Don't worry, the annual advertising ego-fest isn't leaving sunny France, it's just launching regional festivals and its chosen Dubai as its first stop outside Europe. Included in the festival, which will be held March 31 - April 2, will be the Dubai's Lynx Awards which launched just last year and were actually organized by Cannes.
It's nice to see Advertising Age ramp up its coverage of diversity in advertising and in general. We've been supporters of the exploration of diversity (or lack thereof) in the ad business and are glad the industry's number one publication has increased the size of the platform where this conversation can take place.
ad:tech San Francisco is approaching and if you're considering going, you can click here to get information about the show and use the code BRSFX4 to get a 20 percent discount on the registration cost.
ad:tech is all about digital marketing and will be held at the Moscone Center April 15-17. You can find out more about the conference by reading the ad:tech blog or by clicking here for a search of all ad:tech-related stories that have appeared on Adrants. Angela and I will be there and we hope to see you there too.
MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn't, how does social media make you feeeel (besides sticky)?
Here's a breakdown of the results, complete with charts. We'll give you a quick play-by-play.
Oh it's about time. Well, apparently it was three years ago when The Golden Ducks were launched. The Golden Ducks honor the weird, the strange, the head scratchers in advertising. The ads that make you go, "Huh?"
This year, the event has been expanded to included more categories such as the Decoy, The Duckling, The Quack and others. Here's the full list of awards which will be bestowed upon the creators of such ads that are, well, less than good.
Barkley and production house Liquid 9 have welcomed back the ADDYs to Kansas city by killing off the OMNI Awards Spy versus Spy-style. Poor OMNI meets a bloody death at the hands of ADDY who uses the usual Spy versus Spy tactics to do so.
Hey, this is advertising. We'll beat our competition to a bloody pulp every chance we get!
Because we always think it's a great idea for creative people in the industry to get together and share thoughts, we figured we'd tell you about an upcoming PSFK conference which will be held March 27 at the Art Directors Club in New York. PSFK hopes to instill creatives with inspiration and new creative ideas.
At the event New York chef (yes, a chef) Eric Briones will talk about how he finds inspiration to improve his menu and overall brand. Also covered will be "a review of social media and the creative opportunities that it presents; an exploration of New York culture; an insight into how collaborative co-working is fueling a diverse range of businesses including NASA and Etsy.com; and a session to deliberate solutions for the problems faced by three charities that the Art Directors Club sponsors."
Get all the conference details here.
Our partnership with Business Development Institute's Diversity conference series will host Advertising and Marketing Experienced Hire Diversity Recruiting Program, otherwise known as AdEx Chicago during the week of March 10 -14 at the Chicago Regent Business Centers.
The goal of the event will be to confidentially match job seekers with hiring companies. This follows the successful initial outing last year in New York during Advertising Week 2007.
For more information, check out the website here.
We're in year two of our association with the Business Development Institutes's Diversity in Advertising efforts and want to let you know about two upcoming events. On February 12, we will host the Second Annual Advertising and Marketing Industry Job Fair at the Academy of Art Institute in San Francisco. On February 27, we will host the Second Annual Advertising Industry Diversity Job Fair and Leadership Conference at New York University.
We love ourselves some SXSW. Expect us there, cameras at the ready, this year.
But this morning when we checked our email we caught a subject line that read, "The TACK: Ted Wants You at SXSW."
The TACK is PayPer-- er, IZEA's online newsletter. Ted is the company's CEO. He gets off on undisclosed paid posts and is always fighting with people about the viability of his business model.
Then we opened the email and saw this. Love pygmies!
And for, like, eight minutes, we were turned-off by the idea of going anywhere, much less SXSW at Ted's behest.