SXSW may not be all about advertising, but ad culture definitely spices up the debauched buffet.
At a launch party for GEICO's "I Heart Cavemen" campaign (paleolithic Facebook meets Match.com), Marty the Caveman made a well-documented cameo.
When last we saw the caveman at a party, he was all brooding solo-boy. But give him time to love the limelight, and even early man can learn to schmooze proper.
iStrategyLabs -- responsible for the "I Heart Caveman" campaign and party -- has more on the caveman's SXSW antics. Stealing Facebook groupies? Baring soul to iJustine? Picking fights? Marty was busy.
At SXSW, SocialThing! is making its debut. SocialThing! is a social media aggregator of sorts which allows those who use social media sites such as Flickr, Twitter, Facebook and others to pull together all the individual information from those various sites into one site that presents the user with a merged stream. Changes and additions to the user's individual sites can be made directly from SocialThing! which, ultimately, will work with the soon to be adopted OLAP protocol which allows a person to have one identity that can be used across multiple sites.
Of course, it's mobile enabled and will soon have browser plug in capabilities as well as it's own set of RSS feeds for users to do with what they please.
At South by Southwest this week, one of the keynotes was given by PostSecret's Frank Warren. PostSecret started as a blog and still is a blog. Its purpose is to provide an anonymous online confessional of sorts where people's post cards they have created with their secrets on them are posted on the site. The site became a phenomenon and has spawned four books.
The uber-conference/festival South by Southwest kicked off Friday and it's very, very different than your average advertising conference mostly because, well, it's not really about advertising. SXSW (as it's called) is three shows in one. There's Interactive which deals with all things online/internet/technology and geek-related. This is where the advertising portion of the show falls and it's why I'm here as a panelists to discuss the ten or so worst social media campiagns we've seen in the past few years.
For the panel, I'll be talking about Walmart's fake blog, Wal-marting Across America, Target's Rounders, an initially no-so-forthcoming program where participants where asked to hype without disclosure and the Mentos/Diet Coke phenomenon which Mentos smartly embraced and Coke dissed...until, of course the usurped it for themselves...eight months later.
The Clio Awards team just launched the 2008 Clio Future Gold Young Creatives Program. It's open to copywriters and art directors worldwide, 30 years of age or younger.
12 people -- two from each of six global regions -- will be picked to attend the Clio Festival in South Beach from May 14-17. They'll engage in a 24-hour creative challenge that will be judged by Clio jury members and a client.
Winners will be honored at the Awards Gala on May 16.
Looking to join? The deadline is April 1. Here's your chance. (It'll only cost an arm and a leg -- but who needs those where fame's involved?)
Oh, and beware portfolio thieves. Even among friends! It's a jungle out thar.
Don't worry, the annual advertising ego-fest isn't leaving sunny France, it's just launching regional festivals and its chosen Dubai as its first stop outside Europe. Included in the festival, which will be held March 31 - April 2, will be the Dubai's Lynx Awards which launched just last year and were actually organized by Cannes.
It's nice to see Advertising Age ramp up its coverage of diversity in advertising and in general. We've been supporters of the exploration of diversity (or lack thereof) in the ad business and are glad the industry's number one publication has increased the size of the platform where this conversation can take place.
ad:tech San Francisco is approaching and if you're considering going, you can click here to get information about the show and use the code BRSFX4 to get a 20 percent discount on the registration cost.
ad:tech is all about digital marketing and will be held at the Moscone Center April 15-17. You can find out more about the conference by reading the ad:tech blog or by clicking here for a search of all ad:tech-related stories that have appeared on Adrants. Angela and I will be there and we hope to see you there too.
MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn't, how does social media make you feeeel (besides sticky)?
Here's a breakdown of the results, complete with charts. We'll give you a quick play-by-play.
Oh it's about time. Well, apparently it was three years ago when The Golden Ducks were launched. The Golden Ducks honor the weird, the strange, the head scratchers in advertising. The ads that make you go, "Huh?"
This year, the event has been expanded to included more categories such as the Decoy, The Duckling, The Quack and others. Here's the full list of awards which will be bestowed upon the creators of such ads that are, well, less than good.