No More Landing Pages, which conducted a mock strike at ad:tech SF, is hitting ad:tech NY in capes and tights.
Among other heroes evangelizing the battle for increased conversions and better ROI, meet Landing Page Man, who is pompous and lame; Conversion Girl, who sexes up conversion quality; and LiveBall -- who (not unintentionally) frequently suffers from that other kind of balls resulting from Conversion Girl, who uses him to get what she wants. (Um, conversions and increased ROI. Like any smart sexbomb?)
If the spectacle isn't enough to get you running (yellow tights and blueballs always do it for us), there are grab bags too. Hit the Cyber Cafe on the 4th floor of the Exhibit hall for a chance to get an iPod Touch, maybe a Shuffle or some sort of office "weapon."
We're guessing branded staplers but hoping for lawn darts.
- San Francisco's Bay Area Interactive Group parties Facebook-style for its REACH Mixer.
- Five agencies, Optimedia, Initiative, Havas Media, Horizon Media and Carat are in a shoot out for the $800 million Hyundai/Kia account.
- A former Draft/FCB employee is contemplating filing a lawsuit against the company claiming it routes all work through the agency's "PUSH" process when it could have been done more cheaply outside the network.
- IPG, today posted a third quarter loss of $21.9 million.
- MDC has upped its stake in Crispin Porter + Bogusky from 49 percent to a controlling 77 percent. And there goes another "independent."
- Newsweek has dropped its rate base 500,000 to 2.6 million. The trees are having a party.
If your planning on coming to New York for ad:tech next week, you better get yourself over to the ad:tech site and register. Already, there's over 10,000 attending with a couple thousand or more likely to register between now and next Monday when the show kicks off at the Hilton New York. Over 300 exhibitors and just shy of 50 sessions will keep you busy over the course of the four day event.
Angela and I will be there and we'd love to meet you. One of these years we'll get around to having our own Adrants event during the week but there's certainly no lack of parties already scheduled. You can check out the handy Google calendar we made for the parties and an accompanying Google map to help you find your way to all the parties.
You can still save 20 percent on the registration fee by using the discount code ATNYS1 when you register. We hope to see you there for all the learning, booth babe viewing and social events.
OK. Enough about that fictional silliness on AMC's Mad Men. It's time to raise a glass to the real Mad Men in this business. Last week, the One Club held its Creative Hall of Fame Induction Ceremony at The Metropolitan Club where Tim Delaney, Phil Dusenberry and the late Paul Rand were inducted for their lifetime achievement of work
To hype the 2008 Effies, the organization has created a three-video series which offers tips for effective awards show behavior. The first is, well, obvious: don't steal an award. Earn it. The two other videos will follow as the show approaches. The entry deadline of October 19 has passed but has been extended to November 7.
With four conferences under it's belt, Business Development Institute has announced plans for its 2008 series of Advertising Industry Diversity Job Fair & Leadership Conferences. Kicking off the series will be the New York event held at NYU February 28. San Francisco, Chicago and an Experienced Hire Diversity Recruiting Program in New York will follow. For more information on the New York event in February, go here.
We've been to plenty of ad conferences and we've seen plenty of people sitting on the floor with their laptops checking their email or IMing a colleague but we don't recall seeing too many women wearing very short school girl-ish skirts sitting with their legs in a position that would allow all all to see...well, all. While some of us might like seeing that, we're thinking it's fairly unlikely to become anything more than a fantasy in the mind of an away-from-home conference goer.
However, the ecomXpo thinks it's the norm according to one of their recent brochures promoting this week's conference. The brochure has four people - two men and two women (because, after all, we are totally PC in this industry) - sitting on the floor using their laptops. Both women's skirts are short but one is quite short and of the pleated plaid variety, her legs, in all their glory, fully exposed. We have no problem at all with this style of dress. In fact we wish we saw it more often. Sadly, we just don't think it's something one would see too often at a trade show. Except, perhaps, during that fantasy-cum-reality hotel room tryst.
Of course, the fact the ecomXpo is a virtual trade show and not a physical one, short, plaid, pleated mini skirts on women with long legs and the fantasies they fuel make perfect sense.
Last night The Ad Club of Boston held its 47th Annual Hatch Awards high atop the Boston skyline at State Room, a grand event space with two story, floor to ceiling windows offering beautiful vistas of the city. Cocktails began at 5:30PM and at about 9:30PM the Best of Show Award was presented to Arnold, along with Crispin Porter + Bogusky for their Singing Cowboy commercial, part of the American Legacy Foundation's truth campaign.
The event was well attended and there was some nice work acknowledged. This year, in response to comments on the structure of last year's event which was held at the Back Bay Events Center with a more traditional auditorium-style awards presentation far from the food and drink, the event was moved to the State Room where the food, drink and mingling along with the award presentation became one. Results were mixed at best.
The trouble with advertising people and advertising awards shows in general, especially when alcohol is involved, is that no one cares who wins unless it's themselves. So The Ad Club President Kathy Kiely and Master of Ceremonies John Verret had a tough time commanding attention from the crowd who were seemingly oblivious to the presentation ceremony and more concerned with socializing and drinking than paying respect to their peers who had won awards.
If you followed my Advertising Week adventure at all, you probably know I hit YPulse on Friday. In the late afternoon, a bunch of kids were corralled onto the stage to give us one last shot at learning their inner-workings before hitting the road.
Like the minds of the demographic it hopes to distill, the one-room YPulse Tween Mashup conference hall is a different world.
Upon entering, you're accosted by Michael Jackson's ABC (this is before Hanson's Mmmbop was spun about 6 different times) -- and with so much pink SWAG just waiting to be snapped up, you feel roughly the same emotional tug that only Lisa Frank's overpriced unicorn-shaped pencil sharpeners could conjure.
With all this going on, the YPulse atmosphere serves to make marketers feel pre-adolescent and out-of-touch, all at the same time.
Mainly for personal conceits, Advertising Week's Why Editors Matter panel was by far our favourite.
The panel consisted of Chris Franklin, Big Sky Editorial, NY; Paul Gowan, Rogue Editorial, Toronto; and Neil Gust, Outside Editorial, NY. Check out the link to the panel information to see the work they've done; notably, Paul Gowan is known for having edited that Dove Evolution piece that people keep subjecting us to.
Each of adland's Geoff Emerick's had an opportunity to speak, which we'll go ahead and synopsize here: