At first, we were going to trash this campaign for Quebec's Crea Awards (formerly known as Gala des Coqs D'Or) created by Montreal agency Bos for several reasons. First, unless you live in Quebec, you've likely never heard of the Crea Awards (or its former incarnation). Second, as one of the creatives featured in the campaign, unless you create work that appears in this market, you'll never be in the running anyway. Third, highlighting the fact the world's creative leaders (excusing DDB Canada's Alan Russell) such as Alex Bogusky, Oliver Altmann, Pablo Del Campo or Tony Granger haven't won a Crea is like saying U2 never won some local music competition. It's meaningless.
Every year around this time the schadenfreude-fueled emails start pouring in from those who revel in the unfortunate (or fortunate) positions in which co-workers (or they themselves) sometimes find themselves at the annual holiday party.
Over the years we've had a director of broadcast at Crispin Porter + Bogusky reveal his ass crack and an Arnold staffer pole dance.
ad:tech has announced its call for entries for its 2008 Awards Show which will take place during ad:tech San Francisco April 15-17. The awards focus on the best online work from affiliate programs to email to branding to mobile to social media to word of mouth to search engine marketing to ecommerce and, yes, even to the banner. Also part of the show will be a people's choice award and industry achievement awards. Entries are due January 18 so get yourself over to the entry form and sign up your best work.
- Former Arnold Creative Director David Register has announced he will be opening a creative advertising school in Boston in early 2008.
- The 2008 One Show has opened its call for entries. The deadline for entering the 2008 One Show, One Show Interactive, and One Show Design awards is January 31, 2008. The online entry system is now live and accepting submissions.
- An Italian ad for Red Bull in which a fourth wise man shows up with a case of
beer (sorry, we were thinking of Red Stripe) of the stuff for baby Jesus has angered Italian Priests.
- Followinig RJ Reynolds pulling its Camel advertising for 2008, six attorneys general have filed a law suit against the tobacco company for violating the 1998 Master Settlement Agreement which prohibits the use of cartoons, certain brand-name merchandise and related promotions in cigarette advertising.
- Landor Associates has named Russ Meyer Chief Strategy Officer. Hmm. And we thought he made sexploitation films in the seventies featuring gigantically-breasted models.
Remember that one time we thought a serial killer was out to get us, but the threat turned out to be a customizable online promotion for Showtime's Dexter?
That promotion just won Best use of Viral Marketing at the BIMAs this year. Put together by Ralph & Co., London, it generated 300,000 unique Dexter emails and over 750,000 pageviews.
See the UK campaign, Ice Truck, or the US campaign, Slice of Life TV.
Gotta love a viral campaign that makes your friends feel like they're the targets of an unhinged, virtually un-catchable sociopath. We know it gave us a happy rise.
Come on, ad:tech! Oracle's Openworld has them. Why not you guys? Oh yes, you have beautifully branded San Francisco's Moscone Center stairs with the likes of DoubleClick but branded escalator handrails are where it's at now. Stairs or so...well, passe. While branded escalator handrails have been around for a while overseas, Aap Global, creator of the medium, tells us this is the first stateside installation.
So get on the phone to DoubleClick and get them to cough up some more sponsorship dollars for some cool looking handrails for the upcoming show in April. Are you gonna let old school Oracle have all the glory? Say it isn't so.
If for no other reason than to prove those who work in the ad industry know how to party, DM Confidential has an extensive photo album of the ad:tech Money Makers Party held at Pacha in New York City a couple weeks ago. We wrote about it all here but all the pictures sucked. We really need to hire a real photographer with a real camera rather than our little Casio Exilm for these events.
Actually, it's not that our camera is bad. It's just that people think you're some sort of freak if you walk up to them and ask to take their picture if you have a tiny little camera as opposed to 20 pounds of photography equipment hanging around your neck. Which is why we didn't have a lot of great shots of the event. That and we were drinking, dancing and talking (shouting) with friends on the dance floor while Rob Base did his thing.
Anyway, we missed a few good shots and it just wouldn't be fair not to share them.
- All those fake ads on Craigslist have now made their way into book form with the publication of Johnna Gattinella's book, My Year on Craigslist.
- Advertising for Peanuts lays down the law when it comes to consumer-generated content: not everyone wants to interact with your product.
- Marketers now spend one billion on what, previously was free: ord of mouth marketing.
- A Heroes fanboy created some mock Vespa ads using images of the Claire Bennet and Ando Masahashi characters.
I've been meaning to write a post about the debauchery that was Wednesday night's Zillow bash at ad:tech, but if you've been at an open house posing as a gallery posing as an advertising party before, you probably already know exactly what it was like.
Oh, wait. Is that not a common experience?
Here's an opportunity to get enlightened. We give you, not Zillow, but 135 West 4th.
OK, OK, are you sick of it? What? How dare you? The show rocks, dudes! Don't be hating on it. OK, OK, so yea, four days of ad:tech and all of the puffery and pontification from the endless list of companies that continuously claim to the be the first, best and only at what they do when just two booths down, another company is shoveling the same sales sales spiel as if the other company doesn't exist. There really should be an odds game where we could place bets on which of the hundred companies that claim to do the same thing will still be around when the next ad:tech happens.
Since the Adrants "to be published" inbox is is about to explode from press release insanity, we're going to recap some of the news that occurred over the past few days so you can get up to speed since Adrants is the only advertising publication you read and you couldn't possibly have heard this news from any other source, right? OK, we can only hope. So here it is:
- Bill Green launched PayPerDiss, an not so subtle slam on Pay Per Post which recently change its name because it's sick of taking shit from everyone about its business model. Oh, come on, You know it's true. Remember Gator changing its name to Claria?
- Someone thinks a recent Canadian car ad that centers around a man raised by lions is a bit too similar to an older Honey comb cereal ad that centers around a boy raised by bees.
- The California Department of Public Health launched a video contest called Be a Reel Hero which asks people to submit videos with the winner's becoming part of the organization's ongoing anti-smoking campaign. Has the entire ad industry decided to take a nap and hand the keys over to amateurs?