Adrants Announces 2008 Diversity in Advertising Conference Series


Adrants is happy to announce its continued partnership with Business Development Institute and its ongoing series of Diversity in Advertising conferences. Aimed at addressing an issue that usually receives nothing more than lip service, the conference series hopes to keep the discussion of diversity in advertising alive and to broaden the appeal of a career in advertising to all.

This year, there will be four events. On February 12, the Second Annual Advertising and Marketing Industry Diversity Job Fair will be held at the Academy of Art University in San Francisco. On February 27, the conference will travel to New York's NYU. In March, we will hold our first job Fair conference in Chicago. And during Advertising Week September 22-26, we will hold our second Experienced Hire Diversity Recruiting program.

We'll share more details with you as they become available. The BDI website will also carry updated conference information and details on how to attend and/or sponsor.

by Steve Hall    Jan-10-08    
Topic: Announcements, Industry Events, Trends and Culture

Emails Awarded, Whipple Squeezed, Conference Engages, Lynx Mobilizes


- January 11 is the deadline for entering MarketingSherpa'a 2008 Email Summit Awards which "recognize email campaigns that have outstanding measurable results."

- The Association of Independent Commercial Producers (AICP), announced today that entries are now being accepted for the 2008 AICP Show, The Art & Technique of the American Commercial. Entries may be submitted online here. The Show debuts on June 3rd at The Museum of Modern Art in New York.

- GSDM Creative Director Luke Sullivan has released the third edition of his book, Hey Whipple, Squeeze This.

- The Custom Publishing Council has announced its first custom content conference, Content '08: Re-thinking Branded Content in the Age of Engagement, held March 9-11 at the New Orleans Marriott.

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by Steve Hall    Jan- 8-08    
Topic: Industry Events, Online, Publishing

Liked Ypulse Tween Mashup? Baby, You'll Love Ypulse College Mashup

ypulse college mashup.png

The time is now to nail the early adopter rate for the Ypulse College Mashup. Yeah, despite all the vervy hype about tweens, there are still college kids out there with lots of money to spare. And no, you don't know everything about them just because you were one once.

The conference is sponsored by Mr. Youth along with SurveyU and will include talks on recruiting (and retaining!) Gen Y employees, winning them over with mobile social networking, and reaching them through Facebook, among other things. See speaker line-up.

Early adopter rates are $695 for a conference pass, $395 for non-profits or academics and $545 each for a group of three or more. The regular rate is an additional $100 on each figure. Don't even ask about the on-site cost.

It all goes down at the Sheraton in Santa Monica this January 31-February 1. Feening for the love of co-eds? Register.

by Angela Natividad    Jan- 4-08    
Topic: Industry Events

How Badly Do You Wanna Chat with a Marketing Great? $225 Badly? $2100 Badly?


On February 6, Advertising Age will be holding its Marketing 50 awards gala. Rub elbows with Mark Zuckerberg of Facebook, Jeremy Stoppelman of Yelp and even the great Steve Jobs (among others!), all while nibbling cocktail shrimp. Individual rates are $225, or $2100 for 10 (a $15 discount per person!).

Even if you don't end up talking to anybody, Jim Adams of Chipotle might sneeze in your direction. That's something for the scrapbook, right?

by Angela Natividad    Jan- 3-08    
Topic: Industry Events

Some (Not Us) Feel Droga5 Isn't Worthy of Creativity's Agency of the Year


In the spirit of living up to our apparent affinity for mudslinging as noted by MultiCultClassics, we give you this just-received tidbit from a reader who just doesn't think Droga5 should have been awarded Creativity's Agency of the Year crown.

The reader writes, "Apparently many higher up in the NY ad agency world are irritated and confused as to how Creativity could name Droga5 as agency of the year. they haven't produced one national campaign, have not one one new piece of business. no real breakthrough work for the year and the business they are producing for are pro-bono. people i know that work at Droga5 are equally as confused by the whole thing. internally they're hearing about "cut-backs." also pissed as to why the whole agency wasn't photographed for the cover. yikes. people are pointing to the obvious infatuation Creativity Magazine editors have with the agency. one female editor is roaming the halls at D5 a little too frequently. maybe it's droga's charm? i say, more power to em. screw the holding companies."

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by Steve Hall    Dec-21-07    
Topic: Agencies, Industry Events, Opinion

Violet Blue Unveils the Top Ten Sexiest Geeks of 2007


Not that this has anything to do with advertising but...actually, it has nothing to do with advertising other than the fact some of these people work in companies that have to do with media and advertising. We're talking about the Top Ten Sexiest Geeks of 2007. OK, OK, yes, it's a stretch but it's the last real work day of the year and aren't you sick of reading about advertising? Besides, it has a little something to do with Adrants.

Good. So now let's bathe in the beauty of this year's sexiest geeks as tabulated by Violet Blue. Topping the list is Mahalo Daily Producer and Host Veronica Belmont who Violet Blue describes as possessing a "breadth of knowledge about tech and tech (and gaming) culture might just distract you from her gorgeousness for a minute." We stared for a few minutes an she is indeed gorgeous. Having never spoken to her, we aren't yet distracted from her gorgeous beauty.

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by Steve Hall    Dec-21-07    
Topic: Industry Events

Arnold Shares Agency Culture with Award Show Reflections, Tame Insights and Bad Rock


Lest we perceive Arnold as naught more than a passel of salty stripper-lovin' pervs (that's how we like 'em!), the agency has decided to educate us on its "culture" with a series of online videos.

The first installment, which is understandably very boring (the better to fight the "perv" connotations), is all about the AdColor Awards, which took place in Boca Raton, FL in early November.

Listen to one employee wax poetic about the award show's "positive messages." And hear snippets of quotes from people whose titles include Change Agent, All-Star (like Magic at left), Innovator, Legend, and other monikers whose meanings we don't feel super-clear on.

Stay tuned for more episodes that feature different employees from its offices in DC, Boston and NY.

by Angela Natividad    Dec-18-07    
Topic: Agencies, Industry Events, Video

Rosie Gets All Snot-Nosed Over Blogger's Choice Awards


Ever wonder what celebrities (including ourselves) do with the promotional packages you send them? Rosie O'Donnell put her reactions on video, for no less than a gift package from the Blogger's Choice Awards. We like how she gave us a full-face Chris Crocker shot for, like, two seconds.

Uh ... we don't think that's a giant pencil, Rosie.

by Angela Natividad    Dec-18-07    
Topic: Celebrity, Industry Events, Opinion, Video

Clio Announces Jury Chairmen...Well, Half of Them


Today, the Clio Awards announced Executive Jury Chairs for the the organization's 49th annual awards. Anomaly Partner Johny Vulkan will oversee Content & Contact, Saatchi & Saatchi Chief Creative Officer Tony Granger will oversee Television/Cinema/Digital and DDB UK Executive Creative Director Jeremy Craigen will oversee Print/Poster/Innovative/Integrated.

Sounding particularly pumped over the organization's selections, Clio Awards Managing Director Tony Gulisano said, "These individuals collectively represent the power of the idea. They are an excellent fit for the role because they're totally plugged in to the new dynamics of the marketplace, and proactively playing a part in moving the industry forward with their own work. Because of their fresh thinking and personal experience, they're challenging the expected and generating great creative across all media."

Interactive, Radio, Design and Technique Jury heads will be announced shortly.

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by Steve Hall    Dec-17-07    
Topic: Industry Events

Wal-Mart Blogs Again, Road Kills, MEC Wins, Getty Awards


- Walmart's doing the blog thing again. Hopefully they'll get it right this time.

- PETA might not like this crazy road kill lady but we do. Except for those nasty teeth of hers.

- Cynopsis Digital reports, "NBC Universal added another platform for its download-to-own content - SanDisk's flash memory aided Fanfare service scheduled to launch in January. Fanfare is yet another PC to TV device that simplifies the transfer of content by allowing video to be downloaded to a USB drive then walked over to the TV."

- OMMA has announced its 2007 Agency of the Year Awards and has crowned Mediaedge:cia's MEC Interaction top honors.

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by Steve Hall    Dec-12-07    
Topic: Industry Events, Video, Weblogs

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