Adrants Sponsors Senior Level Diversity Recruitment Event During Advertising Week

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As September approaches, we thought we'd remind you again of an event Adrants is sponsoring during Advertising Week. Continuing our quest to open the advertising industry to a more diverse group of people, Adrants along with Business Development Institute and the organizers of Advertising Week 2007 will host Experienced Hire Diversity Recruiting Program at the Worldwide Business Centres in New York during Advertising Week September 25-28, 2007.

The event, unlike our two previous diversity in advertising events, will "focus solely on advancing the presence of mid to senior level diversity leaders in the communication industries by offering individual companies the opportunity to exclusively recruit top level experienced professionals through private one and half hour recruiting sessions."

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by Steve Hall    Aug-21-07    
Topic: Industry Events



You Mean Advertisers Are Supposed to Be Living Balanced Lifestyles?

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Okay. Put away the martini, clear all the white dust off your desk and stop flirting with the intern. Apparently, that's not what a well-balanced ad exec is all about.

This September 20th the Ad Club will be presenting its Second Annual Perfect Balance Awards, which were launched to "recognize and celebrate companies who have successfully instituted and fostered an innovative employee health and wellness program."

Well, even if our margin of usefulness in this industry really only lasts until about 36 (40 if you're pushing it), maybe there remains a deeper reason to stay healthy and live on.

Apply for the honors here. Make sure you're wearing a fresh glow. Champions of wellness are, like, big on that.

by Angela Natividad    Aug-16-07    
Topic: Industry Events



Camel No.9 Attacked, AustinIMA Launched, 'The Ten' MySpaced

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- The American Legacy Foundation and 45 other groups have written a letter to RJ Reynolds asking the company to take Camel No. 9 off the market claiming it is "nothing more than a veiled attempt to sell more cigarettes to girls and young women."

- The film The Ten is getting MySpace play courtesy of Special Ops Media.

- The Advertising Softball World Series has launched a new website introducing its 25th silver anniversary tournament party that will be played out this October 7-11 in Las Vegas.

- Austin has launched its first intractive marketing group, the AustinIMA. To celebrate the launch, the organization is holding an event next Thursday. Roy Spence and Yvonne Tocquigny along with speakers from Austin Ventures, nFusion, Sicola Martin, and T3 will address the group.

- Disney's Family Fun and Wondertime have reported ad page increases of 28 and 61 percent respectively.

- Imus may return and so may some advertisers. Like this is s surprise.

by Steve Hall    Aug-15-07    
Topic: Brands, Industry Events, Magazine, Online



AAF Diversity Awards Held During Advertising Week

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On Wednesday, September 26, 2007, Business Development Institute and the American Advertising Federation will host the 2007 Diversity Achievement and Mosaic Awards & Forum which will "explore the multicultural challenges we face as an industry while we discuss successful strategies with leading advertisers, agencies and media companies." Check out the details here.

by Steve Hall    Aug-13-07    
Topic: Industry Events



Dell Reviews, Disney Buys Club Penguin, Deutsch Huffs, Sex Still Sells

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- Dell's $760 million account is up for grabs and everyone wants it.

- Disney just gave the three Canadian dads who launched Club Penguin $350 million with another $350 million on the way in 2009.

- Catch Speedo King Donny Deutsch and uber political commentator Arianna Huffington at the Venetian Hotel in Las Vegas September 30 - October 2 when they speak at the Electronic Retailing Association convention.

- BL Ochman tells us how one brand, Kryptonite Lock, has improved its handling of social media outbursts dramatically since 2004 when it was awarded Business 2.0's Dumbest Business Moment of the Year Award.

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by Steve Hall    Aug- 2-07    
Topic: Brands, Industry Events, Social, Weblogs



Getting A Drink Wasn't Easy Tuesday Night At ad:tech Chicago

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For some reason, finding Chicago's Delacosta restaurant on 466 East Illinois is a challenge. While in town for the ad:tech show, I walked by it two times before realizing it was right in front of me. Adrants Co-Editor Angela Natividad had trouble finding it as well. And it's right there on East Illinois exactly where it should be. Perhaps it was the ultra-humid heat messing with our minds. Perhaps, at least for me, it was the mini-skirted, high-heeled, belly-shirted, stunningly beautiful woman I'd passed by on that very same sidewalk earlier in the day still clouding my mind. Perhaps I'm just dumb. Likely, it's the latter.

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Anyway, I found the Wunderman/TDI-sponsored party at Delacosta. Angela found it. And so did buddy and UnSubCentral VP of Sales John Engler along with UnSub Central's Brian Ambrose and Rick. It was a small party with about 150 people but it was one of those parties where you could actually talk to people and the people you wanted to talk to where there. And, the food was very good. Far above the usual ad:tech-related party fare.

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by Steve Hall    Aug- 2-07    
Topic: Industry Events



The Long Tail Has Destroyed Mass Media

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Entering the same room in which I sat somewhere around 1998 or 1999 when then head of Leo Burnett promised "not on my watch" will Leo Burnett ever go public, I thought, "my how times have changed." The room, however, is exactly the same; dark and lit like a carnival ride.

As ad:tech Chair Drew Ianni took the stage to introduce Wired Magazine Editor in Chief Chris Anderson who was the keynote speaker at ad:tech Chicago, he introduced something else, ad:tech's new working tagline "The Event for Modern Marketing" and gave an overview of ad:tech's expansion into other overseas markets as well as the growth of the online marketing space in general to its current level $20B.

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by Steve Hall    Jul-31-07    
Topic: Industry Events, Social, Trends and Culture



Advertising Week Recruitment Event to Focus on Senior Level Diversity

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Continuing our quest to open the advertising industry to a more diverse group of people, Adrants along with Business Development Institute and the organizers of Advertising Week 2007 will host Experienced Hire Diversity Recruiting Program during Advertising Week September 25-28, 2007. The event, unlike our two previous diversity in advertising events, will "focus solely on advancing the presence of mid to senior level diversity leaders in the communication industries by offering individual companies the opportunity to exclusively recruit top level experienced professionals through private one and half hour recruiting sessions."

more »

by Steve Hall    Jul-27-07    
Topic: Industry Events



JWT Sydney's Cannes 2007 Winner 'Borrowed' From Student?

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Oh look. Yet another ad campaign has "borrowed" from a student spec campaign. In this case, it's a JWT Sydney-created campaign for Cannes 2007 Lion winner Science Diet dog food which, oops, looks a lot like this Advertising Education Foundation 2005 print winner (scroll down) Streamlight created by an Academy of Art University student.

Coincidence? Maybe but shining a light out a dog's ass isn't something your average creative conceptualizes every day. You decide.

by Steve Hall    Jul-26-07    
Topic: Agencies, Bad, Industry Events, Magazine, Opinion



Guitar Hero II to Provide Entertainment During Chicago ad:tech Show

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Now this ought to be good. If you were even remotely considering attending the ad:tech conference at Navy Pier in Chicago July 31-August 1, there's something that just might solidify the decision for you. We've all been to various industry events and parties where, for whatever reason, co-workers eventually find themselves on some stage doing some strange thing providing endless humor and enjoyment for everyone in attendance. And, no, we're not talking about Arnold's Boston office pole dancing at a recent Christmas party. Though it might be interesting to see what all the booths babes would do if a giant pole appeared in the middle of the exhibit hall floor.

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by Steve Hall    Jul-24-07    
Topic: Games, Industry Events










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