Dear ad:tech Chicago Sponsoring Companies and exhibitors,
Year after year, thousands of people go to ad:tech conferences in New York, San Francisco and Miami and year after year they are treated to booty-shaking parties that satisfy that certain urge to just get stupid and dance your ass off. But, sadly, when they go to Chicago for an ad:tech conference, they are repeatedly subjected to little more than Fulton's and the Rock Bottom roof top bar year...after year...after year...after...well, you get the point.
Ric Kallaher, the photographer who took all those awesome shots at One Show in May, ditched the Cannes International Ad Festival for the Coney Island freak show, otherwise known as the Second Annual Wrath of Cannes.
And he's not sorry.
"Who needs Cannes?! Beter yet: who WANTS Cannes?!" he concluded, having obviously returned a changed man.
"THIS is everything an advertising awards show should be: last minute, no hassle entries open to anyone & everyone, free beer, rockin' surfer-guitar music (blasted out by the ever-cool Tarantinos), raucous fun on the beach, and on-site, in full-view judging for clients that could never exist for ad campaigns that could never air.
"But, hey, with modern mobile platforms, why not?!"
Below: 8 Freakish Things We Learned About Wrath of Cannes. (Illustrated.)
Remember that series of Mischief NYC summertime parties that Fuel Industries' Sean MacPhedran, Oddcasts's Emily Twomey, Desedo's Michael Hastings and media mouthpiece Adrants are hosting? Well they are actually happening and the most recent one was held Wednesday at the Grace Hotel pool where bikinis and exposed flesh were standard attire. Check out the photographic goodness here.
The 80-something (?) year old Advertising Age is, apparently, sick of toeing the line, sticking to the straight and narrow and offering up nothing but long-winded dissertations on the business of advertising. Yes, Advertising Age has got its FREAK on and has become cozy with the ass parade that is Cannes.
All week, Advertising Age photographer Sam Faulkner has been filing visual coverage of the annual ad-fest, complete with lingerie-clad ass. Wait? What? Lingerie-clad ass on Advertising Age? Isn't that what Adrants does? Advertising Age couldn't possibly see any merit in what we do over here at Adrants, could they? Jonah? Jonah?
If it's raunch, dirt, filth and seediness you're looking for (the publishable kind, of course), partner with the Adrants crew next year and we'll make Sam's Cannes pictures look like a suburban neighborhood playground on a lazy Sunday afternoon. Oh, and we'll even toss in a bit of real news coverage as well just to, ya know, keep the Crains and Bob Garfield happy.
Ah yes, there's at least one every year. A situation in which one agency wins an award for work that was, allegedly, done first by another. It can be labeled sour grapes or a valiant effort to give credit where credit is due. This year's story involves Volvo's Driving Game created by Nitro and Mindshare and MSNBC.com's Newsbreaker Live created by SS+K. A tipster claims the Nitro/Mindshare version is a knock off of the SS+K version with these arguments:
- John McCain souped up his logo. Bystanders are skeptical. UPDATE: McCain did not change his logo. The new one comes from a third-party vendor. The Under Consideration blog apologizes for the confusion.
- For its 50th anniversary, The Marketing Society launched 50 Golden Brands, which will celebrate 50 "hero brands" for the past 50 years. Contenders include eBay, Virgin, Perrier and some weird thing called Fairy Liquid.
- George Parker taught me a new word: Adverati. He also handpicked the ugliest pictures out of Advertising Age's Cannes party post and put the subjects in a more engaging light. And by "engaging," I mean "fluorescent."
- Rocawear and Boost Mobile launched a mobile campaign. Amobee is serving the ads. The campaign is about overcoming adversity. It's also about scoring discounts and disseminating unique and motivating Jay-Z lines like "I will not lose."
Speaking at the Association of National Advertisers' Integrated Marketing Conference, Joe Jaffe calls out five brands for abusing or not taking advantage of the increasingly social nature of media or, to paraphrase his new book, Not Joining the Conversation. From Sony's fake PSP blog to the fight between T-Mobile and Engadget over the color Magenta to Target's refusal to engage with a blogger who took issue with one of the brand's billboards which showed a woman on Target's target.
- Repeating successes at One Show and the Clios, Uniqlo's "Uniqlock" (agency: Projector) won the Cannes Cyber Grand Prix. "Year Zero" for NIN (agency: 42 Entertainment) took Best Viral; "Sol Comments" (Mediafront Oslo) won Online Advertising.
- Gawker chose Gorilla Nation to sell its ads in Canada. The deal is exclusivo, no word if it's multi-year.
- Diggin' R&R's Tarot-style print campaign for the Rio Suites Hotel and Casino in Las Vegas. Adfreak isn't sold, though.
- WeMix and VoodooVox enable anyone to "drop a flow" (THEIR WORDS! NOT -- MINE!) from their phones and broadcast them. Ludacris is sponsoring. More cringey self-laud: "VoodooVox is the leading In-Call Media revolution." What does that mean?
- MTLB is upset about PETA, the one-sidedness of 30 Days (esp. the carnivore-meets-vegan episode), and changing people via persecution instead of supplying appealing alternatives to destructive lifestyles.
by Angela Natividad
, Industry Events
Adland tips us to the winners of the Cannes Young Cyber Lions. The site reports, "Gold in the Cyber Lion category goes to Fabiano de Queiroz Silva and Marcela Mariano Dias. Silver goes to Korea and Joong Sik Choi and Seok Jin Shin. Bronze goes to Lithuania and Raimonds Platacis and Märcis Mikelsons." More to follow.
Continuing his coverage of Cannes, Asa Bailey from CannesFringe sat down with Saatchi & Saatchi China CEO Pully Chau to discuss the Chinese advertising market and how it has grown since it's "birth" in 1989 with the launch of some Procter & Gamble hair care products. China currently boasts the world's third largest ad spend and Chau expects growth to continue at a rate of 15 to 18 percent per year. Check out the three minute video for more on the growing Chinese market and advertising's role in that growth.