over to the Stop Hating Dating Game and engage in some choose your own adventure action. It's all to promote a book, of course.
- New York Festivals has formed a partnership with China's SiTV to showcase its International Advertising Trophy winners on XiYuan, China's show about advertising.
- What the James Bond Quantum of Solace theme song will be since Amy Winehouse ain't.
- "Harvey Marco, standing ECD at Saatchi LA, is confirmed to have resigned from his role, yesterday August 5th. This according to a Saatchi LA insider."
- Need a Doctor Who fix? 2 Entertain and gas Agency has it for you with an online quiz.
Tuesday night at ad:tech Chicago wrapped up with a keynote by author Clay Shirky, "Here Comes Every Customer: The Former Audience is Talking Around You."
The Big Idea, if intro speaker Drew Ianni is any authority: "The internet is the most important thing to happen to the human species."
That's a pretty high and mighty manifesto. Upon taking the stage, Shirky tried conveying the same idea with more precision -- and a much higher word count.