Big Ass Party...Uh...ad-tech Conference Hits Chicago in August

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Yes, it's time to pimp ad:tech. This time it's in Chicago and this time, aside from the fact there will be some decent keynotes from Google's Kevin Kells and author Clay Shirky as well as panels with Edelman President Rick Murray, Nielsen Online's Pete Blackshaw, Starcom's Chris Allen, NBC Universal's Peter Naylor and BlogHer's Jory Des Jardins among others, there will be great parties. After all, that's why you go, right? To get drunk and inappropriately fawn all over industry hotties...uh...I mean network with fellow industry colleagues.

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by Steve Hall    Jul-10-08    
Topic: Industry Events



Newsflash! Adrants to Speak at Social Networking Conference!

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Yea, yea, yea. I can hear it now. "I need another social media conference like I need diarrhea during a new business pitch!" But this one's different. I'll be there. You'll have the perfect opportunity to hear me make a fool of myself while pretending to know what the hell social media actually is. Thankfully, there will panelists there who do know can help you make use of social media (or whatever the hell you want to call it) for the betterment of your business. More specifically, the conference will focus on the social networking aspect of social media.

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by Steve Hall    Jun-29-08    
Topic: Announcements, Industry Events, Social



Epoch Films Withdraws JCPenney 'Speed Dressing' From Cannes

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About as surprising as a traffic meeting on a Monday morning, Epoch Films, after talks with Cannes organizers, JCPenney and Saatchi & Saatchi, has decided to withdraw its Speed Dressing Cannes entry which was awarded a Bronze Lion. The ad, one of the best ever created for the clothing retailer since Saatchi & Saatchi won the account, was shot by Epoch films without, as all parties claim, the knowledge of JCPenney or Saatchi & Saatchi. It's not the first time a faux ad has been submitted, duped everyone and won but it has turned into one of the more high profile offenses.

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by Steve Hall    Jun-26-08    
Topic: Creative Commentary, Industry Events, Opinion



Fulton's and Rock Bottom Replaced by Enclave for Chicago ad:tech

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Not that a few won't end up atop Rock Bottom at the end of the night anyway but it's nice to know that, for the first time in, like, forever, there will be a party at the Chicago ad:tech that won't be held at Rock Bottom or Fulton's. Nope. This year, it'll all be happening at Enclave, a swanky nightclub where Kim Kardashian has been know to appear - not that that matters to anyone, of course.

ad:tech has a sponsor or two for the party but companies looking to tap into the creme de la creme of online marketing would be wise to contact ad:tech to get in on the action. After all, let's be blunt, someone has to pay for all those expected free drinks. We can't have conference attendees actually paying for drinks. That, as you know, just isn't done in this business! Contact mike@ad-tech.com to get in on the action.

More info on party details to follow.

by Steve Hall    Jun-24-08    
Topic: Industry Events



Real Mad Men and Women Make Moments of Madison Avenue Magic

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What do you do when you find yourself in a room full of the people that imagineered your childhood?

You lose all social poise and most of your moxie -- not on purpose, but inevitably.

That's what it felt like during last night's press debut for The Real Men & Women of Madison Avenue and Their Impact on American Culture. As I walked across the floor, treading over familiar phrases like "Got milk?" with Ed McCabe! and Judy Wald! at either elbow, I fell back (hard) on responses like, "Awesome!" and "Woooow!" and "Ha-ha-HA!" -- sometimes even before they could finish a sentence.

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by Angela Natividad    Jun-24-08    
Topic: Agencies, Best, Industry Events



OMMA Social: Sink-or-Swim in Social Media

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After the behavioral targeting panel, OMMA attendees sat for "Sink or Swim: The Best and Worst of Social Media Marketing."

The discussion revolved around social media campaigns that the panelists thought were "sinkers" and "swimmers." Each concluded by presenting one piece of advice.

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by Angela Natividad    Jun-24-08    
Topic: Industry Events



OMMA Social: Do Behavioral Targeting and Social Media Tread a Star-Crossed Path?

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OMMA Social went down at the Yale Club all of yesterday. I arrived around 2:50 or so, in time to catch part of "Behavioral Targeting: How to Connect with the Right People in Social Media."

Here's a taste of what I heard. (catch photos here.)

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by Angela Natividad    Jun-24-08    
Topic: Industry Events



It Didn't Air Awards Showcases Ad Killed by Account Execs, Clients

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We've got the Speckies. Why not the It Didn't Air Awards? Yup. Jumping on the trend (or long-running fact depending upon who you ask) of awarding ads that never appeared, The London International Awards has, with help from Xhang Creative, launched a campaign to promote the award show for radio creative that never aired.

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by Steve Hall    Jun-23-08    
Topic: Industry Events



Note to Chicago ad:tech Sponsors, Exhibitors: Have Better Parties

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Dear ad:tech Chicago Sponsoring Companies and exhibitors,

Year after year, thousands of people go to ad:tech conferences in New York, San Francisco and Miami and year after year they are treated to booty-shaking parties that satisfy that certain urge to just get stupid and dance your ass off. But, sadly, when they go to Chicago for an ad:tech conference, they are repeatedly subjected to little more than Fulton's and the Rock Bottom roof top bar year...after year...after year...after...well, you get the point.

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by Steve Hall    Jun-23-08    
Topic: Industry Events



Ditch Cannes for Coney! Here Are 8 Reasons Why

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Ric Kallaher, the photographer who took all those awesome shots at One Show in May, ditched the Cannes International Ad Festival for the Coney Island freak show, otherwise known as the Second Annual Wrath of Cannes.

And he's not sorry.

"Who needs Cannes?! Beter yet: who WANTS Cannes?!" he concluded, having obviously returned a changed man.

"THIS is everything an advertising awards show should be: last minute, no hassle entries open to anyone & everyone, free beer, rockin' surfer-guitar music (blasted out by the ever-cool Tarantinos), raucous fun on the beach, and on-site, in full-view judging for clients that could never exist for ad campaigns that could never air.

"But, hey, with modern mobile platforms, why not?!"

Below: 8 Freakish Things We Learned About Wrath of Cannes. (Illustrated.)

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by Angela Natividad    Jun-21-08    
Topic: Agencies, Events, Good, Industry Events, Opinion, Promotions, Spoofs










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