Toronto's AdBands to Raise Money For Autism

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Toronto-based AdBands, a collection of rock bands made up of some of the advertising industries most talented creative people, are coming together on May 31st for a third year to raise funds and awareness for one little girl with autism.

The 'Adbands' concept was conceived by Craig Brownrigg, Director at Radke and former agency Art Director and uncle to five year old Tennyson, who is affected with autism. The event aims to raise funds for Tennyson's costly IBI Autism therapy and the Geneva Center.

It's a nice cause but we do have to question the use of the death-focused skull and crossbones logo on the organization's site when the cause is all about helping a person live.

by Steve Hall    May-21-07    
Topic: Agencies, Cause, Industry Events



'Cannes Fringe' to Provide Alternative View of Annual Ad Fest

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To provide alternative coverage to this year's Cannes Festival, Asabailey Advertising and Draw Pictures in association with Ricall, Rushes Post Production, v2film and Final Cut will be producing three videos per day during the festival which will highlight festival events, parties and offer interviews with creative gurus the world over. The work is being done for Cannes Fringe, an alternative news organization of sorts that's been covering Cannes for three years but, this year, will do so in an official capacity. If you more than Advertising Age and AdWeek, give Cannes Fringe a visit for another look at the industry's biggest ego fest.

by Steve Hall    May-17-07    
Topic: Industry Events



McKinney Offers (Virtual) One Show Pencils to Losers

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If you feel like hanging with One Club Chairman McKinney Executive Creative Director David Baldwin, you can have the pleasure of his company during a chat session this afternoon from 4 - 4:30P EST on a site, Virtual Ad Partner, his agency developed in tandem with a print an run in ONE Magazine. Apparently. McKinney wants to share its One Show award winning creative directors with the rest of the industry providing them a platform to impart One Show Pencil winning strategies to the rest of us losers whose work failed to deliver. Since everyone can't have a real Pencil, McKinney will offer "every struggling copywriter and art director a chance to win their very own (digital) Pencil."

Come on. You know you'll be there. You'll do anything for an award of any kind, right? We're all sick like that and you know it.

by Steve Hall    May-17-07    
Topic: Agencies, Good, Industry Events, Online



And the Clio Winners Are...

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It's Clio time. Here we go. Nike took home Advertiser of the Year. Saatchi New York was named Agency of the Year and Saatchi Worldwide was named Agency Network of the Year. Leo Burnett Italia took home the Best in Show Grand Clio in the TV/Cinema category for its work with Aqualtis Washing Machine. Leo Burnett Lisbon received a Grand Clio for its IAC Alzheimers PSA.

TBWA\Chiat\Day New York took home four Gold, three Silver and two Bronze Clios for TV work on Combos and Skittles. Abbot Mead Vickers BBDO London got aGold Clios for its "Bag of Smiles" commercial for Camelot and Fallon London received one for its Sony Bravia Paint.

DDB Chicago pulled in 12 Clios for its radio work: two Gold, five Silver and five Bronze for its work with Bud Light.

more »

by Steve Hall    May-14-07    
Topic: Industry Events



One Time...At Brand Camp, I Copied Apple's Commercials

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Does anyone really have time to go to yet another ad industry conference? Apparently, Brand Manage Camp thinks so and they've decided to convince people why their conference is so special by using Apple commercial-style videos. Unfortunately, it's pitch sounds the same as every other industry conference; "If you only attend one conference this year - this should be the one! The best and brightest minds in branding will deliver the actionable insights and tools you need to do more with less, find your brand's next big idea, enhance the customer experience, and tap your brand's true potential." Yup, that sounds radically different.

by Steve Hall    May- 6-07    
Topic: Good, Industry Events, Video



Diversity in Advertising Conference Hits Boston

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Continuing our support of diversity in advertising, we'd like to let you know our traveling diversity conference in association with Business Development Institute will be making its third appearance in Boston Wednesday, May 16 at Boston University. The conference will discuss the pressing issues surrounding diversity in advertising, educate job seekers on life in advertising an provide those job seekers the opportunity to meet Boston-based hiring organizations such as Arnold Worldwide, Boston Globe, Digitas, Draft FCB, Mullen, Stop & Shop, TJX Companies and many others.

