MobLogic, an online "tv" network (from CBS, no less) that aims to offer up what the networks seemingly don't was wandering the hallways of the Austin Convention Center last week during SXSW. Host Lindsay Campbell was asking conference attendees what they think is wrong with current television news programming and what news operations might do to improve.
How I came up with the lame comment I made, I do not know but maybe if you watch, you can tell me what the hell I was taking about. Oh yea baby, "more and more companies are getting it!" Whatever.
I was tricked! Duped! Misled! Mis-informed! Arrgg! You all know how much I hate PayPerPost and yet, there I am. In a PayPerPost Blogger Beatbox video the company made while in the Bloghaus at this year's SXSW Interactive conference in Austin. OK, OK. It's not so bad. It was actually kind of fun.
Now let's see. If we were a Hollywood visual content company that created stuff for music, fashion and advertising, what would be do to call attention to ourselves and win awards? Well, we'd film a naked woman frolicking in a room full of balloons, of course. Apparently this tactic is a good one because it won Best Web Film at the first annual Swerve Festival which celebrates "West Coast creative culture."
Called Tons of Balloons, the video does nothing but swallow the beauty of a half naked woman dancing around while white balloons gracefully move about in reaction to her movements. And, yes, it's very likely NSFW.
If you missed SXSW Interactive in Austin earlier this week (don't miss it next year), you can capture some of the magic Cliff Notes-style with Mike Rohde's Sketchnotes. While sitting in sessions and in between sessions, Mike created 34 artistic sketches he made in his Moleskin while at the conference. You can see all the sketches on Mike's blog here or on Flickr.
Having just returned from SXSW in Austin where the bleeding edge digerati share their wisdom regarding all things interactive, it's pleasing to know we'll be able to experience it again at ad:tech San Francisco where Digg Founder Kevin Rose, who was at SXSW, will be the closing keynote speaker Thursday, April 17 at 4:45PM. We captured him, along with Reddit and StumbleUpon founders, at an SXSW party. Now we'll be able to see him speak.
Other keynotes during ad:tech San Francisco, which is held April 15-7 at the Moscone Center, include NBC Universal Chief Digital Officer George Kliavkoff who will talk about how NBC is taking NBC's programming digital through the company's just launched Hulu (which rocks, by the way) and other outlets.
Mark Cuban in the house! Yes, the man, the legend, the dude who said anyone who buys YouTube is a moron was at the Pure Volume Ranch in Austin for Digg's SXSW Bigg Digg Shindigg. Sadly, as I approached my friend, LA Times Blog Editor Tony Pierce, who was talking to Mark, I neglected to snap a picture. I did, however, manage to snap a picture of a pretty girl getting admired by a couple of guys. (Hey, I need some kind of picture to start this story!) Oh but wait, Tony Pierce did get a picture of the man.
SXSW may not be all about advertising, but ad culture definitely spices up the debauched buffet.
At a launch party for GEICO's "I Heart Cavemen" campaign (paleolithic Facebook meets Match.com), Marty the Caveman made a well-documented cameo.
When last we saw the caveman at a party, he was all brooding solo-boy. But give him time to love the limelight, and even early man can learn to schmooze proper.
iStrategyLabs -- responsible for the "I Heart Caveman" campaign and party -- has more on the caveman's SXSW antics. Stealing Facebook groupies? Baring soul to iJustine? Picking fights? Marty was busy.
At SXSW, SocialThing! is making its debut. SocialThing! is a social media aggregator of sorts which allows those who use social media sites such as Flickr, Twitter, Facebook and others to pull together all the individual information from those various sites into one site that presents the user with a merged stream. Changes and additions to the user's individual sites can be made directly from SocialThing! which, ultimately, will work with the soon to be adopted OLAP protocol which allows a person to have one identity that can be used across multiple sites.
Of course, it's mobile enabled and will soon have browser plug in capabilities as well as it's own set of RSS feeds for users to do with what they please.
At South by Southwest this week, one of the keynotes was given by PostSecret's Frank Warren. PostSecret started as a blog and still is a blog. Its purpose is to provide an anonymous online confessional of sorts where people's post cards they have created with their secrets on them are posted on the site. The site became a phenomenon and has spawned four books.
The uber-conference/festival South by Southwest kicked off Friday and it's very, very different than your average advertising conference mostly because, well, it's not really about advertising. SXSW (as it's called) is three shows in one. There's Interactive which deals with all things online/internet/technology and geek-related. This is where the advertising portion of the show falls and it's why I'm here as a panelists to discuss the ten or so worst social media campiagns we've seen in the past few years.
For the panel, I'll be talking about Walmart's fake blog, Wal-marting Across America, Target's Rounders, an initially no-so-forthcoming program where participants where asked to hype without disclosure and the Mentos/Diet Coke phenomenon which Mentos smartly embraced and Coke dissed...until, of course the usurped it for themselves...eight months later.