If you followed my Advertising Week adventure at all, you probably know I hit YPulse on Friday. In the late afternoon, a bunch of kids were corralled onto the stage to give us one last shot at learning their inner-workings before hitting the road.
Like the minds of the demographic it hopes to distill, the one-room YPulse Tween Mashup conference hall is a different world.
Upon entering, you're accosted by Michael Jackson's ABC (this is before Hanson's Mmmbop was spun about 6 different times) -- and with so much pink SWAG just waiting to be snapped up, you feel roughly the same emotional tug that only Lisa Frank's overpriced unicorn-shaped pencil sharpeners could conjure.
With all this going on, the YPulse atmosphere serves to make marketers feel pre-adolescent and out-of-touch, all at the same time.
Mainly for personal conceits, Advertising Week's Why Editors Matter panel was by far our favourite.
The panel consisted of Chris Franklin, Big Sky Editorial, NY; Paul Gowan, Rogue Editorial, Toronto; and Neil Gust, Outside Editorial, NY. Check out the link to the panel information to see the work they've done; notably, Paul Gowan is known for having edited that Dove Evolution piece that people keep subjecting us to.
Each of adland's Geoff Emerick's had an opportunity to speak, which we'll go ahead and synopsize here:
Renee Hobbs freaks us the fuck out.
Who is Renee Hobbs?
The director of My Pop Studio. And she's currently expounding on media education for girls at the YPulse conference.
My Pop Studio is a pretty interesting site. Founded on the notion that society promotes developing self through sales, it "pushes back" by imbuing girls with critical thinking skills for battling media messages.
A series of free online games teaches kids about how media works by letting them manufacture culture: you can observe how your feelings about a product (like lip gloss) change depending on the backgroud music, create a pop star, and practice multi-tasking.
This could be a great resource for kids. In fact, it probably already is - the site boasts partners like Alloy, and Hobbs champions her team as masters of viral and WOM marketing.
In the meantime, our experience of the product is colored entirely by Hobbs' own personality, who's an overwhelming real-life version of Nurse Ratchett.
Believe it our not, everyone that writes for Adrants does not, contrary to popular belief, live in New York. So revel, herewith, in the story of Angela as she masters the art of traveling on an Adrants budget as opposed to an Advertising Age budget which, for Adrants readers, is a very good thing.
After all, do you want the highly-edited, overly-tame version of Advertising Week - or do you want the gritty reality of life in the big city as seen by someone like you: People without huge expense budgets who go from glitzy hotel to cab to advertising conference and back again without reveling in everything New York has to offer? Read on.
You never know when you'll need the skills necessary to support your survival (and cool factor) if you happen to find yourself at a youth hostel during Advertising Week on a (trendy) Bohemian budget. And after three days doing it, I'm a PhD. Read on to glean the fruits of my loving labors:
1. Buy a map. This serves two purposes: locating all the 1 Line stations in Manhattan, and all the shot-in-the-dark buildings the Advertising Week people chose for the seminars (couldn't one location have done the job?).
If colleagues ask why you never take a cab home, say nonchalantly that you know the Subway like the veins on the back of your writing hand. They'll be impressed. Or at least they'll look like they are.
Tell me how to nail cheap two-star accommodations in NY the day before Advertising Week, and I'll call you a liar and tell you how you - yes, you - can survive in a youth hostel during a business trip.
Because after (reeeeally) bad planning on my part, that's where I ended up.
At the end of yesterday's Saving Darfur session, which ran a half hour over time, I wandered the streets of New York in desperate pursuit of the 1 Subway line.
After accidentally interrupting the filming of a movie called "Fighting," I located this crucial urban vein, hopped on and trekked to my hotel.
Priceline.com has this cool option where you can "name your price!" on a hotel. The setback is, if they find you a place at "your price!", you're married to it - no refunds, no takebacks. [Ed. Someday we'll elevate ourselves from the slums and hire and executive travel planner who will hunt down and torture Paris Hilton until she orders Hilton Management to put us up at the Waldorf Astoria for $50 a night.]
So it was with surprise, some chagrin and a sudden craving for croissants that I discovered my hotel, attractively dubbed West End Studios, was not a hotel at all but a youth hostel.
The world spun. I'd gone from from Underdressed Amongst Ad Execs to Overdressed to Kill. Flippin' amazing.
The Effie Awards, that fine upstanding institution that hands out awards to creators of ads that actually perform as opposed to just look good, has open the call for entries for its 40th annual show. So find your work that actually accomplished something and head over the The Effies site and enter.
For your pre-Advertising Week enjoyment, check out these super cheesy ads from the Washington DC Ad Club which is having its own advertising week and is running the most idiotic commercials to promote it. The really sad thing about this is that there are actual ads from actual companies that are as bad or worse than these airing on TV and the creators think they're actually good. Anyway, more pointlessness to amuse you on a Friday afternoon.
Combining the theme of masturbation with the ever-unavoidable flashturbation, Deutsch has erected (I know, so fuckin' lame) Adsturbation, a site on which you can pump yourself up (again...so lame...sorry) while listening to your client, creative director, account guy and supposed-to-be-hot-but-not intern heap praise on you in the form of wacky platitudes. Combine that with the introductory copy "You work in advertising. It's Advertising Week. What better time to pleasure yourself with superlative praise. Why? Because it feels good...There are a few people who'd like to stroke your ego in private," and you've got what amounts to either a witty take on our ego-driven, attention-whoring, self-esteem-challenged industry or a tired, lame, over done joke a fifth grader thinks is funny and can't stop telling over and over and over until you want to scream "shit the fuck up" but you don't because, you know, you're supposed to be the role model. So which is it? You decide.
- Aquent is hosting a webcast on September 27th entitled "Getting it all Together: Best Practices in Planning for Coordinated Print and Web Initiatives." which will examine how to make print and online work together better.
- The recently formed Association for Downloadable Media (ADM) will hold its first in-person meeting at the Podcasting & New Media Expo in Ontario, CA. The meeting will be held at 7:30 a.m. PDT on Friday, September 28, 2007 in Ballroom A.
- A new eMarketer report examines the value of social media and whether or not the hype meets with the reality.
- Website uptime monitoring company has gotten cute with its homepage turning it into a modified 404 page.
Yes, my friends, it's that time of year again. Now in its fourth year, Advertising Week, the advertising industry's ego-fest that shames all others, makes its debut Monday, September, 24. As if you don't already get enough of it on a daily basis, the week offers you the opportunity to wallow in the business even more and celebrate the earth shattering "power of advertising and its impact on business, social issues, politics, music, and media through panels, events and discussions with top CEOs, CMOs, industry heavy weights and influencers including Martha Stewart, Academy Award winning actress and activist Mira Sorvino, Grammy Award Winning rapper Ludacris, Grammy Award winning producer Emilio Estefan, Emmy Award Winning producer Michael Davies, Today Show correspondent & former NFL player, Tiki Barber, Founder of Craig's List, Craig Newmark, as well as live performances by Gym Class Heroes, Panic! at the Disco, Chaka Khan, comedians Lewis Black and Susie Essman."