Speaking at the Association of National Advertisers' Integrated Marketing Conference, Joe Jaffe calls out five brands for abusing or not taking advantage of the increasingly social nature of media or, to paraphrase his new book, Not Joining the Conversation. From Sony's fake PSP blog to the fight between T-Mobile and Engadget over the color Magenta to Target's refusal to engage with a blogger who took issue with one of the brand's billboards which showed a woman on Target's target.
- Repeating successes at One Show and the Clios, Uniqlo's "Uniqlock" (agency: Projector) won the Cannes Cyber Grand Prix. "Year Zero" for NIN (agency: 42 Entertainment) took Best Viral; "Sol Comments" (Mediafront Oslo) won Online Advertising.
- Gawker chose Gorilla Nation to sell its ads in Canada. The deal is exclusivo, no word if it's multi-year.
- Diggin' R&R's Tarot-style print campaign for the Rio Suites Hotel and Casino in Las Vegas. Adfreak isn't sold, though.
- WeMix and VoodooVox enable anyone to "drop a flow" (THEIR WORDS! NOT -- MINE!) from their phones and broadcast them. Ludacris is sponsoring. More cringey self-laud: "VoodooVox is the leading In-Call Media revolution." What does that mean?
- MTLB is upset about PETA, the one-sidedness of 30 Days (esp. the carnivore-meets-vegan episode), and changing people via persecution instead of supplying appealing alternatives to destructive lifestyles.
by Angela Natividad
, Industry Events
Adland tips us to the winners of the Cannes Young Cyber Lions. The site reports, "Gold in the Cyber Lion category goes to Fabiano de Queiroz Silva and Marcela Mariano Dias. Silver goes to Korea and Joong Sik Choi and Seok Jin Shin. Bronze goes to Lithuania and Raimonds Platacis and Märcis Mikelsons." More to follow.
Continuing his coverage of Cannes, Asa Bailey from CannesFringe sat down with Saatchi & Saatchi China CEO Pully Chau to discuss the Chinese advertising market and how it has grown since it's "birth" in 1989 with the launch of some Procter & Gamble hair care products. China currently boasts the world's third largest ad spend and Chau expects growth to continue at a rate of 15 to 18 percent per year. Check out the three minute video for more on the growing Chinese market and advertising's role in that growth.
Next week, and for the first time, the most reputed names in advertising history are congregating in Manhattan. They include David Ogilvy, Phyllis Robinson, George Lois, Mary Wells Lawrence, and Shirley Polykoff.
And even if you can't face most of them in the flesh, you get the chance to revisit the ads, posters, books, spots and interviews that made them memorable.
Real Men and Women of Madison Avenue: Their Impact on American Culture will be exhibited from June 24-September 26 at the Science, Industry and Business Library's Healy Hall.
The exhibit covers the lives and work of copywriters and art directors that influenced buying habits in the past 80 years. The event is sponsored by the One Club, and we'll be covering the debut early next week.
Hope to see you there. View a full description of Real Men and Women in Mad Ave. in the Adgabber Events calendar.
Well if you ever want to watch the world's longest, most boring dissertation (um, blatherific business babble) on in-text advertising, give this Cannes Fringe video a watch in which Asa Bailey interviews Vibrant Media CMO Sean Finnegan who goes on and on and on and fucking on about the insanity that is in-text advertising.
And, we're off! Cannes has kicked off and the first set of shortlists have been announced for direct, promotion, media, press, outdoor and radio. The lists are long but some favorites are there including the McDonald's Salad billboard. It's all here.
Whoa. Weren't we all just in Miami getting our interactive (and, um, other things) on at ad:tech? Indeed we were but now it's time for the Chicago version of ad:tech. OK, OK, so it's not hot, sunny, sand-filled Miami Beach but it is Navy Pier and Lake Michigan which provides an awesome skyline view of Chicago. That is, if you have a friend with a nice big sailboat who's kind enough to take you out.
Someone will have a booze cruise. Someone will have a party at The W. CIMA will have a party at Fulsom's. And, no doubt, one night we'll all end up atop Rock Bottom at the end of the night. Aside from that, there will keynotes from author Clay Shirky and Google CPG Industry Director Kevin Kells. There will be three panel tracks covering Media and Branding, Tactical Marketing and Emerging Platforms.
Conversational Branding will be explored as will mobile, search, viral, the death of he banner, new media economy and, yes, of course, social media.
Oh look! We do love our own kind! Those four starving Creative Circus students who won Cannes Future Lions but couldn't afford to go to Cannes and held a bake sale to raise money succeeded and, yes, will now go to Cannes to collect their awards thanks to some kind sponsors. Or maybe they're going only because some quick thinkers saw an opportunity for publicity. [Ed. Oh, why do you always have to such a dick about these kind of altruistic things?]
Thanks to Leo Burnett who picked up their air fares and 22 Squared, AKQA, Jannie Gerds, Grigsby Consulting LLC, Dave Holloway, Jeb Quaid and The Creative Circus which covered the rest of the travel costs, the four will now bask in the glory of Southern France sun, fun and, likely, the requisite debauchery that goes with Cannes.
- Facing the potential demise of GM's Hummer brand, Modernista may be facing layoffs. One creative director has already left.
- AgencySpy reminds us the Webby Awards were yesterday and points to a video of the event.
- The Samsung illusion dinosaur goes on tour.
- That 72andSunny-created "I Love the World" spot got all kinds of spoofage. Here's one.