Adrants' Diversity in Advertising Efforts Enter Year Two

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We're in year two of our association with the Business Development Institutes's Diversity in Advertising efforts and want to let you know about two upcoming events. On February 12, we will host the Second Annual Advertising and Marketing Industry Job Fair at the Academy of Art Institute in San Francisco. On February 27, we will host the Second Annual Advertising Industry Diversity Job Fair and Leadership Conference at New York University.

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by Steve Hall    Jan-28-08    
Topic: Industry Events



IZEA Generates Icky PR for SXSW

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We love ourselves some SXSW. Expect us there, cameras at the ready, this year.

But this morning when we checked our email we caught a subject line that read, "The TACK: Ted Wants You at SXSW."

The TACK is PayPer-- er, IZEA's online newsletter. Ted is the company's CEO. He gets off on undisclosed paid posts and is always fighting with people about the viability of his business model.

Then we opened the email and saw this. Love pygmies!

And for, like, eight minutes, we were turned-off by the idea of going anywhere, much less SXSW at Ted's behest.

by Angela Natividad    Jan-25-08    
Topic: Brands, Industry Events, Online, Opinion



Pac Man Hacked Into Hack Man For One Show

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Hey, kids. Before Guitar Hero. Before Playstation, xBox and Wii. Before, well, everything, there was this game called Pac Man. It was pretty simple. All you had to do was make sure you at up all the bad guys before the bad guys ate you. That was eons ago but la comunidad has unearthed the game and given it a spin turning it into a promotion for the One Show.

Called Hack Man, the game's characters include Confused Planner, "Yes Sir" Account Director, Scared Client and Client's Wife. Hey, wait a minute. Where's the Client's Husband? This ain't Mad Men, remember.

Hopefully, the game isn't insinuating the entire advertising industry is made up of a bunch of hacks. Hmm. Anyway, give it a go.

by Steve Hall    Jan-25-08    
Topic: Games, Industry Events



Tribal DDB Worldwide Scores Global Agency Network of the Year

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Advertising Age just named Tribal DDB Worldwide (the Quintippio guys!) Global Agency Network of the Year. This is the first time a digital shop's won over traditional houses.

Congrats, you crazy digital sauce-sipping kids you. As for everyone else? Well, Andy Berndt comes to mind.

by Angela Natividad    Jan-22-08    
Topic: Agencies, Industry Events



Denver Wants Ego, Effie Calls Green, Absolut Does Vaginas

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- The Denver Egoist, which covers the Colorado ad scene, is in search of an additional writer and is holding an essay contest. Check it out here.

- It seems American Idol judge Paula Abdul along with Madonna may perform during the Super Bowl. No one at FOX is confirming or denying anything and it's unclear when (and even if) either of them will make an appearance.

- Maybe because it's now OK to make movies about girls who have teeth in their vaginas, it's OK to develop an ad that looks just like the body part.

- The Green Effie Awards has announced its call for entries which will be due February 15. The Green Effies honor eco-marketing campaigns. Info here.

by Steve Hall    Jan-17-08    
Topic: Industry Events, Publishing, Strange, Weblogs



Arnold Deflates Egos With One Show Annual Design

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Now here's an award show annual we love. Bluntly pointing out the fact you're either good enough to have won an award and be in the book or you suck and you're not, Arnold crafted an interactive annual of sorts for this year's One Show Annual. Along with the book, will come stickers you can affix to the front and spine of the book listing the pages you and your work are on or, if you aren't so lucky, a sticker that reads simply, "Not In." Oh the cruelty of it all! But hey, you know some of us need our inflated egos smashed every once in a while, right?

by Steve Hall    Jan-15-08    
Topic: Good, Industry Events, Specialty



'Get the Glass' Wins FWA Site of the Year Award

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The Favorite Website Awards judging is complete. The results for the group's site of the year award are in and damn if my fellow judges didn't side with me! I voted for the infectiously engaging HBO Voyeur site but, apparently, more than half of the other judges thought the Goodby Silverstein/North Kindom-created Get the Glass site was better.

While good, Get the Glass just didn't hold my attention the way Voyeur did. But, and this is important, it took quite a while to get my attention in the first place which may have been one of the reasons it wasn't picked as a winner. Get the Glass delivers its goods quickly. The HBO Voyeur site is a slow build but once you're in, you're hooked and you can't stop. That's why I voted for it and, perhaps, why others didn't.

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by Steve Hall    Jan-15-08    
Topic: Creative Commentary, Industry Events



Get Your Bribes Ready, ADC Jury Announced

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Are you one of the cool kids? Did you get asked by the Art Directors Club to be on their jury for the organization's 87th annual awards? No? Don't feel bad. Neither did we. But we can still have fun. Go grab the nearest can of spray mount and we'll stick their hands to their temporarily pompous little asses. Kidding!

We love our fellow industry mates and we wish them well as they pour monotonously through thousands of entries ultimately assigning random grades as the list becomes endlessly frustrating and they scream, "Make it stop!" Kidding! We wish them well as they peruse the world's most beautiful advertising work and jealously exclaim, "Damn, I wish I did that!" Not really kidding.

Anyway, if you want to know who will be responsible for your potential appearance in the Club's nice fat annual coffee table book, here's the list of people to bride. Kidding!

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by Steve Hall    Jan-15-08    
Topic: Industry Events



Adrants Announces 2008 Diversity in Advertising Conference Series

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Adrants is happy to announce its continued partnership with Business Development Institute and its ongoing series of Diversity in Advertising conferences. Aimed at addressing an issue that usually receives nothing more than lip service, the conference series hopes to keep the discussion of diversity in advertising alive and to broaden the appeal of a career in advertising to all.

This year, there will be four events. On February 12, the Second Annual Advertising and Marketing Industry Diversity Job Fair will be held at the Academy of Art University in San Francisco. On February 27, the conference will travel to New York's NYU. In March, we will hold our first job Fair conference in Chicago. And during Advertising Week September 22-26, we will hold our second Experienced Hire Diversity Recruiting program.

We'll share more details with you as they become available. The BDI website will also carry updated conference information and details on how to attend and/or sponsor.

by Steve Hall    Jan-10-08    
Topic: Announcements, Industry Events, Trends and Culture



Emails Awarded, Whipple Squeezed, Conference Engages, Lynx Mobilizes

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- January 11 is the deadline for entering MarketingSherpa'a 2008 Email Summit Awards which "recognize email campaigns that have outstanding measurable results."

- The Association of Independent Commercial Producers (AICP), announced today that entries are now being accepted for the 2008 AICP Show, The Art & Technique of the American Commercial. Entries may be submitted online here. The Show debuts on June 3rd at The Museum of Modern Art in New York.

- GSDM Creative Director Luke Sullivan has released the third edition of his book, Hey Whipple, Squeeze This.

- The Custom Publishing Council has announced its first custom content conference, Content '08: Re-thinking Branded Content in the Age of Engagement, held March 9-11 at the New Orleans Marriott.

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by Steve Hall    Jan- 8-08    
Topic: Industry Events, Online, Publishing










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