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Attending Advertising Age's Digital Marketing Conference, Steve Rubel reports attendee sentiment regarding "management" of social media, tweets, "Where should social media lie? Audience poll: 53% in marketing, 5% say in PR, 9% say customer service and 33% say some new division."
Like we said yesterday, if you're not at Advertising Age's Digital Marketing Conference, you can get tidbits of it here following David Armano's Twitter feed. Right now (9:45AM) Donny Deutsch is interviewing Jeff Zucker. Some tidbits:
If you're a Twitter user, you work in advertising and you really wanted to go to Advertising Age's Digital Marketing Conference today and tomorrow in New York but couldn't, you can follow the Tweets of those who are there. While there are likely many Twitterati there, the ones I know about are http://twitter.com/THespos1, http://twitter.com/steverubel and http://twitter.com/Armano.
Having returned and recovered from SXSW last week, it's time to share some pictures from the week. If you have any interest in the festival which focuses on interactive, film and music, you've probably already read everything there is out there about the show. And if you've missed anything, all one has to do is entered SXSW or SXSW2008 into Google for thousands of results.
MobLogic, an online "tv" network (from CBS, no less) that aims to offer up what the networks seemingly don't was wandering the hallways of the Austin Convention Center last week during SXSW. Host Lindsay Campbell was asking conference attendees what they think is wrong with current television news programming and what news operations might do to improve.
How I came up with the lame comment I made, I do not know but maybe if you watch, you can tell me what the hell I was taking about. Oh yea baby, "more and more companies are getting it!" Whatever.
I was tricked! Duped! Misled! Mis-informed! Arrgg! You all know how much I hate PayPerPost and yet, there I am. In a PayPerPost Blogger Beatbox video the company made while in the Bloghaus at this year's SXSW Interactive conference in Austin. OK, OK. It's not so bad. It was actually kind of fun.
Now let's see. If we were a Hollywood visual content company that created stuff for music, fashion and advertising, what would be do to call attention to ourselves and win awards? Well, we'd film a naked woman frolicking in a room full of balloons, of course. Apparently this tactic is a good one because it won Best Web Film at the first annual Swerve Festival which celebrates "West Coast creative culture."
Called Tons of Balloons, the video does nothing but swallow the beauty of a half naked woman dancing around while white balloons gracefully move about in reaction to her movements. And, yes, it's very likely NSFW.
If you missed SXSW Interactive in Austin earlier this week (don't miss it next year), you can capture some of the magic Cliff Notes-style with Mike Rohde's Sketchnotes. While sitting in sessions and in between sessions, Mike created 34 artistic sketches he made in his Moleskin while at the conference. You can see all the sketches on Mike's blog here or on Flickr.
Having just returned from SXSW in Austin where the bleeding edge digerati share their wisdom regarding all things interactive, it's pleasing to know we'll be able to experience it again at ad:tech San Francisco where Digg Founder Kevin Rose, who was at SXSW, will be the closing keynote speaker Thursday, April 17 at 4:45PM. We captured him, along with Reddit and StumbleUpon founders, at an SXSW party. Now we'll be able to see him speak.
Other keynotes during ad:tech San Francisco, which is held April 15-7 at the Moscone Center, include NBC Universal Chief Digital Officer George Kliavkoff who will talk about how NBC is taking NBC's programming digital through the company's just launched Hulu (which rocks, by the way) and other outlets.
Mark Cuban in the house! Yes, the man, the legend, the dude who said anyone who buys YouTube is a moron was at the Pure Volume Ranch in Austin for Digg's SXSW Bigg Digg Shindigg. Sadly, as I approached my friend, LA Times Blog Editor Tony Pierce, who was talking to Mark, I neglected to snap a picture. I did, however, manage to snap a picture of a pretty girl getting admired by a couple of guys. (Hey, I need some kind of picture to start this story!) Oh but wait, Tony Pierce did get a picture of the man.