We found it. We finally found it. Not that you care but we finally found the ad:tech Miami Speaker Party. It wasn't at 5PM Monday night as some said but at 7PM at the second floor, indoor/outdoor bar where, unlike most continental U.S. ad:tech shows, English was, by far, the least spoken language in the room as speakers from Brazil, Mexico, Guatemala, Venezuela and countless other Hispanic and Latin American countries congregated to meet, greet and motivate for the following day's conference kick off.
On the eve of ad:tech Miami, it is hot. Seriously hot. Soak through your shirt in ten minutes hot. Of course, that didn't keep us off Miami beach. On a Monday, it was uncrowded but there were the occasional sites to see here and there. Even in 90 plus and humid weather, a guy was having an afternoon jog...in full sweats... down the beach like it was fall in New York. Guess you get used to it. Even the water is unrefreshingly bath water warm. Oh but we're not complaining. It's one of the nicest beaches around and there are never enough opportunities to appreciate the barely-dressed human form so we're just going to appreciate it for what it is.
Since we, rightfully so, in our opinion, chose to heap praise on Arnold's Cannes't video coverage of the festival and somehow recklessly neglected to mention the just as equally interesting Cannes Fringe coverage, we finally had to go to Cannes to find out what all this Cannes Fringe stuff is all about. Though we made in name only - and were rightfully dissed - with a mention in the latest Cannes Fringe coverage of the Shots party, we still feel like we were right there with the rest of the world's drunken ad industry.
OK, so Asa and Alphabet Soup, yes, I did get that:-)
For it's fourth outing, Arnold's Cannes't team found Ogilvey's Nancy Vonk and Janet Kestin who spoke about their work on Grand Prix contender Dove Evolution and how it has affected their work for other clients. In a nutshell, many clients eye's were opened by the work and have become more willing to explore similar, non-traditional approaches to their advertising.
Also explored in the video is Cannes night life. mostly a montage of joyful advertising bodies happy to be away from the office for a week, the segment does a nice job encapsulating the non-awards portion of Cannes. We still don't know about the tattoo or where Meredeth went.
Alas, it was R/GA's Nike + iPod which won the coveted Cyber Lion.
Arnold's Cannes't team has published its video take on the third day of Cannes in which they ask attendees why they travel to Cannes, what they expect to see, what they have seen and what value the festival offers. Lost purses, bicycle short, Arnold tattoos and a lengthy interview with Barbarian Group Founder Benjamin Palmer completes the video.
If the Cannes't team keeps producing quality work like this, we may never have to go to Cannes ourselves to see what it's all about.
Former JWT Toronto creative Sean Gallagher just won a Cannes Bronze Lion for his work on Wash Your Hands. Some of you may be familiar with the whacked Cannes oddity which requires you to actually buy the award you just won so Sean, who is no longer employed at JWT Toronto, is looking to raise money to buy the Lion. Which, itself is whacked, because we're sure JWT Toronto will be more than kind enough to pick up the tab. If not, well, that's just whacked too. Did we mention this business is whacked?
- Advertising Age reports, "R/GA, New York, today won the Cyber Grand Prix for Nike Plus for best online advertising, and Unilever's "Evolution" by Ogilvy & Mather, Toronto, won the Grand Prix for best viral execution. The third Cyber Grand Prix, for best website, went to "Heidies," Diesel's spoof takeover of its site by two girls who supposedly hold a Diesel exec hostage, done by Aegis Group's Farfar, Stockholm."
- Crispin Porter + Bogusky was named Interactive Agency of the Year at Cannes
- Saatchi & Saatchi New York pulled in the Cannes Press Grand Prix for their Ultra Tide Stain Remover work.
- View all the winners here.
- Indie rock bad The Marvis has remixed one of the Jonas Moore Triumph videos.
- Be sure to check out all the blatherific Cannes video coverage AdWeek is providing this week.
- MediaBuys has has launched Media Campaign Wizard, a tool that manages the purchase of discounted media without commoditizing it auction-style.
- Focus Features is promoting its upcoming film Talk to Me, starring Don Cheadle, with a social network. Focus has partnered with Going.com to its 300,000 members free tickets to special advance preview screenings of the film starting Wednesday, June 27, in New York, Boston, and San Francisco.
- Dubbing Cannes the "International Ad Men Falling Over Each Other to Give Award-Winning Blow Jobs To Each Other" event, Copyranter is proud he's "live blogging from Cannes.
A new Effie ad asks the industry to cast there vote indicating where they think "next year's most effective idea will come from?" With comic-laden choices such as "Alex Bogusky and the inventive powerhouses of advertising" to "David Verklin and the pioneering media agencies to "A consumer or someone else you've never even heard of," the ad points people to a site on which they can place their vote.
While the votes currently point to the consumer, we voted for Alex because, well, he's just so cool and we're a huge trend whore we couldn't help ourselves. Oh wait, that trend is over, right?
This could be, by far, the best coverage of Cannes this side of the pond. Four folks from Arnold Worldwide have headed out to Cannes, launched a site called Cannes't and are publishing videos for the sole purpose of "figuring out what the hell this thing is all about." They're staying in a flat and already adopted a fifth Arnold employee who they found staying in a trashy hotel and invited to move in with them. There's interviews. There's "man on the street" coverage. There's wit. There's humor. There's small dogs. There's scootering. There's the beach! It's all good. Very nice work. For anyone who wishes they were there (uh, me) this is the best way to vicariously be there.
Oh, and they've given the gutter bar perhaps the best nickname of all time: The United Nations on Crack.