Continuing our support of diversity in advertising, we'd like to let you know our traveling diversity conference in association with Business Development Institute will be making its third appearance in Boston Wednesday, May 16 at Boston University. The conference will discuss the pressing issues surrounding diversity in advertising, educate job seekers on life in advertising an provide those job seekers the opportunity to meet Boston-based hiring organizations such as Arnold Worldwide, Boston Globe, Digitas, Draft FCB, Mullen, Stop & Shop, TJX Companies and many others.
The keynote speakers will be Arnold Worldwide Director of Multicultural Programs Tiffany Warren and Digitas President Torrence Boon. The past two conferences held in New York and San Francisco were well received and well attended and there's no reason to believe the Boston event won't be just as successful. For all the details on the event and to register to attend, check out out the event site here.
- Today, Joost announced that Turner Broadcasting will begin to distribute content on Joost from its well-known brands and properties, including Adult Swim and CNN.
- Here's a little bit of consumer-created hate directed towards Cingular whose phone's apparently can ruin speakers if placed too close to them. The video promotes Feeling Cingular, a site that is less than complimentary to the carrier.
- Fallon isn't happy. Citi has just moved most of its global creative account to Publicis Worldwide.
- The 11th annual Webby Awards has unveiled winners in 14 new categories.
Teen media and marketing blog Ypulse has partnered with conference producer Modern Media to produce 2007 Mashup, a two day event held at San Francisco's Nikko Hotel July 16-17 which will explore today's "totally wired generation."
Explaining the focus of the conference, Ypulse Founder Anastasia Goodstein writes, "This event was born out of almost three years of blogging and building a diverse community of media and marketing professionals who all have something in common: an empathy for youth and a passion for reaching them in an authentic way -- whether that's through a marketing campaign, editorial content, a website or other technology product or face to face. If I've learned anything over the past couple of years blogging about this audience, it's that, yes, they are 'totally wired.' It's not that they write code or can take apart a computer (although some can), it's that this generation has grown up with the internet and cell phones and has integrated technology into their lives as naturally as the air they breath -- they're hyper connected, multi-tasking and incredibly marketing savvy."
- Dutch agency Qi has created a new branding campaign for Heineken that gives people the chance to win tickets to the European Champions League final (football).
- The advertising account executive make Stanley Bing's top 50 bullshit jobs.
- The band Five For Fighting is donating .49¢ to Autism Speaks every time someone watches their video. It's nicely done.
- Heinz does the user-generated content contest thing.
- Yahoo just bought Right Media Exchanges CPX Interactive, winner of the most curvaceous ad:tech booth babe award.
- The One Club has announced he finalists for its One Show and One Show Interactive awards.
- Did you know there's a non-verbal language for meeting, flirting and connecting with anyone, anytime, anywhere? Well, there is.
- Shmuel pitches the fact he created his 100th YouTube video by waking into the Seattle Post-Intelligencer newsroom to...make is 100th video and pith the story that....oh, you get it.
OK, then. Enough with all this ad:tech adver-blather, right? Had enough? Us too but we're not promising we'll completely dump the topic because we'll definitely have some after thought and such. Though 24/7 ad:tech coverage is done for now and we'll be getting back to our usual wise-ass, wittylicious take on our favorite topic, there are a few more things to say.
Speaking of wittyliciousnous, you've no doubt noticed the added editorial spice here at Adrants over the past six months and that's all due to our not-so-new-anymore Co-Editor Angela Natividad. Oddly, prior to San Francisco's ad:tech we had never met ourselves before. Huh? Sorry, this first person plural thing isn't going to work very well in this case so I'm going to have to be me for a minute. Anyway, the two of us, as in Angela and I, had never physically met before and it was a wonderful thing to finally see the person behind the words I enjoy reading so much every day. Much fun was had but now that we've met and ad:tech is over, it's off to our respective coasts to continue pulling the ad industry's ego-filled nose hairs for your personal delight; one by excruciatingly painful one with true schaedenfraude-like vigor.
Sadly, the final evening of ad:tech San Francisco came to a close. A stellar yet bittersweet close, the evening began with a fabulous party put on by DoubleClick at the W Hotel during which Cirque du Soliel-style dancers contorted, twirled hula hoops, danced, mimed, posed, postured, walked on stilts and generally provided the audience with first class entertainment. Perhaps some of that Google money is already finding its way to DoubleClick's coffers. We're also quite pleased with DoubleClick's recent re-branding which gives the company a refreshingly current look.
