It's not often we find anything remotely resembling an original thought in this industry but we think we've found one in The Kidnapping Campaign, an effort by an unnamed interactive agency to hold other interactive agencies' reverse domain names captive until they pay a ransom. Once the ransom is paid, the agency can have its reverse domain name back and the identity of the agency behind the stunt will be revealed at Cannes only if it wins an award.
The components of the campaign include a video, filmed upside down, of a guy reading off the reverse domain names of major interactive agencies. Each reverse domain name will contain a "parasite banner." And The Kidnapping Campaign site explains the whole thing.
If you ever wanted to be on a reality show but refused to subject yourself to the idiocy of The Apprentice, Oxygen is giving you another chance with AdFight, a show that pits creative teams against one another to create a TV campaign for a national retail advertiser. Winners will have their work shown as part of the advertiser's campaign.
If you can spare 3-5 days at the end of June when filming begins, send an email to email@example.com by June 8 to be considered. Check out all the details here.
- We all know about consumer-generated content. Well, now we have loser-generated content.
- First there was Voicevertising. Now there's ThoughtVertising. On eBay, no less!
- Bored? Want to go to Cannes but can't? No worries. Forget that ego-fest, stay home and play Cannes Contenders Bingo and you decide who should win. Screw the judges.
- If Reebok really did make running easy, why would they feature a guy puking in an ad about running easy?
- Lowe is blogging about its "everything you ever wanted to know about the digital world" gathering
Last week, Adrants, Business Development Institute and Boston's Ad Club held the third Advertising, Marketing and PR Industry Diversity Job Fair and Leadership Conference at Boston University. The focus of the event was to ramp up the conversation about diversity in advertising as well as give those interested in beginning a career in advertising a chance to learn what it's like from those who are in the business.
With 300 attendees present, the event began with a Keynote conversation between Digitas Boston President Torrence Boon and Arnold Worldwide Multicultural Programs and Community Outreach VP Tiffany Warren who share their experiences working in the industry as well as the roles they play in developing diversity in their companies.
Speaking of there being an organization for every cause known to man, the Commercial Closet Association, a group that makes sure the ad industry responsibly includes gays and lesbians in advertising, has announced the nominees for its third Annual Images in Advertising Awards. Another awards show, you say? Yes, indeed.
Nominated for the night's top honor of Outstanding Commercial are Subaru, IKEA, Nissan, Lifetime, and Sunsilk, along with their respective ad agencies.
Toronto-based AdBands, a collection of rock bands made up of some of the advertising industries most talented creative people, are coming together on May 31st for a third year to raise funds and awareness for one little girl with autism.
The 'Adbands' concept was conceived by Craig Brownrigg, Director at Radke and former agency Art Director and uncle to five year old Tennyson, who is affected with autism. The event aims to raise funds for Tennyson's costly IBI Autism therapy and the Geneva Center.
It's a nice cause but we do have to question the use of the death-focused skull and crossbones logo on the organization's site when the cause is all about helping a person live.
To provide alternative coverage to this year's Cannes Festival, Asabailey Advertising and Draw Pictures in association with Ricall, Rushes Post Production, v2film and Final Cut will be producing three videos per day during the festival which will highlight festival events, parties and offer interviews with creative gurus the world over. The work is being done for Cannes Fringe, an alternative news organization of sorts that's been covering Cannes for three years but, this year, will do so in an official capacity. If you more than Advertising Age and AdWeek, give Cannes Fringe a visit for another look at the industry's biggest ego fest.
If you feel like hanging with One Club Chairman McKinney Executive Creative Director David Baldwin, you can have the pleasure of his company during a chat session this afternoon from 4 - 4:30P EST on a site, Virtual Ad Partner, his agency developed in tandem with a print an run in ONE Magazine. Apparently. McKinney wants to share its One Show award winning creative directors with the rest of the industry providing them a platform to impart One Show Pencil winning strategies to the rest of us losers whose work failed to deliver. Since everyone can't have a real Pencil, McKinney will offer "every struggling copywriter and art director a chance to win their very own (digital) Pencil."
Come on. You know you'll be there. You'll do anything for an award of any kind, right? We're all sick like that and you know it.
It's Clio time. Here we go. Nike took home Advertiser of the Year. Saatchi New York was named Agency of the Year and Saatchi Worldwide was named Agency Network of the Year. Leo Burnett Italia took home the Best in Show Grand Clio in the TV/Cinema category for its work with Aqualtis Washing Machine. Leo Burnett Lisbon received a Grand Clio for its IAC Alzheimers PSA.
TBWA\Chiat\Day New York took home four Gold, three Silver and two Bronze Clios for TV work on Combos and Skittles. Abbot Mead Vickers BBDO London got aGold Clios for its "Bag of Smiles" commercial for Camelot and Fallon London received one for its Sony Bravia Paint.
DDB Chicago pulled in 12 Clios for its radio work: two Gold, five Silver and five Bronze for its work with Bud Light.
Does anyone really have time to go to yet another ad industry conference? Apparently, Brand Manage Camp thinks so and they've decided to convince people why their conference is so special by using Apple commercial-style videos. Unfortunately, it's pitch sounds the same as every other industry conference; "If you only attend one conference this year - this should be the one! The best and brightest minds in branding will deliver the actionable insights and tools you need to do more with less, find your brand's next big idea, enhance the customer experience, and tap your brand's true potential." Yup, that sounds radically different.