Tactical SEO: Welcome to the Google Show

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The most informative session I attended at ad:tech was the Tactical SEO Workshop -- which isn't really saying much.

Panel stars included Bruce Clay, the most talkative moderator I've ever seen, and Aaron D'Souza of Google -- who, Clay anxiously pointed out, was also on this panel last year. There were two other people on board -- but as Aaron Batte snippily Twittered, it was pretty much The Aaron D'Souza Show.

To kick things off, here's something you probably didn't know: Of all sites that commit the icky mistake of using it to point to a URL, Adobe ranks highest for the phrase "Click here."

Do yourself (and whomever else you link to) a favor. When linking, use relevant anchor text instead of the generic sort.

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by Angela Natividad    Apr-21-08    
Topic: Industry Events, Online, Research, Specialty



'Internet Superstars' Take Stage at Best ad:tech Session Ever

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ad:tech very much needed the so-called Internet Superstars, four "internet famous" types who were the center of the closing keynote at this year's San Francisco conference. The name, a bit cheesy for a panel (buy, hey, it's the name of the Revision3 show), was apt for the ad:tech crowd, a very different crowd than the SXSW crowd to whom, internet stardom is the norm.

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by Steve Hall    Apr-20-08    
Topic: Good, Industry Events



ad:tech San Francisco Captured Flickr-Style

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Catch the second day (OK, mostly night) of ad:tech San Francisco in our Flickr albums. Here's day one. Here's day two. Oh, yes, we do love to have fun. Rubicon rocked. The Oldtimers party was exquisite. Datran did dinner and...what would an ad:tech photo album be without booth babes? Enjoy.

by Steve Hall    Apr-19-08    
Topic: Industry Events



First Day of ad:tech San Francisco Summarized Picture-Style

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Rather than bore you with a wordy monologue of what went on during the first night at ad:tech San Francisco, the story is best told through pictures and there's a lot of them here that capture the first day of the online marketing conference with hit record attendance levels of 14,000 plus. In the picture album, you'll see all the usual shenanigans including booth babes, costumed characters, women with lots of cleavage for no reason other than to make men drool and hang around a trade show booth, industry luminaries, nightlife and just plain fun.

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by Steve Hall    Apr-19-08    
Topic: Industry Events



Painting Town Red, Dancing All Night, and Other Cliches You'd Kill to Live Out

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Wednesday night at ad:tech totally kicked Tuesday night's ass.

It started pretty innocuously. I met up with Ana Yoerg, whom I haven't seen since last year, and we hit the W to bootleg internet and do work. Turns out Return Path was having a party there, so we sat on a couch like square bears with our Macbook Pros and tried to avoid the aerodynamic alcohol beverages.

Every once in awhile I'd look up and meet eyes with a well-dressed waiter, whose only function was to hold up a sign that said "Return Path."

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by Angela Natividad    Apr-19-08    
Topic: Industry Events



ad:tech SF: In Pursuit of Something Shiny

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Power Panel: The Internet Economy. It's an amalgam of nonsense. What's a power panel (Ariel asks)? What does it mean to discuss the internet economy?

It turns out discussing the internet economy is a lot like discussing the US economy. Conversation goes in circles, common frets are repeated to a fever pitch, and the most influential players tread shallow water.

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by Angela Natividad    Apr-19-08    
Topic: Industry Events



...and God Created Kodak

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Did you ever see that spot where Vinny Pastore beats the crap out of a printer, then gets a Kodak EasyPrint? This is part of Kodak TWO-OH, a bid to cash in on modernity by a brand that's been around since the beginning of time.

CMO Jeff Hayzlett of Kodak, who led the ad:tech opening keynote today, has an inferiority complex. He thinks he's too big. His suits are undoubtedly XXXL, his expressions cup-runneth-over, and his swaggers could alter the course of human minnows in a crowded hallway.

But in the hallowed sanctum, Jeff's big views and irrepressible personality are forcing an old brand to learn new tricks.

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by Angela Natividad    Apr-15-08    
Topic: Industry Events



Bloggers Rapped, Fonts Focused, Flickr Adds Vid, Butt Doubled

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- Remember Neil French? The man who created a miniature shit storm a year or two ago is back mugging with his fellow judges for his World Press Awards.

- Deep Focus' Ian Schafer comments on the oddity of similarly fonted (yes, I just made up that word) Geico and Casio Shea stadium signage placed so close to each other. Yes, that is what ad people think about when they go to a baseball game.

- Twitter-like site Pownce has added RSS and video/photo support for YouTube, Flickr, Vimeo, CollegeHumor, Zooomr, Photobucket, Ustream.tv, Viddler, Qik, Google video, Metacafe, Revver, and Viddyou.

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by Steve Hall    Apr- 9-08    
Topic: Industry Events, Outdoor, Poster



It's Second Life for Internet World

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If you're into online games about trade show then this one for Internet world from TAMBA Internet might just be your thing. Me? I'd rather go to the actual trade show where I can learn things and enjoy the side benefit of booth base. But, that's just me.

by Steve Hall    Apr- 3-08    
Topic: Games, Industry Events, Online



Ten Social Media 'Rules' Explored, Debated

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Thanks to all the Emerson College students and everyone else who showed up last night at the Bordy Theater in Boston for the panel on social media. It's nice to see interest in what's going on in the space and its encouraging that people think it's important enough to talk about. Thanks to everyone who came up to speak with me after the panel (including you who loved the Boy Bootie story:-) ). And to all in Twitter Row, watch out. I'm following you now! @SarahHutton, @amyyen, @AmandaMooney, @pamelump, @MariaGarcia, @WillWheeler (sorry if I've missed anyone).

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by Steve Hall    Apr- 3-08    
Topic: Industry Events, Social, Trends and Culture, Word of Mouth










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