Creative Circus Students Win Future Lions, Host Bake Sales to Fund Travel


What's a group of poor, starving Creative Circus students to do when they find out they've just won Cannes Future Lions and really, really need to get to France by Monday? They host a bake sale, of course, selling cookies for $500 a pop.

So if there are any altruistic types out there with a spare $6,000 or so laying around to help these winners make their way to Cannes, get in touch with them here. Oh, and if you have any cash left over after than, feel free to send the Adrants crew as well.

by Steve Hall    Jun-12-08    
Topic: Guerilla, Industry Events

Bikinis Wanted For Mischief NYC Party at Grace Hotel


Mischief NYC, a group of New York ad people - Fuel Industries' Sean MacPhedran, Oddcasts's Emily Twomey, Desedo's Michael Hastings and media mouthpiece Adrants, has announced its second monthly summer bash. The party, an informal gathering, will be held Wednesday, June 18 from 7PM until close at the Grace Hotel pool, 125 West 45th Street.

As Sean says, "bust out your water wings and wander over for a drink after work next Wednesday." Bikinis welcome. Speedos, not so much. See you there. There's no formal RSVP. Just show up.

by Steve Hall    Jun-12-08    
Topic: Industry Events

Claim Your Free Conference Passes to Generational Communications 2008


So we have two conference passed to the Generational Communications 2008 X + Y + Boomers conference to be held June 19 from 1:30P to 6P at the Graduate Center/CUNY on Fifth Avenue in New York City. The conference will examine generational usage of the Internet and how that usage has changed over the years.

If you're interested in going the first two people who email will get the passes.

by Steve Hall    Jun-11-08    
Topic: Announcements, Industry Events

Billboard Garden Gets Gold, Mama Gets Facebook, Ritz-Carlton Makes Movies


- For client McDonald's, Leo Burnett/Chicago grew a lettuce garden spelling "FRESH SALADS" on a Wrigleyville billboard. Watch the garden grow. The effort won a Gold at New York Festivals' Innovative Advertising Awards. See other winners.

- Ritz-Carlton and AmEx caught the film bug. These three promotional movies "subtly weave exceptional and unique guest experiences into their story lines, demonstrating how The Ritz-Carlton has been able to elevate service to an art form." There's nothing subtle about the movies. But if PR were an art form, that sentence would be the template.

- It's a disappearing car door! Think De Lorean but without the retro wing action.

- Michelina's Mama gets a Facebook. Digging her profile photo. One commenter asks, "What would Mama think of 2 girls 1 cup?" Horrors.

by Angela Natividad    Jun-10-08    
Topic: Brands, Campaigns, Industry Events, Online, Outdoor, Video

Drink at Home, Real Ad Peeps Celebrated, ZobZee Saves Twitter


- Don't drink in public. Drink at home. This Brazilian beverage delivery company will save you from those unseemly, embarrassing late night moments. Of course, drinking at home, alone, without friends isn't exactly all that better now is it?

- So while Mad Men gives us a quaint, fictionalized look at advertising in the 1960's, the One Club exhibition "The Real Men and Women of Madison Avenue and Their Impact on American Culture," at the New York Public Library's Science, Industry and Business Library beginning June 24 celebrates, well, the real men and women of advertising.

- David&Goliath redesigns. Uses Pink! (Hey, they wanted to make that point in the press release)

- Ha, ha, ha!

by Steve Hall    Jun- 9-08    
Topic: Campaigns, Industry Events

Lingerie Localized, Faith Pops Corn, Wii Wins, Drivers Challenged


- Oh we've all seen this intentional censorship thing before in countries that don't love skin but hey, in the name of providing comprehensive coverage of the worldwide advertising landscape [Ed. Huh? You've got to be friggin' kidding!], we must share with you these CHANGE lingerie ads which were designed for the Saudi Arabian market.

- Here's an interesting sound mix from DDB Londo for Volkswagen. The agency (more accurately, it's production company the band, Orbital) did a quick shot edit of the commercial using sounds generated within and around the car.

- Faith Popcorn thinks "'Sex & the City: The Movie' comes at just the right time for a nation exhausted politically, emotionally and financially - and signals a growing desire to escape that idea-strapped marketers can use to their advantage." OK.

more »

by Steve Hall    Jun- 6-08    
Topic: Campaigns, Games, Industry Events

MediaWeek Does What Media Entities Do: Have A Party


I don't recall AdWeek or BrandWeek having relaunch parties when they launched their redesigns. I could be wrong but when I received an invitation to the MediaWeek relaunch party, everything clicked. It makes perfect sense MediaWeek would, in fact, have a re-launch party since, well, that's what media people do and what they expect - a boondoggle full of free food and drinks. I just might have to go. Since the life-shifting event to Adrants, it's been a long while since I've been greased by the media.

by Steve Hall    Jun- 6-08    
Topic: Industry Events

ad:tech Miami May Not Be Forever, but Boy, Friendship Is.


I was in the hallway late yesterday, typing between sessions and recharging my computer at one of ad:tech's precious outlets, when a shadow fell across my monitor.

It was Paige Dzenis of Brand Infiltration. She towered over me, smiling expectantly.

"Hello," she said. We made small talk. Suddenly she cried: "Wanna go to the beach?!"

more »

by Angela Natividad    Jun- 6-08    
Topic: Industry Events

SEM is a Tool, Not a Divining Rod


Here's a taste of what I heard at ad:tech Miami's The State of Search in Latin America.

How do you think search fits into the marketing mix?

"Research suggests AdWords placement impacts brand recognition," said commercial director Andreas Huettner of Google in Brazil.

Do you think LatAm is behind [in terms of search marketing's maturity]?

"We are definitely behind. Which is why we were on an evangelization mission."

The Google director's "evangelization" comment sparked a condescending panel-wide lament about how "traditional marketers" just don't get search and are reluctant to try it.

These men talked of traditional marketing like it was some backwater village ritual. And, like overzealous missionaries, they failed to see the logical fallacies in their brave new religion.

more »

by Angela Natividad    Jun- 6-08    
Topic: Industry Events

Terra Rocked Dream the Second Night of ad:tech Miami


With an 80's theme - because, well it's supposed to be cool or something - Terra hosted a party at the Dream Nightclub in Miami on the second night of ad:tech Miami. It was crowded and everyone was dancing so it seems 80's music is good, at least, for something.

There was a dude dancing on a couch, a dude dancing on a pole, beautiful people posing for shots and the ubiquitous booty shot. Oh and let's not forget the stupid "arty" shots the photographer simply had to include to somehow illustrate his photographic ineptitude. See ya next year, Miami.

See all the photos here.

by Steve Hall    Jun- 5-08    
Topic: Industry Events

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