- For client McDonald's, Leo Burnett/Chicago grew a lettuce garden spelling "FRESH SALADS" on a Wrigleyville billboard. Watch the garden grow. The effort won a Gold at New York Festivals' Innovative Advertising Awards. See other winners.
- Ritz-Carlton and AmEx caught the film bug. These three promotional movies "subtly weave exceptional and unique guest experiences into their story lines, demonstrating how The Ritz-Carlton has been able to elevate service to an art form." There's nothing subtle about the movies. But if PR were an art form, that sentence would be the template.
- It's a disappearing car door! Think De Lorean but without the retro wing action.
- Michelina's Mama gets a Facebook. Digging her profile photo. One commenter asks, "What would Mama think of 2 girls 1 cup?" Horrors.
- Don't drink in public. Drink at home. This Brazilian beverage delivery company will save you from those unseemly, embarrassing late night moments. Of course, drinking at home, alone, without friends isn't exactly all that better now is it?
- So while Mad Men gives us a quaint, fictionalized look at advertising in the 1960's, the One Club exhibition "The Real Men and Women of Madison Avenue and Their Impact on American Culture," at the New York Public Library's Science, Industry and Business Library beginning June 24 celebrates, well, the real men and women of advertising.
- David&Goliath redesigns. Uses Pink! (Hey, they wanted to make that point in the press release)
- Ha, ha, ha! Zobzee.com
- Oh we've all seen this intentional censorship thing before in countries that don't love skin but hey, in the name of providing comprehensive coverage of the worldwide advertising landscape [Ed. Huh? You've got to be friggin' kidding!], we must share with you these CHANGE lingerie ads which were designed for the Saudi Arabian market.
- Here's an interesting sound mix from DDB Londo for Volkswagen. The agency (more accurately,
it's production company the band, Orbital) did a quick shot edit of the commercial using sounds generated within and around the car.
- Faith Popcorn thinks "'Sex & the City: The Movie' comes at just the right time for a nation exhausted politically, emotionally and financially - and signals a growing desire to escape that idea-strapped marketers can use to their advantage." OK.
I don't recall AdWeek or BrandWeek having relaunch parties when they launched their redesigns. I could be wrong but when I received an invitation to the MediaWeek relaunch party, everything clicked. It makes perfect sense MediaWeek would, in fact, have a re-launch party since, well, that's what media people do and what they expect - a boondoggle full of free food and drinks. I just might have to go. Since the life-shifting event to Adrants, it's been a long while since I've been greased by the media.
I was in the hallway late yesterday, typing between sessions and recharging my computer at one of ad:tech's precious outlets, when a shadow fell across my monitor.
It was Paige Dzenis of Brand Infiltration. She towered over me, smiling expectantly.
"Hello," she said. We made small talk. Suddenly she cried: "Wanna go to the beach?!"
Here's a taste of what I heard at ad:tech Miami's The State of Search in Latin America.
How do you think search fits into the marketing mix?
"Research suggests AdWords placement impacts brand recognition," said commercial director Andreas Huettner of Google in Brazil.
Do you think LatAm is behind [in terms of search marketing's maturity]?
"We are definitely behind. Which is why we were on an evangelization mission."
The Google director's "evangelization" comment sparked a condescending panel-wide lament about how "traditional marketers" just don't get search and are reluctant to try it.
These men talked of traditional marketing like it was some backwater village ritual. And, like overzealous missionaries, they failed to see the logical fallacies in their brave new religion.
With an 80's theme - because, well it's supposed to be cool or something - Terra hosted a party at the Dream Nightclub in Miami on the second night of ad:tech Miami. It was crowded and everyone was dancing so it seems 80's music is good, at least, for something.
There was a dude dancing on a couch, a dude dancing on a pole, beautiful people posing for shots and the ubiquitous booty shot. Oh and let's not forget the stupid "arty" shots the photographer simply had to include to somehow illustrate his photographic ineptitude. See ya next year, Miami.
See all the photos here.
Each ad:tech Miami session I've seen follows the same painful format: a moderator introduces himself, then steps aside as each panelist gives a mini-presentation.
It's like watching antsy children read book reports out loud. But unlike their grade school counterparts, each presenter stretches his time allotment as long as possible.
This afternoon I livetweeted ad:tech Miami's Social Media and Consumer Generated Content in Latin America: Exploring the Value Proposition.
Here is a synopsis of what each panelist had to say, taking into account the following three generalities:
- Latin Americans (LatAm) are social people. Possibly more social than the rest of the world. (This struck me as more of a cultural conceit than a verifiable fact, but nobody in the audience contested the stance. Possibly because they were all either of Latin origin, or very eager to cozy up to those of Latin origin.)
- User-centricity is the new fetish. Each panelist cited his company's user focus at outset. (Anton Chalbaud, pictured at left, emphasized Sonico's user-centricity by attesting to his company's "INSANE" focus on real people.) Gone are the days when a quick buck, whatever the means, was a virtue.
- Mastering the elusive art of interactive media, especially digital, is considered crucial to taming the LatAm audience. (Especially now.) As Lucas Morea put it, "The audience is receptive." Marketers should teach users how to create and publish content.
Now. On to the meat of the matter.
Open power outlets are rare, and rarer still in the press room. Never, ever monopolize an outlet to charge your computer and cell phone at the same time -- while you, Considerate Guy, attend sessions.
After you've walked through the exhibit of just about any conference you begin to think you've seen everything. Thankfully, the intellect and sense are never let down. While the Miami ad:tech conference is a smaller conference compared to its Big Brother New York, Big Sister San Francisco and cousin Chicago, if you're not actually from somewhere in Latin America or Mexico, you feel a bit like you are in another world.
OK, so it's not that extreme but it's far different than being at a New York, San Francisco or Chicago conference and in a very good way. Anyway, enough blather. On to the pictures.