After downing an apple martini handed out to all in attendance and accepting a Macallan 10 from friend and DoubleClick Research Director Rick Bruner, the night quickly got off to a joyous start. As soon as I took the first sip of the McCallan, my pants started vibrating and it was fellow ad:tech blogger Ana Yoerg letting me know she, along with Adrants' Angela Natividad and Marketing Experiment's Mike Palmer would be arriving soon. While I waited for the crew to show up, I spent time speaking with AdFemme's Lindsay Mure, beautiful strangers from the exhibit hall floor, Rick Bruner's DoubleClick Co-workers and, yes, the famous Lindsey Frankenfield of ad:tech's past.
After all the ad:tech wannabe partiers gave it their best shot to get into this invite only party, the crowds thinned enough to make social fluidity far more enjoyable than an ad:tech New York Crobar party. At the outset of the party, the hula hoop girl took the dance floor and performed all manner of contorted hula-isms which made one want to call in a chiropractor stat. Later in the evening, the floor filled with the full-on Cirque du Soliel-style dance troupe which kept the crowd so entranced, the line at the bars diminished to near none.
While I'm still trying to get the image of a woman who passed me by in the exhibit hall blatantly picking her nose out of my head, let's turn attention to more important matters: The Girls of ad:tech. Yea, yea, yea. Booth babes. Booth dudes. Who cares? But it's my job so I'm obliged to bring you the spoils of my excursion through the ad:tech San Francisco 2007 conference exhibit hall Wednesday. After all, ad:tech is the largest online marketing conference in the world.What happens at ad:tech gets blogged on the ad:tech blog.
Anyway, after the recent bit on Adrants about Nair's resurgence of it's short shorts theme, it was a delight to see the very beautiful ClickSector girls decked out in full-on late seventies gym shorts obligingly posing for the camera. Thanks ladies.
Then, gracing the main thoroughfare of the exhibit hall, the stunningly curvaceous and very beautiful CPXinteractive girl instantly attracted every passing man's eyeballs to her magnificent shapeliness (the 2D picture does not do justice to her very 3D attributes) which her spaghetti strap dress struggled, failingly, to restrain. Observing the spectacle, man after man after man after man stopped, stared, smiled, pretended not to look, pretended again not to look, looked and then just gave up and looked.
I think I was in high school when, perched on a stall and unable to leave because my teachers were sinkside discussing how hot my dad was, I realized bathrooms are considered a sanctioned space. Their walls are keepers of myriad secrets.
Since then I pay close attention to what's happening around me when I visit a loo to relieve myself. You'd be surprised what you discover. When people walk into a bathroom together, their voices actually get louder, daring the porcelain gods to reveal their covert conversations. And they talk about everything - power players, whose company will sink or swim, and why Monsieur CEO really left the agency.
Well, here's some news. Contrary to popular convention, the stalls have ears. And if you've just nailed an awesome lead worth hundreds of thousands of dollars by sleeping with the CFO you met at Mighty last night, you probably shouldn't be standing at the sinks with your hotpants-sporting amigas parsing out the gritty (but triumphant!) details.
Lesson 1 learned at ad:tech: The stalls have ears.
I (Angela) was really looking forward to attending ad:tech San Francisco 2007 panel entitled "The Online Female Consumer - Come Meet Them" Tuesday afternoon, featuring CEO Kate Everett-Thorp of Real Girls Media as moderator and Senior Analyst Debra Aho Williamson of eMarketer. Additional panelists were women pulled from various walks of life (well, except not), the youngest being thirty and the oldest in their mid-forties, with children of varying ages.
First impression: oh, we'll be hearing from Fembots. Kate and Debra seemed tight and mildly Stepford in appearance. I don't know what it was but the room took on a defensive and unfun Girl Power air that had nothing to do with trouncing around in platforms and going ziga-zig ahhh.
There are two kinds of keynotes at industry trade conferences. There's the kind that keep you on the edge of your seat eager to drink in the wisdom of those on stage. Then, there's the kind that are...well, shall we say...less than awe inspiring. Unfortunately, the ad:tech San Francisco 2007 kick off keynote was one of the latter. Reminiscent of an old video interview between a major network and the founders of Razorfish, during which a frustrated reporter could not get a straight forward description of what the company did, today's keynote with aQuantive (now owner of avenue a/ razorfish) CEO Brian McAndrews as interviewed by Fast Company Senior Editor Lynne Johnson took a bit longer than other keynotes to deliver the meat.
There's absolutely no disparagement of the expertise that sat on stage today as the two discussed The digital Decade - What the Past Five Years Can Teach Us About the Next 5" but it took an interminably long time to get to the keynote's deliverable nuggets. One such nugget was McAndrews suggestion to agencies that social media be approached somewhat like a "big focus group" and that marketers would be best served by paying attention to what gets written on blogs, in forums and on social networks. With the rise of consumer control over media, marketing is clearly a two way street - far from the one way megaphone approach of yesteryear.