Four times a year Adrants, along with MarketingVOX, produces the ad:tech weblog, a site that provides in-depth coverage of the ad:tech conferences. During each show, we report on topics discussed during conference panels and keynote speeches along with memes and trends that arise from the show. We also walk the exhibit hall floor to discover the latest and greatest the industry has to offer as well as scour the party scene to see who's hip and who isn't. It's a fun gig and we like to share the fun.
We're looking for a few well-versed people in the ad industry who'd like to join our team to cover the ad:tech show in San Francisco April 24-26. ad:tech focuses on interactive and online marketing so you should have a good understanding of that space and be able to write intelligently about it as well as offer opinion and insight. If you already write or blog about the industry, that's a plus.
The compensation isn't stellar. In fact, there really isn't any to be honest other than free entry to the conference (about $1,000 depending upon when you sign up) and the chance to schmooze with the industry's best. Oh, and then there's the parties. So, if you're interested in joining the team, please contact me, Steve Hall at email@example.com.
ad:tech San Francisco is on the way. Yes, we go. Yes, we promote it. This year ad:tech is hosting a newer, bigger, better Awards Show. The biggest yet, the event will judge work in 24 categories from best B to B website to best campaign optimization to best mobile campaign to best overlay ad to best consumer campaign and more. Finalists include AKQA, T3, Mullen, Sharpe Partners, Deep Focus, Ogilvy, Draft/FCB, R/GA, Spacedog and others.
The judging will be done by 80 members of the advertising community along with an executive panel of 16 including FedEx's Steve Pacheco, Denuo's Scott Witt, Organic's Mark Kingdon and Real Girls Media Network's Kate Everett-Thorpe. And that's just the formal stuff.
Continuing our support of the diversity in advertising cause, on May 16th, Business Development Institute in partnership with Boston University, The Ad Club, and Adrants will host the first annual Boston Advertising, Marketing and PR Industry Diversity Job Fair and Leadership Conference. The two-day event will be hosted by Boston University on May 15th and May 16th and will provide advertising, marketing and PR companies an opportunity to connect with today's up and coming minority job candidates in New England. A Networking Reception will take place the evening of May 15th and the morning of May 16th will consist of a Leadership Conference followed by the Job Fair.
On Tuesday, April 24 from 1:45PM to 6PM at the Microsoft Briefing Center in New York, conference organizer Business Development Institute, along with Facebook and PR Newswire, will be hosting "Authentic Communications - Examining Social Media & The Online Conversations," a conference which aims to bring the industry together and examine social media; it's successes, failures and what it means to marketers. Check out all the details here.
- A tipster attending OMMA Hollywood tells us R/GA Chairman and CEO Bob Greenberg told his VP of Visual Design Nick Law not to sit on a panel he was scheduled to participate in because, apparently, he's stealing too much limelight.
- Commercial ratings, versus program ratings, are fast becoming the gold standard and many, including Starcom CEO John Muszynski, will be using them in this year's upfront.
- If you're in search of an email address, Tattoo Projects has created Abalooba, and email address search engine.
- MTV's The Andy Milonakis Show which will premiere on a wide variety of digital platforms - including iTunes Store (www.iTunes.com), Amazon Unbox, AOL Video, MTV Mobile, MTV On Demand, MTV2.com, Wal-Mart Video Downloads and Xbox LIVE Marketplace for Xbox 360 - all prior to the show's on-air MTV2 debut on April 27th.
- Entries for international viral awards show, Germ, must be submitted by March 31.
- The New Yorker, Wesley Autrey, who saved a man from being hit by a subway train in January, is featured in a new colon cancer PSA campaign.
- T wallow in the oddity of Japanese culture, check out a few kinky commercials for Axe in Japan.
- Copyranter disses the Siemens' ongoing wannabee hipster campaign complete with headlines like "Bling Bling" and "Chill."
To promote the upcoming Canadian Filmmakers Festival March 22-25, GJP Advertising has created a campaign that marries popular films with good old Canuck goodness. The campaign consists of television and print. In the ads, the movies Jaws and Close Encounters of the Third Kind are given the spin. We're not entirely sure we get the spin but, then again, we're told it's a Canuck thing. See the two spots here and here. The print ads are here and here.
You've gotta love when things go so full circle they have to come around and bite themselves in the ass with irony in order to sustain themselves. From Tierney Communications comes this promotion, So You Won an ADDY, for the ADDY Awards in which a pompous ass, Hugh McManstash, sits in front of a fire spouting witty barbs about the pompousity of being an award winning top dog. No doubt, yet another award show will announce itself tomorrow.
As flight delays scrolled across screens and text messages tapered off, SXSW negated to close its doors, yet gave a swift slap to attendees as it dismounted from Interactive. As mentioned, most of the
interactivity action happens outside of the panels and what happens in SXSW, stays on Flickr. With leftover hand-stamps from evening outings, attendees gingerly, yet somehow still enthusiastically dragged their feet to morning panels over the last few days. The main word on the carpeted streets was "overwhelming" with the plethora of things to do and people to see seriously taxing attendees stamina.
At the recent SXSW conference in Austin, Will Wright, the famed game designer behind SimCity, The Sims and the yet to be released and highly anticipated Spore, flipped through pages of storytelling to an audience of all ears. Linking stories with the shift from passive to interactive media, Wright outlined the social and biological differences between games and film. While games utilize our basic instincts within the brain, film typically provides a rich emotional palette. Rather than push for the complete adoption of one or the other, Wright integrated the two into a cohesive experience.
While television content may be king, the overall user experience is moving in to claim checkmate. How we interact and interpret television currently is on a static plane of directional geography: surfing channels up, down, left, and right. Helping break the tangible and virtual norms at the recent SXSW conference, David Merkoski (Frog Design) narrated the audience through an up and coming product yet to hit the markets.
Appropriately titled Mondrian, the product set to go public next year, is a TV navigation and recommendation Zoomable User Interface (ZUI) that attempts to rethink TV user interaction. A few major differences with Mondrian is that a user no longer needs to be stuck within nested menus while navigating and it has an active anticipation engine that takes in the content, time, and environment you watch in to build a profile and recommendations. It goes without saying that Mondrian becomes an easy target for
Big Brother contextual advertisers. While there have already been proposals for all-advertising channels within the ZUI grids, Merkoski remained unclear on any efforts to save the product from advertising overload.