The keynote speakers will be Arnold Worldwide Director of Multicultural Programs Tiffany Warren and Digitas President Torrence Boon. The past two conferences held in New York and San Francisco were well received and well attended and there's no reason to believe the Boston event won't be just as successful. For all the details on the event and to register to attend, check out out the event site here.

by Steve Hall    May- 2-07    
Topic: Announcements, Industry Events



Turner Joosts, Cingular Hated, Fallon Loses, Webbys Unveiled

- Today, Joost announced that Turner Broadcasting will begin to distribute content on Joost from its well-known brands and properties, including Adult Swim and CNN.

- Here's a little bit of consumer-created hate directed towards Cingular whose phone's apparently can ruin speakers if placed too close to them. The video promotes Feeling Cingular, a site that is less than complimentary to the carrier.

- Fallon isn't happy. Citi has just moved most of its global creative account to Publicis Worldwide.

- The 11th annual Webby Awards has unveiled winners in 14 new categories.

by Steve Hall    May- 1-07    
Topic: Agencies, Cable, Consumer Created, Industry Events, Online



Ypulse Conference to Explore 'Totally Wired Generation'

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Teen media and marketing blog Ypulse has partnered with conference producer Modern Media to produce 2007 Mashup, a two day event held at San Francisco's Nikko Hotel July 16-17 which will explore today's "totally wired generation."

Explaining the focus of the conference, Ypulse Founder Anastasia Goodstein writes, "This event was born out of almost three years of blogging and building a diverse community of media and marketing professionals who all have something in common: an empathy for youth and a passion for reaching them in an authentic way -- whether that's through a marketing campaign, editorial content, a website or other technology product or face to face. If I've learned anything over the past couple of years blogging about this audience, it's that, yes, they are 'totally wired.' It's not that they write code or can take apart a computer (although some can), it's that this generation has grown up with the internet and cell phones and has integrated technology into their lives as naturally as the air they breath -- they're hyper connected, multi-tasking and incredibly marketing savvy."

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by Steve Hall    May- 1-07    
Topic: Good, Industry Events, Social, Trends and Culture



AE Makes Top 50 List of Bullshit Jobs, Curvaceousness Attracts Yahoo

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- Dutch agency Qi has created a new branding campaign for Heineken that gives people the chance to win tickets to the European Champions League final (football).

- The advertising account executive make Stanley Bing's top 50 bullshit jobs.

- The band Five For Fighting is donating .49¢ to Autism Speaks every time someone watches their video. It's nicely done.

- Heinz does the user-generated content contest thing.

- Yahoo just bought Right Media Exchanges CPX Interactive, winner of the most curvaceous ad:tech booth babe award.

- The One Club has announced he finalists for its One Show and One Show Interactive awards.

- Did you know there's a non-verbal language for meeting, flirting and connecting with anyone, anytime, anywhere? Well, there is.

- Shmuel pitches the fact he created his 100th YouTube video by waking into the Seattle Post-Intelligencer newsroom to...make is 100th video and pith the story that....oh, you get it.

by Steve Hall    Apr-30-07    
Topic: Industry Events, Online



ad:tech is Over. Seriously. No, Really, It Is. Oh Wait...

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OK, then. Enough with all this ad:tech adver-blather, right? Had enough? Us too but we're not promising we'll completely dump the topic because we'll definitely have some after thought and such. Though 24/7 ad:tech coverage is done for now and we'll be getting back to our usual wise-ass, wittylicious take on our favorite topic, there are a few more things to say.

Speaking of wittyliciousnous, you've no doubt noticed the added editorial spice here at Adrants over the past six months and that's all due to our not-so-new-anymore Co-Editor Angela Natividad. Oddly, prior to San Francisco's ad:tech we had never met ourselves before. Huh? Sorry, this first person plural thing isn't going to work very well in this case so I'm going to have to be me for a minute. Anyway, the two of us, as in Angela and I, had never physically met before and it was a wonderful thing to finally see the person behind the words I enjoy reading so much every day. Much fun was had but now that we've met and ad:tech is over, it's off to our respective coasts to continue pulling the ad industry's ego-filled nose hairs for your personal delight; one by excruciatingly painful one with true schaedenfraude-like vigor.

more »

by Steve Hall    Apr-28-07    
Topic: Industry Events










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