Written in March following SXSW in Austin
While we knew this was the case for several years now, SXSW Interactive has become a huge event generating conversation the world over. This year's event generated 1.1 million tweets in 5 five days across 200 countries and 19 languages.
Social media monitoring company Synthesio created an infographic summarizing global social media conversation about the Austin, Texas event. Without surprise, the U.S generated the most (71%) conversation followed by the UK (4.6%) and Canada (4.4%).
Some say SXSW is the new Cannes. In some respects, it is. As the advertising industry moves more towards technology and content solutions versus Super Bowl-style creative solutions, this shift in mentality may make sense. But it will be a very long while before the advertising industry gives up its Rose-filled afternoons on the Carlton Terrace or the massive beach parties that occur every night which, by the way, put even the best parties at SXSW to shame.
So yesterday -- actually Sunday night -- some witty soul (and I use that phrase ever so graciously) decided it would be fun to hack Adrants on the eve of Cannes Lions making it impossible for us to share with you all the event's goodness. Well. we're back.
But does it really matter? Does anyone really care? When we have AdWeek's Tim Nudd and Gabriel Beltrone killing it in Cannes, an entire army of reporters from Ad Age, stellar tweets from Ogilvy, a One Question video series from Advertising Week, live coverage from Campaign and PR Week and the #canneslions Twitter hashtag which -- if you allowed yourself -- you could stare at 24/7...do we really need Adrants?
Following its efforts last year, Sapient Nitro has again teamed with Cannes Lions to bring us a daily inforgraphic summarizing events and trends during the week-long event in Cannes, France which kicks off this weekend. There will be six inforgraphics in total and each will be in celebration of the event's 60th anniversary.
The first infographic is already out and takes a look at past year's highlights including the fact just 130 delegates attended the event in 1954. How quaint.
Several young creatives at the Creative Circus just won the Cannes Future Lion award. Unfortunately, the team cannot afford to go to Cannes and accept their award in person. The creatives are willing to wear the logos of sponsors all over the Cannes festival. Total amount of funds that need to be raised is $20,000 for all 5 team members to get to attend.
Remember the first time you went to Cannes? Come on, you know you do. And you know you were starry eyed and all gaga prancing up and down Le Croisette. Give these budding young creatives a chance to experience all that. So who's in? Anyone want to sponsor these budding creatives? If so, head over here and hook them up.
It's that time again. Well, it will be come August when the The Affiliate Ball returns to Affiliate Summit which will take place in Philadelphia. 11 time Grammy nominated, hip hop artist, Busta Rhymes will be the headliner. Fresh off his recent signing with Cash Money Records, and smash hit " Look At Me Now," Busta Rhymes will share his classic hits as well as his new hits with attendees of this year's Affiliate Summit.
Following the Cannes Lions announcement the organization would live stream one sessions per day, it didn't take long for agencies to begin begging for votes so that their session would be the chosen one to stream.
Publicis Groupe head honcho Maurice Levy will be sitting down with Heineken CEO and Chairman of the Board Jean-Francois Van Boxmeer (damn, does that sound pretentious!) to discuss, well, beer and other fun stuff. The pair will be joined by Heineken Global CMO Alexis Nasard.
Today, we received am email urging us to VOTE NOW for the panel. If you are so inclined, you can do that here.
As Cannes Lions approaches, you may begin feeling a bit of stress over how you're going to drink all that rose and juggle all your oficial responsibilities with aplomb. What you need is a personal assistent to make sure you covered when you're too drunk to explain how you lost your hotel room key or that things are handled with discretion when you roll over in the morning and have no idea who is laying next to you in bed.
In return for a Cannes Young Lions pass and accommodation, this eager creative student promises to keep you out of trouble and focused. Watch the video below and head over to the Assistant De Cannes Lion Facebook page to find out more.
What the? A livestream from Cannes? What's up with that? Isn't the entire point to waste shitloads of money traveling to Cannes, France for a week to bask in the sunshine and drink Rose on the Carlton Terrace (and shitty beer at the Gutter Bar) on the company dime? How the hell are brands and agencies going to waste all this boondoggle money if we don't even have to go?
Well now don't be stupid. Cannes Lions will not be livestreaming the entire thing and even if they did the experience would never come close to actually attending -- which we can say from experience.
Leading up to Creative Week, JWT New York is working with inTacto to launch an interactive game in support of the One Club, enlisting some industry big shots to inspire the next generation of creative talent.
The project's purpose is to increase involvement in the One Show awards, invoke a sense of community among creatives by becoming more informed about their colleagues' work, and inspire the next generation of young creative leaders.
You can decide whether this is a commercial announcement (no one paid us to write this) or valuable industry information (no one asked us to write this). Or maybe it's both (we contribute to the HubSpot blog). All we know is that HubSpot's INBOUND 2013 conference is taking place in Boston this summer, August 19-22 and it's most certainly an event you should attend.
Why? Because as a smart marketer or agency exec, you really need to learn about inbound marketing. What is inbound marketing? Take a gander at the chart below.