On Tuesday evening following the first night of the Chicago ad:tech conference at Navy Pier, the Chicago Interactive marketing Association will host the "official ad:tech party" at Fulton's on the River beginning at 7PM.
If you are a speaker or on the ad:tech Advisory Board, there will be a reception for you beginning at 6PM following the last session of the first day of the conference. The reception will be held in the Grand Ballroom Balcony Lobby, South Side, 2nd level.
Surely there will be many more events packed into the evening and we'll let you know about them as soon as we have the scoop. That is if you care and if you'll be there.
- If you haven't seen it, here's Al Gore's speech he gave at Cannes about climate change about how the advertising industry can effect it. It's in three parts. Here, here and here.
- The Age of Conversation, a book written by 100 marketing bloggers and writers the wordl over, just went on sale today. You can check it all out in this Advertising Age story.
- If you want to read blog posts by celebrities, politicians and business leaders who don't even know they are writing them, head over to News Groper.
- Google has released AdSense for Mobile beta.
Well what do you know. Alex Bogusky Moves to Boulder and Denver launches a new ad club. And that's not all. Properly following America's march toward self esteem-fueled mediocraty where there are no winners and loser only proud participants, the New Denver Ad Club has kicked off an awards competition in which there are no golds, no silvers, no bronzes, no categories and no Cannes-like category shifting to please judges' whimsy.
The only thing the 50 winners get is a slot in the Denver50 show book and a party at which much alcohol will be served. Entries are due August 10 although how one submits is a mystery given the Denver50 site doesn't exist yet. Entries are limited to creatives living in Colorado when the idea was developed and must have appeared in media between January 1, 2006 and August 10, 2007.
OK, then. If this semi lame-ass thing won the Nokia-sponsored Young Creatives Competition recently held during Cannes, we really don't want to spend the rest of the day viewing the other 19 finalists. Huh? Did we just trash the work of up and coming creatives? Indeed, we did. But, don't listen to us. After all, they only had a tiny little Nokia Nseries camera to work with and zero budget of which to speak. The videos documenting the competition are more interesting than the actual work. Especially the Team Finland video during which the interviewer asked whether or not the team was in disguise when, in fact, they were simply dressed in the usual goofy, wannabe garb most creatives don the world over.
On Tuesday, July 4 from 1:30P - 6P at the Microsoft Executive Customer Briefing Center in New York City, Business Development Institute and PR Newswire will host Green Communications, a collection of case study presentations given by corporations who have launched products or business initiative which are eco-friendly.
Presentations will be given by Ford, the EPA, HSBC, Interface and National Geographic. More information on the conference is available here. For a discount off the event's price, use the code, greenadr.
ad:tech has announced a new Exchange Series debuting at the Chicago conference, July 31 - August 1, 2007. The Series is an on-site learning extension of its panels, workshops and technology exposition. Each day of the conference begins with a morning keynote.
Wednesday morning begins with "The Art of Conversation: Building Great Brands in the Digital Age". Panelists Tor Myhren, Executive Creative Director/Executive VP, Leo Burnett Detroit, and Robert Levrone, VP, Television, Dow Jones are introduced by Boyd Peterson, Senior VP, Consumer Research, Yankee Research Group. The presentation will explore how all marketers can leverage digital media and platforms to establish a dialog with their customers and how they can leverage the resulting conversations to learn more about their customers, continually optimize messaging and delivery, and ultimately, drive brand preference.
The inaugural Miami ad:tech show, held at the Miami Beach Convention Center June 26-27 was a success by my metrics. It was well attended. It offered content not found at other ad:tech conferences and it opened the eyes of many to the burgeoning Latin American and Hispanic marketplaces. While many of the panelists and speakers agreed definitive research on the space is lacking, there is no doubt each demographic group has left its minority status behind and are fast becoming a major influence on the American scene. And "they" isn't even the proper word. After all, there's really no "we" and "they." There's just "us." Americans. The people that live together on this soil, fuel its multi-faceted culture and buy a lot of stuff.
If you're considering video as an advertising platform for your brand or your client's brand, here are two videos from coBRANDiT which captured presentations given by Blip.TV CEO Mike Hudack and Brightvove VP Adam Berry at the most recent OMMA Video Conference in New York. Each pitched their platforms to the audience and coBRANDiT's Owen Mack tells us an informal poll of the audience gave least ad-like Blip.TV the highest marks. Hmm.
Owen also commented that, much like everything else in advertising, most presentations had ubiquitous elements of T&A to spice them up. And who said sex doesn't sell? Most studies actually but why heed their results? Conference presentations are already boring enough. They can use all the help they can get.
- George Parker wonders what the hell sense an "official insurance company of Major League Baseball" makes. We tend to wonder as well.
- Blind dude goes to Cannes to promote Italian viral community.
- Brokaw mourns loss of unofficial agency mascot.
- Wieden+Kennedy/Amsterdam and Psyop give did a behind-the-scenes peek at the Silver Lion winning "Happiness Factory"'. Real Coca-Cola employees were interviewed and their responses used by the animated factory workers for this film, which is running in Atlanta's World of Coca-Cola.
For Wednesday's Keynote Roundtable, held the second day of ad:tech Miami, Advertising Age's Laurel Wentz gathered together a collection of the finest minds in the Hispanic and Latin American market places to discuss the changing relationship between consumers, content and control. On the panel were MTV Networks VP of Digital Media Luis Goicouria, VOY Group Chairman and CEO Fernando Espuelas, Batanga Chairman and CEO Rafael Urbina-Quintero and NBC Universal, Telemundo Network Group Senior VP Digital Media Peter Blacker.
Among all members of the panels, the overriding acknowledgment that consumers have the keys to content kingdom was agreed to though not to the exclusion of well-produced content. Content is still king as has been said. It's simply being created and consumed very differently than it was just three or five years ago. The panelists agreed the explosion of consumer generated media has forever changed the media landscape and will continue to do so in ways even the best minds can't yet imagine.