There aren't many but there is one thing I do miss about agency life; the seemingly endless expense account that'd fund, among many other things, my travels to all sorts of industry event goodness. Now that I'm running my own business, the expense account is, shall we say, far from endless leaving me drooling for travel to Miami for the Clios or to Cannes for, well, Cannes.
Oh, I do get out once in a while. It's not like the four walls of the home office are the only things I see 24/7/365 but hey, I'm human. I like people. I love advertising. So it's a bummer when the entire industry heads to the sandy white beaches of Miami or France...or even dingy innards of some random exhibit hall...and I'm left inside these four tiny walls pumping out newsy goodness for you all.
As part of an outreach program where cameras are given to ... ahem ... those with an audience, Nikon sent Adrants a compact digital D60 SLR to use at the ad:tech conference in San Francisco. Without sounding like some lame PayPerPost post, the camera is really great. It takes some of the best quality images we've ever been able to publish here.
This year I got to visit the exhibit hall at ad:tech. Come share my experience, starting with this winning number from the AKQA /Search booth.
I am hipster. Witness the sulk-age against bleak existential black, and my awful white chairs.
The most informative session I attended at ad:tech was the Tactical SEO Workshop -- which isn't really saying much.
Panel stars included Bruce Clay, the most talkative moderator I've ever seen, and Aaron D'Souza of Google -- who, Clay anxiously pointed out, was also on this panel last year. There were two other people on board -- but as Aaron Batte snippily Twittered, it was pretty much The Aaron D'Souza Show.
To kick things off, here's something you probably didn't know: Of all sites that commit the icky mistake of using it to point to a URL, Adobe ranks highest for the phrase "Click here."
Do yourself (and whomever else you link to) a favor. When linking, use relevant anchor text instead of the generic sort.
ad:tech very much needed the so-called Internet Superstars, four "internet famous" types who were the center of the closing keynote at this year's San Francisco conference. The name, a bit cheesy for a panel (buy, hey, it's the name of the Revision3 show), was apt for the ad:tech crowd, a very different crowd than the SXSW crowd to whom, internet stardom is the norm.
Catch the second day (OK, mostly night) of ad:tech San Francisco in our Flickr albums. Here's day one. Here's day two. Oh, yes, we do love to have fun. Rubicon rocked. The Oldtimers party was exquisite. Datran did dinner and...what would an ad:tech photo album be without booth babes? Enjoy.
Rather than bore you with a wordy monologue of what went on during the first night at ad:tech San Francisco, the story is best told through pictures and there's a lot of them here that capture the first day of the online marketing conference with hit record attendance levels of 14,000 plus. In the picture album, you'll see all the usual shenanigans including booth babes, costumed characters, women with lots of cleavage for no reason other than to make men drool and hang around a trade show booth, industry luminaries, nightlife and just plain fun.
Wednesday night at ad:tech totally kicked Tuesday night's ass.
It started pretty innocuously. I met up with Ana Yoerg, whom I haven't seen since last year, and we hit the W to bootleg internet and do work. Turns out Return Path was having a party there, so we sat on a couch like square bears with our Macbook Pros and tried to avoid the aerodynamic alcohol beverages.
Every once in awhile I'd look up and meet eyes with a well-dressed waiter, whose only function was to hold up a sign that said "Return Path."
Power Panel: The Internet Economy. It's an amalgam of nonsense. What's a power panel (Ariel asks)? What does it mean to discuss the internet economy?
It turns out discussing the internet economy is a lot like discussing the US economy. Conversation goes in circles, common frets are repeated to a fever pitch, and the most influential players tread shallow water.
Did you ever see that spot where Vinny Pastore beats the crap out of a printer, then gets a Kodak EasyPrint? This is part of Kodak TWO-OH, a bid to cash in on modernity by a brand that's been around since the beginning of time.
CMO Jeff Hayzlett of Kodak, who led the ad:tech opening keynote today, has an inferiority complex. He thinks he's too big. His suits are undoubtedly XXXL, his expressions cup-runneth-over, and his swaggers could alter the course of human minnows in a crowded hallway.
But in the hallowed sanctum, Jeff's big views and irrepressible personality are forcing an old brand to learn new tricks.