If you're not into horror movies or have an irrational fear of dentistry then we'd advise you skip this one. If, however, you love tension, suspense and, well, flossing, then go right ahead and watch.
The film, created by RPA and produced by Tool, is a promotion for the Newport Beach Film Festival and succinctly drives home the point film can, indeed, make you feel like you are right in the middle of the action.
The Future Lions global student creative competition is calling for 2013 entries. AKQA, in collaboration with Cannes Lions International Festival of Creativity, is hosting Future Lions for the eighth year in a row. This year's theme, 'Destiny Awaits', encourages students to invent bold ideas that will create the future.
The annual Future Lions competition challenges students to develop an idea for advertising a brand in a way that would not have been possible five years ago. There are no rules in terms of media or technology, no restrictions around product or target audience and no entry fee. Winning concepts will be honoured at Cannes Lions International Festival of Creativity in the Debussy Theatre in June.
Celebrating the competition's emphasis on creativity and innovation, AKQA is proud to announce WIRED UK as official partner for Future Lions 2013.
Last year the competition achieved a record number of over 1,100 entries from 40 countries, making it one of the world's largest student competitions. An influential platform for emerging talent, Future Lions winners are highly sought after and quickly employed by many of the world's leading agencies.
It's that time of year again. Time for the Oscars of the Internet. The time when the red carpet is rolled out to honor the best web work of the year. With 18 nominations, DDB leads all agencies in nominations and joins R/GA (17), BBDO (11), Wieden + Kennedy (9), Ogilvy (8), McCann (8) and Y&R (8) in primary contention for Webby Agency of the Year. Other Agencies with multiple nominations also in the running for Agency of the Year are Digitas (7), Pereira & O'Dell (6), Razorfish (6), and Heimat Werbeagentur (5).
The Art Directors Club has announced the winners of its ADC 92nd Annual Awards for the advertising, interactive, and motion categories. The winners were presented with the coveted Gold and Silver Cubes at the Awards Gala, marking the conclusion of the three-day ADC 92nd Annual Awards + Festival of Art and Craft in Advertising and Design.
This year's cumulative winners, based upon awards won across all categories, are as follows:
Clickbooth, CPAWay and MAXBounty have once again teamed to bring you a stellar event during ad:tech in San Francisco April 9 from 9PM until 2AM at The Grand which is located at 520 4th Street.
What can you expect? Open bar all night. Tunes from San Francisco DJ David Carvalho, San Francisco' hottest go-go dancers and all kinds of other surprises like, well, you'll just have to come and find out.
RSVP here. And check out pictures from their last party during Affiliate Summit in Las Vegas.
SXSW is huge. There's Interactive, there's Music, there's Film, there's Education, there's event a startup conference in Vegas. So why not a conference that focuses on all things Uni? Yes, Uni. As in unicycles, unitards, unibrows and unicorns.
The conference is called SXSWuni and aims to "unify unity for the universe." Content will feature a panel discussion with Anthony Davis, a man who is all about the unibrow and a film screening of The Last Unicorn.
Check out the event here.
At this year's Art Directors Club Awards, held April 2-4 in Miami Beach, design heavyweights of the world will square off against one another in the Adobe-sponsored event entitled Secret Walls: A Live Digital X Physical Art battle on Creative Cloud.
Each team will gather together their creative tools and face off in a live art competition. Two teams will use Adobe Creative Cloud to create live art pieces in front of an audience.
Check out all the festival details here and register.
TBWA\Chiat\Day New York Head of Planning, Ed Castillo, attended a SXSW panel entitled Anarchists to Sell-Out: Punks Make Better CEOs and had these thoughts to share.
The presentation I enjoyed most at SXSWi was "Anarchist to Sell-Out: Punks Make Better CEOs" by Deep Local CEO Nathan Martin. Martin's candid account of his journey from skate punk, to electronics anarchist, to metal front man, to tactical-media artist and agitator, to design professor, to creative technologist for hire (my characterizations, not his) was a provocative and inspiring story about embracing the disruptive force of creativity and living strictly on one's own terms. In a career punctuated by hacking the Nintendo Gameboy, trading sex for votes, and Nike Chalkbot, Martin has apparently found a way to participate meaningfully in the circus that is brand marketing while staying true to the idealism of his art and the hacktivism of his youth.
SS+K wanted to capture the SXSW experience by tapping into the videos people were sharing from the festival through Vine. The agency used the SX6s app they built to view and select a set of Vines they thought were an accurate representation of SXSW experiences people were documenting in their vines: parties, food, street life, robots, and the Music, Film, and Interactive conference itself.
The result is a frenetic video that captures what it's like to attend SXSW. The pace is fast and furious. The schedule is tight. And it's a panoply of information and insight to fuel the mind for months following the event.
While we knew this was the case for several years now, SXSW Interactive has become a huge event generating conversation the world over. This year's event generated 1.1 million tweets in 5 five days across 200 countries and 19 languages.
Social media monitoring company Synthesio created an infographic summarizing global social media conversation about the Austin, Texas event. Without surprise, the U.S generated the most (71%) conversation followed by the UK (4.6%) and Canada (4.4%).
Some say SXSW is the new Cannes. In some respects, it is. As the advertising industry moves more towards technology and content solutions versus Super Bowl-style creative solutions, this shift in mentality may make sense. But it will be a very long while before the advertising industry gives up its Rose-filled afternoons on the Carlton Terrace or the massive beach parties that occur every night which, by the way, put even the best parties at SXSW to shame.