At South by Southwest this week, one of the keynotes was given by PostSecret's Frank Warren. PostSecret started as a blog and still is a blog. Its purpose is to provide an anonymous online confessional of sorts where people's post cards they have created with their secrets on them are posted on the site. The site became a phenomenon and has spawned four books.
The uber-conference/festival South by Southwest kicked off Friday and it's very, very different than your average advertising conference mostly because, well, it's not really about advertising. SXSW (as it's called) is three shows in one. There's Interactive which deals with all things online/internet/technology and geek-related. This is where the advertising portion of the show falls and it's why I'm here as a panelists to discuss the ten or so worst social media campiagns we've seen in the past few years.
For the panel, I'll be talking about Walmart's fake blog, Wal-marting Across America, Target's Rounders, an initially no-so-forthcoming program where participants where asked to hype without disclosure and the Mentos/Diet Coke phenomenon which Mentos smartly embraced and Coke dissed...until, of course the usurped it for themselves...eight months later.
The Clio Awards team just launched the 2008 Clio Future Gold Young Creatives Program. It's open to copywriters and art directors worldwide, 30 years of age or younger.
12 people -- two from each of six global regions -- will be picked to attend the Clio Festival in South Beach from May 14-17. They'll engage in a 24-hour creative challenge that will be judged by Clio jury members and a client.
Winners will be honored at the Awards Gala on May 16.
Looking to join? The deadline is April 1. Here's your chance. (It'll only cost an arm and a leg -- but who needs those where fame's involved?)
Oh, and beware portfolio thieves. Even among friends! It's a jungle out thar.
Don't worry, the annual advertising ego-fest isn't leaving sunny France, it's just launching regional festivals and its chosen Dubai as its first stop outside Europe. Included in the festival, which will be held March 31 - April 2, will be the Dubai's Lynx Awards which launched just last year and were actually organized by Cannes.
It's nice to see Advertising Age ramp up its coverage of diversity in advertising and in general. We've been supporters of the exploration of diversity (or lack thereof) in the ad business and are glad the industry's number one publication has increased the size of the platform where this conversation can take place.
ad:tech San Francisco is approaching and if you're considering going, you can click here to get information about the show and use the code BRSFX4 to get a 20 percent discount on the registration cost.
ad:tech is all about digital marketing and will be held at the Moscone Center April 15-17. You can find out more about the conference by reading the ad:tech blog or by clicking here for a search of all ad:tech-related stories that have appeared on Adrants. Angela and I will be there and we hope to see you there too.
MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn't, how does social media make you feeeel (besides sticky)?
Here's a breakdown of the results, complete with charts. We'll give you a quick play-by-play.
Oh it's about time. Well, apparently it was three years ago when The Golden Ducks were launched. The Golden Ducks honor the weird, the strange, the head scratchers in advertising. The ads that make you go, "Huh?"
This year, the event has been expanded to included more categories such as the Decoy, The Duckling, The Quack and others. Here's the full list of awards which will be bestowed upon the creators of such ads that are, well, less than good.
Barkley and production house Liquid 9 have welcomed back the ADDYs to Kansas city by killing off the OMNI Awards Spy versus Spy-style. Poor OMNI meets a bloody death at the hands of ADDY who uses the usual Spy versus Spy tactics to do so.
Hey, this is advertising. We'll beat our competition to a bloody pulp every chance we get!
Because we always think it's a great idea for creative people in the industry to get together and share thoughts, we figured we'd tell you about an upcoming PSFK conference which will be held March 27 at the Art Directors Club in New York. PSFK hopes to instill creatives with inspiration and new creative ideas.
At the event New York chef (yes, a chef) Eric Briones will talk about how he finds inspiration to improve his menu and overall brand. Also covered will be "a review of social media and the creative opportunities that it presents; an exploration of New York culture; an insight into how collaborative co-working is fueling a diverse range of businesses including NASA and Etsy.com; and a session to deliberate solutions for the problems faced by three charities that the Art Directors Club sponsors."
Get all the conference details here.