...and God Created Kodak

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Did you ever see that spot where Vinny Pastore beats the crap out of a printer, then gets a Kodak EasyPrint? This is part of Kodak TWO-OH, a bid to cash in on modernity by a brand that's been around since the beginning of time.

CMO Jeff Hayzlett of Kodak, who led the ad:tech opening keynote today, has an inferiority complex. He thinks he's too big. His suits are undoubtedly XXXL, his expressions cup-runneth-over, and his swaggers could alter the course of human minnows in a crowded hallway.

But in the hallowed sanctum, Jeff's big views and irrepressible personality are forcing an old brand to learn new tricks.

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by Angela Natividad    Apr-15-08    
Topic: Industry Events



Bloggers Rapped, Fonts Focused, Flickr Adds Vid, Butt Doubled

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- Remember Neil French? The man who created a miniature shit storm a year or two ago is back mugging with his fellow judges for his World Press Awards.

- Deep Focus' Ian Schafer comments on the oddity of similarly fonted (yes, I just made up that word) Geico and Casio Shea stadium signage placed so close to each other. Yes, that is what ad people think about when they go to a baseball game.

- Twitter-like site Pownce has added RSS and video/photo support for YouTube, Flickr, Vimeo, CollegeHumor, Zooomr, Photobucket, Ustream.tv, Viddler, Qik, Google video, Metacafe, Revver, and Viddyou.

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by Steve Hall    Apr- 9-08    
Topic: Industry Events, Outdoor, Poster



It's Second Life for Internet World

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If you're into online games about trade show then this one for Internet world from TAMBA Internet might just be your thing. Me? I'd rather go to the actual trade show where I can learn things and enjoy the side benefit of booth base. But, that's just me.

by Steve Hall    Apr- 3-08    
Topic: Games, Industry Events, Online



Ten Social Media 'Rules' Explored, Debated

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Thanks to all the Emerson College students and everyone else who showed up last night at the Bordy Theater in Boston for the panel on social media. It's nice to see interest in what's going on in the space and its encouraging that people think it's important enough to talk about. Thanks to everyone who came up to speak with me after the panel (including you who loved the Boy Bootie story:-) ). And to all in Twitter Row, watch out. I'm following you now! @SarahHutton, @amyyen, @AmandaMooney, @pamelump, @MariaGarcia, @WillWheeler (sorry if I've missed anyone).

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by Steve Hall    Apr- 3-08    
Topic: Industry Events, Social, Trends and Culture, Word of Mouth



'Brothers Forever' Guy Parties with EyeWonder in Trademark Supersuit

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Renaldo Lapuz -- who gave American Idol fans whiplash with his infectious hurts-so-good tune -- rocked out with EyeWonder for the latter's first-ever "March Adness" event in Times Square.

March Adness, which was co-sponsored by Adobe and Akamai, kicked off the NCAA college b-ball tournament on March 20 with three concurrent parties. The other two went down in LA and Chicago.

Here's a closer shot of Lapuz with his awesome Simon hat.

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by Angela Natividad    Mar-31-08    
Topic: Celebrity, Industry Events



Hub Strategy Wins ADDYs, Top 50 Shocking Ads, AgencySpy Tweets PSFK

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- San Francisco's Hub Strategy took home Best of Show and two Best of Divisions along with other awards at last week's Greater San Fransisco ADDY Awards.

- Trendhunter has put together a long list of the top fifty most shocking and controversial ads. Oh the memories:-)

- The Web Marketing Association's 12th Annual WebAwards has opened its Call for Entry which will extend until May 31.

- The future of advertising is clear. Word of Mouth is aided by floating "nano-millo-chip thingies." Sampling is handled by robots. Car dealers will employ robots dressed in monkey suits to sell flying cars. Google will live inside your brain.

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by Steve Hall    Mar-27-08    
Topic: Industry Events, Outdoor, Racy, Research, Strange



iJustine Examines 'Cultural Divide' Between Geeks and Music Fans

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This is hilarious. So last week, lots of people were in Austin for SXSW which is is three events in one: an interactive conference, a film festival and a music festival. During the first half of the week the film crowd and the internet geeks descend. After the geeks leave mid-week and the music fans arrive, the city takes on an entirely different vibe.

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by Steve Hall    Mar-20-08    
Topic: Industry Events, Strange, Video



Most Think Marketing Should Manage Social Media, We Think It's PR

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Attending Advertising Age's Digital Marketing Conference, Steve Rubel reports attendee sentiment regarding "management" of social media, tweets, "Where should social media lie? Audience poll: 53% in marketing, 5% say in PR, 9% say customer service and 33% say some new division."

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by Steve Hall    Mar-19-08    
Topic: Industry Events, Opinion, Social



Advertising Age's Digital Marketing Conference Reported Twitter-Style

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Like we said yesterday, if you're not at Advertising Age's Digital Marketing Conference, you can get tidbits of it here following David Armano's Twitter feed. Right now (9:45AM) Donny Deutsch is interviewing Jeff Zucker. Some tidbits:

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by Steve Hall    Mar-19-08    
Topic: Good, Industry Events, Social



Follow Ad Age's Digital Conference With Twitter

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If you're a Twitter user, you work in advertising and you really wanted to go to Advertising Age's Digital Marketing Conference today and tomorrow in New York but couldn't, you can follow the Tweets of those who are there. While there are likely many Twitterati there, the ones I know about are http://twitter.com/THespos1, http://twitter.com/steverubel and http://twitter.com/Armano.

by Steve Hall    Mar-18-08    
Topic: Industry Events, Social










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