One Show: W+K's Kevin Proudfoot Talks Intimacy

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One thing I love about the One Show speaker sessions: they're only an hour long. And because the speakers want to show off their advertising, they have to be brief where actual talking is concerned.

Between ESPN and Nike plugs, Wieden+Kennedy's Kevin Proudfoot shared five guidelines for establishing intimacy with users. Intimacy, he imparted, is key to brand success.

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by Angela Natividad    May- 7-08    
Topic: Industry Events



Shots from the One Club Student Exhibit

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On Monday night I hit One Club's 14th Annual Student Exhibition. Buzzing from a bottled cola high, creatives-in-training hovered from display to display, murmuring competitive remarks.

It kind of felt like a grade school science fair.

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by Angela Natividad    May- 6-08    
Topic: Industry Events, Poster



Before Hanging Yourself with that Apple Extension Cord, Consider the Park Lane

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I think I'm on suicide watch at Helmsley's Park Lane Hotel.

Somewhere around Madison and 28th St., I contemplated this while absorbing the sight of the NesQuik rabbit, whose gentle invitation to "come to your happy place" seemed to exist just for me.

Everything that happened leading up to Park Lane death watch:

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by Angela Natividad    May- 6-08    
Topic: Industry Events



Because Isn't It Time that Gorilla Was Knocked Off Its High Horse?

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You may feel finished with 2007, but that doesn't mean you've seen the last of its advertising. (Far from it, actually.)

Visit OneShow.TV to vote for one of the top 100 TV spots of 2007. We've seen most of them (remember Skittles Touch and Levi's Dangerous Liaisons?), and probably trashed a lot of them, but hey, it isn't ultimately us that ends up doling out the One Show People's Choice Award.

The Cadbury gorilla ad by Fallon -- the one with that catchy Phil Collins song -- is currently leading the audience sentiment race.

The People's Choice Award winner will be announced this Wednesday on May 7 at One Show.

by Angela Natividad    May- 5-08    
Topic: Commercials, Industry Events, Online, Television



One Show Draws Nearer, Adrants Prepares for Liftoff

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Monday the 5th kicks off the One Show madness in NYC all next week. This may be your golden opportunity to stand in dark corners with me (!!!), get trashed, and make fun of those less fortunate.

I'll be hitting cocktail events, awards ceremonies and after parties, most of which are listed on the AdGabber Events calendar. (I promise that, before Monday, I'll separate the cocktail and after party events from their accompanying ceremonies so you guys can plan better. I've never used the calendar before, so I had a lot of Retarded Usability issues.)

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by Angela Natividad    May- 2-08    
Topic: Industry Events



GoDaddy Diggs, Pix Clicked, Draft/FCB Boxes, Twitter Discussed

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-The boys at Diggnation Live had their way with the GoDaddy Girl last night. Or, rather, she had her way with them.

- PIXSTA, a UK-based company, launched an image-based online ad network which lets people click on various things in an image returning search results based on the object clicked.

- Draft/FCB Italy is moving and they've created a video to celebrate. George Parker doesn't like it but hey, it's better than looking at the faces of all that Draft/FCB ugliness, right? Kidding.

- During my dinner with the American Shelf Life crew in Boston last week, we discussed Twitter and the brands that are getting on board. Hear the good, the bad and the ugly.

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by Steve Hall    May- 1-08    
Topic: Agencies, Industry Events, Online, Social



OMD Gets Intel, AAAA's Twittered

- OMD has won Intel's $300 million media planning and buying duties besting incumbent Universal Mccann and Starcom.

- The PSFK Conference will be held in San Francisco July 17 at Fort Mason. Speakers booked so far: Adrian Ho, Zeus Jones; Andrew Hoppin, NASA; Chris Riley, Apple; Ed Cotton, Influx Insights; Eric Ryan, Method; Jean-Marie Shields, Starbucks; Mark Lewis, DDB; Rohit Bhargava, Ogilvy PR.

- Follow @ischafer on Twitter if you want to know what's going on at the AAAA conference today.

by Steve Hall    Apr-29-08    
Topic: Agencies, Industry Events



Comments on Fake Campaign Become Young Lions Promotion

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Abusing those who make a living commenting on advertising, the Leo Burnett Brazil campaign that gave us that cockroach on the bottom of a pizza box has been extended to further abuse. By highlighting comments made on a set of fake print ads, the agency extended the campaign adding the tagline, "Advertising needs more doers than talkers." Nice. Kick the shit out of the people you are trying to woo.

It doesn't really matter though because the whole thing is for some shitty ass awards shows called Cannes Young Lions:-)

by Steve Hall    Apr-28-08    
Topic: Bad, Good, Industry Events, Magazine, Online



Adrants to Shake Up One Show in May!

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After whining about lack of a poppin' industry social life, the ad gods smiled down upon Adrants and gave us the chance to cover the One Show Festival next week! (If we're ultra-good, will they also give us Cannes...?)

Dude. ONE SHOW. The event creatives have creamed themselves over for probably longer than I've been alive. I am an orgy of exploding emotions.

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by Angela Natividad    Apr-28-08    
Topic: Industry Events



Barbarian Group Rocks ROFLcon With Closing VIP Party

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On Saturday night, Barbarian Group had the post-ROFLcon VIP party at their Newbury Street offices in Boston. Uber-geekiness ruled. Tron Guy was there. iJustine was there. The Jib Jab crew was there. Evan White was there. MC Frontalot was there. Jason Scott was there. Chuck Norris Fact Generator's Ian Spector was there.

It was like sitting in a high school science lab except every geek was, instead, a star quarterback on the state championship football team.

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by Steve Hall    Apr-27-08    
Topic: Agencies, Industry Events










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