Is it even possible? Yes, apparently, it is. It's still summer and we're going to talk about chilly November in New York when ad:tech will put on its four day extravaganza. In fact, it's so big they've had to add a day and accost even more square footage of the bursting-at-the-seams Hilton. Personally, we like the seam bursting to continue as the only other option, it seems, is to move to Javits and what fun would that be?
There isn't much that won't be covered at the show this year. From trendlet conversational marketing to SEO, SEM, engagement and the latest buzz phrase, "consumer context planning."
And don't forget: an extra day this year (day and half, actually) means an extra night of parties to attend. We're thinking by the last day of the conference, there's going to be some zombie-like behavior amongst attendees. We will be there. We hope you will too.
- Glossed Over live blogs the reading of Vogue's 840 page September issue.
- Apple catches wrath from popular YouTubers misfortune with the company's bad customer service.
- Christina Ricci is the new face of Samsonite's Fashionaire accessory line.
- This is how they sell Volvos in Korea.
- Yup. MySpace is over. Now, it's all about creating Facebook applications as Hyper Happen and W3Haus just did to promote the movie Knocked Up in the UK.
- Darren Stevens is dead. Oh wait, he was never alive. Oh wait, it's a new blog to promote a new marketing book. Oh wait, and even another YouTube book video.
- OMG! It's another book! But this one's not about marketing. It's about ghosts, monsters and UFOs. But it counts because a former creative director wrote and took the photos.
As September approaches, we thought we'd remind you again of an event Adrants is sponsoring during Advertising Week. Continuing our quest to open the advertising industry to a more diverse group of people, Adrants along with Business Development Institute and the organizers of Advertising Week 2007 will host Experienced Hire Diversity Recruiting Program at the Worldwide Business Centres in New York during Advertising Week September 25-28, 2007.
The event, unlike our two previous diversity in advertising events, will "focus solely on advancing the presence of mid to senior level diversity leaders in the communication industries by offering individual companies the opportunity to exclusively recruit top level experienced professionals through private one and half hour recruiting sessions."
Okay. Put away the martini, clear all the white dust off your desk and stop flirting with the intern. Apparently, that's not what a well-balanced ad exec is all about.
This September 20th the Ad Club will be presenting its Second Annual Perfect Balance Awards, which were launched to "recognize and celebrate companies who have successfully instituted and fostered an innovative employee health and wellness program."
Well, even if our margin of usefulness in this industry really only lasts until about 36 (40 if you're pushing it), maybe there remains a deeper reason to stay healthy and live on.
Apply for the honors here. Make sure you're wearing a fresh glow. Champions of wellness are, like, big on that.
- The American Legacy Foundation and 45 other groups have written a letter to RJ Reynolds asking the company to take Camel No. 9 off the market claiming it is "nothing more than a veiled attempt to sell more cigarettes to girls and young women."
- The film The Ten is getting MySpace play courtesy of Special Ops Media.
- The Advertising Softball World Series has launched a new website introducing its 25th silver anniversary tournament party that will be played out this October 7-11 in Las Vegas.
- Austin has launched its first intractive marketing group, the AustinIMA. To celebrate the launch, the organization is holding an event next Thursday. Roy Spence and Yvonne Tocquigny along with speakers from Austin Ventures, nFusion, Sicola Martin, and T3 will address the group.
- Disney's Family Fun and Wondertime have reported ad page increases of 28 and 61 percent respectively.
- Imus may return and so may some advertisers. Like this is s surprise.
On Wednesday, September 26, 2007, Business Development Institute and the American Advertising Federation will host the 2007 Diversity Achievement and Mosaic Awards & Forum which will "explore the multicultural challenges we face as an industry while we discuss successful strategies with leading advertisers, agencies and media companies." Check out the details here.
- Dell's $760 million account is up for grabs and everyone wants it.
- Disney just gave the three Canadian dads who launched Club Penguin $350 million with another $350 million on the way in 2009.
- Catch Speedo King Donny Deutsch and uber political commentator Arianna Huffington at the Venetian Hotel in Las Vegas September 30 - October 2 when they speak at the Electronic Retailing Association convention.
- BL Ochman tells us how one brand, Kryptonite Lock, has improved its handling of social media outbursts dramatically since 2004 when it was awarded Business 2.0's Dumbest Business Moment of the Year Award.
For some reason, finding Chicago's Delacosta restaurant on 466 East Illinois is a challenge. While in town for the ad:tech show, I walked by it two times before realizing it was right in front of me. Adrants Co-Editor Angela Natividad had trouble finding it as well. And it's right there on East Illinois exactly where it should be. Perhaps it was the ultra-humid heat messing with our minds. Perhaps, at least for me, it was the mini-skirted, high-heeled, belly-shirted, stunningly beautiful woman I'd passed by on that very same sidewalk earlier in the day still clouding my mind. Perhaps I'm just dumb. Likely, it's the latter.
Anyway, I found the Wunderman/TDI-sponsored party at Delacosta. Angela found it. And so did buddy and UnSubCentral VP of Sales John Engler along with UnSub Central's Brian Ambrose and Rick. It was a small party with about 150 people but it was one of those parties where you could actually talk to people and the people you wanted to talk to where there. And, the food was very good. Far above the usual ad:tech-related party fare.
Entering the same room in which I sat somewhere around 1998 or 1999 when then head of Leo Burnett promised "not on my watch" will Leo Burnett ever go public, I thought, "my how times have changed." The room, however, is exactly the same; dark and lit like a carnival ride.
As ad:tech Chair Drew Ianni took the stage to introduce Wired Magazine Editor in Chief Chris Anderson who was the keynote speaker at ad:tech Chicago, he introduced something else, ad:tech's new working tagline "The Event for Modern Marketing" and gave an overview of ad:tech's expansion into other overseas markets as well as the growth of the online marketing space in general to its current level $20B.
Continuing our quest to open the advertising industry to a more diverse group of people, Adrants along with Business Development Institute and the organizers of Advertising Week 2007 will host Experienced Hire Diversity Recruiting Program during Advertising Week September 25-28, 2007. The event, unlike our two previous diversity in advertising events, will "focus solely on advancing the presence of mid to senior level diversity leaders in the communication industries by offering individual companies the opportunity to exclusively recruit top level experienced professionals through private one and half hour recruiting sessions."