The Long Tail Has Destroyed Mass Media

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Entering the same room in which I sat somewhere around 1998 or 1999 when then head of Leo Burnett promised "not on my watch" will Leo Burnett ever go public, I thought, "my how times have changed." The room, however, is exactly the same; dark and lit like a carnival ride.

As ad:tech Chair Drew Ianni took the stage to introduce Wired Magazine Editor in Chief Chris Anderson who was the keynote speaker at ad:tech Chicago, he introduced something else, ad:tech's new working tagline "The Event for Modern Marketing" and gave an overview of ad:tech's expansion into other overseas markets as well as the growth of the online marketing space in general to its current level $20B.

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by Steve Hall    Jul-31-07    
Topic: Industry Events, Social, Trends and Culture



Advertising Week Recruitment Event to Focus on Senior Level Diversity

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Continuing our quest to open the advertising industry to a more diverse group of people, Adrants along with Business Development Institute and the organizers of Advertising Week 2007 will host Experienced Hire Diversity Recruiting Program during Advertising Week September 25-28, 2007. The event, unlike our two previous diversity in advertising events, will "focus solely on advancing the presence of mid to senior level diversity leaders in the communication industries by offering individual companies the opportunity to exclusively recruit top level experienced professionals through private one and half hour recruiting sessions."

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by Steve Hall    Jul-27-07    
Topic: Industry Events



JWT Sydney's Cannes 2007 Winner 'Borrowed' From Student?

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Oh look. Yet another ad campaign has "borrowed" from a student spec campaign. In this case, it's a JWT Sydney-created campaign for Cannes 2007 Lion winner Science Diet dog food which, oops, looks a lot like this Advertising Education Foundation 2005 print winner (scroll down) Streamlight created by an Academy of Art University student.

Coincidence? Maybe but shining a light out a dog's ass isn't something your average creative conceptualizes every day. You decide.

by Steve Hall    Jul-26-07    
Topic: Agencies, Bad, Industry Events, Magazine, Opinion



Guitar Hero II to Provide Entertainment During Chicago ad:tech Show

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Now this ought to be good. If you were even remotely considering attending the ad:tech conference at Navy Pier in Chicago July 31-August 1, there's something that just might solidify the decision for you. We've all been to various industry events and parties where, for whatever reason, co-workers eventually find themselves on some stage doing some strange thing providing endless humor and enjoyment for everyone in attendance. And, no, we're not talking about Arnold's Boston office pole dancing at a recent Christmas party. Though it might be interesting to see what all the booths babes would do if a giant pole appeared in the middle of the exhibit hall floor.

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by Steve Hall    Jul-24-07    
Topic: Games, Industry Events



CIMA to Host Official ad:tech Chicago Party

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On Tuesday evening following the first night of the Chicago ad:tech conference at Navy Pier, the Chicago Interactive marketing Association will host the "official ad:tech party" at Fulton's on the River beginning at 7PM.

If you are a speaker or on the ad:tech Advisory Board, there will be a reception for you beginning at 6PM following the last session of the first day of the conference. The reception will be held in the Grand Ballroom Balcony Lobby, South Side, 2nd level.

Surely there will be many more events packed into the evening and we'll let you know about them as soon as we have the scoop. That is if you care and if you'll be there.

by Steve Hall    Jul-24-07    
Topic: Industry Events



Al Gore Says We Cannes Do It, Marketing Bloggers Publish Book

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- If you haven't seen it, here's Al Gore's speech he gave at Cannes about climate change about how the advertising industry can effect it. It's in three parts. Here, here and here.

- The Age of Conversation, a book written by 100 marketing bloggers and writers the wordl over, just went on sale today. You can check it all out in this Advertising Age story.

- If you want to read blog posts by celebrities, politicians and business leaders who don't even know they are writing them, head over to News Groper.

- Google has released AdSense for Mobile beta.

by Steve Hall    Jul-18-07    
Topic: Industry Events, Publishing, Trends and Culture, Weblogs



Denver Ad Club Launches Self-Esteem Fueled Award Show

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Well what do you know. Alex Bogusky Moves to Boulder and Denver launches a new ad club. And that's not all. Properly following America's march toward self esteem-fueled mediocraty where there are no winners and loser only proud participants, the New Denver Ad Club has kicked off an awards competition in which there are no golds, no silvers, no bronzes, no categories and no Cannes-like category shifting to please judges' whimsy.

The only thing the 50 winners get is a slot in the Denver50 show book and a party at which much alcohol will be served. Entries are due August 10 although how one submits is a mystery given the Denver50 site doesn't exist yet. Entries are limited to creatives living in Colorado when the idea was developed and must have appeared in media between January 1, 2006 and August 10, 2007.

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by Steve Hall    Jul-17-07    
Topic: Industry Events, Strange



Team Italy Wins Nokia Nseries Young Creatives Competition

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OK, then. If this semi lame-ass thing won the Nokia-sponsored Young Creatives Competition recently held during Cannes, we really don't want to spend the rest of the day viewing the other 19 finalists. Huh? Did we just trash the work of up and coming creatives? Indeed, we did. But, don't listen to us. After all, they only had a tiny little Nokia Nseries camera to work with and zero budget of which to speak. The videos documenting the competition are more interesting than the actual work. Especially the Team Finland video during which the interviewer asked whether or not the team was in disguise when, in fact, they were simply dressed in the usual goofy, wannabe garb most creatives don the world over.

by Steve Hall    Jul-17-07    
Topic: Industry Events, Strange



Half Day Conference to Explore Eco-Friendly Business Practices

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On Tuesday, July 4 from 1:30P - 6P at the Microsoft Executive Customer Briefing Center in New York City, Business Development Institute and PR Newswire will host Green Communications, a collection of case study presentations given by corporations who have launched products or business initiative which are eco-friendly.

Presentations will be given by Ford, the EPA, HSBC, Interface and National Geographic. More information on the conference is available here. For a discount off the event's price, use the code, greenadr.

by Steve Hall    Jul-15-07    
Topic: Industry Events



ad:tech to Debut New Exchange Series at Chicago Show

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ad:tech has announced a new Exchange Series debuting at the Chicago conference, July 31 - August 1, 2007. The Series is an on-site learning extension of its panels, workshops and technology exposition. Each day of the conference begins with a morning keynote.

Wednesday morning begins with "The Art of Conversation: Building Great Brands in the Digital Age". Panelists Tor Myhren, Executive Creative Director/Executive VP, Leo Burnett Detroit, and Robert Levrone, VP, Television, Dow Jones are introduced by Boyd Peterson, Senior VP, Consumer Research, Yankee Research Group. The presentation will explore how all marketers can leverage digital media and platforms to establish a dialog with their customers and how they can leverage the resulting conversations to learn more about their customers, continually optimize messaging and delivery, and ultimately, drive brand preference.

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by Steve Hall    Jul-12-07    
Topic: Industry Events










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