So as is the case with every large brand at SXSW, Chevrolet has a large booth set up just as you walk inside the Austin Convention Center. Part of that large booth is a giant set of...balls. OK, it's a Newton's Cradle.
If you're not familiar with a Newton's Cradle, it's that thing with five balls hanging from a string and when you swing the ball on one end, it makes the ball on the other end swing out without the middle three balls moving.
A giant Newton's Cradle. Just begging to be used by everyone passing by. Except no one in the Chevy booth wants anyone to...ahem...touch its balls. How unfriendly, we say!
Attending SXSW can be a whirlwind of live performances, big announcements, and networking. Keeping track of what's going on can be a challenge even for the most connected individual.
We offer five suggestions for attendees that want to know about the latest social buzz before the crowd:
Writing in Advertising Age, David Berkowitz, vp of emerging media at 360i, say we shouldn't be looking for The Next Big Thing this year during SXSW. And he's right. SXSW has become so big that it is nearly impossible for any one company to stand out. But, as David argues, seeking the next big thing isn't why you should attend SXSW.
You should attend SXSW to connect with those in your industry who are doing interesting, albeit not earth shattering things, that you can learn about and perhaps put to use in your own business.
For the third year in a row, collaborative marketing platform CrowdTap will host its legendary "can't miss" party during SXSW in Austin.
This year's event is promised to be bigger and better and will take place Sunday, March 10 from 8:30PM until 2AM at Haven. The party will take on a futuristic theme and feature emerging music acts, like mashup artists White Panda, as well as ready to break-out bands Radical Something and Little Daylight.
Returning from past events are internationally acclaimed VJ Culture, NYC's top DJ Vikas and, for the second year, the Battle of Austin's Best Food Trucks. Guests will also be entertained by live performances from a fire wielding troupe of dancers and have the opportunity to win a 3D printer from Cubify.
We've been to CrowdTap's past two events at SXSW and they have been great! If you'd like to attend, hook yourself up and register with this special code: Steve1419. The first ten people who use that code will be granted VIP tickets to the party while others will be given priority status on the waitlist for the event.
Much to the chagrin of the geeks, the ad industry has firmly latched onto SXSW and is doing its part to get a piece of the startup pie. One agency, JWT, has decided to launch a pop-up agency at SXSW that will last just five days from March 8 until March 12. Called Walter, the agency will meet with 25 startups and choose the candidates it feels have the best offering and, of course, the provide best return for the agency.
Partnering with startup accelerator TechStars, the agency launched a pop-up website, Call Us Walter, to attract potential clients.
The Bees Awards which honor the best social media marketing efforts has opened its call for entry. The Bees Awards, now in its fourth year, will judge work across 23 catagories including best use of analytics tools, best use of mobile, best reputation management, best crisis management, best branded viral video, best student work and many others.
Check out the details here and submit your work.
So by now you've probably heard the Art Directors Club has moved their awards event to Miami Beach April 2-4. If you plan on attending, there are just two weeks left to save $350 on a Festival Pass making the price $1,400 which, by the way, includes the cost of three nights at the W South Beach or Shore Club hotels.
Want to go? Check out all the details here.
If you're heading to ad:tech San Francisco in April, consider sponsoring and attending The Marketers Ball. In the past, has had Digital Underground & Too Short with live bands to back them both. In New York they've had Funkmaster Flex, Doug E Fresh, they've co-produced an event that brought Naughty By Nature and Slick Rick.
During the Affiliate Summit shows they've had Nelly, Big Boi of Outkast, Three 6 Mafia, Ice-T & Coco and many others. Attendance at these parties averages 2,000.
If your a company that will be attending and/or exhibiting at ad:tech, consider sponsoring The Marketers Ball. Packages begin at $1,000. If you're interested please contact firstname.lastname@example.org or call 818 825-3972.
If you are a brand or an agency that wants to be a part of what's become the biggest marketing event of the year, SXSW, then we can help you do just that. A couple years ago it became clear SXSW had shifted from a geek-focused event to a marketer-focused event. And that shift will continue again this year as brands and agencies realize the event provides the perfect combination of B2B and B2C customer connection and publicity.
Advertising Week, launched in 2004, is adding a European component to its event. The organization has launched Advertising Week Europe to be held in London March 18-22. Advertising Week, as a whole, has come a long way since its launch in 2004 when the focus was on advertising icons more so than the important work the industry does to jeep commerce rolling.